I’m sure most of you remember October’s post where we published on case study on how NicheHacks community member Dom Wells took his site, LuxuryShaves.com from $50 per month to $1,000+ per month in passive income as an Amazon affiliate.
After he’d upped his traffic and rankings, he did a simple upgrade on his 10 most popular blog posts that did in fact skyrocket his passive income overnight. (The niche marketer's dream come true.)
Talking with him and inspired by that success, I knew there had to be some other simple conversion hacks that would take an hour or less to implement per page.
So I did some research into what those profit-growing hacks are, and wanted to share what I found.
I mean, after all, you guys work hard enough on your niche sites, I think it's only fair that you're able to optimize them for what income you can get out of them.
What You’ll Learn
- The $59 investment Dom made to earn $950 extra each month.
- Where to place on-site ads for the greatest click through rates.
- A simple upgrade for an email autoresponder series to maximize its profitability.
- Two display hacks for your website that'll have people contact you, asking if they can pay you money.
- One display hack that sells more products without needing any more customers to sell them to.
1. Add a Call-Out Box to Show Readers What They Need to Buy
I’m starting with the trick Dom shared in his case study, because it’s just too good not to be number one.
The idea was to simply find his 10 blog posts that got the most traffic and add one large call-out box to each page that featured just one of the products he was talking about during the post.
By making the call to action so obvious and easy to follow, he got more clicks, and therefore made way more sales on Amazon.
The tool he used, which made adding these call-out boxes so easy and quick was Thrive Content Builder.
To use on a single site for one year, the cost is $59. For multiple sites, $87. (prices at the time of publication)
Considering the kind of potential there is to increase your earnings like Dom did (1,800%!!!), even the $87 license seems like a no-brainer investment.
What’s more, the interface of Thrive Content Builder is pretty self-explanatory, and it’s a drag-and-drop feature, so any time you want to change something, you can click directly on that thing for options, without having to do annoying backend HTML while holding your breath and praying that it works.
So, even the most artistically challenged among us (me, 100%) can manage to make something that looks good in little time.
Beyond the product call-out CTAs, Thrive Content Builder also has other easy-to-add features that can help you optimize the profitability of your traffic like social proof, pop-ins, and countdowns. (And all will take you less than an hour to add to your page.)
Show your followers how they can monetize their most popular blog posts, too. Tweet this tip.
(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)
2. Adjust AdSense Placements For More Views (& More Clicks)
According to Google’s guidelines, you can have up to EIGHT AdSense sections on a single page.
(Not that I’d suggest getting spammy and adding all eight, but the point is, they give you lots to work with, so optimizing your passive AdSense earnings is possible, even if those earnings aren’t your main money-maker.)
Darren Rowse (the guy behind ProBlogger, a super popular niche site) got a hunch back in 2008 that he’d be able to increase his AdSense earnings if he just played around with the placement of his ads.
“I began to think about where on my page my readers would give their full attention and decided that at the top left hand side of the content area would probably be the most logical position for people to look at a web page (as that’s where they start reading),” said Darren.
This was before AdSense revealed their heat map, but once they did put it out, it confirmed his hypothesis that the upper left corner is in fact where most site visitors place most of their attention.
He decided to test out the new placement of his ads for a few days, since a few days’ worth of earnings lost wouldn’t be that big of a deal to him.
When he logged in to check his results, he saw that he had a 40% increase in AdSense-based earnings, just because he took the small amount of time required to move his ads around to ‘hotter’ areas on his site.
To change your AdSense placements, all you need to do is log into your AdSense account, grab the HTML code for the type of ad you want to insert, and paste it into the text editor of the place where you want it to go. (And if you’re deleting some old ads, then delete that HTML too, of course.)
It does take a little back end knowledge, but nothing even a newbie niche site owner can’t handle.
Bonus? If you don’t use AdSense, you can use this placement trick for Amazon affiliate ads or other types of ads, too.
Make your followers happy. Show them this tip so they can make the most out of their site layout, too. Tweet this tip.
3. Add an ‘Ad Space’ Advertisement in Your Sidebar for People to Purchase
Especially if you’ve got a fair amount of regular traffic on your site, letting a sponsor buy out a section of your side bar for a month at a time is an easy way increase your site’s income by at least a few hundred dollars per month, with less than an hour of work from you.
All you need to do?
Add a widget in your advertised space. If you want, you can include relevant traffic numbers about views and average click through rates, put the dimensions, and tell your visitors that they can buy the space from you.
Especially if it’s a good deal, it would make a great investment for someone in a relevant niche.
Show off how easy an extra few hundred (or thousand) dollars per month can be. Tweet this tip.
