This Recession Proof Niche Will Grow To $66.8 Billion In 2017. Imagine You Captured Just 0.01% Of The Market?

Filed in Niche Market Ideas by on July 25, 2014

Billion Dollars

I evaluate hot niches for you so that you don't have to spend hours doing boring niche research and still end up coming up with nothing.

Some niches are almost recession proof and the one featured today is about as recession proof as it gets.

Today it's a $47.7 billion dollar business (growing to $66.8 billion in 2017) and 10.8 million households are actively spending money in this niche RIGHT NOW.

If you capture just the tiniest sliver of this niche you're already a rich person.

What's the niche? Baby equipment!

No matter what's happening in the world babies need cared for. Parents can't opt out of spending money on their little “bundles of joy”

Even if they are not our own children, we still tend to buy them gifts in the form of baby equipment at birth then for birthdays and Christmases.

The baby equipment niche targets not only the parents but everyone else around the baby too so there's lots of money being spent.


Let's Look At The Demand...

Over 60,000 people every month are searching for cribs. Just under 50,000 for strollers and over 22,000 for baby swings.

This is an insane amount of people looking for equipment every month.

Look at these other keyword volumes...


baby equip_tool


There's an insatiable demand for baby equipment and you're going to be the one to sell it as an affiliate.

This doesn't even factor in some of the juicy buyer keywords that can be found.


Reasons To Get Involved In This $47.7 Billion Dollar Niche...

The thing about this profitable niche is that a lot of the equipment bought isn't actually essential.

People buy it because they think the baby will look cute playing with it – why do you think baby stuff is always nice colours and contains cute characters.

It's a niche where people literally cannot stop themselves from spending money and not just the parents either – the family and friends too wanting to be the one that bought the best gift.

It's totally recession proof as people are always going to have kids and kids always need looked after.

Even if the swings and other non essential items stop being purchased the cribs and strollers won't be.

More and more people come into the market for baby equipment every single day so it's evergreen.

It's predicted to be worth $66.8 billion by 2017 and will grow and grow beyond that - you can get involved in the niche today!


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


On Amazon today, there are 13, 259 products are listed for baby equipment – including lots of hundred and thousand dollar items meaning high commission payouts for affiliates like you.

There are just under 100 digital products on Clickbank paying 75% commission on sales which again means high payouts for you.

Over 1 million people have liked baby equipment on FB meaning you've got a huge audience which is easy to reach via social media.

Over 35 million pages on baby equipment are indexed on Google so that you'll never struggle for content ideas, find your target audience, or find bloggers to network with.

There's 7 main forums in the niche with over 150,000 members which you can use to find out common problems and burning questions to turn into content and offer products as solutions.

This is a massive $47.7 billion niche and it's growing all the time so there's no better time than now to get involved.

The almost rabid demand, the recession proof nature, the huge volume of products on sale and the easy to reach target audience online make it a gold mine of a niche.

If you're ready to make that pot of gold your own you can click here to get started in the $66.8 billion niche.




How You Can Hack Your Way Into This $47.7 Billion Niche..

There are lots of options for this niche – a news and product review site, a mini single product review, price comparison site or even an authority site.


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


Any of these options are good choices.

Sign up to Amazon, Clickbank and other retailers on and as an affiliate and pick out highly rated products.

The commission payouts and vast array of equipment and guides make it an easy niche for you to profit from.

Traffic can be driven from social media (1 million likes on FB alone), blogs and niche forums so there's no shortage of places for you to find your target audience.

Be sure to capture your visitors email addresses and get them onto a mailing list using Aweber so you can drive traffic back to your site and promote to them.

Build up your own community through blog comments, your email list, a forum and through your social media profiles as the main participants in this niche (the moms) LOVE to spend time online chatting with other people in similar situations and sharing tips.

Overall this is a relatively easy niche to get a foothold in as there's just so much demand and so many people in the niche for it to get saturated.


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To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (14)

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  1. Raphael says:

    Hi Stuart
    Definitively, is the wikipedia for affiliates marketers,niche site builders.
    This post is very usefull,Thank you for your valuable job in the niche marketing area.
    God bless You My Friend

    • NicheHacks says:

      Ha ha Raphael "The Wikipedia for affiliate marketers and niche suite builders" that's awesome I'm going to use that as a testimonial or social proof somewhere. Superb. Thanks man! 😀

  2. scott says:

    Hey NicheHacks,
    Thanks for this info. One question for you is that most of the niches you put out do you think they would be good for a regular site that promotes products to sell etc vs. then say an affiliate site. Something like this niche say someone puts out products etc or would you narrow it down even further within this niche?


    • NicheHacks says:

      Hey Scott, thanks for commenting but not really clear what it is you are asking. Can you clarify?

      • scott says:

        Hi NichHacks,

        Sorry for not being to clear in my question. So you put out a lot of great information and instead of using the information for affiliate sites could one put up "physical products to sell" vs. just affiliate links to sites etc? Maybe sell physical products in these niches vs. blogging and directing people to jv sites etc?

        Thanks hope this was a bit more clear.

        • NicheHacks says:

          Sure, where are you going to get all these products to sell though? You'd need a lot of money to set up your own ecommerce store with stock

  3. Joanne says:

    Love this niche, But weirdly hadn't considered it for a blog/site.

    I used to run a physical store/ecommerce baby website selling very high end products from New Zealand, and couldn't believe the sales! Unfortunatley my supplier stopped international sales, and effectively closed my business down. So I moth balled the site.

    I felt there was no point stocking the same stuff that you can buy in mother care, as you can't compete on prices etc I felt it had to be unusual or high end to stand out.

    It was very easy to rank high on the keywords and I had physical sales within a week of setting up.

    • NicheHacks says:

      Interesting Joanne, shame they closed down international sales. No other suppliers of this stuff?

  4. vernon says:

    Hello Stuart,
    I wanted to know if women are really interested in buying online through this niche then going to the store?

    • NicheHacks says:

      Of course people buy baby equipment online much like they do anything else. Definitely. Go look at the number of reviews on Amazon.

  5. Johnny says:

    What exactly are these content packs? Im looking through them, Ive never seen this type of product before (although I am very new in this arena). Are they worth it? Wont other people have the same articles?

    • NicheHacks says:

      Hey Johnny, they are done for you content so yeah anyone who buys would have the same. You'd have to at least do basic re-writing which saves time as you wipe out the research phase and have an article outline to write around. Up to you if they are worth it or not.

      • Johnny says:

        Have you used them? I get the affiliate portion of recommending them, and Im going to be buying stuff through your links as I find the right products for me, because I am learning from this site. I am just very curious about this type of product. I see that Mike McKay also offers various themes and all kinds of stuff. If I go through your link to his Jvzoo page and buy something else, do you still get the affiliate credit? Because I do want to support you in at least that small way, just not certain on the baby one for example.

        • NicheHacks says:

          Don't feel obliged to buy something through my links and honestly I'm not 100% sure that with JVZoo I get commission if you buy another product but it's not important anyway, these products are low priced so it's not going to be much anyway.

          I have bought and used content packs in the past but as I've grown more experienced I have less use for them. However that doesn't mean that as someone who is new to all this wouldn't get use from them. If someone literally can't write or doesn't have English as a first language for example...these packs works.

          If someone has experience in the niche and can write they are a waste of time.