How to Write Outreach Emails that Get Responses From The Biggest Authorities In Your Niche

Filed in Content, Copywriting, Email Marketing by on December 4, 2016

You know those online marketing terms that when you hear you get butterflies in your stomach?

Like for example...

Email outreach, networking, content distribution, partnerships.

Yeah they all sound time consuming, tedious and daunting.

Well sorry to say this but you NEED to master them.

And sure I know...

You were never taught the ways of networking and it doesn't come natural, and that's fine.

But it's a crucial part of any online business.

And you need to know how to do it properly in order to build an successful online business.

It may seem intimidating and easier to neglect these terms.

But if you want your business to grow at a rapid pace, you'll need to master them.

And that's fine because I'll show you the easy way to do it in this post.

People pay me the big bucks as a copywriter because I’m good and prompting action and getting a response.

And no, not in a spammy way.

Not only will you learn some outreach templates here.

But you'll also learn the sequences to go through so that no matter what you want from your outreach email...

...the person you're sending them to will almost definitely reply.

Therefor building relationships that will have long-lasting, positive effects on your online niche business.

So if that sounds good then continue reading...

 

What You’ll Learn

  • What to say in the first email you send to an influencer.
  • How to start a conversation that's meaningful to both of you. 
  • When to offer value without expecting anything in return.
  • What to do when they don't respond.

 

(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)

 

Email 1: Touching Base. A Virtual high-five.

The BIG secret most people who try to do online networking and fail at it never understand is this:

You never, ever, ever, EVER start with an ask.

Ever.

Let me repeat:

Never start with an ask.

Got it?

Don’t ever be the guy sending out a cold email to someone who has no idea who you are by asking for a guest post from the start. Just do not do it.

Especially if you’re just starting out.

I REPEAT: DO NOT SEND THIS EMAIL:

 

bad-email

 

Okay, I’m being a bit facetious, but you get the point.

This guy, “Joe” is violating so many basic social rules it’s painful:

  • He thinks way to highly of himself.
  • He assumes the recipient is just dying to know about his new website and somehow actually cares.
  • He’s full of himself because he assumes the entire world wants to hear his advice.
  • He doesn’t provide any proof that he’s any good.
  • He puts all the work on the recipient to uncover what’s so good about him and provide him with blogging topics.
  • He doesn’t even address the recipient by their name.

Instead, write something like this:

good-1st-email

See how that’s so much better?

Joe didn’t preach his business to Stuart right away.

Instead, he approached him with gratitude for his hard work, and showed him that he’s someone who takes advice, who is a go-getter, and who’s worth having a conversation with.

He made Stuart feel amazing about the work he’s doing, which from a psychological perspective, will almost always prompt a response from the recipient.

To help ensure a response, he asked Stuart a question, but not one that requires a lot of commitment or time to answer. (Plus, it’s kind of a fun one to answer.)

The most important part here is to merely start a conversation… and to start it off on the right foot.

Does it take a lot longer to write this type of email?

Absolutely.

But it also pays off way more than that first email every would… if it ever did at all.

Personally, I think it would just land you in everyone’s spam filter, which would actually destroy your business rather than build it up.

 

Email 2: Establishing rapport.

Is Stuart going to respond to that first email?

Maybe not, but chances are pretty darn high that he will.

When he does, it’ll probably be something along these lines:

 

first-response

 

See how easily this conversation is flowing?

This is what you’re after with an outreach email.

When you respond to this message, take things to the next step by establishing a little more rapport to get your recipient’s skin in the game with you a little bit.

Not too much, but just enough for them to feel like they’re starting to trust you.

Here’s an example:

 

Awesome! Can’t wait to read them.

Beyond writing decent affiliate reviews, I’d say the part where I freeze up the most is outlining videos for my website.

I’ve done some before, and I like their ROI, but I always seem to freeze up in front of the camera—even when it’s just me by myself in front of my laptop.

Crazy, I know, but I’d love some tips on that if you have any.

And just out of curiosity—if you don’t mind me asking—you mentioned your audience, and it got me curious about how much your audience and my audience actually align with each other.

On my site, Professional Mullet Man, I help people convey their personal brands in a professional, premium way on their websites.

At first I thought I’d mostly be serving career professionals.

