Why Choosing A Niche You Are Passionate About Might Be A Dumb Choice

Filed in Niche Research by on August 28, 2014

collection of rock minerals


The eternal debate.

Do you pick a niche you are passionate about that you'll enjoy working on?

Or do you go for the big money niches that you don't know much about except they are profitable?

Ideally obviously you'd pick one that is both but that might not always be possible.



"Ramsay TaplinEveryone is motivated by different things. I find it really hard to work on things I hate and would happily take a paycut"

Ramsay Taplin aka TheBlogTyrant


>> Click to Tweet this.



If your passion is rock collecting obviously that's a very difficult hobby to monetize or promote to others.

So choosing it as your money making niche is a dumb choice.


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


You need to find a market where there are other people interested in your passion and products or services to be sold to them.

Otherwise no matter how passionate YOU are about it you'll never make money from it.



Brian Dean"Definitely money. Once you learn the skills to promote and monetize a site, you can make one around your passion"

- Brian Dean, Backlinko.com


>> Click to Tweet this.




Passion Or Money Niches?

Let's examine the pro's and con's of both passion and money niches....

Passion Niches


  • Creating content is easier as you already know a lot about the niche.
  • You know more about the subject than people coming into the niche seeking information.
  • Even when things are not going so well you'll find the energy to continue working on your project.
  • You know what problems people have and what the solutions are already.
  • You can write with authority on the topic.
  • You are a buyer of the products in the niche yourself so know what people want and don't want.



Glen Allsop"Passion! ...and sometimes money. Easy cash in industries even when you don't care about them."

- Glen Allsop, ViperChill.com


>> Click to Tweet this. 


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  • Your passion might not be profitable especially if it's something like rock collecting.
  • It's easy to assume because you are passionate about it others must be too.
  • Some find it difficult to transition their passion into a profitable business because they are scared to ruin it by making it all about money.
  • Not necessarily a lot of products available and being released regularly.



Spencer Haws"Small site, go where money is. Authority/long term project, go with passion"


- Spencer Haws, NichePursuits.com

>> Click to Tweet this.




Money Niches


  • It's profitable and you know this for sure there's already a lot of money being made.
  • Lots of products on sale and new ones being released every day.
  • Easy to find your target audience online as there's so many blogs, forums and social media groups.
  • You can easily see what products sell well through looking at what others are selling.
  • Plenty of money to go around for everyone and sub-niches to explore.
  • Lots of other people have paved the way you just have to emulate their success.



Justin Cooke"The obvious answer would be to have both, but that's not always possible and you shouldn't wait until you have some magical connection between the two before you get started."

- Justin Cooke, EmpireFlippers.com

>> Click to Tweet




  • Competition is tough.
  • The market may be saturated (though there's ALWAYS sub-niches)
  • Big players with lots of money and resources will likely dominate the niche.
  • You don't know what problems people have or the solutions.
  • It's difficult to write on topics you know nothing about.
  • When things get tough it's easy to give up and convince yourself the niche isn't for you.



Neil Patel"I say passion. If you do what you love the money eventually follows...assuming you are solving a problem"

- Neil Patel, Quicksprout.com

>> Click to Tweet.



(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


The Takeaway For You...

These are some of the main pro's and con's of entering both passion and money niches.

Consider them before choosing your niche.

Just because you are passionate about something doesn't instantly mean you'll find success.

Sure you can write great content on it, be super enthusiastic and an authority, but if no one else is interested or there's nothing to sell you simply can't make any money.

If you can find a niche where passion and money meet then that is perfect.



And remember just because YOU aren't an expert in a niche doesn't mean you can't get involved.

There are other people you can hire who ARE experts and pay them to do the content creation for you.

So niches where there's obviously big money to be made don't instantly need to be ruled out because you don't have the experience or knowledge.

Personally I have the most success marketing in big money niches (though through finding a sub-niche or unique approach) that I also have an interest in.

Whatever you decide, passion or money, best of luck.


If you'd like find out how to dominate a big money niche without having any experience you can follow the authority blog model that brings in $1 million dollars in revenue every month for Survival Life on the link below...

>> http://nichehacks.com/authority-blog-model



To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (10)

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  1. Kingsley says:

    Short but sweet, Stuart. Thanks for writing and sharing this on Kingged.com

    You do have a point about why passion alone should not be the right determinant for choosing a niche. I particularly like how you buttressed your point with what other experts have said, not just what you think.

    Many people will still argue that they would rather do something they are passionate about, whether it makes them money or not. But is that really true?

    And there are other people who believe the old saying of - chase the passion and the money will follow. Unfortunately it's not that true in most cases.

