A Surprising $24.8 Billion Market Considering It's Based On 'Old' Technology

Filed in Niche Market Ideas by on July 3, 2014

Digital Camera Niche

If you're a regular visitor here you'll know that I continually take an insider look into hot niche markets evaluating whether they are profitable or not for you.

This time around we're looking at digital cameras.

Despite the fact that nearly all of us have a camera built into our smart phones now digital cameras are still VERY big buisness.

Smart phone cameras are good but no match for a high end digital camera meant for photography enthusiasts.

The size of the digital camera market is $24.8B with worldwide demand at over 130 million units (Source).

The sale of interchangeable lenses is growing around the world (Source:(Source) despite the smart phone boom.

Around 137 million homes own a digital camera meaning that the demand for these is still strong (Source)

It's unlikely we'll ever see a day when a smart phone camera eliminates the need for a full size digital camera.

Enthusiasts of photography want the real thing no matter how advanced smartphones become.

The feel, the photo quality, the interchageable lenses, the options a digital camera has make it a must for hobby photographers and professionals.

That why this the digital camera niche is an evergreen and hot niche for you to dominate.





Let's Look At The Demand...

There's still huge search volumes for digital camera related keywords with over 163,000 people a month searching for the main keyword.

There are thousands of juicy buyer intent searches and other keywords to be found.

And look at all these other high volume keywords...

dig camera_tool



Reasons To Get Involved In This $24.8 Billion Niche...

The niche is full of enthusiasts and passionate people and these types LOVE to spend money.

It's an expensive hobby as cameras and all the associated equipment is NOT cheap so you'll make nice commission cheques.

There's over 1.5 million products on Amazon related to Digital Cameras with the bulk being over $50 and going up to thousands of dollars – hefty commissions for you and an endless line of products to upsell.

Over 100 products on Clickbank.com from how to guides to video series to photography course and software priced from $10 - $250 all paying nice 75% commissions to you.

The bulk of Amazon products have over 100 reviews which literally means thousands of sales of each product – this means hungry buyers biting your hand off to buy!


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


Over 200,000 people have 'liked' Digital Cameras on Facebook and there's at least 20 photography fan pages and groups with over 500,000 members showing there's a huge demand and an easy to find target market.

There's millions of pages and posts indexed in Google for the topic showing just how much content ideas there is out there – you'll never be stuck for ideas!

There's at least 8 dedicated digital camera forums with over 700,000 members.

That's not including the hundreds of thousands more in photography forums – this means you can easily find common problems, get content ideas, and drive traffic to your site.

Overall this is a gold mine of a niche with a passionate audience who love to spend money and are easy to find online.

It will be a breeze to discover content ideas, get traffic, find products to promote and ultimately make money in the digital camera niche.


How To Hack Your Way Into The $24.8 Billion Niche

Due to the sheer number of blogs, forums and social media hubs with huge visitor numbers this will be pretty easy for you to 'hack' your way into.

The best plan of action is to create a digital camera authority site.

But a regular blog or even a review or price comparison site would work too.



What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


Your Plan of Action..

Your target audience are online in huge numbers and their questions and problems are laid out in the forums – just look for commonly asked questions and create content around them.

Just by using Amazon and Clickbank.com you've got an endless list of products to promote that pay hefty commissions – create a series of offers starting low priced and working up to a big ticket offer.

Think small accessories or how to guides up to the more advanced cameras and equipment.

Drive traffic from blog commenting and guest posting, through forum marketing and being active on social media.

Your content will be your best asset so make sure its bigger and better than anything else out there.

If you can't write yourself then outsource the content to enthusiasts you find on forums or hobby bloggers as these peope love to write for the passion of it.

Network with authorities in the niche. You can find them easily through forums, blogs, Twitter or using Topsy.com and Klout.com.

Your main goal is to get people onto your email list so make sure you give them ample opportunities to opt in by having lots of opt in boxes and a compelling reason to do so, i.e. “Subscribe for updates” does NOT cut it.

Building a mailing list allows you to “growth hack” your traffic and sales x10 and see success much quicker than if you don't have one.

Following this plan covers all the main things you need to focus on.

Your content, monetization, traffic,email list are taken care of and will help supercharge your success in the digital camera niche.


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To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (22)

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  1. Discover This 'Old' Yet Growing $24.8 Billion N... | July 4, 2014
  1. Marc says:

    I have a site in the photography industry and I can say that it is a huge industry with a lot of potential. My advice for anyone who is looking to start a new photography-related site would be to pick a very focused niche. There are a ton of well-established and very popular photography sites and your best chance of success is to focus on something specific. As an example, here is a site on HDR photography (not my site) http://www.hdrphotographyblog.com/

    • NicheHacks says:

      Great advice Mark, thanks! To anyone reading take note as Marc knows his stuff and is worth listening to.

      Check out his blog at http://www.profitblitz.com

      With these short niche overview style posts anyone who's looking to get into the niche really has to do furhter research to find a nice sub-niche or a unique angle to take as these just reveal the potential in the market and don't go into too much detail.

      • Marc says:

        And something I forgot to mention, you are absolutely right, people are willing to spend money on photography gear, accessories, and education. I'm not an expert Amazon affiliate, but there are countless products that you could promote just on Amazon alone. There are also a ton of sites selling online courses and educational content, and some of them have affiliate programs.

  2. Melody says:

    I just don't get how you compete with digital photography school and people like that? I know, narrow the niche down, but I guess I need help with that and figuring out how to make or get my content. I do know something about photography which is good but not enough to compete. You know? You think camera backpacks is a good niche? Could have a shop set up with reviews and then tips about general photography? I don't know if that's work..... Argh!