But it turns out I’ve got 50% webpreneurs, 30% career professionals, and 20% that are kind of undefined. (Need to work on defining them, I know.)

Since you focus on niche sites, do you find that most people are fully dedicated to niche site work like my webpreneurs?

Or are a lot of them still 9-5ers? (What I suspect a good chunk of that 20% are.)

Again, not meaning to probe, but I love your stuff and already recommend some of it to my audience.

The webpreneurs particularly love you posts on monetization.) Just wondering if there’s more potential for overlap there.

Cheers!

Joe Dirt

Founder | ProfessionalMulletMan.com

 

Again, this is conversational. None of it feels forced, does it?

And do you notice how mentioning you share your recipients content kind of keeps the benefit of the conversation focused back on them?

Plus, we’re casually introducing the thought of the synergy of our two audiences.

It’s conversation and feels non-threatening, so as long as this blogger doesn’t already get 10 emails like this every single day, they’re bound to respond.

 

Email 3: The Ask.

Disclaimer: If it doesn’t feel right yet, DON’T DO IT. Keep the friendly communication & banter up. Offer help. Don’t ask yet.

But if the ask does feel natural… or if the person you’re emailing brings up the opportunity for you to do a guest post or work together in some capacity, run with it.

Make the focus on offering value to their audience… not value to them, and not value to you. They’ll love you for this. This is the exact thing they’re always trying to do.

Let’s say Stuart responded something like this:

 

second-response

 

See how he opens up the floor for the ask?

Look for this.

You can make the ask without it, but you’ll be much more successful if you let the other person lead the way there.

Assuming you get a response like this (and if you’ve followed the formula above, you probably will), you could propose something like this:

 

guest-post-pitch

 

This, my friends, would be practically impossible to say no to.

You’re prepared to provide value, have taken as much thought process onto yourself as possible.

And you’ve shown great consideration for the “risk” the other person is taking by “trusting” you with their audience as well.

 

Backup Email: The Follow-Up.

At any point you don’t get a response from the person you’re trying to reach out to, there’s always the option to “bump” the message back in front of them without seeming annoyed or annoying them.

Here’s how:

 

friendly-reminder

 

It really is that simple.

And notice how non-threatening it is and doesn’t attempt to make the person feel guilty because they haven’t responded to you?

Total gold.

 

How to React When People Politely Decline or Don’t Respond

First rule: DO NOT take it personally.

Second rule: DO NOT lash out against them.

Thank them for their time, but don’t take it as a sign to angrily scratch them off your list of contacts.

(If they never respond though, you can assume they’re not interested.)

Instead, politely thank them for their time and their work and leave it at that.

And then a month later, get in touch with them again.

Do not ask them for the same thing, but share an article you saw that made you think of them, or ask if you can make an introduction.

You might never get the guest post opportunity with them.

But if you know they’ll be good to have in your network, you shouldn't let that prevent you from developing what could be a great value-based relationship with them.

When you take the first step, they know that you’re serious and helpful, and they’ll be more likely to reciprocate with introductions or sharing your content later on.

Personally, I’ve gotten loads of referrals from this strategy, as well as introductions that have continued to boost my business month after month.

 

(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)

 

Conclusion: Write Your First Email & Tell Us How it Goes

So here's your homework after reading this post: pick an influencer in your niche and write them an email. 

Use the script I gave you as a guide, but make sure it's authentic.

Once you do that, let us know in the comments how it went and what epiphanies you had while going through the communication process with this influencer.

Remember, not all influencers will respond, so if that happens, just pick someone else and do it again.

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Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (4)

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  1. Amar kumar says:

    Hey Chelsea,

    Glad to read your interesting post! Very valuable things you have discussed about Emails, we should really try to select words for our email wisely so that it will not bored to addressed one. Effective strategies are absolutely required in matter of emails because it is considered as main organ of online business. Many people have habit to ignore if we compose in well furnished manner then only we can expect a effective result for us. Eventually, thanks for sharing your healthy thought regarding this subject.

    With best wishes,

    Amar kumar

  2. Hey Chelsea,

    Great post. 🙂 Great examples.

    Your 4-step strategy looks solid. I'll have to try it out.

    Maybe I'll tweet you when I see results. 🙂

    Laters,
    Julian

  3. And in the spirit of writing better emails, what are some of the worst emails you guys have received lately? What made them so bad?