    All that nonetheless, there are still cases of people who just focused on the passion and the money followed. True that they were lucky the niche they had passion on could be monetized, but it worked for them. For such people, the quote by Oprah Winfrey comes handy:

    "Passion is energy. Feel the power that comes from focusing on what excites you."
    - Oprah Winfrey

    As for me, I would rather be passionate about what can make me money, 🙂

    Thanks again for writing and sharing this on Kingged.com. I have "kingged" it.

    • NicheHacks says:

      Thanks for the insightful comment Kingsley.

      Personally I find it hard to work on topics which I have no interest. But passion alone isn't enough there has to be a way to monetize it too.

      It's all about solving a problem at the end of the day. That's all there is to marketing, online or off, find a problem and offer a solution.

  2. Hi,
    Finding the suitable niche is a confusing and tough process. The confusion generally crops up where the interest of one person is in a niche which is not so profitable or cannot be monetized.

    Usually when a blogger or internet marketer starts, he is blank on the niches available on the internet. As he starts reading and finding more and more niches, he develops interest in more than one niches which are most profitable and finally chooses the one which interests him the most among the last two or three choices left.

    Anyway, if you are affiliate marketer, you may go with more than one niche as it is requires more of marketing than content generation. But if you are about to build an authority site, it is better to stick with the on which you feel most interested in.
    Vineet Saxena

    • NicheHacks says:

      Thanks for your detailed reply Vineet.

      Choosing a niche should NOT be tough. Nor confusing.

      It's all laid out here on the site the process to undertake. If you follow that it's simple.

      People should think of niches simple as 'topics' and everyone knows some topics before they've even heard the word 'niche'.

  3. Hi Stuart,

    For me, I blogged about something I had fun writing about. This helped me detach from outcomes....aka, I was thinking about making money.....so naturally, money found me more easily, and I've been circling the globe as a full time pro blogger for the past 40 months.

    Of course I opened money channels. I freelanced, and offered ghostwriting, and blog consulting services. I generated ad revenue, affiliate revenue, sold my eBooks and did a thing or 2 in addition to these streams....but my energy became infectious when I combined my passion of traveling, with my passion of sharing blogging tips, to create a perfect storm of Blogging from Paradise.

    You can definitely make money on a niche you don't feel passionate about, but if you want to make a real difference, becoming kinda or super famous, or if you just want to inspire tens or hundreds of thousands of folks, to rock out this online gig, writing about stuff you love writing about, you will become so darn creative, that you can monetize almost any niche.

    Billions of people exist on earth and a ton of those folks are online....meaning, a far number of folks out of billions, have your same interest, which means, money is to be made though almost any hobby, IF you're hyper creative in presenting it.

    Thanks Stuart.


    • NicheHacks says:

      Thanks for the comment Ryan.

      Yeah if you have any interest you can almost guarantee others do too and there's usually money to be made there. Why so many people get so stuck on the choosing a niche part I don't know because monetizing one of their hobbys and interests is probably possible.

  4. Sunday says:

    Hi Stuart,
    A debatable article I must say. Passion or money niche, which is better? 😉 I dig your submission and brilliant ideas are revealed in it.

    For example, the idea of following a passion based niche like rock collection which is difficult to monetize would be a bad idea for anyone wanting to build a blog business.

    I will pick passion for convenient blogging but if the blog wants to operate as a business then it would be ideal to combine passion and money niche strategies.

    Nevertheless, whether we go for passion or money niche, the basis of making money with niche blogs lies with solving problems for the audience!

    This comment was also left in kingged.com where I found and upvoted it!

    • NicheHacks says:

      Thanks for a great comment Sunday. Indeed the key thing is you must be solving problems.

      That is one thing so many people don't get about IM (or marketing of any kind) it's simply about offering a solution to a problem.

  5. Hey Stuart,

    This is the flip side of focusing on your passion!

    I'm always preaching about focusing on your passion, but never thought of the niche you're passionate about would not be profitable. This can leave a lot of people stomped.

    But on the contrary, I believe that there more than one way to skin a cat. I believe if the passionate about a certain niche it can lead you down that yellow brick road of something that is profitable.

    For example.. back in the 1800's people thought tomatoes were evil until someone who loved them figured out a way to make a profit out of them.. now you see them in hamburgers and they're the main ingredient in ketchup...

    I'm not saying you have to wait a hundred years to get things rolling and cracking, but there's always some use for something you're crazy about!

    Thanks for sharing and I hope you're having a great week!

    I found your blog post on kingged.com under the category Internet Marketing

    • NicheHacks says:

      Great insights Sherman. Like your example about tomatoes.

      Yeah I think if you are really passionate about something and others are too there's probably some way to monetize it. Only people who are knee deep in that niche will know. For outsiders, something like rock collecting, it will seem unprofitable.