A Little Known Secret to Easily Ranking for Profitable Amazon Keywords

Filed in Amazon by on February 11, 2015

secret amzHow many times have you heard that the easiest way to make money as an Amazon affiliate is to build and rank so-called review sites?

If you ask me, most of the people telling you this are likely to never have made a single cent as an Amazon affiliate.

They’re just repeating what others have told them, often a variation of this basic formula:

  • Find a few products in the same category, usually some sort of gadget, tool or electronic device
  • Build a targeted site around these products and “review” them
  • Try to rank pages for “<product name>” and “<product name review>”, and the main page for “best <category>” and “<category> reviews”

 

Here's What You'll Learn:
  • How to rank high converting Amazon keywords that most marketers are ignoring.
  • How to find profitable products to promote that people are buying so you can make easy commissions.
  • An alternative to the typical Amazon review site that converts into sales like crazy.

 

(P.S. If you'd like to download a free list of 1244 expensive Amazon products click here or the image below)

 

 

Seen this before? I’m not surprised…

amazon_reviews

 

All following this exact formula. Not only are they competing with each other, but also with huge retailers and real, authoritative review sites.

No doubt some of these sites could potentially make good money.

I know for a fact there are people still raking it in building sites like this, but they’re growing increasingly rare.

The challenge is ranking high enough to actually get some decent traffic, and then staying there, avoiding getting knocked down by another copycat review site, or being flushed out from the results completely due to low quality content or links.

The reality Amazon affiliates have to face is that the barrier to entry is ultra-low and competition is fierce.

To be successful in the long term you need to innovate and separate yourself from the hordes of “me-too” affiliates signing up on Amazon on a daily basis.

Now, in a moment I want to talk about an alternative to these formulaic sites, but first I want you to consider why they work so well.

If you ask me, it boils down to one thing: people searching for review keywords are ready to buy something.

If not the product they’re currently looking at, then another, similar product rated higher by reviewers.

All they need is a push in the right direction and they’re likely to pull up their credit card and put in an order.

The good news is this “commercial intent” is a trait shared with another group of keywords.

One that is usually easier to rank for, and converts like crazy: coupon keywords.

 

Using coupon keywords to promote Amazon products

First of all, let’s establish what a “coupon keyword” is.

It’s simple really; it’s a keyword that follows the pattern of “<brand> coupon(s)” or “<product> coupon(s)”.

These keywords are usually searched for by users at the very last moments before purchasing something.

They’re just trying to get the best possible deal by looking around for coupons.

So how can this be used to promote Amazon products? Here’s how:

  • Find a product, or brand, on Amazon that has a matching coupon keyword with decent search volume
  • Build a page or site targeting those coupon keywords
  • Tell visitors that the lowest possible price is from Amazon and provide a helpful affiliate link – no coupon required

You don’t actually have to offer any coupons unless you want to (and there are any available).

It works just as well to, for example, write a small article talking about how visitors could theoretically go about finding some coupons, then mentioning how there are currently none available and that they should just buy from Amazon instead.

That’s the short-term, churn & burn strategy though.

Since you wouldn’t really be providing any value, the site may not last long (then again, I’ve got pages still ranking after 4 years using this technique).

You could also decide to go all-in and build a real, niched down coupon site. It’s up to you.

It’s not terribly difficult these days thanks to WordPress and plugins like CouponPress and Couponize.

This type of site should last much longer, especially if you really try to provide real value to the visitors and keep the coupons updated.

Don’t lose sight of the end goal though – the idea isn’t to make money from the coupons themselves, but to strongly urge the visitor to instead click on through to Amazon and buy from there.

The recommendation to buy from Amazon should be highly visible, in a position above the fold on the landing page.

It also doesn’t hurt to mention it again at the bottom too.

 

Finding the right products and keywords

This is the trickiest part of this technique.

There are few obvious candidates and you’re going to have to spend some time manually digging through Amazon and looking up search volumes.

Usually the best method is just writing down a ton of brands and products, entering them into the Adwords Keyword Planner and looking for coupon keywords among the results.

Sooner or later you’ll stumble upon something suitable.

 

 

Here’s how I usually go about it:

First I head over to Amazon and pick a random department. For this example, let’s go with “Beauty”.

I then look for the list of brands within that category (sometimes you have to drill down into a subcategory to find it).

Here’s how the list of top brands looks in the Beauty department:

 

Amazon top brands

 

Let’s take this list and see if we can find any good coupon keywords among them.

Just select the whole list with your mouse and copy it into a text editor (Notepad will do just fine). Clean it up so only the brand names remain.

Next up we’re going to add suffixes to these brand names.

Paste them into TextMechanic (excellent tool) and in the suffix field add “ coupon” (don’t forget the space). Copy the results into a new Notepad window. Then repeat the process but this time add “ coupons” and copy those too into the same new Notepad window.

