How To Create Content In A Niche You Know Nothing About

Filed in Content, Niche Research, Ultimate Guides & Resources by on December 9, 2013

Sometimes as an internet marketer you stumble across niches that you can see huge potential in yet you know absolutely nothing about.

You can either forget all about the niche and move on or you can figure out a way to compete and try and profit from it.


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


So how do you create content in a niche you know nothing about?

You've got 3 options.....


1. Rapid Research

A few days of rapid research and note taking to find out everything you possibly can about the niche.

Start at Wikipedia and put your niche idea into the search box. Read the page and take notes. Check any related pages too.

Read popular blogs and look for common posts or themes. Take notes of what topics have the most comments and shares on social media.

If you can notice that their content could be improved you can take inspiration from that content and write something even better.

It can be as simple as noticing their blog posts are full of spelling or grammar mistakes or badly written and difficult to understand.

Or creating more in-depth, longer, and better posts than anyone else has. There's a good post about how to do that on the Backlinko blog.

Then check forums on the subject and see what questions are being asked over and over again. This is obviously a common problem in the niche.

Where there is a common problem there should be a solution. Create blog posts and products offering solutions to these problems and you're on to a winner.

How do you find out the solution to these problems?

Simply see what advice more knowledgeable people on the forum are giving. Verify that the advice is true and you've got some great content ideas.

So by answering the common questions people ask on forums you've got content ideas.

By writing about popular subjects (try to take a different angle or perspective or make your post even better than all the rest out there) you've got content ideas.

You can also browse Q&A sites like Quora and Yahoo Answers to see what other questions people are asking.

Questions = problems. Problems = solutions. Solutions = money to be made through providing content that solves that problem.

The next thing to do is study existing products and see if they can be improved. If you're not sure then ask on forums related to the niche what the pro's and con's are of the product as you're thinking about buying it.

Look for common problems people state with the products and think whether you can improve on them or not.

Another great way to find topic and product ideas is to browse books on Amazon and use the 'look inside' feature. Check the index and see what chapters are in the book, these chapters can be used as content or product ideas.

Using these resources you will find some epic content ideas.



2. Partner With An Expert

If you can't come up with content ideas or simply don't want to spend your time on writing stuff that has no interest to you then consider partnering up with an expert.

Finding knowledgeable people to work with on forums is usually easy enough. Scope out helpful people who love to write and give advice that don't have a website of their own.

Every forum especially away from the internet marketing niche has people who are so passionate about the niche they can write for days on it yet they aren't actively marketing in the niche.

Partner up with these people. You can either pay them to write for you or approach it as a partnership where they write the content and you do the marketing in exchange for a split of the profits.

This approach works great in technical and hobby markets where you need knowledge of the market or you'll be outed as not knowing your stuff.

The other option is outsourcing to a professional writer on ELance. I've had mixed results with this.

Some can easily understand any topic you give them and write on it with ease and at other times the posts will lack any real substance.

I prefer someone who actively participates in the niche.


3. Buy Done For You Niche Content. 

In some niches (not all but a lot) you can buy done for you or PLR content that's ready to use.

PLR has a bad reputation but actually it's not all bad it just depends where you buy it from.

The benefit of using PLR is that someone has already done all the research for you, written the content, saved you a ton of time and all you have to do is upload the content and focus on more important stuff.

You can use as it is or quickly re-write to produce fresh content packed with solid information.


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]




Personally my favorite way to compete in unknown niches especially where lots of technical or specialist knowledge is required is to create partnerships with knowledgeable forum posters or hobby bloggers who aren't in the niche to make money.

You'd be amazed at how many people write endlessly on subjects they love and don't even think about trying to monetize that knowledge.

Combine that with your marketing skills and you can compete and create great content in niches you know absolutely nothing about.

That is how you 'hack' your way into a niche that you know nothing about.

What shortcuts do you use to create content and compete in niches that you know nothing about?

Tell me about it in the comment section below and I will reply...

To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (17)

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  1. Lucia R. Fonseca says:

    Nice article, pretty impressive.

    • NicheHacks says:

      Thanks Lucia, nice chatting with you via email and THANKS SO MUCH for pointing out the spelling error in the opt in box. Just noticed it now and can't believe I hadn't seen it before!

  2. Rema says:

    Thanks for a great post Stuart! I found the Backlinko blog very useful for my work. I am already a member of and it is a great place for content. Really finding very good info on your blog. Thank you 🙂

    • NicheHacks says:

      Hey again Rema, Brian Dean at Backlinko is one of the few guys worth listening to when it comes to SEO. Intelligent SEO I call it. Very clever stuff.

  3. Babatunde says:

    I need to give you thumb up on this one. Though, am just reading it.

  4. Howie says:

    Awesome and your timing could not have been any more perfect. PLR content is exactly what I have been needing and have had some difficulty finding (or at least decent quality) for my niche. Thanks for sharing, man!

    • NicheHacks says:

      Good stuff Howie. Most PLR is junk but a select few people / sites put out good stuff that's actually useful.

  5. Imran Lakhani says:

    Hello Stuart,

    I had stumbled upon your website a few weeks ago & have subscribed to your tribe. I must admit that I am very impressed with your website & moreover your content has been simply amazing. I plan to enter Internet Marketing, which I have been thinking for a long time (8 months now) and have decided to give it a shot. I am doing it pretty slowly but firmly.

    Just wanted to appreciate your hard work.

    Best Regards
    Imran Lakhani

    • NicheHacks says:

      Thanks Imran. Don't spend anymore time 'thinking' and spend more time taking action. 20% reading and 80% action!!

  6. Bernard says:

    Hi Stuart,
    Articlewings is actually $17 not $9.99.
    And to be honest the sales page is full of grammatical errors. It looks like it was written using a spinner.
    Is the article quality any better than that?

    • NicheHacks says:

      Hey Bernard,

      That post was written a long time ago so it's probably gone up in price.

      Yeah you are right the sales page is badly written. I'm really not sure why they put it out like that because it's a bad reflection on their product.

      Yes the articles are much better quality though hardly the best in the world considering the low price but you get what you pay for. Actually you get more than what you pay for really at $17.

      For those who will not or cannot write content this is a solution.

      Here's a sample article so you can decide for yourself...

      Also it's sold over 1,500 copies and there's only a 1% refund rate which shows you the vast majority find it good value.

      1% is super low for anything in the IM niche.