If you're a regular visitor here you'll know that I continually take an insider look into hot niche markets evaluating whether they are profitable or not for you.
This time around we're looking at digital cameras.
Despite the fact that nearly all of us have a camera built into our smart phones now digital cameras are still VERY big buisness.
Smart phone cameras are good but no match for a high end digital camera meant for photography enthusiasts.
The size of the digital camera market is $24.8B with worldwide demand at over 130 million units (Source).
The sale of interchangeable lenses is growing around the world (Source:(Source) despite the smart phone boom.
Around 137 million homes own a digital camera meaning that the demand for these is still strong (Source)
It's unlikely we'll ever see a day when a smart phone camera eliminates the need for a full size digital camera.
Enthusiasts of photography want the real thing no matter how advanced smartphones become.
The feel, the photo quality, the interchageable lenses, the options a digital camera has make it a must for hobby photographers and professionals.
That why this the digital camera niche is an evergreen and hot niche for you to dominate.
Let's Look At The Demand...
There's still huge search volumes for digital camera related keywords with over 163,000 people a month searching for the main keyword.
There are thousands of juicy buyer intent searches and other keywords to be found.
And look at all these other high volume keywords...
Reasons To Get Involved In This $24.8 Billion Niche...
The niche is full of enthusiasts and passionate people and these types LOVE to spend money.
It's an expensive hobby as cameras and all the associated equipment is NOT cheap so you'll make nice commission cheques.
There's over 1.5 million products on Amazon related to Digital Cameras with the bulk being over $50 and going up to thousands of dollars – hefty commissions for you and an endless line of products to upsell.
Over 100 products on Clickbank.com from how to guides to video series to photography course and software priced from $10 - $250 all paying nice 75% commissions to you.
The bulk of Amazon products have over 100 reviews which literally means thousands of sales of each product – this means hungry buyers biting your hand off to buy!
Over 200,000 people have 'liked' Digital Cameras on Facebook and there's at least 20 photography fan pages and groups with over 500,000 members showing there's a huge demand and an easy to find target market.
There's millions of pages and posts indexed in Google for the topic showing just how much content ideas there is out there – you'll never be stuck for ideas!
There's at least 8 dedicated digital camera forums with over 700,000 members.
That's not including the hundreds of thousands more in photography forums – this means you can easily find common problems, get content ideas, and drive traffic to your site.
Overall this is a gold mine of a niche with a passionate audience who love to spend money and are easy to find online.
It will be a breeze to discover content ideas, get traffic, find products to promote and ultimately make money in the digital camera niche.
How To Hack Your Way Into The $24.8 Billion Niche
Due to the sheer number of blogs, forums and social media hubs with huge visitor numbers this will be pretty easy for you to 'hack' your way into.
The best plan of action is to create a digital camera authority site.
But a regular blog or even a review or price comparison site would work too.
What you'll need to get started:
- Dedicated hosting from the likes of WP-Engine (my current host)
- Self hosted WordPress (free)
- A premium theme from the likes of Studiopress (recommended) or DIYThemes
- A good priced domain from NameCheap (my domain registrar of choice)
- An autoresponder to start your email list (my email software of choice) – use this Aweber $1 trial!
Your Plan of Action..
Your target audience are online in huge numbers and their questions and problems are laid out in the forums – just look for commonly asked questions and create content around them.
Just by using Amazon and Clickbank.com you've got an endless list of products to promote that pay hefty commissions – create a series of offers starting low priced and working up to a big ticket offer.
Think small accessories or how to guides up to the more advanced cameras and equipment.
Drive traffic from blog commenting and guest posting, through forum marketing and being active on social media.
Your content will be your best asset so make sure its bigger and better than anything else out there.
If you can't write yourself then outsource the content to enthusiasts you find on forums or hobby bloggers as these peope love to write for the passion of it.
Network with authorities in the niche. You can find them easily through forums, blogs, Twitter or using Topsy.com and Klout.com.
Your main goal is to get people onto your email list so make sure you give them ample opportunities to opt in by having lots of opt in boxes and a compelling reason to do so, i.e. “Subscribe for updates” does NOT cut it.
Building a mailing list allows you to “growth hack” your traffic and sales x10 and see success much quicker than if you don't have one.
Following this plan covers all the main things you need to focus on.
Your content, monetization, traffic,email list are taken care of and will help supercharge your success in the digital camera niche.