So by now you should have a list of coupon/coupons keywords.

Let’s pull up the Adwords Keyword Planner and see if any of them are worth pursuing.

Choose the “Get search volume for a list of keywords” option, put in your list of keywords and click “Get search volume”.

These are the results I got:

 

Adwords Keywords

 

Looks promising!

Right off the bat, one keyword stands out to me: “fitbit coupon”.

I know this is a popular product (activity tracker) that’s selling well right now.

I also like it because it is indeed a product, and the intent behind the keyword is clear.

A person searching for “maybelline coupons” could be looking for mascara, lipstick, anti-aging creams, who knows… Someone searching for “fitbit coupon”, though, is definitely looking to buy a FitBit activity tracker, and when presented with a great deal they will probably jump on it.

 

 

What I like to do next is just search for the term in Google and look at the results:

 

Fitbit SERP

 

Well look at that… Those two ranking at the top look suspiciously like affiliate sites.

A closer look actually has me suspecting they’re owned by the same individual, since they’re quite similar in monetization and content.

Personally I love this.

If this guy (sorry for outing if you’re reading this!) can rank, so can I. And so can you.

If I hadn’t seen any affiliate sites in the SERPs, I’d instead look at the overall quality of the results. What we’re ideally looking for is a keyword where there aren’t many real, useful results in the top 10.

A couple of big coupon sites is practically inevitable to see, but you don’t want the whole top 20 taken up by giants you couldn’t ever beat in rankings.

The worse the results are the better, actually.

Especially if there aren’t any actual coupons available among them, as that will make visitors more open to buying from Amazon.

I know a lot of people like to use tools to determine the strength of the competition, but I’ve never found them to be very accurate. I just look at the results themselves. If they’re bad I know there’s opportunity for me to do better.

 

 

 

Another example

Here's another example for you: “furminator coupon”.

This is a very popular product for pet owners, called the Furminator.

As you can see if you Google this term, the competition isn’t exactly hard to beat:

 

amazon_serp

 

In fact, I challenge anyone who’s reading this to take a stab at this keyword right now!

I happen to know for certain that it’s capable of making at least a couple of hundred dollars per month during the spring-summer seasons, even though it’s a low-cost product (people who say you should only promote products costing $100 or more or wrong, plain and simple, as they fail to take volume and total order value into account).

 

amazon_proof

 

(Actual earnings from when I was promoting this...)

Looking at the actual search volume in Keyword Planner you’ll see that it is decent too for this keyword - around 700 per month on average with more in the peak season.

You’re often not going to get much higher than that for keywords that are this specific, but of course there are exceptions.

Ranking for one or two of them is probably not going to make you rich, but ranking for 10 or 20 of them… that’s another story.

 

(P.S. If you'd like to download a free list of 1244 expensive Amazon products click here or the image below)

 

 

Ready to take action?

Hopefully these examples have inspired you to start search around for other opportunities on Amazon. There are plenty, I assure you.

And the crazy thing is almost no one else is doing this!

There are heaps of poorly monetized coupon keywords out there waiting to be dominated by savvy marketers.

Are you going to grab the opportunity or go build another review site?

Richard Fredriksson

Comments (25)

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  1. Iman says:

    There are million keywords that related to products available on the Amazon and easy to rank with lesser effort of the SEO off page. Anyone can take dozens or up to 100 of keywords for ranking and make money $x,xxx monthly with the Amazon and the Google. You need to be diligent in researching and digging keywords with the Keyword Planner or Market Samurai to find those keywords.

    • NicheHacks says:

      Thanks for sharing, So what is your strategy Iman?

      • Iman says:

        The critical part is searching and finding those keywords (with "coupon" words) at Google and also products that from Amazon. If selecting a keyword that not easy to rank (as the wrong keyword), there are more effort and time in link building to see the top spot. Finding proper keyword that easy to rank, other tasks (writing the content and also link building) would be easy and can see the result in shorter time. So I recommend Market Samurai to speed up the process. It can analysis the competition level of any keywords.

        Your strategy about the coupon keywords, this is good trick for encouraging visitors to visit a site then Amazon with the aff link. At last buy something without the coupon.

        If each page of the same site (same domain name) for promoting each product item from Amazon, contain "coupon" words. All pages contain "coupon" words with "none available" words, visitors can be curious by clicking few pages. However, the Amazon is very famous and trustable, so visitors are not doubt to buy something from it and forget about the coupon. 🙂

  2. ranj says:

    How would you do offsite SEO for the sites?

    • Richard Fredriksson says:

      Well, as always it's about getting quality, relevant links. It's actually not that hard to build up a few blogs and social pages with a real following in the coupon niche. That way you'll have your own high-quality network to link from. Usually you don't need that many links for these sites either as the competition is low.

