This is a guest post by Philip Kleudgen.
Recently I decided to step up my game and start building my list.
I've seen other bloggers like Stuart do it for years now and I need to do it too.
They all say the money is in the list so let's give it a try.
My blog is only six months old and right now I'm figuring out how to grow it soon.
(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)
Here's What You'll Learn:
- How to create a lead magnet that attracts opt ins so that you grow your list fast.
- Why a dedicated landing page is a great way to get subscribers.
- How to use others authority to grow your own list.
- The 2 step opt in process that converts readers into subscribers like crazy.
- And much much more....
Here are the ten tips I used to get it done:
#1 Create a dedicated landing page
This one seems pretty obvious, but it isn't.
I always thought I can collect emails from my blog if only I can get enough traffic. That's right I can do that - but it won't work nearly as good as a dedicated stand-alone landing page.
Not wasting any thoughts on creating one of those it really struck me when I saw this Facebook ad in my feed.
If you have been around in the internet marketing space for some time you will know Alex as a famous marketer who makes thousands of dollars each time he launches a product.
So I clicked on his ad because I was curious and guess what?
I went straight to his landing page.
If someone like him uses a dedicated signup page to collect email addresses maybe you should too.
#2 Borrow authority from others in your niche
Now that I had decided to use one of those pages, I needed to learn how to make it work.
The service I use is called Leadpages and you might have heard of it before. People like Pat Flynn or Nick Loper swear on it and so do I.
It makes building landing pages as easy as drag and drop.
Unfortunately, I'm not as well known as Alex Jeffreys or any other famous blogger in this space. That's why I decided to borrow some authority.
Did you ever recognize those trust badges on websites or phrases like "As seen on" followed by some popular logos?
This helps to re-enforce the authority of the person using those logos.
Here's an example of Pat Flynn doing this at the very bottom of his blog:
I adapted this for my landing page. Because my opt-in bribe is a huge report of case studies from other people I decided to feature some of the blogs mentioned in my ebook.
Here's how that looked like on my landing page:
And it works really well for me. I just referenced the blogs who published the original article to leverage their authority.
#3 Drive the right traffic to your offer
Here we are again, talking about traffic generation.
Right now, I'm a big fan of guest posting and it's benefits - of course you could get traffic elsewhere but make sure to think about the following things.
Your traffic must
- have as much volume as possible (more = better)
- be targeted to your page/offer (easy to do with guest posting)
- speak the same language (no cheap, foreign speaking, garbage traffic from Fiverr)
- have some money to spend for paid offers later
These are the main criteria to profit from the page and the resulting list later down the road.
Paid traffic like PPC or banner ads, social traffic or your own blog could be other possibilities that might work.
#4 Use a two-step opt-in process
This is something relatively new, but many marketers are talking about this.
The two-step opt-in method came up at some point in the last two years, I'm not able to exactly pin it.
What it does is pretty simple.
The visitor sees a download button or text link instead of an opt-in form next to the offer. Stuart does this on Nichehacks as well:
Once somebody clicks that link it will pop-up a window to submit the email address and get the download.
It's a psychological thing. Because you already made the effort to click the button you're much more willing to also submit your email than before.
On top of that, a download button looks like the page has "something to give" while a submit form looks like the page wants to "take something" from the visitor.
#5 Give away FREE stuff
There are some magical words you can use in your copy. One of them is definitely "free".
Everyone likes to get something of value for free, that's why many headlines and giveaways state this separately.
Here's an example where Nick loper from SideHustleNation.com uses it in his Hellobar.
You can also find this implemented in the squeeze page I created. Actually I combined a two- step opt- in with the word free here.
And like I told you before it worked out pretty well and you can easily copy this technique on your own site.
#6 Make it relevant
This could be the most important tip of all. You need to make the page relevant to your audience.
I told you about getting targeted traffic above, but this goes even one step further.
Originally this landing page was created to convert the traffic from a guest post on boostblogtraffic.com.
So what I did was to really target those people coming from there by offering them a PDF of my guest post on top of the traffic report I created. I even mentioned the blogs name in my copy.
You can do that for every guest post you write or match it to any other traffic source you have.
"Thank you for leaving Facebook to check out my free offer. Enjoy!"
If you are using Facebook ads in your campaign.
#7 Focus on the benefits
Many people make their sales letter a list of product features. Of course, to know included features is great but every customer/ subscriber wants to know what benefits he gets out of this.
That's why I recommend to check if your copy matches this. A good example is ChrisDucker.com where Chris gives away a "free Bootcamp" to his subscribers.
He really does a good job telling people about the benefits they get:
- create raving fans
- grow your empire
- attract customers
- utilize the power of blogging
You get the picture. He doesn't talk about "features" like learning how to blog or write an ebook.
Chris tells you upfront what the results of these things will be instead.
On my case study landing page I don't tell you that you get an ebook with 101 links and some tips, BUT I tell you that you will learn how to drive 1000's of targeted visitors to your blog.
That's a #benefit for my audience.
#8 Customize your call to action
No matter how compelling your offer is, there's always a way to squeeze some more out of it and increase your conversions even more.
It's easy to overlook the small details. In this case your call to action button:
- make it stand out in color and shape
- ensure that it's visible (and clickable) on mobile
- the font on it must be readable
These are the basics to follow. On top of that it shouldn't say "Download Free Ebook".
Instead, you can get far more interaction with something related to your product like "Earn More Money Today" on your button.
Here's the example from my page:
The call to action text should always match your copy so the visitor doesn't get interrupted while he is in the mood to subscribe, buy or whatever your funnel is about.
#9 Make it look good
Another very important part of every squeeze page is that it must look fantastic. Tools like Leadpages make this easy, but if you are a programmer (or higher one) you can also do this with HTML and CSS or WordPress.
Ugly pages can convert better sometimes but PLEASE don't just think. Instead split test the ugly one against the pretty one to find a clear winner.
Most times the page that relates best to the audience and also is less cluttered will win.
I recommend investing some dollars to get a high-quality ebook cover done or any other polished product image to increase the perceived value.
Even on Fiverr or oDesk you can get some decent images done for cheap.
Don't make it look like we're still in Flash- ruled 2001, instead use modern flat design to showcase your offer.
#10 Be trust worthy
If you already have an existing audience consider hosting the landing page on your own website or at least have a redirect to the page.
Here's how I did it:
As you can see the URL shows the address of my blog. This helps people to understand it's coming from me and not some external source or URL they've never seen before.
This technique also re-enforces your personal brand and builds trust.
Maybe I could have done even better if I used my website logo somewhere on the page, but I didn't think of that.
Philip blogs at RestaurantCoverings.com where he regularly shares tutorials in the WordPress space, web design tips, and insider marketing knowledge.
If you liked this post you'll love to learn how to write a guest post that works like crazy or take his video course "On page SEO and Optimization: Prepare for Viral Traffic" on Udemy.