How to Use Amazon to Find Your Next Profitable Niche In Less Than 30 Minutes

Filed in Amazon, Niche Research by on January 24, 2016

Tell me if this situation sounds familiar:

You know you want to launch a new niche site to boost your income and explore its potential, but you’ve got no clue where to start.

You know it needs to be in a niche that’s profitable, but you can’t really put your finger on how any of your personal interests could earn you loads of money.

Because even if you know there’s a lot of money to be made in say 'natural diet supplements', for example, you’ve actually never taken any of them in your life and wouldn’t know what the heck to talk about… so you stay frozen.

You know your new niche needs to be interesting and exciting enough for you to write and talk about all the time, but don’t really know how the things that are exciting and interesting to you could be grounds for a profitable niche.

Enter: your Amazon account.

Even if you don’t purchase from Amazon all that much, I’m willing to bet you have an account there and do some searches every now and then.

And since Amazon is so focused around product sales and monetization, this is the perfect place to explore your interests to see how profitable they’ll be.

(See more niche research posts here)

I’ll walk you through my own Amazon account, screenshot by screenshot, to show you ways to get niche ideas from products you’re genuinely interested in, and how to validate that the niche concept could be profitable.

 

What You’ll Learn

  • Where to start digging for a niche based on your personal interests
  • What numbers to look at to see if a niche is profitable & where to find them
  • How to take a broad category and narrow it down to something more specific and niched

 

 

(P.S. If you'd like to download a free list of 230+ profitable Amazon niches click here or the image below)

 

1. Identify Your Interests: Login to Amazon & Scroll Down the Home Page

You’ll notice that Amazon is giving you tons of recommendations based on the things you’ve purchased, the items you’ve looked at, your wish list, and even what you’ve bought specifically for Kindle. (Take these for example as they are selling like crazy: 50 red hot Amazon products)

Scroll through and pick the list that jumps out at you.

Don’t over-analyze: you can always go back and pick a different list later.

Based on what I see, I think I’ll go with my Kindle recommendations:

 

kindle amazon niche research

Looks like we’re talking about products in meditation today, folks.

 

Alternative: if you don’t have a history built up with Amazon, they’ll still do a great job of showing you items that are profit-turning and selling well on their site, so you can explore one of those areas instead.

Tweet this tip to your followers.

 

2. Get Started: Click on One Product & Check Out Its Categories

Choose a product or book from the list that you feel embodies your personal interest in the niche.

For example, since I feel like meditation makes me a happier person, I chose Real Happiness: The Power of Meditation by Sharon Salzburg.

 

amazon niche research

My starting point in finding a profitable niche based on my interests: choose one suggested product and move forward from there.

 

Then scroll all the way down to the bottom until you see “Similar Items by Category.” This is where the fun investigation starts.

 

amazon niche research

Looking at the sub-categories to the far right is where you'll find the specific niches you'll want to dig in to.

 

Since “Kindle Store” and “Kindle eBooks” aren’t exactly the niches I’m concerned about right now, the ones I’m most interested in are:

  • Meditation
  • Religion and Spirituality
  • Happiness
  • Stress Management
  • New Age

 

3. Check Your First Product’s Amazon Ranking for Profitability

Before we go crazy and start clicking off of the page on those categories (read: niche suggestions), scroll back up the page to the product details.

 

amazon niche research

While all the info about file size and publisher is nice, what we're really concerned about is the rank, which is the very last item in this list.

 

While it’s certainly noteworthy that this book is #70 in stress management, what you want to pay the most attention to is the overall number.

I can see that this book is #58,967 in the paid Kindle Store.

Which, admittedly, isn't all that great.

But since this is only the Kindle store we’re talking about (I did come in on my Kindle recommendations list, after all), this isn’t telling the full story.

We need site-wide numbers. Or at least to check out book-specific numbers.

To get those, I scroll back up and select the paperback version of the book instead of the Kindle one.

 

amazon niche research

In the product details of the paperback version of the book, we see different ranking numbers since it's considered a different product.

 

NOW we’re talking.

I can see that overall, in the entirety of books on Amazon, this ranks #1,764—meaning it is very popular.

Only 1,763 books sell more copies than it does.

And when you think about the broad scope of books on Amazon, that's nothing.

Different niche marketers all give different advice on the ranking number cutoffs, but they do all agree that paying attention to overall ranking is important.

Rachel Rolfe suggests if you check out a category (niche) on Amazon, you want to have at least three books in the top 50,000 to know that you’re in a profitable niche.

Andrew Makar suggests that there should be three books in the category’s top 10 with a rank of 15,000 or lower.

And if you’re looking for physical products to feature and sell, Josh Shogren says they should have a rank of 5,000 or lower, be between $10 and $50, and under 2-3 pounds.

We’re not going to get as picky as Josh for today (we’re only trying to pick a niche, not products yet), but according to Rachel’s and Andrew’s standards, this book makes the cut.

Tweet this to your followers.

 

4. Check the Sub-Category's Profitability 

Since this particular book also ranks really well in stress management (#14), I’ll click on that category from the product details.

 

amazon niche research

Annndddd... suddenly we're all about adult coloring books.

 

For those of you who may not know, giving adult coloring books for Holiday gifts was a huge trend in the US for the 2015 holiday season, so that explains why I’m seeing all these "best-sellers."

