The Ultimate Guide To Blog Comment Traffic [Yes, It Still Works!]

There was a day, not too long ago, that blog comment for traffic just disappeared as a strategy.

Aside from the occasional spam comment selling Viagra or knock-off Jimmy Choo’s, there were no real quality blog comments knocking around any more.

It seems that bloggers, because of one Guru or another, has decided they were no longer a good strategy.

The main reason they went though, is because they were no longer a way to spam your blog to Google Success.

In fact, this was one of the main reasons that Google created nofollow links in the first place.

But that was over 11 years ago, so there has to be another reason.

Maybe it was laziness.

Blog comments take: time, effort and attention to detail.

Maybe it was selfishness: you have to give away value, for free, on someone else’s blog.

Or, perhaps it was because of the rise of Guest Blogging.

Whichever it was - you probably had your own reasons too - you gave up a wonderful, beautiful way of growing your blog, creating a brand and driving traffic.

Let’s delve further into why that is and how you, too, can use blog comments to supercharge your site.

 

 

What You’ll Learn

  • Why Blog Comments Are Key To Getting Traffic
  • The Benefits Of Blog Comments You’d Never Even Considered
  • How To Write A Blog Comment That Get’s Attention

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Why You Need To Start Using Them

Darren Rowse of ProBlogger reckons there are seven real benefits to using Blog Comments, but I think the only benefits you need to focus on are these four:

  • Networking: Building relationships with other bloggers and their audience
  • Branding: You can build a brand, and offer value, to so many other people that builds your personal (or blog’s) brand identity.
  • Information: By reading other blogs you stay up-to-date in your niche, and as a result, generate better content ideas and stronger discussions in your content.
  • Traffic: As a result of all of the above you can drive a serious amount of traffic from them.

I’ve been using them for my own niche site One Day Guides - you can see more on that in this post here - and even as a brand new site, I’ve been able to create some micro, but noticeable, gains.

Like this:

 

blog traffic with box

 

Okay, it’s not earth shattering, but the bounce rates are low and they’re highly curious about my site.

It’s also a great foundation for landing guest blog spots and endorsements, which will be helpful in the future. (If you're a member of the Nichehack's Members Site you'll see this comes up a lot).

Let’s break each one of these sections down and see how you can leverage all of them, shall we?

 

How Blog Comments Help You Network

Want to know the harsh truth about bloggers?

They don’t give a shit about you.

You know why?

Because, usually, you don’t give a shit about them. You only ever write to them when you want something.

Or, worse, when you desperately need something from them. You’re all about what you can take from them.

So, as Neil Patel writes here, when you send an outreach email to asking claiming to be a big fan of their site, you leave the blogger with thoughts like this:

 

“The only problem is that I don’t recognize your name from comments (on Quick Sprout posts) or from social media.

Surely, a “huge fan” would at least be subscribed to my email list. Surprisingly, a fairly large percentage of these emailers are not.

Right away, I feel lied to and usually delete the email.

 

By showing up on their blog, every few weeks or every few posts, you’re able to ingrain your name into their mind.

They can remember your name, no matter how generic, because you’ve popped up over and over again.

You can even prove that you’re a big fan.

It also puts you directly in front of the blogger you want to talk to.

You have a free space to ask questions, start discussions and create a relationship.

All by sharing your opinion on what they’re just written.

You’re adding value to them because it creates more rich content on top of what they’ve written.

And, gives them the opportunity to show they’re an attentive blogger who cares to the rest of their audience.

It's a complete win for the blogger themselves.

And adding that value can give you leverage.

Because when you do write to ask them for something, you’ve already provided 51% of the value to that relationship.

 

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"What I noticed is that if I wrote a comment within the first hour of the post being published and my comment was higher on the page, it drove more traffic."

- Neil Patel

Click Here To Tweet This!

 

 

How Blog Comments Help You Brand

When you comment on another blog you have the opportunity to brand yourself as an authority, too.

Let me give you an example.

