3 Ways to Build Organic Traffic Without Backlinks

Filed in Traffic by on December 29, 2014

Keyboard with Web Traffic Button.

Google’s stricter and stricter search engine algorithm updates have got us all scared out of our minds to practice any kind of back linking that goes beyond the occasional reference in a guest post author bio.

It’s no wonder: countless sites who were performing well in SEO and raking in the big bucks as a result literally lost their traffic over night (along with their incomes) and haven’t gotten it back.

And no one wants that to happen to them again.

But for newbie online marketers, seeing the surge in traffic after a quality guest post with a backlink makes chasing a backlink-building strategy all the more tempting—especially if they feel they can get away with it for a while.

While some backlinking is okay and won’t get your site punished, it seems the moment you start to focus on it as a strategy for traffic is the moment your site rankings start to plummet and you lose all that valuable rankings you worked so hard to earn.

So now we avoid backlinks like the plague.

Fortunately, there are three solid ways you can build your organic traffic numbers and your search ranking results without risking any consequences that come with the black hat SEO practices search engines frown on.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

1. Add Schema Markup to Your Website

To put it simply, schema markup is code you place on your landing pages so when they show up in search results, the search engine displays the information that’s most relevant, increasing your click through rate.

Here’s how it can help your web pages stand out.

cheesecake screenshot

In my search for a good sugar free cheesecake recipe, three sites used schema markups, and three did not

 

Be honest, the ones with schema markup are the ones more likely to get your clicks, right?

Right.

And they’d be more likely to actually show up in search results too.

According to Searchmetrics, more than one-third of the sites that show up in Google rankings use some sort of schema markup, but of all the websites on the internet, only 0.3% use Google-approved schema markup.

This is how it works: when you add schema markup around a word or a phrase, it tells the search engine what those words or phrases mean.

Otherwise, when a search engine parses through your article, it just acknowledges the existence of those words, not their meaning.

Schema markup can help you define your location, your pricing, user reviews, and the main topic of your website: all factors that would help a user know what you’re all about before they click through to your site.

For an article, you can markup things like title, author, publication date, main image, url, and a featured section.

Google has an easy-to-follow Structured Data Markup Helper that leads you step-by-step through the schema markup process based on the type of items you want to boost your search engine rankings on.

 

google schema

Google takes you through a step-by-step process to get the correct schema code to add to your site

 

 

2. Write a Reconsideration Request to Google

If you’ve got a niche site you’ve been running for a while that saw some negative fall out from one or a few of Google’s search algorithm updates, all hope is not lost—even if you were involved in black hat backlink building.

The people working at Google understand that you might have accidentally hired a shady agency to take care of your site marketing, or that you might have just been building links in happy ignorance only to be shocked to find out that what you were doing was wrong.

For these kinds of cases, they’ve created a reconsideration process that gives you a chance to prove yourself and show that your website offers quality content without spamming the internet.

However, getting your website reconsidered and the punishment action removed isn’t nearly as simple as writing a note that says, “Please forgive me Google. I promise to behave better in the future.”

First, you need to figure out which manual actions Google has taken against your site in relation to your accidentally excessive back links by checking it out in your webmaster tools.

Once you’ve got that down, remove as many of your excessive, non-quality backlinks as you possibly can.

If you can’t remove them, you need to at least disavow them.

(Just know that simply disavowing all your links because it’s easier than going through the work of removing them will not get your request approved: you need to prove you’ve made a good-faith effort to manually remove as many backlinks as possible. Search Engine Watch put together a nice guide to help you get started on removing backlinks.)

Once that’s done, put together some examples of how you’ve removed all the rogue links and stopped black hat SEO activity.

If you hired a shady agency by mistake, tell Google the full story and let them know that you’ve hired a better agency or how you’re taking care of it yourself.

If you were the one to blame, own up to it, but tell them the techniques you’re sticking to now to promote your site.

If you put in the required elbow grease to undo your past SEO mistakes and are honest in your reconsideration note, there’s no reason Google wouldn’t grant your request and take away your manual actions, giving you back the boost of traffic you need to make your site more successful.

 

 

3. Get Serious About Content Distribution

If content is king, then distribution is queen: it might be an over-stated mantra, but it’s true.

As a marketing consultant, I see far too many content producers broadcast their content over a handful of social media channels with false hopes that that’s all it takes to draw in new, quality audience members.

The need for quality, engaging content is a given.

But unfortunately, all too many niche marketers ignore or skim over the need for in-depth, strategic distribution of their current and past content as a key strategy for building quality, information-hungry traffic to their sites.

After all, what good does it do to put in hours creating killer content if you only get traffic from it for a week after it publishes?

It does some good, to be certain, but the potential is nearly limitless.

But to reach those limitless possibilities of exponential shares and free, incoming traffic, you’ve got to have a planned, strategic content distribution plan that tells you what to post: where and when.

But distribution includes far more than social media.

It includes guest blogging, inter-linking your own website, your email list, and even events.

A good way to keep yourself on track with content distribution is by using a spreadsheet tracker so you can plan which pieces of content you’ll share where, and when.

Tracking this on a weekly or monthly basis keeps you accountable to yourself and lets you plan in advance what the best pieces of content to share will be in correlation to your marketing strategies and product launches.

 

(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)

 

 

Finding New Ways to Build Traffic as Niche Marketers

As a niche marketer, boosting your quality organic traffic without backlinks is all about planning and strategy.

What are some of the best ways you’ve found to boost your organic traffic without working on backlinks?

Any techniques you’ve implemented you think other niche marketers could benefit from?

We’d love to know more.

 

Author Bio: Chelsea Baldwin is an online marketing consultant, business writer, and personal finance niche blogger. Connect with her on LinkedIn.

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (10)

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  1. Huge fan of blog commenting here Chelsea so I do use that strategy to generate traffic.

    Organically I'm big on inter-linking these days. I have a bunch of in-depth, relevant posts to link in to.

    I even uploaded a plug in - forget the name - but it seems to work hot and cold.

    Hard-coding/manually adding those links in seems to work best and it also sends a loud, clear, relevant message to search engines.

    Good points Chelsea, thanks so much for sharing.

    Ryan

    • Hey Ryan,

      I've heard of Automatic SEO Links for WordPress - is that the plugin you use for inter-linking? And you're right, it definitely sends a loud & clear message to search engines (and users) that you're site's useful.

      To be totally honest, I tend to shy away from an all-out blog commenting strategy though I don't really know why. I do it some, but apparently not in the numbers required to generate decent traffic. Do you have any rules of thumb for blog commenting and/or advice to share?

      Thanks 🙂

      • NicheHacks says:

        You really have to be quick to comment on new posts and make it super detailed and insightful so people are impressed enough to click over to your site. I don't use it as a strategy really but I do post comments every now and then and if I get my timing right it can send decent levels of traffic.

  2. I think I need read more tips and do action yo get more trafic to my blog.I'll try automatic seo link on my blog.

  3. Cecile says:

    Don't you think Youtube can be a very good source to drive traffic without backlinks?

  4. honey says:

    even though if we write high quality post its difficult to rank without backlink.

    • NicheHacks says:

      This is a post about how to get traffic WITHOUT backlinks. When you guest post on a high quality blog with lots of traffic some of that traffic ends up on your site.

  5. fil el says:

    great post, really enjoyed it ! btw. : make sure to check out http://www.bulklink.org ; the site offers to mass create you pseudo backlinks as well as rpc and search engine submissions. it's quite low effort with good return to get fast indexing and maybe a ranking upgrade

  6. jesse says:

    Yes. This is the best way to generate traffic for blog and website. We can drive a ton of traffic from YouTube also.