Since this is a trend and I don’t think anyone will be buying new coloring books in bulk anytime soon (we gave away enough to each other to keep our coloring needs content for at least a year), I don’t want to base my research on seasonal trends.

All I have to do to avoid this is to not investigate anything that’s a coloring book and pay attention to the actual books that have had real staying power in this category.

Fortunately, I don’t have to scroll very far.

 

amazon niche research

Turns out the holiday season's trend only affected the top six results. Not bad.

 

Of the products 7-16 on this list, I open them all into new tabs. (You know, going after the top 10 without paying so much attention to that coloring book trend.)

 

amazon niche research

Yea, that's a lot of tabs.

 

In each of these tabs, I’m going to scroll directly down to the product information to check out their overall ranking.

#7 = 23,245
#8 = 1,704
#9 = 922
#10 = 2,336
#11 = 1,180
#12 = 1,319
#13 = 1,563
#14 = 1,764
#15 = 1,917
#16 = 1,943

Looks like we’re onto something here, no?

These number rankings are incredibly low. (Well, except for #7.) And the low numbers in product rankings means that these are products people are buying regularly.

Which for me, means that I could write about something I’m interested in (meditation for stress relief) and have the potential for a very popular niche site in doing so.

Tweet this to your followers.

 

5. Repeat Steps 1-4 to Find Your Profitable Niche

I got lucky and uncovered a profitable niche with my first try, but maybe your Amazon results weren’t so lucky.

No worries… this process doesn’t take that long—even if you do have to repeat it a few times, and it’s very easy to go back to your home page and start again with a new product or book suggestion based on your own personal interests.

All you need to do is go back to the products Amazon was suggesting to you, click on another one, and begin the research process and rank-checking from there.

Now after you've found those niches...

 

(P.S. If you'd like to download a free list of 230+ profitable Amazon niches click here or the image below)

 

Take Action And Pick A Business Model

There's tons of ways to go about profiting from the niche you picked.

We'll discuss those ways in the action plan below....

 

Start Exploring the Products to Sell Within Your Profitable Niche

Following this process was super simple, and doing it quickly took me from the idea that I might want to start a niche site that has something to do with meditation to the knowledge that I can start a profitable niche site about meditation for stress relief.

Checking rank on Amazon is by far one of the best ways to make sure your new niche idea has buyers out there, and that there's a steady audience of people interested in that topic that you can serve.

Of course, this niche research knowledge is only surface-level and might not tell you the exact products you should sell.

If you want to dive more into profitability based on actual products you could review and sell on your site, enter your niche into the search bar and select "All Departments" and check the product rankings of those items.

 

find amazon niche, amazon affiliate products

Some profitable, non-book products I could sell on my niche site about meditation for stress relief.

 

What do Amazon rankings say about the niche site you've been working on lately?

Or if you've yet to start a niche site, what kind of topic results did you get from following the above steps?

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (6)

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  1. Chelsea Baldwin says:

    This exercise was really easy to do... and actually kind of fun.

    If you're looking for a new niche, I'd definitely suggest trying this to get a handful of solid ideas that are interesting to you.

  2. Sean says:

    Home Run Chelsea,

    I actually came back to the blog tonight to re-read your post about the "top keywords in 1 hour", when I stubbed my eye on this post. This is really great stuff, and it's actually the thing that is missing for most of us.
    Knowing how to read the metrics and deduce a niches potential is one of the magic secrets to online success.
    Here are two other ways that Amazon can help make you a mint with some shrewd observation and some effort:
    1. Once you have read and found a niche with some heat and longevity, you should spend some time looking at the TYPES of books that are being sold, because they are your ticket into true niche segmentation. Example: If you were to type 'golfing' into the search bar and filter for "books" in the results, you would find all kinds of stuff, from Best Exotic Courses to Golf Course Management to Improving Your Swing to Negotiating Business on the Course. These are potential niche goldmines. At the very least, they are great blog post ideas.

    2. The other favorite method comes from Tim Ferris' blog. For either a new blog or a new product, the method works just great. You find the top 3-5 results within your niche topic/category by cross-referencing Amazon results with some simple search results (search for "List of ___ books on ____", or something similar). Once you've decided on the 3-5 all time most popular results, go through the reviews and pay close attention to the 3 and 4 star reviews. Amazon has this great tool under reviews where it shows the gravity (ie 200 out of 207 found this review helpful). Within those reviews are all kinds of ideas for how to improve the original material.
    You can then buy/rent/borrow/go to a library and find these books, dissect/organize them with the audience suggestions from Amazon's reviews, and build yourself a hot selling product/year's worth of top shelf blogging subject material.

    To all readers, once you have used this method to find you niche, and you have found some top sellers to learn from/emulate/improve upon, go to Chelsea's other article about "finding your niche's most important keywords"

    The combined strength of these two methods will give you a much stronger foundation for deciding how/where to enter a market and begin dominating it.

    • Chelsea Baldwin says:

      Hey Sean,

      Thanks for the awesome comment, kind words, and the advice!

      I've actually never thought about reviewing 3-4 star reviews on Amazon for ways to improve upon existing informational products and create your own... but it's genius!

  3. Jerry says:

    so simple yet so powerful...tks much...I'm going to add this process to my new health niche I'm starting already...more ammo to speed up my progress & profits!

    Tks so much