Time really is flying.
Exactly 1 year ago, I predicted here on NicheHacks that you (yes, YOU) will continue to fail at niche marketing in 2015 (just like 2014).
And guess what, I was absolutely right.
But here’s the bad news - 2016 is going to be no different.
Lots of new marketers will come and conquer new niches. They’ll take advantage from Stuart’s hard work, download his report on 1781 niches, take action and change their lives.
But you’ll continue to fail.
Don’t get me wrong, I have nothing personal against you. But I can’t give you a false sense of hope just because it makes you feel good.
I’m not a fortune teller.
But I can see where you’re going (Hint: nowhere!)
Here’s why 2016 is going to be another year of failure and frustration for you as a niche marketer (unless you do something about it).
(Learn how to create a review website here)
1. You Still Don’t Use Lead Magnets for List Building
I must admit - you have learned from your mistakes.
Last year, you were not collecting emails at all (not a good idea).
But there’s a small problem.
Not many people would find the “Get Free Email Updates” offer on your blog convincing enough to join your email list.
Smart marketers use highly targeted, well researched and tempting lead magnets or email list bribes to lure visitors to join their list. They use entry and exit intent popups, welcome screen opt-in boxes, post specific content upgrades and many other forms of lead magnets to attract subscribers.
You, however, just can’t find the time to create a list magnet (lame excuse).
So don’t be surprised if your email list remains in double digits throughout 2016.
(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)
2. You Don’t Follow Routines for Success
One of the biggest myths about the internet lifestyle, which attracts lazy people looking for ways to avoid hard work, is that it frees you from routines, and demands no discipline or hard work.
I know this is one of the reasons why you gave niche marketing a shot.
I have bad news for you.
Most of the successful bloggers and online entrepreneurs follow set routines when it comes to work. In fact, they work harder than most people do in 9-5 jobs.
They have a strong work ethic and consider their work as serious business (not just a shortcut to party lifestyle).
They do take advantage of the flexibility that the internet lifestyle offers. But they realize very well that without developing consistent routines, they can’t achieve much.
For example, Buffer, a hugely successful startup, encourages online entrepreneurs to develop routines.
Source: Buffer Blog
But I know this is all a bit too heartbreaking for you.
Because you only work when you feel inspired (no wonder you haven’t achieved much).
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." - Aristotle
3. You Have No Plans of Creating Your Own Product
You’re a niche marketer but you’re afraid to create your own product. You think creating your own product requires a huge mailing list, strong technical knowledge and LOTS of time.
And of course, you think everyone else already offers digital products so who’d buy from you?
James Johnson answered most of these questions (and some more) in his recent myth busting post about product creation for niche marketers.
Selz, a leading eCommerce app for selling digital products, conducted a detailed study on the different behaviors of aspiring entrepreneurs in Australia, the U.S. and the U.K. The study reveals some surprising stats. For example, just 11% of people use digital products to make money online. The rest are more interested in offering services and physical products.
Source: The Side Business Phenomenon
Clearly, the competition isn’t as stiff as you think.
Even if you have a small, but engaged, email list you can make money by selling digital products like eBooks, courses, training programs etc. It not only generates additional cash but also strengthens your brand image.
You don’t even need to be a technical expert to set up a digital product for sale on your blog. You can use tools like Selz and create attractive product widgets, fully integrated with mainstream payment processors (PayPal, Visa, Master Card etc.) and email marketing tools like MailChimp, AWeber and GetResponse.
Many others are already doing it.
But you’re happy just promoting other people’s products.
I don’t have a problem with this.
But just look at Stuart for inspiration. On top of his affiliate income, he has made more than $42,000 by selling his own products.
But I know you won’t listen.
"You can't get much done in life if you only work on the days when you feel good." - Jerry West
4. Your Blog Has SEO Loopholes
You’re a smart marketer so you know SEO is important for your business.
But going into 2016, your blog till has several SEO loopholes. And unless you fix them, you’re inviting Google’s wrath.
I even created a complete SEO checklist for you to use every time you publish a piece of content.
But you’re taking it a bit too lightly.
SEO is a lot more than just keywords and title tags.
For example, your site still doesn’t support mobile visitors. You’re not using a responsive website design, which is really a crime from a user experience point of view. More than 50% of all Google searches originate from mobile devices but you’re still ignoring mobile visitors.
Then your site has performance issues and security loopholes. Your page load speed is too slow and you haven’t strengthened your site’s technical SEO.
Google is tightening the screw on low quality blogs that offer poor user experience. And your blog might not be too far away from a Google penalty.
5. You Rely Completely on Google for Traffic
Yea I know you can’t build a niche marketing business without consistent search engine traffic.
But you’re taking it a bit too far.
More than 80% of all your traffic comes from Google, the majority of which never returns to your site after the first time.
You have no other sustainable traffic sources since you haven’t diversified your traffic channels. Your social media profiles aren’t active, you hardly ever guest blog and your email list isn’t big enough to send you any traffic.
