How the hell do they do it?
How do all of these other niche sites create content that gets so much traffic?
While you’re fighting to get somebody, anybody, on your page; it feels like all of these other sites are just traffic magnets.
What is it that they’ve got, that you’ve not?
You’re just as good as they are. Your content is just as worth reading. And, your opinions just as valid (if not more).
But what they are doing that you’re not is creating the right content. Knowing the right types of content to create, and when, so they can get the most traffic possible.
In this article though, you’re going to learn how to do that for yourself, so you can get the huge boost in traffic all these other sites have…
What You’ll Learn
- What one Harvard professor can teach you about shareable content
- How to write the perfect list post and use it to drive endless traffic to your niche site
- Simple and easy ways to hack Google traffic so that you never worry about SEO again
- Why your opinion might be the most valuable traffic tool there is
If you’re ready, read on…
(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)
#1: Emotional List Posts For Maximum Traffic
List posts are here at the start of this list for a really good reason:
If you take nothing else from this post let it be using list posts to drive more traffic.
Psychologically people are hard-wired to love them. The part of your brain that strives for completion and to make sense of information lights up and makes you want to read the article. Why?
Because a list post poses a simple question: what makes up this list?
For example, when I came across this article about reasons why you should move to my home city of Manchester, I couldn’t help but read it and share it. Simple, my brain wanted to know:
- Is anything I love about Manchester mentioned?
- Have I been to any of these places?
- Have I experienced any of the reasons to move there?
- Does anything I love get mentioned?
And, when I found something that resonated with me and my friends, I shared it with every single one of them.
But this doesn’t just work for your home town either. It works for absolutely any topic you could be interested in. You know, exactly like this article you’re reading now.
This style of post is great for social media traffic and boosting your exposure through those channels. Now Infographics have passed their novelty period, list posts get the most shares and clicks.
So, what does it take to write a killer list post for your niche site? Here’s some science to help you out.
- Choose an emotional topic: Having an emotional topic is guaranteed to get you more shares. By emotional I don’t mean a topic that is going to make someone cry. It just has to be something close to their heart, like an issue, a problem, a place or a situation they’ve been in.
- Use a round number: Aim to finish your list on a 0 or 5, this type of content get’s the most attention.
- Make it a benefit driven or mysterious headline: People only click headlines when they answer the important question, What’s In It For Me? You can use one of the copy and paste headlines from my article on headlines right here. Or, you can create your own and run it through CoSchedule’s headline tool.
Your content for a list post doesn’t even need to be that good, either. Sites like LifeHack drive a lot of traffic from list posts that are a little bit, well, underwhelming. But as long as it adds value to someone, you’re on to a winner.
"Some bloggers hate list posts because they feel it’s been done to death, but there’s no denying it’s effective." - Rich Brooks
#2: Product Reviews
As a niche site owner these should really be your bread and butter.
Product Reviews, if you’re not familiar, is taking a product in your niche and writing a review on it. It doesn’t matter if it’s good, bad or ugly either. Just writing about a product in your niche that’s generating talk is enough to drive you a tonne of traffic.
But where does the traffic come from? Mostly from two places...
Search: From people looking for the product
Social: The product creator sharing the review with their audience
Which means that traffic you get here is super targeted and easy to convert. Especially if you’ve got an affiliate link for the product too.
If you want to know how to write a killer product review, head over to this article for a full, in depth guide.
#3: Opinion Pieces
There’s a lot to be said for sharing honest, factual information on the internet. And, 90% of the time, it’s the best thing that you can do. Because people love factual content that adds lots of value to their lives. You just need to look at the success of the Buffer blog to see that in action.
However, the interwebz is also a great place to share your opinions. And as an authority in your niche, or a thought-leader, it’s always a brilliant tactic to share your opinions too.
Because when you speak, damn it, people listen!
That doesn’t mean this is a free pass to go and start running your mouth and becoming a troll though. You need to be selective with the kind of opinions you share, how and when. So, I’d suggest saving this for the big talking points in your niche.
For example, when Matt Cutts announced the death of guest blogging back at the start of 2014, Neil Patel came back with this post about how guest blogging was still a great strategy to use, in his opinion (backed by facts).
And it drove a lot of traffic to QuickSprout:
Another great example of this comes from the Health and Fitness Niche, too.