Nomadic Matt posted about Why Travel Boycotts Are A Bad Idea and, as it’s a topic I have an opinion on, I decided to add my own comment:

 

matt comment boycott

 

Now the comment has added to the discussion and, because I write with confidence, I’m able to write a post that adds some value (even if it is an opinion) and create my own stance.

You can do this more effectively if you have a niche that you understand and can talk about in depth, which Stuart helps you find in his Find Your Perfect Niche product.

This is a mini-branding effect to whoever reads it.

But what adds a lot of branding - and extra weight to my argument - is when Matt comments back to me:

 

matt reply

 

Not only has the added to what we spoke about in the last step, but it subconsciously validates and brands my point of view and name to other readers.

Another great example is my buddy (from Blog Commenting I might add) Ryan Biddulph, who has built a huge brand from commenting on blogs all over the internet.

Which has lead to even stronger branding opportunities, like writing for Virgin.

 

How Blog Comments Give You Information

Let’s be really honest right now:

You probably don’t read too many other blogs in your niche.

Unless, that is, you have a problem you need to fix (exactly why you’re here, right?).

It’s okay, we all do it from time to time.

But by actively seeking to add blog comments you’re forced to read more content and have more discussions about your topic.

You find what you think is right, what you think is wrong, and what you can be doing better or differently in your niche.

For example, Darren Rowse found this surprising benefit to writing blog comments:

 

“I find that reading and commenting on other blogs is a good daily discipline to help me keep abreast of what is happening in my industry and keep my brain engaged on the topics I write about. It’s also great writing practice!”

By staying on top of these current trends - and using a tool like Evernote - you can keep track of hot topics, what you agree or disagree with, and constantly generate blog topics.

The fact that blog posts should be longer and more in depth to stand out (more on that in a minute) you get chance to write a mini-blog post as a comment to test if content is worth writing, too.

Giving you a practice sessions before you invest in a blog post too.

 

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" I decided that blog commenting was the smartest, most effective way to build friendships, expand brand awareness and grow my online empire."

- Ryan Biddulph

Click Here To Tweet This! 

 

 

How Blog Comments Drive You Traffic

Aside from the fact that you have a visible link on a big blog that thousands of people read?

Well, for this one, I’m going to hand you over to this awesome case study from Sujan Patel.

For just over 20 hours work commenting on blogs he was able to:

  • 2492 visits (that’s 124.6 visits per hour of work)
  • 513 leads for his tool

That’s a 14% conversion rate, which is absolutely nothing to be sniffed at.

This isn’t a story in isolation either.

Flaunt My Design were also able to generate over 2000 pageviews in an 8 month period from just 26 blog comments (that’s just over 3 comments per month).

And, the traffic continued to come long after they’d finished their experiment too, generating 185 visits in the final month.

The results here speak for themselves, and as you saw earlier, my preliminary attempts at commenting have already brought me high quality page views.

Okay so that’s all the data about why you should comment, and the results you can get from them.

Now let’s look at how to leave a perfect blog comments, shall we?

 

How To Write The Perfect Blog Comment

Writing the perfect blog comment comes down to a few factors.

And, you’re going to watch over my shoulder (and do it with me) so we can get to the perfect comment together.

Here’s what makes up a great blog comment:

  • Having The Basics Set Up: Creating a profile, or choosing the right links, for your comment.
  • The Right Site: By commenting on quality, well trafficked sites, you give your comment prime real estate in order to generate traffic and attention.
  • The Right Time: By commenting earlier, rather than later, you give yourself better opportunities to be seen and heard.
  • The Right Length: By commenting longer, higher quality comments, you attract more attention.
  • Asking The Right Questions: By continuing the discussion you increase engagement with your comment.
  • Creating A Discussion: Don’t be a kiss ass. Express your opinion confidently and with conviction.
  • Mix and Match Comment Ideas: Other tips you can use to make your blog comment stand out.

 

Getting The Basics Set Up

It pays to have a Gravatar profile set up before you comment on any posts.

