Since the first quarter of 2015 has passed I thought it was about time for a progress update.
The last one was in December after NicheHacks turned 1 years old so now seems like a good time to do another
I'd also set my self some goals for each quarter of this year so it will be interesting to see if they have been achieved.
Aims For First Quarter of 2015:
Below is what I hoped to achieve by now and I'll reveal at the end of the report whether I did or not:
- To take profit generated from the blog to $7,500p/m
- To sell more high end products and training
- Sign up at least 10 new members p/m to the membership site
- Explore new monetization streams
- Grow traffic to 50,000+ per month with a big focus on paid traffic
- More networking with bloggers, product creators and other marketers
- A guest post campaign to get myself published across the web
- Convert traffic into email subscribers at around 20%
- Hire a team of writers to write viral content, product reviews, expert round up posts and post more case studies
- Hire someone to manage the day to day running of the blog
- Lower bounce rate to closer to 50% from the 67% it was at
- Re-design the blog with new theme, design, logo
- Re-focus the blog to target a more specific audience.
- Automate income by creating a sales funnel that runs on auto-pilot
- Launch 3 new digital products.
How do you think I've done?
I'll tell you near the end of the post but keep reading for now...
Progress & Growth Report
So let's take a lot at how the blog is performing in the first quarter of 2015 and what you can learn from it...
The number in brackets show the change from the previous 3 month period for comparison purposes
- Total traffic: 108,517 (+21.76%)
- Unique visitors: 58,146 (+17.22%)
- Page views: 238,746 (+37.53%)
- Pages per session: 2.20 (+12.95%)
- Average duration: 00:03:14 (+20.81%)
- Bounce rate: 64.57% (-4.66%)
- New visitors: 51.46% (-3.85%)
- Number of posts published: 36 (published same number of posts in previous period)
- Email subscribers: 7,298 (+83.09%)
Everything is moving in the right direction (traffic, page views, email subscribers duration on site etc is up and bounce rate is down) except number of new visitors which has dropped by 3.58%
I currently don't actively do much to promote the site (bar featuring and linking to other bloggers and experts in posts and I've just started using FB ads) and haven't for more than 6 months so that shouldn't be a major surprise that new visitors isn't increasing but I was actually a little surprised at that.
Most of my traffic is coming from my email list, referrals from other blogs and Google so the blog referrals and search traffic should be bringing in new visitors.
February 22nd seems to have been the busiest day of traffic yet at 1,768 visitors. Yet the analytics don't seem to show any clear reason for why that was.
The bulk of the traffic (732 visitors) came directly (which includes my email traffic) and another 652 from Google.
There were no broadcast emails sent out that day looks like it was just a coincidence.
Where's The Traffic Coming From:
Despite not doing any keyword research for posts, paying very little attention to on page SEO and not building any links Google is sending the bulk of my traffic (47.25% of it in fact!)
That is actually a little scary as you'll constantly hear me say not to be reliant on Google for traffic and not chase it. I certainly don't chase it but the site is very reliant on it clearly.
If it vanished it wouldn't be the end of the world as I still have my email list and referral traffic but it could have negative effects on the site.
Direct traffic makes up 27.62%. Direct is people who know your website URL (regular visitors) and type it directly into the URL or have it bookmarked.
It also includes email traffic from my subscriber list as Google Analytics doesn't track that correctly unless you set it up, something which I've failed to do in the 15 months the blogs been online, shocking really.
I'd say at least 20% of that 27.62% comes straight from emails.
AfterOffers brings in 8.70% but that number should be ignored as they aren't really sending me traffic.
AO is a way to make money from your subscribers by offering them to join other peoples lists after they've subscribed to yours. So if someone joins my list, they are taken to the AfterOffers page, and then re-directed back to my site counting AfterOffers as a refferer.
Matthew Woodward is still sending me a decent chunk of traffic every month after my guest post on how I made him look stupid on his own blog. 😉
A link from BoostBlogTraffic from Philip Kleudgen who has guest posted on NicheHacks previously brought in some nice traffic too.
Facebook is also bringing in over 3,000 visitors per month across the different sources.
Changes From Last Period:
Not much has changed in terms of traffic sources from when we last did a progress report.
