Backyard chickens (also known as city chickens and urban chickens) are part of the urban farming or agriculture movement where people look to bring the countryside to the city by raising chickens in their yards or rooftops.
People in the niche like the idea of sustainable living and resort to raising chickens in their backyard because they are opposed to mass factory raised chickens which they believe is unhealthy and cruel.
They also want access to cheap organic eggs and meat that they have full control over, no worries about about how they are being raised or what is going into their diet.
It's also an environmental issue as they can opt out of factory farmed eggs, the chickens eat your left over food scraps meaning no waste and help keep your garden in shape.
Chicken straw can be used in compost, their manure helps your garden grow, they eat insects and weeds and scratch the soil which results in a healthy garden.
Cost effectiveness is also a main reason for people raising chickens, you have a steady supply of fresh, and organic, eggs without having to pay expensive prices in stores.
For some they simply enjoy keeping chickens as pets.
- Popularity Of The Backyard Chicken Niche
- Niche Market Size & Growth
- Reasons To Enter The Profitable Urban Chicken Niche:
- Sub Niches To Explore
- Problems, Concerns & Fears In The Niche
- Demographic: Who's The Target Audience
- Most Common Google Search Terms
- Easy To Rank Keywords
- Common Questions Asked
- Best Selling Products In The Niche
- Blogs, Websites, Forums, Social Hubs & Videos
- Ideas For Info Products:
- How To Hack Your Way Into The Niche
- What You'll Need To Get Started:
- If You've Missed Our Previous Niche Reports:
- Want 6+ New Niche Reports Every Month?
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Popularity Of The Backyard Chicken Niche
Monthly Google Search Volumes
How to Build a Chicken Coop
Other chicken coop related Keywords:
chicken coop - 301,000
coop chicken - 301,000
chicken coops - 90,500
coops chicken - 90,500
chicken coop plans - 40,500
free chicken coop - 22,200
build chicken coop - 18,100
home chicken coop - 18,100
wineville chicken coop – 18,100
Niche Market Size & Growth
In the UK, the keeping of chickens has also grown in popularity with as many as 200,000 households involved (Source)
An estimated 3% to 6% of USA has backyard chicken and growing! (Source)
44,000 subscribers to Backyard Poultry Magazine and growing! (Source)
90,000 members of BackyardChickens.com and growing! (Source)
As you can see this is a HUGE niche!
Websites sold on Flippa:
Number of products on Amazon:
Backyard chickens: 1,613
Chicken coops: 6, 125
Raising chickens: 2,001
Chicken supplies: 17,307
Number of products on CB
Backyard chickens: 10
build chicken coops: 12
Number of websites & blogs: 100+
Number of forums: 20+
Total forum members across all forums: 250,000+
Number of social media hubs: 50+
Total number of social media fans & followers across all platforms: 300,000+
Reasons To Enter The Profitable Urban Chicken Niche:
- It's a growing and evergreen niche due to more and more people looking to live a sustainable life.
- It appeals to everyone from hipsters to middle aged couples to survivalists to environmentalists.
- Lots of money spent on chickens, coops, equipment and health items (see below)
- Lots of blogs, forums, social media hubs and magazines to find your audience in.
- Strong monthly search volumes for a number of related terms.
- Lots of physical and info products on sale with affiliate programs.
Lots of money spent:
- Baby chicks: $1 each.
- Full-grown, egg-laying hens: $10 each.
- Cost of building a basic chicken coop and purchasing a simple waterer and feeder: $100-$250
- Cost of buying an uber-chic pre-fab coop: $400
- Cost of buying a fancy schmancy coop that might land you a spot in a national home and garden magazine: $4,000
- Cost of chicken feed: $25.00
- Cost of organic chicken feed so you can brag about your homegrown organic eggs: $40
- Cost of making your own chicken feed from all local organic produce so you can brag about your homegrown organic eggs and copious amounts of time on your hands: $80
- Egg production from two hens: 1 doz/week, or 624/year appx.
- Cost of one dozen supermarket eggs: $3.00
- Cost of one dozen “organic and free-range” eggs: $5.00
Pricing source: Mint.