Make sure it has all of the correct links, social media profiles and information set up on it.

 

gravatar

 

You can also run the same process with other comment leaving platforms like Disqus, too.

 

Finding The Right Site

When I first started blog commenting I thought it was better to blog on any site possible.

And, while that is one strategy, it’s not the best. It’s more important to be specific and particular with the site you post on.

The returns are better, you can spend less time and you can focus your efforts on building relationships with blogger that will be better in the long term.

You can also create better returns by focusing on posts that are specific to a particular posts or topic you want to generate hype about too.

For example, if you’re a blog about social media you can focus on all relevant topics around social media:

  • Apps
  • Productivity
  • Scheduling
  • Content Creation

Or whichever topics you’re creating about right now.

If it’ll catch the hearts and imagination (and is relevant to) whoever clicks through, you’re on to a winner.

To do this I find that using Feedly is the best weapon.

Even on the free version you can add endless amounts of RSS Feeds from the big blogs in your niche. It will even offer suggestions for the blogs you should follow, too:

 

feedly 2

 

You can create a list and get updated when new blogs share posts, or just check in every morning to see what’s new in the world of your niche.

So, by using this process, I’ve found this post from Matt Karsten over at Expert Vagabond:

It’s got a lot of interaction, but it’s fresh and only has three comments (more on that next).

Plus, Cuba is a place that excites me, so it’s right on the money for me.

Before I start writing, let’s look at why the number of comments is so important…

 

Commenting At The Right Time

It’s been a long standing theory that commenting sooner, rather than later, gives a better return on investment.

And now, there’s some data to back that up, because in Neil Patel’s experiment he found the sooner he commented the more traffic he got from each comment.

So, with just three comments before me, it’s a great time to get in there.

And the comments are only short, too, which means my long blog comment will stand out more:

 

ev comment 1

 

When you’re going through this yourself, try and find a post that’s got less than five comments before you.

While commenting later is still beneficial, you’ll see diminishing returns. Save your time and be on the ball for the next one.

 

miryAc-m_400x400

"Commenting on blogs will almost certainly get you at least a brief once-over from the writer, and consistent contributions are a proven way to build relationships with bloggers."

- Rand Fishkin

Click Here To Tweet This!

 

Writing A Comment That’s The Right Length

Neil’s study also found that shorter comments (under 4 paragraphs) saw less returns than the longer comments.

But, what counts as a ‘paragraph’ is up for much debate on the internet, so as long as it’s long enough to add value, you’re on to a winner.

For example, this comment is only three paragraphs, but they’re longer and add value, so I’m happy with this for length:

 

comment 1

 

If you’re really in doubt, try to make sure your comment matches or exceeds the longest comment on some of their other posts.

 

Asking The Right Questions

In order to do this take a portion of the article they’ve written and ask a question that continues the discussion by going deeper into what they’ve spoken about.

As Chelsea pointed out in her 6 Lessons I Learned The Hard Way From Niche Guest Blogging In The Past 6 Months she points out that everything you do on someone else's blog must add value. And, that still applies to Blog Commenting.

For example Matt has written about two topics…

  1. The Cuban Time Warp
  2. Tobacco Farming

So I’ve made sure to mention them in my comment. In fact, I’ve asked questions directly about them right here:

 

comment 4

 

When you’re thinking about your questions think about these two concepts:

  • Does It Add Depth: Does it take the topic they’ve written about and go further?
  • Does It Answer A Reader Questions: If someone was reading that article would they have a question that needs answering? (Like, the export question above).

If it doesn’t, write one that does.

Creating A Discussion

I’ve tried to create a discussion by asking about the economy in Cuba (a big topic around the country in the niche) that other people can weigh in on, as well as Matt himself.

Take a portion of what they’ve written about and try and expand on it.

If you can’t add value yourself, as for an opinion or open the forum for people to weigh in on the subject themselves.

 

Other Best Practices

Okay, this final stage can be considered a group of bonus content ideas to make your blog comments all singing, all dancing and get more responses (and traffic).