Bret Contreras is a super smart guy who loves science in his training philosophies. And, when he called out one of the biggest names in the industry, Charles Poliquin, for some less-than-stellar claims he made (in Bret’s opinion), the post got a lot of attention.
Over 65,000 YouTube views for the accompanying video:
And 291 comments:
Now, again, this doesn’t mean you should start getting on the back of every authority and start calling them out. But, when you feel strongly about a topic - no matter how controversial it is - go to town on sharing your opinion on it.
Just be sure you can back it up with facts, figures or examples.
"The truth is people like to read controversial articles even if they don’t agree with the author. That being said, not every author has enough balls to write such a thing."
- Karol K
#4: Query Content For Better Search Traffic
There are some recent patents from Google that suggest it’s going to change how it looks at search. More importantly, with how it assesses and chooses content it displays for it’s users.
Now, without getting too in-depth for it, Google likes to choose rich-content answers for it’s users. If you’re not sure what that is, it’s when you search for something and an answer comes up like this:
There are a couple of different forms too. But, basically Google wants to provide people with the most relevant and actionable information for a search query.
So, it’s up to you to create it. But how?
Well the best thing you can do here is look for the questions people are asking in your niche and provide a specific answer or solution to the problem.
For example, if you were in a cycling niche, you could create content on:
- How to replace a chain on a specific bike
- The types of accessories that are applicable to a specific bike
- Where to buy a specific bike for less money
- The types of oil you need for a specific bike
Giving you the maximum exposure for that one query.
Now, they may or may not be searches in the cycling niche, so don’t quote me on it. But you see the point that I’m making. The more specific you can be with your content, the more likely you are to show up for those exact searches.
Think of it like a much broader approach to ranking for a keyword. Only with more specific, actionable content for the end user.
#5: Tell Stories To Hack Into Your Reader’s Mind
The professor stopped writing, put down his chalk and turned to the class. He looked exhausted, but not tired, like he’d spend the last few hours enthralled in something he loved, with no intention of stopping.
“Humans love stories”, he told his students, “They appeal to you on a biological level, y’know, from the times we used to sit around campfires and in caves and tell myths and legends and try to make sense of the world.”
He walked to a desk and grabbed a copy of Made To Stick by Chip and Dan Heath and started to flick through the pages.
“The stories don’t have to be novels or tales either, they can be true real life occurrences, like how someone made $10,000 with a niche site or lost 200lbs by following a training program”, he cleared his throat, “As long as it’s emotional and relevant, there is no end to the traffic you can build using stories.”
The class looked bemused, as if they didn’t believe a single word he was saying. They were a class of bloggers and niche site owners, so they were naturally skeptical about hearing any information without proof.
“Excuse me, professor, but how are stories supposed to drive us traffic? I don’t care how well people remember what I’ve written” said one of the female students on the back row, “I just want to know how to get more people onto my page”.
He took a sip of his coffee and, with a small smile on his face, said, “Okay, here’s an example. One of the most read blog posts comes from Jon Morrow, it’s called On Dying, Mothers and Fighting For Your Ideas, and is the personal story of his life so far, and how he should technically be dead…”
Okay, I’m going to stop that story there, because I think I’ve made my point. That story was probably much easier to read than the rest of the post so far. Because, it’s written in a way that your brain wants to read.
But, like I said in the story, you don’t need to write a novella or fiction. You just need to write a good story that’s relevant to people in your niche.
My most successful blog post on NicheHacks is about how I quit my job, started blogging and made a full location free living.
Look for success and personal stories that people can relate to. By simply tapping into this emotion you can create a lot of traffic and interest.
(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)
Over To You, Folks...
There you have it; five essential pieces of content for you put your niche site on the map.
Here they are again in short:
- List Posts: People are hardwired to read them and share them. And, if you finish them on a zero or a five, you can boost your traffic in no time.
- Product Reviews: They're a big factor in purchasing decisions. While also giving you the potential to earn on the side too.
- Opinion Pieces: Share what you're thinking and, if enough people agree with you, they'll come flocking to you.
- Query Content: Give yourself the best opportunity of ranking in Google by trying to answer specific, exact questions.
- Stories: Because, science. And they're fun to read and write.
Now, all that's left is to find out which content you're going to start with. Let me know in the comments...