Sub Niches To Explore
- Urban Farming
- Raising chickens
- Incubating & hatching eggs
- Building chicken coops
- Raising baby chicks
- Chicken health
- Turning your backyard chickens into a business
- Poultry shows & exhibitions
- Other backyard poultry (duck, geese, swans, turkeys, quail, guinea fowl, pheasants and partridge, pigeons)
People in the niche also interested in:
- Growing their own fruit, vegetables & herbs
- Bee keeping
- Backyard agriculture
- Urban farming
- Sustainable living
- Pet care
Problems, Concerns & Fears In The Niche
Where there are problems there are solutions and providing solutions is how you will make money.
The reason people get into raising backyard chickens is mostly because of...
1. Disdain for poorly treated factory raised chickens
2. Concerns about what factory raised chicken eats.
3. Wanting organic and fresh eggs free from salmonella.
4. Environmental issues.
5. Sustainable living.
6. Want to live a healthier life.
Problems they face when the start keeping backyard chickens....
1. Noise levels.
2. Keeping chickens healthy
6. Not being able to care for them as too much hard work or time consuming
7. Some states in US it's illegal
8. Roosters not allowed
All these problems have easy solutions that can be provided through a range of products both real life and info products.
If people are worried about chicken disease you can provide books or info products which deal with how to look after them and stop them getting sick.
If predators are an issue you can sell them a bigger and better coop with more security features (big money here!)
When cost is a worry you can give them tips on how to do things cheaper or for free.
Products on how to raise backyard chickens, keep them healthy, build coops, avoid predators and make money from the eggs are available.
Demographic: Who's The Target Audience
The core demographic for the backyard chicken niche is 30-50 year old married couples looking to live a more sustainable life.
It's often the wife who is most interested in but inevitably the husband who ends up building the coops.
There's popularity among 'hipsters' aged 20-30 looking to do something different and make a statement about healthy living, animal cruelty and sustainability.
The survivalist market is one not to be ignored either. They believe in being self sustainable and growing their own food so raising backyard chickens fits right in with this.
Most Common Google Search Terms
Use these terms to target keywords and build content around them as this is what people are looking to find out.
Download the excel sheet with over 1,000 backyard chicken related keywords below...
>>> Backyard Chicken Keywords <<<
Easy To Rank Keywords
|cheap chicken coops for sale||880|
|how to build a chicken coop free plans||880|
|simple chicken coop plans||880|
|chicken coops direct||720|
|large chicken coops for sale||720|
|chicken coop plans free download||590|
|large chicken coops||590|
|plans for chicken coop||590|
|used chicken coops for sale||590|
|a frame chicken coop plans||480|
|chicken coops uk||480|
|mobile chicken coop plans||480|
|pictures of chicken coops||480|
|plastic chicken coops||480|
Common Questions Asked
These are a range of question and issues people have asked about on forums, social media and Q&A sites.
You can use these for inspiration for topic ideas or look to solve these problems through suggesting products which solve them.
- How to deal with broody hens?
- Chicken has green or yellow goo on it's body
- What temperature should the incubator be?
- Is it safe to candle my eggs?
- Can I mix new chicks with older hens?
- What to feed chickens?
- What to do with roosters?
- Are my chicks pipping?
- How to build a cheap chicken coop?
- How to build a chicken coop?
- How to build a chicken run?
- How to make chicken runs for free?
- When is breeding season?
- What do chickens eat?
- How long do chickens live?
- How do you get a rooster to be nicer?
- Where to buy a coop?
- What kind of fencing to use?
- Is coal ash safe?
- How much time do chickens spend in their coop?
- Best automatic chicken door openers?
- What to do with sick chicken?
- Chicken is loosing feather..what to do?
- Chickens dying, what's the cause?
Best Selling Products In The Niche
A list of the best selling products from Amazon, Clickbank, Kindle and independent retailers with affiliate programs.
Also a list of the best PLR products which you can use for content or products.
