This is another installment of my niche of the week series where I evaluate a hot and profitable niche for you and 'hack' it apart so you can start making money from it.
This week I will focus on a niche that amazingly, one in every 50 Americans is involved with, despite the fact it would be considered an 'upper class' activity.
The niche in question is 'Equestrian'.
There's over 3 million horse owners in the US alone and a total of over $40 billion a year is spent in this market.
A huge and very profitable niche.
Let's Look At The Demand
Check out the monthly Google search volumes for this niche, it's massive...
Reasons To Get Involved In This Profitable Niche.
This is an evergreen and growing market with people who have money to spend, think about it owning horses is not for poor people.
Expensive hobby to have so people don't mind paying for high end equipment which you'll be selling to them.
Very passionate people who love their horses and love the activity and passionate people will spend money time and time again - this is practically a recession proof niche.
With over $40 billion spent a year you only need to capture a minute percentage of the market and you'll make a fortune.
There's a huge volume of products on sale.
Over 72,000 on Amazon alone and most priced over $50 – endless array of Amazon products to promote with high price tags.
More than 10 Clickbank products paying 75% commission.
150+ blogs listed on Technorati.com meaning lots of interest, a lot of traffic sources and a ton of content ideas that will allow you to break into the Equestrian niche with ease.
The top 5 Facebook pages on the topic have over 200,000 likes – this is a BIG community with a lot of passion.
Over 10 dedicated forums with members numbers of over 200,000 – great places to drive traffic back to your site.
This is a niche with a lot of potential for a smart marketer like yourself.
The market is mostly made up of hobby bloggers and enthusiasts rather than people trying to make money, which is where you step in.
How You Can Hack Your Way Into The Niche
If you're a regular reader you'll know I'm very much a fan of the niche authority blog model where you create a one of the best blogs on the topic available on the net.
You'll need the following:
- Dedicated hosting such as WP-Engine (WordPress specialists)
- Self hosted WordPress install
- Cheap domain from NameCheap (my only choice!)
- Premium theme from a trusted site like Studiopress who make excellent blogging themes.
- Aweber to build your email subscriber list and send emails – get a $1 trial here.
With the huge amount of blogs, forum and social media sites available you can easily find traffic through blog commenting, guest posting, forum marketing and being active on social media hubs.
Get your content ideas from seeing what posts are popular on other blogs and better them.
Use Topsy.com and search for your keywords to find the most shared topics on the subject then write something even bigger and better.
Build your email list through Aweber and keep your audience updated of new content as well as promoting products to them.