    • Marc says:

      Hi Melody,
      I'm sure Stuart will have his own advice, but here here is mine. I would think that camera backpacks could be a good niche. I haven't done keyword research, but I know it is a topic of interest, it's narrowed down from the main topic of photography and even from the topic of photography gear, and there are plenty of products that you could promote as an affiliate. Personally, I would probably also extend it to cover other types of camera bags in addition to backpacks.

      The content I would start with on a site like this would include things like product reviews, product comparisons of different bags (maybe even with charts or tables to show differences), articles on how to pack a camera bag to keep equipment safe in your bag, essential gear to always have in your camera bag, tips for whether you should buy a backpack or a shoulder bag, etc.

      Since many photographers using backpacks will be traveling or hiking and photographing nature you could include some articles about how to keep gear safe during intense hikes, how to scale back on the gear that you take when you are hiking, how to travel with gear for road trips and flights, or other things that would be relevant to people who do this type of photography.

      • NicheHacks says:

        Awesome reply Marc. Appreciate it a lot. Some great advice here for anyone thinking of trying to find a profitable sub-niche in the digital photography niche.

      • Melody says:

        Thanks Marc! I'll consider it! I just don't have much confidence in my ability to make it work, though I am very motivated.... thanks again. PS I checked out your site, good stuff!

    • NicheHacks says:

      Hey Melody, you're not trying to compete with the major established players in any niche as a newbie.

      You need to drill down and find your own sub-niche or unique angle. Make your little sub-topic site the best damn site on the topic on the internet so you become the go to site for that very specific topic.

      Marc's given you some great advice and he knows his stuff with the digital photography niche as he owns profitable sites in that area.

      Honestly though Melody your problem is focus (lack of it) and jumping around from idea to idea. Every day you're telling me you're getting into a new niche. Pick one, choose a proven business model, then get taking action and don't stop or move to the next niche until you've seen success.

      • Melody says:

        Thanks for your honest review of me. I mean it, I know I keep jumping around to the next thing and I know that's bad. I know I need to just dive right in but if I fail again I'll know I'm the only one to blame and be even more broke and desperate. I'll take your advice very seriously.

        • NicheHacks says:

          Failing is part of the learning process. We all failed before we succeeded. I doubt there was anyone who was completely new to online marketing / marketing that had a success straight out the park.

          You don't 'blame' yourself you look at what went wrong and fix it. You only fail if you give up. If you don't give up then you won't fail. You'll run into problems then you figure out how to fix them and then you get back to work until it's finally a success.

          Giving up too easy is another common problem. Don't be a quitter.

          Those who keep digging eventually strike gold as the saying goes.

          Of course you have to make sure you did your proper research BEFORE you entered into a niche as no matter how much marketing you do in an unprofitable niche you're not going to make any money.

          Avoid that happening by using this: http://nichehacks.com/ultimate-guide-finding-niche-market/

          You say you've "failed before" can you remind me of what your past projects were, how long you worked on them and what the results were?


          • Melody says:

            I'm sorry for being such a pain. And you're so good about responding to people on here and so on.

            I've done Kindle books, I've bought a clone site (stupid idea I know, now), made a website about the US constitution (stupid niche I know, now). I've spent a lot on both niche sites and Kindle marketing and I make like 20 bucks a month on Kindle, if that. Not enough to make up for what I've spent for years.

          • NicheHacks says:

            You're not a pain Melody. Not at all.

            So have you evaluated why you make so little per month on Kindle. If you're making something you are obviously doing something right. We both know Kindle can be a profitable way to make money so why is your book(s) not making money?

            What are others who are successful doing that you are not? Find out and do it.

            How are you driving traffic and creating a buzz about your book? I've no experience in Kindle but I imagine that with so many books in the market place as an unknown author you need to drive your own traffic to your book (or preferably your own websitw where you capture email addresses) to make any sales.

            And what niche sites do you have? What's the situation with them?

  3. Melody says:


    I don't have any sites currently, they died a year or so ago because of profitability.

    I think I've found a IM source that might work and isn't in niche sites or Kindle. Jumping around again? Maybe. We'll see. I think it might work.

  4. Melody says:

    Dropshipping on Ebay

  5. Ashley says:

    Hey Stuart!

    I found your blog three nights ago and I've been consuming your posts ever since! I currently run a service business and then a really niche consulting business from that service so in my quest of looking for information on niches I found your blog. Anyways I think I've finally stumbled across what I've been searching for for so long. I'm passionate about photography and even ran my own photography business since 08' but once I had my daughter, I opened a different business because it allowed me to be home.

    After finding this post, it's like a match made in heaven! I'm a SONY queen. I own two Sony dslrs and really great lenses. Okay I'm rambling now.

    My question is do you think Sony Digital Cameras (~14,800 searches according to keyword planner) is a good sub niche or do I need to get more specific to make waves in a HUGE market?

    Thanks and keep up the great work!


    • NicheHacks says:

      Hey Ashley, thanks for commenting and sharing your story. I think it potentially could be but I bet you could go even more niche and really get something targeted. Remember though don't just do keyword research, do market research. How many people searching every month is just a small fraction of it.

      Check out this resource for more info...


      • Ashley says:

        Haha! Thanks for taking the time to reply. Blushing. Here I was worried you'd say it's too niche. I guess I will think further although I'm not sure how it could niche down more. Yikes. Thanks for everything. You're awesme!


      • Ashley says:

        Okay so after reading your awesome guide (thanks by the way) what about Moms with a sony camera who want to shoot better portraits. Too niche? Or maybe just mom with a camera? Or shooting portrait photography with a Sony?

        Thanks in advance.