Chicken Feeder & Waterer
Happy Hen Treats
Ware Wood Nesting Box
Organic Hen Supplement Kit
Trixie Chicken Coop
Trixie Chicken Coop With Outdoor Run
Farm Innovators Air Incubator
50 x 50 Netting For Pens
Little Giant Poultry Waterer
Zoo Med Repicare
Chicken Keeping Secrets
DIY Chicken Coop Plans
Easy DIY Chicken Coop Plans
Chickens 4 Wealth
Chicken Coop Video Guide
The Complete Guide To Raising Chickens
How To Build A Chicken Coop
Chicken Coop Guide
Right click & 'save as' to download to your computer...
Backyard Chickens For Beginners
Backyard Chickens Crash Course
Best Chicken Breeds
Backyard Chicken Book Package
Independent Affiliate Programs:
- Converti Coops Chicken Coop Plans: http://catawbacoops.com/
- Chicen Coop Secrets: http://www.chickenkeepingsecrets.com/affiliates/
- Chickens For Sale: http://www.efowl.com/affiliate_info.asp
- Automatic Chicken Door Coop: http://www.automaticchickencoopdoor.com/how-to-join-our-affiliate-program/
- Backyard Chicken Health Supplies: http://www.jefferspet.com/backyard-chicken-health-pack/camid/liv/cp/0040792/
- Chickens For Sale: http://www.californiahatchery.com/
- Chicken Coop Direct: http://www.chickencoopsdirect.com/chicken-coops-affiliate-program.htm
- Urban Chicken Coops: http://affiliate.catawbacoops.com/
Products Advertised on Google
- Factory Direct Chicken Coops: http://www.chickencondos.com/
- Alibaba Chicken Coops For Sale: http://www.alibaba.com/premium/chicken_coops.html?uptime=20130928&ptsid=1012000052124977&crea=27275850654&plac=&netw=g&device=c&ptscode=0110202010010001
- How Are Chickens Farmed: http://www.ciwf.org.uk/farm_animals/poultry/default.aspx?gclid=CPTpgqyaw7wCFaUn4godaFUACg
- Keeping Chicken PLR Ebook: http://www.theplrstore.com/keeping-chickens-plr-ebook-p-3614.html
- 25 Keeping Chicken Articles: http://master-resale-rights.com/private-label-rights/articles-plr/animals-and-pets/livestock/25-keeping-chickens-articles-plr/
- 10 Chicken Coop Articles: http://www.warriorforum.com/warrior-special-offers-forum/175456-hot-little-niche-chicken-coops-sell-digital-tangible-products-w-private-label-rights.html
- Chicken Coop Niche Blog: http://www.premadeniches.com/chicken-coop-niche-blog/
- Chicken Coop Blog: http://www.plrassassin.com/chicken-coop-blog/
Blogs, Websites, Forums, Social Hubs & Videos
Not only can you use these sources to get idea for content, to see what's popular, what works and doesn't and how you can compete but you can use these sources to drive direct traffic.
Blog commenting, guest posting, forum marketing, social media marketing and video marketing are great ways to drive targeted and direct traffic to your site without worrying about search engines.
