There's one thing EVERY new blogger, website and online business needs....traffic!
Without it you have nothing. You can create all the best content in the world or have an amazing product and no one will ever see it.
But for so many new website owners traffic is hard to find.
So how DO you get traffic?
In 'The Beginners Guide: How To Increase Website Traffic' we'll look at all the different ways you can drive targeted visitors to your site.
You don't need to do ALL of these methods. You scope out where your target audience hangs out online and focus only on those sources.
When you find out which sources convert best into email opt ins or sales then you ramp those methods up.
If you're looking for ways to promote new blog posts, check out the 31 methods here.
So let's increase your website traffic...
Social media can be a very effective way to get traffic to your website or blog.
It allows you to build up your audience, connect with potential visitors AND network with other influential people in your niche who already have the audience you want to tap into.
Don't make the mistake of thinking you need to be on EVERY social media site instead focus on the core ones where your target audience can be found.
"Only half of your fans are on Facebook every day and even then, they’re active during a small window. The same holds true for users catching their friends’ content. Promote a user’s interaction with your website and more of their connections are likely to see it.” - Jon Loomer.
“Why should I care about Tumblr? Before we get too far, let me provide some stats about Tumblr which should help put things into perspective: 130.5 million blogs on Tumblr, as of August 2013” - Takeshi Young.
“Pinterest isn’t a perfect fit for all web marketers…yet, if you can figure out how to use it as a tool in your SEO toolbox you can drive massive traffic to your site” - Neil Patel
SEO can be an incredibly effective way to get traffic however due to it's unpredictable nature (all it takes is 1 algorithm update and you could see your rankings lost) efforts should be put into place to drive traffic from alternative sources also.
SEO falls into 3 categories - blackhat, greyhat, and whitehat.
White hat is completely 'ethical' link building. Blackhat is using whatever means necessary to rank in the search engines and greyhat somewhere in between.
Blackhat Link Building
Greyhat Link Building
Whitehat Link Building
“People that succeed with SEO do two things very well. First, they identify SEO techniques that get them results. Second, they put 100% of their resources into executing and scaling those techniques.” - Brian Dean
Paid traffic is one of the quickest ways to get visitors to your site and test your conversion rates.
However it can be costly when you're new and testing the waters so always start small and build up.
The beauty of paid traffic is that it's almost unlimited so once you've you've figured out how to convert your traffic into opt ins or sales you can scale it up indefinitely.
“Facebook is the largest social network, with over 1 billion monthly active users on desktop and 600 million monthly active users on mobile. If it were a country, Facebook would be the 3rd largest country in the world! “ - Pancham Prashar.
Content marketing refers to using content, usually blog posts but also infographics, video and any other types of content, to draw in visitors.
They key is to create the best possible content that you can, preferably different or better than what's already out there in your niche, so that people just cannot ignore your website.
By getting that content in front of your target audience and influential people in your niche you can build up your traffic numbers substantially.
It also encompasses guest posting, syndication, and curation.
General Content Marketing
“Remember, content marketing only works if you can create content that’s both entertaining and useful to your readers.” Sonia Simone.
“The first thing to remember about a great guest post is that it is not about your business, your products, or your services. Guest posts should be valuable sources of information – not advertisements! “ Kristi Hines
“Signs Your Content Needs Work: You don’t receive email from raving fans telling you how you’ve changed their lives or how much they love your product and want to tell everyone they know about it” - Corbett Barr.
Ego & Link Baits
“Everyone has an ego, even the most influential players in your industry, and provided you execute your egobait in a subtle fashion, you’ll escape being labelled a sycophant and scoop up a load of exposure, traffic and links in the process.” - James Agate
Syndication & Content Sharing
One of the most important thing you can do as a marketer, blogger or webmaster is network with other people in your niche.
Doing so will be beneficial to both of you and help grow your website and connections.
By sharing others content, reach out to them via email, commenting on their blog and linking to them you're building a relationship.
Over time they will return the favor assuming your content is up to scratch.
Forum marketing works by engaging in relevant forums with your target audience by answering questions, posting great topics and being a useful member.
Some forums will allow you to share snippets of your post with a link back to your site but most simply allow a clickable signature.
You'll be surprised how many visitors you can receive just from signature clicks in a busy and engaged forum IF you're posting useful advice.
Simply posting for the sake of increasing the post count and displaying your link won't help you much.
The power of video cannot be underestimated. Youtube is the second biggest search engine in the world behind Google.
It's also a social media website in it's own right as well as a video sharing platform.
Video reviews, personal presentations, animation, simple slides can all push visitors towards your site in huge numbers.
“YouTube represents fertile ground for lead generation. People tend to forget YouTube is in fact a social platform just like as Facebook and Twitter with sharing capabilities, comments and likes as part of its features.
“ - Juff Bullas
Email marketing is a rarely talked about traffic source yet it's one of the most engaged and powerful methods at your disposal.
You NEED to be building an email list as an online business or you're missing out on repeat visitors & sales as well as building up a relationship and trust with your audience.
Having a series of follow up messages that go out regularly to subscribers can mean a continual stream of visitors back to your site.
You can also send 'broadcast' messages to get an instant spike of traffic to your latest piece of content.
Other Traffic Generation Methods
Here are a collection of other traffic generation methods that don't fit into the other categories.
“30 days. 9 presentations. Over 200K views. Several first-page Google rankings. 1,400 clicks to Traffic Generation Café and my Facebook fan page. Over 400 new Facebook fans. My second largest referral traffic source.” - Ana Hoffman
More Traffic Resources
Bonus: 12 Website Traffic Case Studies - LOCKED!
So by now you should have some ideas on how to increase website traffic to your online project.
Find out where your target audience hangs out online and focus solely on those sources instead of trying to do all of the methods above.
You'll begin to see that certain traffic sources convert into sales and email opt ins more than others so focus all your efforts onto those.
Don't waste time on traffic that doesn't take any action even if it's in big numbers. Traffic is useless if it does not convert.
And if you start getting lots of traffic but no conversion then don't think the solution is more traffic. What you need to work on is converting the traffic you already have before you seek out more.
Using the methods here will increase website traffic for you regardless of the type of site you have - so what are you waiting for?
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Did you find this Beginners Guide useful?
What methods are you currently doing to get traffic to your site?
Tell me about it in the comments section below....