8 Niche Marketing Myths DESTROYED

Filed in Niche Research by on August 16, 2014

niche marketing destroyed


There are a lot of myths surrounding niche marketing that I hear repeated over and over again by bloggers and on forums that just aren't true.

This leads to newbies getting the wrong information and getting into niche marketing using the wrong methods and then ultimately failing because of bad advice.

So I'm going to set out to destroy 8 of the most common myths here and now forever....



1. A “niche site” is a small 5-10 page site built around a single product

This is a mistake I see newbies making all the time. I constantly receive emails from you guys about it.

A niche site can be anything from a 5 page site to a 5,000 page site.

Niche just means a “sub-section of a wider market” essentially a specific topic that isn't too broad or vague.

So as long as a site is on something specific and not a vague site that covers lots of different topics it can be considered niche.


2. When finding niches you must find something that no one else knows about and has no competition

There's no such thing as an unknown niche. It's just that you didn't know about it.

Someone else always knows.

And who wants to be involved in a niche that no one knows about anyway?

There won't be any demand, customers, or products and those are sort of essential, don't you think?

I personally like niches with huge demand, tons of easy to find customers, and products being released daily.


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


3. To be successful with niche marketing you must have an empire of small sites

This is another common mistake I see newbies make all the time.

They don't even have one site live yet but they are planning on launching another 10.

One site at a time and when you've figured out how to make that one a roaring success THEN think about launching your next one.

More sites doesn't necessarily equal more money but it can quite easily lead to a load of unfinished sites draining your bank balance.

It's much easier to maintain and grow an existing site than start a new one.

And if you don't even know how to make one site successful yet what chance will you have with 10?


4. A niche site cannot be an authority site and vice versa

This again goes back to the thinking that a niche site is some small 10 page site and that authority means multi page.

A site can be both niche and authority. An authority site in it's niche.

Look at SurvivalLife.com for example, a 1 million dollars per month blog, that's in the niche of preppers / survival.

It's both niche (the preppers niche) AND it's an authority site as it's considered the #1 blog in the niche and makes a million dollars a month.


5. Finding a niche is all about keyword research

Another far too common mistake. The crazy thing is it's not just newbies making this mistake I see experienced marketers doing it all the time.

Do MARKET research not keyword research.

Keyword research is just a small part of the overall research process and should NEVER be the only thing you do.

Keywords only tell you how many people are searching they don't tell you about the competition, products on sale, overall demand, who's advertising in the niche or countless other essential elements.

In some cases keyword research might not even be necessary. I have done next to none for NicheHacks yet Google still sends me more traffic than any other source.

Is your site for people or search engine bots?

If your thinking “but if people can't find my site in the search engines then how will they know about it?” see point 6 below.



6. You must rank in Google if you want to have any traffic or success.

This is probably mistake #1 a lot of newbies make and again even some seasoned marketers who fail to realize Google is NOT the internet.

You could not even be indexed in Google and still have a site that makes you rich.

Google traffic is great but there's no guarantee and it's not reliable. It can disappear at ANY time.

There's hundreds of other sources of traffic including blogs, forums, social, email, paid, video and more you can use without having to worry about Google algorithm updates.

Put them to good use you'll often find they are much more engaged and convert higher than SEO traffic.


7. You must spend a lot of time finding the 'perfect' niche otherwise you will fail.

There's no such thing as the perfect niche.

Every niche has good and bad reasons to enter.

But you could spend forever looking for that new, untapped, goldmine of a niche that doesn't exist and never get started.

Or you could just hurry up and pick one already, evaluate it for profitability, and get taking action.

Action brings success. Spending forever looking and not taking any action just wastes valuable time.

If you wait for the perfect niche or perfect time to get started you'll never get started or see success.

Don't want to take my word for it?

Then why has every successful entrepreneur that I've interviewed (including Neil Patel) essentially said the same thing – just get started!



8. Niche research is hard

It really isn't.

You look at demand, competition, products on sale, whether you can easily find your target audience online and a few other factors all included in this guide to finding a profitable niche.

All this information is available and easy to find online for free.

You can do much of it in a couple of hours if you put your mind to it.

Then you start taking action and learn from your mistakes along the way.

As long as you did your initial research properly and evaluated it for profitability you'll be fine.


These are the 8 most common myths in niche marketing in my experience.

The sort of things I read from newcomers on a near daily basis.

I hope I've done a good job of destroying these myths once and for all for you.

No go pick a niche and start your journey to success. 


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


What other myths can you think of?

Tell me in the comments section below...

To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (31)

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  1. Kevin says:

    Really inspiring and so true

  2. Rey Cunanan says:

    I can relate to this.. Thank you for this great article!

  3. Russ Stewart says:

    Some really top class information here Stuart.

    Love your blog and the exceptional content you provide.

    I'll take this needed advice onboard.

    Cheers Russ

    • NicheHacks says:

      Thanks Russ. Glad you're enjoying it. What myth really stood out to you?

      • Russ Stewart says:

        Thanks Stuart,

        I think # 7.

        It reminds me of the old saying, 'a rough plan now is better than a perfect plan later'.

        Gave me a bit of a 'jolt' to more action!

        All points are very good and equally important imo.

        Cheers Russ

        • NicheHacks says:

          Thanks for getting back to me Russ. I say 80% action and 20% reading even from the beginning.