Top Blogs & Websites:
1. Backyard Chickens: http://www.backyardchickens.com/
2. Urban Chickens: http://urbanchickens.org/
3. The Chicken Chick: http://www.the-chicken-chick.com/
4. Tillys Nest: http://www.tillysnest.com/
5. Alaska Backyard Chickens: http://akchickens.org/
6. Backyard Poultry Mag Blog: http://www.backyardpoultrymag.com/blog/
7. Scratch & Peck : http://scratchandpeck.blogspot.com/
8. My Pet Chicken: http://www.mypetchicken.com/
9. Yard Birds Back Yard Chickens:
10. Urban Chickens Network: http://www.urbanchickens.net/
11. My City Chickens: http://awindycitygal.wordpress.com/my-city-chickens/
12. Conneticut Chicken Coop: http://ctchickencoop.blogspot.com/
13. Plain Old Chickens: http://plainoldchickens.blogspot.com/
14. Success With Poultry: http://successwithpoultry.blogspot.com/
15. Little Egg Farm: http://littleeggfarm.blogspot.com/search/label/Chickens
16. Urban Chicken Underground: http://www.urbanchickenunderground.blogspot.com/
17. Urban Chickens Blog: http://urbanchickens.org/blog/
18. Raising Chickens Blog: http://www.almanac.com/home-pets-family/raising-chickens-blog
19. Hen Blog: http://hencam.com/henblog/
20. Success With Poultry: http://successwithpoultry.blogspot.com/p/keeping-chickens.html
Social Media Hubs:
1. Backyard Chickens Reddit: http://www.reddit.com/r/BackYardChickens/
2. Raising Backyard Chickes Facebook Group: https://www.facebook.com/raisingbackyardchickens
3. Backyard Chickens Group: https://www.facebook.com/raisingbackyardchickens?ref=ts&fref=ts
4. Backyard Chickens Page: https://www.facebook.com/pages/Backyard-Chickens/146810842040169?ref=ts&fref=ts
5. Backyard Chickens: https://www.facebook.com/groups/34594509475/?ref=ts&fref=ts
6. Backyard Chicken Coops: https://www.facebook.com/backyardchickencoops
7. Chickens For Backyards: https://www.facebook.com/pages/Chickens-for-Backyards/107622132630752
8. Backyard Chicken Keeping: https://www.facebook.com/BackyardChickenKeeping
9. Coop Design Pinterest: http://www.pinterest.com/navymomxx2/coop-design-backyard-chickens/
10. Backyard Chickens Pinterest: http://www.pinterest.com/melissa_caughey/backyard-chickens/
11. Backyard Chickens: http://www.pinterest.com/bychickens/
13. Backyard Chicken Twitter: https://twitter.com/Backyardchick
14. Backyard Chick: https://twitter.com/Backyard_Chick
15. Michelle Branch: https://twitter.com/michellebranch
16. BY Chickens: https://twitter.com/BYChickens
Top Youtube Videos:
1. Raising Chickens For Eggs (466, 296 views): http://www.youtube.com/watch?v=B5VAYqtQRro
2. How To Raise Chickens (309,000 views): http://www.youtube.com/watch?v=Vn53_5qKw38
3. The Hazards of Backyard Hens (288,100): http://www.youtube.com/watch?v=Ll187f27Pxg
4. Backyard Chickens (220,456) http://www.youtube.com/watch?v=gLVXWyMRLes
5. Chicken Coup Tour (169,246 views): http://www.youtube.com/watch?v=WFi7W7oFGzE
6. How To Build A Chicken Coup Fast (130,978 views): http://www.youtube.com/watch?v=g3KRVfD_GTI
7. How To Raise Chickens (115,678 views): http://www.youtube.com/watch?v=WrzYEozfiO0
8. Backyard Chicken Coups (112,97 views): http://www.youtube.com/watch?v=EK94Yq5qXE4
9. Pet Backyard Chickens (94,567 views)http://www.youtube.com/watch?v=-4Vst7AcEBs
10. How To Build A Chicken Coop (81,221): http://www.youtube.com/watch?v=4R-rSFOqAVw
1. Your Chickens Magazine: http://www.magazines.com/your-chickens/1508890-MA,default,pd.html
2. Backyard Poultry Magazine: http://www.backyardpoultrymag.com/
3. Hobby Farms Chicken Magazine: http://www.hobbyfarms.com/chickens-magazine/
4. Urban Farm: http://www.amazon.com/Urban-Farm/dp/B0047ERVHA/ref=sr_1_2?s=magazines&ie=UTF8&qid=1392093963&sr=1-2&keywords=backyard+chickens
5. Hobby Farm Home: http://www.amazon.com/Hobby-Farm-Home-1-year-auto-renewal/dp/B00283LGS2/ref=sr_1_2?s=magazines&ie=UTF8&qid=1392094035&sr=1-2&keywords=chicken+coops
6. Raising Chickens Newsletter: http://www.keepingchickensnewsletter.com/
1. Backyard Chicken Forums (90,000 members): http://www.backyardchickens.com/f/
2. Backyard Poultry (17,000 members): http://forum.backyardpoultry.com/
3. Backyard Poultry Mag Forums (5,000 members): http://www.backyardpoultrymag.com/forums/
4. Backyard Chickens Yuki: http://backyardchickens.yuku.com/
5. Australian Poultry Forums (28,000 memebers): http://www.australianpoultryforum.com/
6. The Coop: http://www.the-coop.org/forums/ubbthreads.php?ubb=cfrm
7. The Chicken Forum: http://www.chickenforum.com/
8. Community Chickens: http://www.communitychickens.com/
Top Articles & Blog Posts:
Some of the best articles and blog posts ever written on the subject of backyard chickens.