  • Be Personal: Aiming your comment at the author goes a long way.
  • Be Funny: Try and use humor - like you would in a real conversation - to create a connection and get attention.
  • Take A Genuine Interest: Show you care about the subject and ask real questions you want an answer to.
  • Focus On The Author: This isn’t where you flaunt your own links. You’re here to talk, not to sell.

 

Much Ado About Blog Comments

It’s your job as a blogger to go where the attention is.

And, there is a lot of attention on the big blogs in your niche.

And while your competitors are sat there wasting their time complaining about how guest blogs aren’t working for them, or that blog comments are hard and stupid, you can cash in and get big gains from putting yourself in front of someone else’s audience for little work.

So, where are you going to start commenting? Answers below...

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

James Johnson
James is the founder of the Freelance Writers School where he teaches normal people how to make money through freelance writing even if they failed English at school and have no idea about business.

Comments (25)

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  1. Wow create poet but traffic has always being my main issue in http://www.zealmat.com but I believe with time things will get better

  2. Jub says:

    Hey James,

    I've started to dabble in blog commenting on a regular basis too (same industry as you).
    Feedly is the way I get blogs as well, but like you say, rather than 'my favourite blogs' in my feed, I should get the massive publications added. On to it.

    Do you think replying to a blog comment with an epic repsonse is going to be worth more? It's at least likely to get a once over from the publisher and normally people will ask for emails when someone replies to their comment so you get two looks guaranteed, rather than one?

    • Hey Jub,

      I think you're looking at blog commenting wrong in your question. Let me explain...

      If your blog comment adds next level value to the person who's comment you're responding too, it's worth it. Because you have the chance to convert one person by helping them.

      The stage after that is the blog owner looking over your content and seeing your name.

      But, go ahead and test it, see what the data says and adjust.

      • Jub says:

        Hey mate, think I worded my initial comment wring at 2am haha. We're on the same page I believe. Will be starting to track it all with testing.

  3. sajjadanik says:

    I have discovered that relevant blog comment still helps some of my websites to get relevant matrics and some traffic. I somehow missed Neil's thought on how spammy it looks when someone just becomes my "Big fan". I will definitely remember it and keep it on my tab for long term SEO campaigns. Thanks for the resource.

  4. Amin says:

    Thank you indeed for the helpful post. For me this is one of the most useful posts I have ever read on this topic "blog commenting". I am not as expert as you in this domain but I think that blogging came into exist for a social goal. Commenting section inside each post helps bloggers achieve that goal, "being social". so before to add any comment, it is better to consider if the words you are writing will go social and will benefit others or not. Saying nothing is better than saying junks.

  5. Josh says:

    I've definitely been trying to do this for awhile and even wrote a post about it which is actually very similar to yours. I also mentioned Neil Patel and Feedly: http://simplycompelling.com/content-marketing/guide-to-using-comments-to-get-web-traffic/

    Your post is a lot better 😉

  6. Nice post! Love it!

  7. Great article. I have not posted a comment on a blog in a long time and I think its time to start again. I can't think of a better post to start my commenting on than this one. Thanks for the advice

  8. Ericka Todd says:

    I love blog commenting. In fact it is my main way of driving traffic to my new site. It is fantastic to see a post promoting it. I have a couple of posts on my blog about it also.

    There are so many benefits to blog commenting which you covered very well. My favorites are keeping up with the newest topics so I'm constantly learning and reading the discussions in the comments.

    Now that I read it in your post, I feel somewhat dumb. I have a list of blogs that I comment on. I chose them because I read a post that I really liked. It is kind of my way of saying good job. Almost none of them are big authority sites. On the other hand, if we don't support the "little guy", how are they going to grow to be the next super site?

    One of the ways I find these new, great posts is I set up Google Alerts. Soon as a post is published, Google Alerts lets me know. Might not be a big site, but it is a new post.

    This is a fantastic How to post. I learned a lot of new tricks so now I can take my commenting to the next level.