          You learn 100x faster by doing than by reading. You'll never know everything and planning for a long time just delays your progress. I think a lot of people use the 'planning' stage as an excuse not to get started.

          Spend months or even years waiting for the 'perfect' time and then missing the boat altogether.

  4. Richard says:

    Great post Stuart, really helpful. Thanks.

  5. Michael says:

    Thanks you Stuart, this has really been an eye opener, straight to the point post here. Please I need your comment on this, how big is the space, astronomy niche, for someone who is just setting out 🙂

    • NicheHacks says:

      Hey Michael, glad it's helped you. I know nothing about the astronomy niche. Why don't you go research it and report back? 🙂

  6. Ashley says:

    Thanks for writing this article. I learned a lot 🙂

  7. Jason says:

    I appreciate the content here, Stuart. I think the number 1 myth you exploded for me was to stop the quest for the "perfect" or "undiscovered" niche. As you said, if there's no one in the niche...it's not really a niche (or at least its one that's unlikely to be profitable). Keep up the great work.

  8. Russell says:

    Hi Stuart,

    Another curious newbie here. I understand what you mean by 80% action - 20% reading. I'm the opposite, because, so it seems that there's much to understand to get a solid foundation on the whole concept before risking any capital; especially launching out with a micro niche. Do you have a preference between Long Tail Pro vs Market Samurai and why? Thanks!

    • NicheHacks says:

      Hey Russell,

      You'll never understand everything, ever. And certainly not just by reading about stuff. You really learn when you start taking action even when it's the wrong action. Failures are a great way to learn what NOT to do next time and help you learn what you DO need to do.

      If you try and learn everything before you jump in and get started you will NEVER get started because it's impossible. It's just a way of procrastinating and putting off what you need to do (taking action) - trust me I know because I used to do the same.

      You're going to lose money, this is business. That's what happens. But if you're smart about it and learn from your mistakes then you won't keep loosing money over and over again on the same things. Eventually you will make money if you work hard AND smart. Simply buying products without ever taking action won't get you anywhere.

      I rarely use keyword tools these days (I write for my audience not for search engines) but the niche marketers tool of choice is LTP, see this post where I asked the experts...


  9. Grateful says:

    Great article ! Thank you for this

  10. Zaini says:

    Thanks for inspire article. I read all the myths on other blog and I truly believe them. Luckily I found your blog and give me clear picture on finding niche market.

    Good job dude.

  11. Faeoberk says:

    my site was destroyed by google panda 4.1 !!!!!! i just don't know how to fix it!!! can u give me some hints ???

  12. Gina says:

    Thank you for writing this! This is EXACTLY what I needed to see. All of the myths you touched on are things that I have been lead to believe. I have attempted to start a niche site in the past, but became frustrated thinking I was never going to be able to find the "right" niche. Now, because of your article, I know I will be able to find the right one for ME. The myths that were the most effective in getting me to say "screw it" were 2 and 7. I was searching, using *keyword research* looking for the perfect and undiscovered niche. I spent a couple of weeks, every night (after a long 10-12 hr work day), brain storming. I finally gave up. That was a over a year ago. I've only recently been re-inspired to try it again, and I'm now, again, brain storming on what niche to choose. However, after reading this article I am waaay less stressed out about it. So thank you. Another helpful bit that you mentioned was to "just pick something and do it". I am an over-thinker so if not for that advice I would be at this another couple of weeks. I will take your advice and start with something that I have a passion or interest in. I am still undecided at this exact moment, but my choices have narrowed down quite a bit. Thank you again!

    • NicheHacks says:

      Great Gina. Glad you see the value in this.

      Yes spending hours on keyword tools looking for "perfect keywords" is something we all did in the early days. It's nonsense. I haven't done a single bit og keyword research for this blog and I have had 27,890 visitors in the past 30 days.

      Good luck with your new projects. Let me know how you get om

  13. charles says:


    how do you get the energy to write so much. I ask because everything you have written in a comment, in a blog or other forum you seem to pour your heart out into it which make me think you are not delegating it to VA's.

    • NicheHacks says:

      Hey Charles, I don't feel like I do write too much and no definitely don't outsource it to VAs, I think when you are networking like that through blog comments and forums etc you need to do it yourself or it just doesn't work. Currently I'm not writing much content for the blog, we've had a lot of guest posts and content I've paid for.

  14. David says:

    I love this post! Thank you for writing it.

    It has given me the kick up the backside I needed.

    "just hurry up and pick one already" is exactly what I am going to do.

    "spend forever looking for that new, untapped, goldmine of a niche that doesn't exist and never get started" is exactly what I am going to stop doing!

    So glad I found this website, I have learned more in the few days I have been reading your posts than I have from any niche marketing ebook or course.

  15. Joe says:

    Thanks so much for this blog post. I am definitely in the over-thinking category, although I just finished ghostwriting a 14,500-plus word book for a client in less than 12 hours. That is definitely not overthinking there! 🙂

    What has tripped me up is definitely procrastination and listening to so many Internet marketing webinars about this and that product creation system ... I feel dizzy afterward.

    I'm an incredible writer, speaker and communicator ... not bragging because I do have the background to back up my words. Yet here I am, writing this post of gratitude to you, and feel like I have been spinning wheels around making my first buck through the Internet. I've done consulting work for cash, yes.

    Anyway, I'll stop here. Thank you so much and have a great day.