This will help you see what sort of content the readers want. Don't straight up plagiarize it but use it as a guide, write similar content, improve on it and stick with what you know works.
1. A Beginners Guide To Backyard Chickens: http://www.marksdailyapple.com/a-beginners-guide-to-backyard-chickens/
2. Backyard Chickens Dumped At Shelters When Hipsters Can't Cope: http://www.nbcnews.com/health/health-news/backyard-chickens-dumped-shelters-when-hipsters-cant-cope-critics-say-f6C10533508
3. Raising Chickens 101: http://www.backyardchickens.com/a/how-to-raise-backyard-chickens-in-your-city-the-basics-of-raising-chickens
4. Keeping Backyard Chickens: http://www.livinggreener.gov.au/waste/reducing-and-recycling/kitchen-food-waste/keeping-backyard-chickens
5. You Absolutely Should Not Get Backyard Chickens: http://www.nwedible.com/2013/05/you-absolutely-should-not-get-backyard-chickens.html
6. About Chickens: http://www.mypetchicken.com/about-chickens/
7. Adopting & Caring For Backyard Chickens: http://www.humanesociety.org/animals/chickens/tips/adopting_chickens.html
8. 5 Reasons Why Owning Backyard Chickens Is For The Birds: http://www.forbes.com/sites/jamesmcwilliams/2013/11/21/five-reasons-why-owning-backyard-chickens-is-for-the-birds/
9. Hispters Off The Hook: Truth About Backyard Chickens: http://www.npr.org/blogs/thesalt/2013/07/10/200699728/hipsters-off-the-hook-the-truth-behind-abandoned-backyard-chickens
10. The Basics of Raising Chickens: http://www.backyardchickens.com/a/how-to-raise-backyard-chickens-in-your-city-the-basics-of-raising-chickens
11. Raising Chickens 2:0: No More Coops & Runs: http://www.richsoil.com/raising-chickens.jsp
12. How To Raise Chickens In Your Backyard: http://www.artofmanliness.com/2013/03/26/how-to-raise-backyard-chickens/
13. The Benefits of Raising Chickens: http://www.organicgardening.com/living/5-reasons-raise-chickens
14. How To Keep Chickens In A City: http://www.wikihow.com/Keep-Chickens-in-a-City
Ideas For Info Products:
If you wanted to create your own info products then here are some common problems you could base products around.
- Building coops & runs
- How to keep chickens healthy / avoid disease
- How to make money from selling their eggs and meat
- How to protect from predators
- How to raise and look after them.
How To Hack Your Way Into The Niche
This very lucrative and growing niche is perfect for 'hacking' you way into.
Creating an authority site / blog...
You'll need a self hosted WP site, a WPEngine hosting account (if you are serious about your website and don't want it to be slow, offline or hacked, don't go with cheap shared hosting with HostGator or Bluehost) and a domain from namecheap.com
Set up an Autoresponder account with Aweber so you can build your email subscribers list.
Create a blog with some in-depth content that addresses the problems mentioned earlier in the report.
Create the best resource on the topic that's available online. Look for the best content on the subject already and improve on it.
Include everything the audience needs to know on the topic, reference lots of influential people, link out to authority blogs.
If you found a popular post, i.e. "100 Reasons Why You Should Raise Backyard Chickens" you should create a "150 Reasons" post.