  9. shaun f says:

    Hey james,

    This is excellent content with a lot of gems!

    Blog commenting works well, the key is to do it steadily and properly.

    I comment on top blogs all the time, like neil patel who sends

    me nice referall traffic just from a good comment

    Have a nice day 🙂

  10. Russell Lobo says:

    Awesome post James, This comes at a great time as I just started the process of networking with bloggers for my money sites. Thanks a ton.

  11. Hi James,

    Well some of bloggers say that blog commenting is not effective these days, while others advocate it and say it is important for getting regular traffic.
    I personally feel that it is still a powerful source of presenting his/her mark on others blog.
    As you have dictated it is source of growing connection as well as increasing traffic.
    I would like to add that it makes you an expert in blogging. If the readers will see your post on different posts they will believe that you genuinely praise the great work. In this way by your wide presence you'll remark yourself as an expert in the field of blogging.
    Thanks for making it more clear by your post.
    With regards,
    Saurav

  12. David says:

    I appreciate James. I actually gave up on the blog comment power and forgot this awesome technique to get traffic on my blog. Now I'm considering blog comment as one of my blog promotion strategy.

    Maximum sites have nofollow attributes. Is there still any value or influences to Nofollow backlinks for search engines?

    • NicheHacks says:

      If you've read James post you would see it isn't about backlinks or SEO purposes. It's about getting yourself recognised in your niche, making connections with authorities, networking, and driving high quality direct traffic.

  13. AArti says:

    WOW this is incredible stuff. Lots of value from this post. Thanks! ?

  14. Leslie says:

    Hey James,

    Thank you for this great article with interesting tips. I've been doing a case study on building a website from scratch for my FB group members and I'm at the point to increase my promotion for it. This article came just in time since I wasn't planning on adding blog comments to my list of things to try, but now I will.

    I already have a lot of great blogs in my niche that I follow through Feedly so I can share interesting topics with my followers on social media so I've already been reading a lot of blog posts daily. I just never thought about commenting on them. I guess that's going to change from now on. Looking forward to see if I can get similar results with this technique.

    Thanks again!

  15. Hi James,
    Thank you so much for sharing this useful article. Now I understand why I write comment blog daily but my site's ranking goes down. I will follow your guides to fix my mistakes. Thanks Jame!

  16. Christoffer says:

    As you said, it is not many people doing blog commentating to get traffic. I think one reason might be because it is taking up a lot of time to read long blog posts and then have a comment to that post.

    I know when I got started with IM, just a year ago, when people told me to comment on blogs to get traffic.My reaction was something like:

    "Really? Who clicks on these websites? Maybe I get one or two persons back to my website, no way that I am going to spend 15-20 minutes reading and commenting per post".

    There seem to be so many new people in IM these days (myself included) and everyone wants to make $100K in a month so blog commentating isn't just a reliable source of traffic and worth spending time on.

    Now a year later, I have figured stuff out and realized that this doesn't have to be true at all!

    • NicheHacks says:

      When I started NicheHacks I did a lot of blog commenting, outreach to bloggers, forum posting etc to get my name and the sites name about. It built me a nice solid foundation. I still get traffic from comments now over 2 years on.

  17. Terinah Doba says:

    Hi James! The first part of your blog really got into me. I stopped visiting and commenting on other blogs because I was lazy. And yes, it takes time, but it's worth it. I only did one day of blog commenting marathon and it still drives traffic to my site. And honestly, I'm a fan of Neil Patel, I love Quicksprout but I never leave comments there. I should probably start now 😀

  18. Nikhil says:

    What a lovely post it is. I have firstly read about the commenting on boost blog traffic. That post was fantastic. I loved it very much and followed a lot.

    I have seen that It drives traffic when we do comment on high traffic blogs. As I offer content writing services then how can I generate leads via this process?

    I would love to know by the Stuart What he has to say about it?

    Thanks
    Nikhil
    (myquickidea.com)

  19. Hi, Thanks for this post, i need some personal help could you please suggest