Revealed: A $40 Billion Niche

Filed in Niche Market Ideas by on May 10, 2014 30 Comments

This is another installment of my niche of the week series where I evaluate a hot and profitable niche for you and 'hack' it apart so you can start making money from it.

This week I will focus on a niche that amazingly, one in every 50 Americans is involved with, despite the fact it would be considered an 'upper class' activity.

The niche in question is 'Equestrian'.

There's over 3 million horse owners in the US alone and a total of over $40 billion a year is spent in this market.

A huge and very profitable niche.




Let's Look At The Demand

Check out the monthly Google search volumes for this niche, it's massive...

Equestrian keywords


These are some great keywords to start off with before doing more in-depth keyword research and finding buyer intent keywords. 

Reasons To Get Involved In This Profitable Niche.

This is an evergreen and growing market with people who have money to spend, think about it owning horses is not for poor people.

Expensive hobby to have so people don't mind paying for high end equipment which you'll be selling to them.

Very passionate people who love their horses and love the activity and passionate people will spend money time and time again - this is practically a recession proof niche.


With over $40 billion spent a year you only need to capture a minute percentage of the market and you'll make a fortune.

There's a huge volume of products on sale.

Over 72,000 on Amazon alone and most priced over $50 – endless array of Amazon products to promote with high price tags.




More than 10 Clickbank products paying 75% commission.

150+ blogs listed on meaning lots of interest, a lot of traffic sources and a ton of content ideas that will allow you to break into the Equestrian niche with ease.



technorati equestrian blogs


The top 5 Facebook pages on the topic have over 200,000 likes – this is a BIG community with a lot of passion.

Over 10 dedicated forums with members numbers of over 200,000 – great places to drive traffic back to your site.



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This is a niche with a lot of potential for a smart marketer like yourself.

The market is mostly made up of hobby bloggers and enthusiasts rather than people trying to make money, which is where you step in.


How You Can Hack Your Way Into The Niche

If you're a regular reader you'll know I'm very much a fan of the niche authority blog model where you create a one of the best blogs on the topic available on the net.

You'll need the following:

  1. Dedicated hosting such as WP-Engine (WordPress specialists)
  2. Self hosted WordPress install
  3. Cheap domain from NameCheap (my only choice!)
  4. Premium theme from a trusted site like Studiopress who make excellent blogging themes.
  5. Aweber to build your email subscriber list and send emails – get a $1 trial here.

With the huge amount of blogs, forum and social media sites available you can easily find traffic through blog commenting, guest posting, forum marketing and being active on social media hubs.

Get your content ideas from seeing what posts are popular on other blogs and better them.

Use and search for your keywords to find the most shared topics on the subject then write something even bigger and better.

Build your email list through Aweber and keep your audience updated of new content as well as promoting products to them.

To get ahead in the niche you can get a high quality niche starter pack below that contains product reviews both article and video, infographics, graphics, keywords and more...





Whilst I have NOT bought the equestrian specific niche pack below is purchase proof from one of the other niche packs I bought from this seller (Michael) and I was thoroughly impressed with the quality.

His niche packs are jam packed with value and save a lot of time on research and content creation so you can rest assured this one is no different...



I'd love to hear your thoughts on this $40bn niche, are you going to dominate it?

Any questions?

Post in the comment section below and don't forget to share on social media...


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Comments (30)

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  1. Miki Vicioso says:

    That is a really good niche indeed. Good job! I might do some intensive re-search to see what we can do with it.

  2. If only I wasn't afraid of horses...

    • NicheHacks says:

      Not the biggest fan of them myself Aikoi. Wouldn't want to ride one tbh. I rode an elephant before that was fun.

  3. Shalu Sharma says:

    Sounds like a good niche to break into. Never heard of this thing before but certainly worth it. Great find. The offer is good, seems to have everything you need to set up a website.

  4. Jochgem says:

    Ha ha fantastic! Thanks Stuart!

  5. In short word Keep the Good Work Going.

  6. Patrick says:

    Hi Stuart,
    Nothing to add on this. I always look forward to your niche hack reports and they never disappoint. Only my hesitation to start a niche website is holding me down since I feel that with your blog I have everything I would ever need to start a successful niche site.

  7. Hi Stuart,

    Neat dude! Prospering niche for sure, and you have talent in IDing these now quiet, high potential niches.

    Thanks for sharing :)

  8. Jamez Emetu says:

    hi, Stuart,
    this is an awesome find and wow! any body would be flat out insane not to utilize this high quality done for you research. nice work

  9. Sam says:

    Great niche, I think. Based on what you've provided anyway.

    I have to be a little skeptical of how many other people will be starting this niche with your pre-packaged content (e-books, blog headers/footers, etc.) and what duplicate content will be floating around out there.

    Are the packages you sell and up-sell unique to each buyer? Or are selling one version of the sam content to as many visitors that will convert from you blog post?

    Thanks for all of the great information. You are providing a great resource helping others break into the online niche world.


    • NicheHacks says:

      Hi Sam, the pre-packed content is not mines. Just something I found online that might be useful. It's not going to be unique to each buyer though I'm 100% sure of that.

      Honestly I doubt many people will take action based on the information here. At least not real action. 99% of people never do IME.

      The niche is wide open for the smart people who do.

  10. Sam says:

    Wow. These comments make it through?

  11. NicheHacks says:

    Thanks for being part of the community.

  12. Precious says:

    I definitely will be looking into this. Thanks Stuart.

  13. Jack says:

    Hi, Did you have any more in detail "hack" for this equestrian niche, such as your yoga "hack" which was very detailed?

  14. scott says:


    So if Equestrian is $40 billion a year niche IN JUST AMERICA ALONE. how much is it world wide? and how do you know your figures are correct?

    Lastly are ALL your numbers just from the American market? I thought it was worldwide.


    • NicheHacks says:

      Hey Scott, it was a while ago I wrote that article so I don't remember if they are all American or Worldwide figures, sorry.

      I don't know 100% they are correct but from the research I did at the time those were the figures I found. Feel free to research further and report back for us if you find anything more recent.

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