If you're a regular reader you'll know that every week I try and evaluate a hot niche market, show you why it's profitable and how you can dominate it.
This week I'm looking at a hot new niche called the 'Mediterranean diet' part of the huge and lucrative $20 billion dollar weight loss market.
This diet has really picked up steam recently and is one of the top 3 searched diets on the net after paleo and atkins.
People like this weight loss method because it allows them to eat tasty food that is actually good for you - fresh fish, meat, nuts and vegetables are in abundance.
Compared to other diets this one allows people to eat a wider range of foods and doesn't restrict their eating too much.
This hot diet niche will only continue to grow in popularity.
Let's Look at the Demand
Here's the monthly search volumes on Google for the niche. As you can see it's in huge demand and some great keywords.
And here's the Google Trends data showing the popularity of the diet...
Reasons to get Involved in this Profitable Niche
The weight loss market is worth $20 billion and there's enough room for you to grab a slice of the pie with this profitable sub-niche.
People who go on diets rarely manage to keep the weight off and will try on average 3-4 diets a year – meaning they keep coming back for more and more products = repeat sales.
Do not underestimate how profitable the diet market can be.
You're not limited to simply selling your audience information on this diet – they'll also appreciate information on other new diets, fitness tips, recipe books, cooking guides, healthy foods and more.
Over 5,700 products on Amazon on the topic all with over 50 reviews – hot selling products that YOU can promote.
10 core products on Clickbank with 70% commission rates and thousands of other related products on weight loss and diets – meaning huge commissions for you.
Over 30 blogs listed on technorati.com blog search engine – great for networking, getting content ideas and driving traffic and that's not including general weight loss blogs.
Over 13 million results on Google for the term meaning lots of demand for the information you'll be providing.
3 dedicated forums on the subject and thousands of other weight loss forums – endless supply of traffic to your site through forum marketing.
Top 5 Facebook groups on the niche have over 20,000 likes – hugely popular market to make money from.
How You Can Hack Your Way Into The Niche
As always I recommend if you're going to do this do it properly and build a niche authority site on the subject.
You'll need the following:
- Dedicated hosting designed for WordPress such as WP-Engine
- Self hosted WordPress install
- Cheap domain from a trusted registrar like NameCheap
- Premium theme from a trusted site like Studiopress as they create incredible responsive themes,
- Aweber to grow your email list – get a $1 trial here.
Scope out the best content on the net by checking the most popular blogs and seeing their most shared content or entering your keyword into Topsy.com to see what's heavily shared THEN set out to better it.
Or alternatively outsource it to pro writers or enthusiasts in the niche.
Drive traffic from the many forums, blogs and social media groups on the subject to your site – don't just limit yourself to Mediterranean diet but any general weight loss or diet sites.
Build your email list with Aweber and update your audience of new content and send the occasional marketing message promoting one of the many Amazon or Clickbank products.