  3. Jay says:

    Oh the irony, in the article you say "people who was you should only promote high ticket items are wrong..." but at the end of the article you have an optin form that says "stop wasting your time promoting low priced amazon products...". Is this a generic optin that you have on all the pages and this is why you have it here as well?

    • NicheHacks says:

      Jay, this isn't an article I wrote. It's by one of my team who is entitled to their own opinion about what products to promote. He has no control over what the optin says. And yes it's a generic optin across all Amazon posts.

    • Richard Fredriksson says:

      That is kind of funny actually... And yes this is something that even seasoned Amazon affiliates can't seem to agree on. Personally I've seen good results with low cost products. All I can say is try both and see what works best for you.

      • This is funny because yes both have their ups and downs. I have seen both work too. With lower price items the conversation rate is always higher and so if that outweighs the lower converting higher ticket item it could be a better way to go. However promoting bigger ticket items also means you only need 1 to convert to make a good commission. I used to have an article on a screen article (one single article) and it was churning out a good $40-$50 in commissions per month from one blog post. And the product cost $6.99 on Amazon. For me it all really comes down to SERPs and keyword rankings. I think low ticket items or high ticket items you can win with both, as long as someone can find you in Google 🙂

  4. Prasad Rane says:

    Thanks for this great detailed information on Amazon niche sites. I will surely plan to built one soon. Thanks

  5. Tony says:

    that's a neat little lesson on ranking your Amazon sites, I have a new amazon site (on the link) and we are ranking well for the broad terms already. I hay do a lil coupon posts to see what traffic it brings.
    Nice share Stuart.

    As far as high end or low end items, I have an easier time converting lower cost items. Then again the higher end I think would need a different approach and even a different type of site setup.

    Regular weblogs probably won't convert 8'000 dollar plus products will they!

    • NicheHacks says:

      Tony, if your audience trust you and are far enough up your "ladder of trust" it's not that hard to sell high end items.

      Recently several of my subscribers bought high end training (not from myself but that I promoted as an affiliate) that cost $2K a pop.

      Read the following post about how to push people up your ladder of trust...

      http://nichehacks.com/selling-less-sells-more/

  6. Richard says:

    Another great help once more Stuart. Great job !

  7. Phil says:

    Interesting take on finding keywords worth chasing. I am not entirely sure it's a positive thing for me, it's a little close to the spam mark.
    If you look at the backlink profile on the FitBit site example you used it's easy to find their PBN containing a lot more coupon sites by the same person. Almost all looking exactly the same, and none of them offering anything of value. Shame people need to resort to those tactics in my opinion.
    Good article though, certainly worth making people aware of. Thanks.

    • NicheHacks says:

      Hey Phil, I know exactly what you mean these sites aren't the most useful things on the internet that's for sure. I prefer to build something of real value these days but what works works and we've all got bills to pay so I can't hate on anyone too much for doing what they can to make some income.

  8. Wow great article here, hadn't thought of this angle.

    So you reckon a good long-term way to do it would be to build a whole site of "brand coupon" type keywords. Like lets say DSLR, then have a page ranking for "nikon coupon" a page for "canon coupon" etc etc?

  9. Royce says:

    Nice post. I actually run a coupon code site that does actually provide coupons although as it's country specific, we don't really say "coupon". I've had a bit of success with it, pretty much as soon as the 6 month sandbox period was over it started climbing the rankings and it's now making over $1000 per month in its 7-8 month, ranking at the bottom to middle of page 1 for its major keywords. Obviously not a lot in the grand scheme of things but it's relatively simple to increase those earnings by getting closer to the top spot and adding more brands. Also it only requires about 30-60mins a week to update the coupon codes. Now I can reinvest those profits into content and expanding the site into something more.

    I was surprised how easy it was to rank, as I remember when I first dabbled in internet marketing which was in online poker how it was supposed to be very difficult to rank for the equivalent term such as "X Poker site bonus code"

    I hadn't thought about making this type of "coupon" code site. I agree it is pretty thin in terms of value but I think it's not so different to a lot of review sites that are basically fake reviews where they haven't actually tried the product. It's also a good way to actually start making money quickly and you can always develop content that gives value further down the road when you have proven the niche can make money. I've had a domain sitting round which I wasn't sure what to do with but I might give this a try.

    • NicheHacks says:

      Great insights Royce, yeah I agree that these provide no less value than a review site. Perhaps more if you're actually giving someone a coupon as they get a discount. And you can definitely develop the site into something more.

  10. Nick says:

    Great idea, but wouldn't you run into legal trouble here? I'm not sure what Amazon thinks of this (do you know?, would they ban your account?), but the company can certainly threaten legal action.