Go bigger and better every time.
All your content should be focused around solving problems people in the niche have from how to raise chickens, how to keep them healthy, how to stop predators attacking them and so on.
Don't just write articles but make infographics, videos, images, podcasts.
How to create the content...
You could partner up with a backyard chicken enthusiasts OR hire the best writers in the niche to work for you as per the blogging authority model.
If you can find an enthusiast your topic will be MUCH more believable. If you prefer to go solo see 'How To Create Content In A Niche You Know Nothing About'
Alternatively outsource on Elance. Look for a writer at $20+ for a 500 article to get quality.
Or grab some high quality PLR, see the PLR section of the report above.
Don't worry about SEO just create great content and get your target audience and the influential people in the niche looking at it.
When you're creating really good content people cannot resist to share and link to it IF they know about it.
There are many ways to get them to see it but the best way is to simply tell them about it.
Chances are they WILL be interested in it if it's a useful resource – so send off an email telling them you're a fan of their work and have something you believe they'd like.
It works best if you've already built some sort of relationship with them.
Network with backyard chicken bloggers, forum owners, social media hub managers, product creators.
Write a guest post for them or share something you know they'll like they may not have seen.
Continually share their stuff on social media.
Ego-bait them by mentioning them in a post that praises them or references them as an expert.
Comment on their blog posts – really get in depth in your comments and break down their posts detailing what you like or didn't like.
How else to get traffic...
Go where your target audience is so blogs, forums, social media groups,
Reddit (see the list of blogs, social media hubs and forums above)
Create great topics and post in other topics.
Find forums with clickable signatures and make topics that interest people, give out great advice and always be helpful.
Find Facebook groups and pages and share your posts and get involved in the conversation. Pin images and posts to Pinterest.
Find sub-reddits that suit your topic and again share others AND your
content to it.
Suggest your content to groups on Reddit, Scoop.it, Flipboard, Paper.li and Rebel Mouse – this allows your content to be syndicated without any re-writing or additional work.
If you want instant traffic then go the paid route – check out Google Adwords, Facebook Ads and Stumbleupon Paid.
You can use solo ads to build your email list – contact bloggers and forums who have an opt in on their sites.
You can also contact product owners.
Don't limit yourself to only contacting people who are in the backyard chicken niche anyone into backyard / urban farming, backyard food growing, bee keeping and so on would like have people on their lists who would be interested in urban chicken raising.
Try using Buzz Bundle to speed up your traffic generation.
Start by promoting affiliate programs via Clickbank, Amazon, JVZoo and
other retailers on ShareASale and CJ.com.
Later when you know what your audience wants you could consider building your own.
Product reviews and tutorials always work well.
Also ask experts what they think, for example reach out and ask a list of of backyard chicken experts what their favourite guide to raising chickens or best chicken coop is.
People trust the opinions of experts. See my post I asked 8 IM Experts... for an example.
TIP: My conversions skyrocket when I add an image of my purchase receipt in any reviews or promotions I do when talking about a product.
The backyard chicken (or urban chickens) niche is hot, growing, evergreen and very profitable.
The core demographic (aged 30-50 married couples) have disposable income to spend and there's lots of sub-niches and other demographics that have an interest in this sort of lifestyle.
There's plenty of affiliate products on sale both digital and physical on top networks like Amazon, Clickbank, Jvzoo, CJ.com and ShareASale meaning it's easy to find products to promote.
With the endless amount of problems and issues apparent in the niche there's plenty of solutions to be solved which means money to be made.
Blogs, social media hubs and forums are in abundance so you can easily network, get content ideas and reach your target audience.
Follow the plan outlaid in the report to 'hack' your way into the niche and you'll be a backyard chicken niche domination superstar in no time!
What You'll Need To Get Started:
- A brandable domain from NameCheap
- A premium theme from Studiopress
- Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
- An auto-responder to build your email list and contact your customers – Aweber is just $1
- The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
- A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.
If You've Missed Our Previous Niche Reports:
- Forget Shaving And Discover This Hairy 21 Billion Dollar Niche Market
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