You’re building your online empire on rented land. As a result, you’re at the mercy of Google and just one algorithm update away from disaster.
6. You’re Always Looking for Free Tools and Solutions
Ah! This one’s my favorite.
A few days back Stuart shared this funny update on the NicheHacks Facebook Mastermind group.
I know you’re one of them.
You’re looking for free stuff all the time, and not prepared to spend money on your business.
Ask any successful niche marketer and they’ll tell you that premium tools with proven success are worth every penny. That’s why smart marketers spend money on premium tools and make 100x more money than freebie hunters like you.
"If you’re serious about building your marketing engine you need to invest in the right tools" - Ian Cleary (Razor Social)
7. You’re Not Willing to Invest in Yourself
Have you ever seen a real world business consultant offer advice to conventional businesses with a physical presence for just $9.99?
Sound impossible, right? Those guys charge millions of dollars.
Then why do you find it so expensive when an online business consultant offers you his proven success strategy for just $7?
Does that make sense? Shouldn’t you be happy?
But no, you just want free advice because you’re not willing to invest in yourself. You don’t realize that, just like real world, you need certain skills to take your niche marketing business to the next level.
The people who’ve made money before you, have proven and tested methods that work every time. Those are genuine money making strategies.
Why do you expect them to tell you everything for free?
Grow up, and start valuing other people’s time. Invest in yourself by learning new skills and methods for success.
8. You Don’t Believe in Branding Your Niche Marketing Business
One of the secrets to successful niche marketing is careful and strong branding. Look at any leading niche site and you’d see the conscious effort they’ve put in to present a strong brand image.
A strong brand Image communicates trust, credibility, consistency and quality in every aspect of your business. When you focus on building a brand around your business, your blog visitors and customers are always sure about the value they’ll get from your content and your products.
And that is why Google loves brands as well.
You, unfortunately, haven’t focused on brand building at all. There’s nothing consistent about your blog, the products you promote and the content you create. Your brand signals are weak, and hardly anyone in your niche knows your blog by name.
9. You Don’t Spend Money on Marketing and Advertising
Effective content promotion and marketing is often the difference between successful and not so successful niche marketers. The top guys spend just 20% of their time creating content and 80% actually promoting it at the right places.
Just a couple of years back, you could just post an update on Facebook and, if it had the right ingredients, see it go viral. That’s how million dollar blogs like Viral Nova got their initial break.
But that doesn’t happen anymore.
Now you need to spend money on paid advertising channels to promote your content and products. Free marketing channels just don’t have that kind of reach any more.
That is why some of the top niche marketers strongly advocate using Facebook advertisements for content promotion.
But you’re still not ready to spend money on marketing. You think if your content is good enough, Google will promote you and people will find you themselves.
10. You Still Write Thin, Short and Opinion Based Content
You know why no one ever shares your content? Because they don’t trust what you say. They don’t think you’re a liar, but they’re also not convinced you’re 100% right.
Why? Because your content is just your opinion. It’s not backed by research, it’s not deep enough and offers no proof of its credibility.
And it’s not just your readers who think like that. Google agrees with them. With every algorithm update, Google is tightening the screw on thin and low quality content.
The average length of the top ranked content in search results is more than 2000 words. Which means that thorough, deep and authentic content ranks higher.
Google loves what its users, and your readers, love.
Readers love content that is actionable, detailed, authentic and answers their questions.
Writing opinion based posts with no actionable insights or credible data references used to work a few years back.
But not anymore.
"Instead of asking ourselves "is this content thin?" we should be asking ourselves "does it answer the question?" - Stephen Kenwright (SEW)
11. You’re Too Shy to Sell to Your Email List
You think sending too many emails to your list will offend them, right? You’re basically afraid of being labelled as a sales guy by your subscribers.
Well, I’ve got news for you.
You’re not running a charity. Niche marketing is a business, and every business needs sales.
I’m not asking you to send a dozen sales emails every day.
But once you’ve established your authority through high value content and freebies, there’s absolutely nothing wrong in sending 6,7 or even 10 promotional emails spread across.
Your subscribers know that you promote products.
They’ll be fine with promotional emails as long as you promote the right products.
Just look at Stuart email marketing strategy. He sends multiple sales emails on every product launch.
Your subscribers need that push.
If you keep shying away from it, you’ll continue to lose money making opportunities.
(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)
Are You Ready To Turn Things Around in 2016?
The purpose of this rant was not to demotivate or ridicule you – not at all!
But there are times when a straight forward and honest reality check helps you wake up from your slumber and take advantage of the opportunities that are on offer.
The only thing that is stopping you from becoming the next niche marketing sensation is your own mind.
Instead of running after experts and looking for that one secret strategy that’ll make you a millionaire, start acting on the knowledge that you already have.
The more you try, the more you fail and the more you learn, the closer to success you’ll get.
So get your act together and prove me wrong.