4. Pepper Affiliate Links Throughout Your Email Autoresponders to Boost Income on Recommendations You're Already Making
If you’ve got an email autoresponder series, you know that those things are no joke and that they take some serious time to plan out and set up.
It probably is getting some kind of ROI for you, but why not up its potential?
Take a look at the text of each of your emails that goes out, and figure out the highest-emotion parts of the message, and add one to two affiliate links to each message.
All you need is a hyperlink at the right places and interested readers will click through to see what it is you’re talking about.
If you’re feeling really ambitious, you can even choose a couple emails out of the series to add product-call outs. This is particularly helpful if the emails are instructional in nature and you’re suggesting resources that will help make the readers’ jobs easier.
The important thing is to add value here, not just random links to products. The more value you provide, the more successful you’ll be in selling.
Share this email-based passive income tip a lot of affiliate marketers miss out on. Tweet this tip.
5. Add a Consulting Tab For Easy Cash When Your Readers Want Direct Access to Your Expertise
The point is, if you serve a niche community that has a problem that they want solved now, you can start charging for your advice and people will pay you for it.
You might not get a million bites per day (or any in the first month), but if you’ve got a site that’s growing, having that consulting option is a great way for your readers who want to go deeper with you to do just that.
And when you do get a bite?
You can get paid $100/hour or more just to talk and give advice on the phone.
Or... you can get more specialized (and therefore increase your chances of sales) by offering services that are easy for you to create, yet easily customizable for the person on the other end.
Maybe you offer a one-month weight loss diet plan. Or a muscle-building workout plan to get your readers beach-ready and specialized towards their body type. Or a combination of both.
It doesn’t take much time to write out the copy for a simple landing page you can put in your navigation, and if things go well, that hour spent could pay off into the thousands on a monthly basis.
Tell your followers how is it is for them to offer their expertise at a high hourly rate. Tweet this tip.
6. Install & Activate an Up-Sell Plugin to Make More Affiliate Income Without Upping Traffic
I recently bought a set of dishes online as a wedding gift, and that site’s up-sell plugin offered to add a set of silverware for 25% off if I bought it with the dishes, and I thought it was such a good idea that I bought in. And I felt great about it, not cheated in the slightest.
And when you're an affiliate marketer, particularly with Amazon, you can do the same thing.
As Dom mentioned in his case study, he noticed that a lot of the sales he was making on Amazon weren't even items he was advertising on his site... and it was because Amazon does a wonderful job of up-selling and cross-selling people via offering discounted product bundles or suggesting similar products on their site.
But rather than depending on Amazon to do all the work for you, you can install a plugin like Amazon Related Products to do the up-selling and cross-selling directly from within your landing pages or blog posts.
It lets you insert a product you're already featuring so it can display similar products for readers who might be interested in what you're saying, but might not want the exact product you've decided to feature... helping you salvage the sale and the affiliate income.
Though the concept of Amazon Related products is super cool, it seems the developers haven't touched it in two years... so if you do opt into it, just know there might be some bugs.
Share how site owners can increase their affiliate sales without worrying about increasing traffic. Tweet this tip.
7. Turn Already-Written Blog Posts Into a Profitable Ebook
If you've been blogging for a while, especially if you've been heavily focused on the quality of your content, chances are you've got series and series of posts that if strung together, would constitute a full-fledged ebook.
And even though all the information is already free on your site, new fans that haven't read it all before are usually willing to pay a small convenience charge to have you present everything that's relevant on a topic to them in an easy-to-read, downloadable format.
It's so handy and such an easy and quick money maker, even Stuart does it with NicheHacks content.
"Some of my products are just various posts meshed together with a bit of additional content and a fancy design," said Stuart. "Easy to do and people still love to buy them."
Admittedly, depending on how organized your content is already, this may take a little over an hour.
But if you're just copying and pasting your posts into a pre-made ebook template with some buffer transition material in between, there shouldn't be any reason it would take you more than half a day to put it together and add it to your set of info products for sale.
For example, one of my favorite niche sites, Her Packing List, took a 30-day blog post series on learning how to pack lighter and smaller and made it into an ebook. (I actually remember reading these blog posts as they came out.)
To boost value even more, they've added bonus tips and checklists (which could have very well come from other blog posts outside of this 30-day series), and offer access to special discounts on travel products.
Show others how their writing can start making them a profit. Tweet this tip.
(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)
Make Quick, Profit-Turning on Your Niche Site
Of course, traffic is essential to any of these upgrades actually working, but if you've got a decent amount of traffic in place, there's no reason why any of these quick upgrades wouldn't increase your profits.
Have you ever tried any of the above tactics? How did they affect your site's profits?