Google, direct traffic, my email list and Facebook were all bringing in similar traffic levels.
The major change is that Warrior Forum is no longer in the top 10. It was #4 previously and accounted for 2.50% of my total traffic.
I used to me a major contributor on that forum but stopped posting when they temp banned me for “spamming” because I linked to my own site in a few of the thousands of great posts I posted.
Blackhatworld also used to bring in around 0.5% of my overall traffic even though I never posted there but it's no longer in the top 10 sources.
Twitter has significantly dropped off too probably because I rarely go on it preferring to use Facebook to interact with people and finding it gives better results too.
Lessons to be learned:
- You don't need to spam your own site with links to get traffic from Google you will naturally rank through long tail keywords and because of links you pick up from other sources.
- You need an email list. Look at how much traffic it's bringing me month on month on near auto-pilot. You can tap into that traffic at ANY time. Build your list now.
- Guest posting is a good long term traffic generator so do it (says the guy who's only managed 1 guest post in 15 months of the blog being live)
- Accepting guest posts from other bloggers is an easy way to pick up good links and traffic further down the line when they guest post on other blogs and link back to the post.
- Diversify your traffic so that you're not reliant on one source. If I was solely reliant on Google (which are sending a big bulk of my traffic) and suddenly an algorithm change wiped out my rankings I'd be in a bad situation.
In the last progress report I talked about how I'd been burnt out writing content and had stopped writing and instead hired a team of writers.
Well since the last progress report I've not written any content and don't see me getting back into it too frequently (though I will be sharing some good case studies soon) as it's not my strongest skill nor a good use of my time.
Writing content takes a lot of time and it's easy to become burnt out or end up writing the same posts over and over again.
And I think the content has went up a notch now we have a team of talented writers and marketers cranking out regular content for us every week...don't you?
Here's the most trafficked content on the blog....
Here's the most shared content on the blog...
I entered the site into BuzzSumo to see what content had the most social shares and these are showing to be the most popular content over the past 6 months
All posts by my paid writers or guest posts from other bloggers.
None of them went viral by accident.
With my writers we have been using a strategy, made famous by Brian Dean coined the “Skyscraper Technique”, where we source out popular topics that have already went viral (using BuzzSumo or content sharing sites like Inbound & Growth Hackers).
Then we create something bigger, better and more beautiful.
So we know we are already creating a topic that people love and want to share.
We just need to get it out there and get peoples eyes on it.
Stupidly I've been pretty lax on the outreach and promo side of things so these posts could have been generated much more social shares if I had a solid outreach and promo strategy in place.
How To Build A Viral Blog In Any Niche was a guest post by Phillip Kleudgen and he uses the very same “skyscraper technique” when he creates posts to create viral topics and outreach to promote them.
Why create content you THINK people may like? Why sitting around HOPING the content you've just created will be popular?
Just find what's already worked and do it better.
Lessons To Be Learned:
- If you can afford a team of experienced writers then hire them – it frees up so much more time for you to focus on growing your blog and list and generating income from it – writing blog posts themselves don't bring in income.
- Find guest posters who can help you with awesome content and will work hard to promote it giving you the double bonus of great content and lots of traffic.
- The Skyscraper technique for creating viral content flat out works – use it.
Email List Growth
Total subscribers: 7,298
Opt in conversion rate: 7.80% (-28.96%)
Subscribers are growing month on month though possibly not as quickly as you might think with the traffic levels I have and the opt in rate (which until recently was over 10%).
The reason for this is when you factor in unsubscribes and the fact that I clean my list aggressively every month to clean out anyone who's not responsive I can easily wipe out a few hundred subscribers every month.
I don't see the point in paying for dead wood subscribers who aren't engaged as all they do is drag down open and click rates anyway.
And my opt in rate has decreased by 28.96%. Now this sounds bad but actually it's a good thing.
I was so focused on email opt ins in the past that I put it ahead of everything including user experience.
I had pop ups and optins everywhere taking over the whole screen and it was p*ssing people off.
Bounce rate was sky high, time spent on site and pages visit was low. So whilst I was getting opt ins I was also driving new visitors away from the site in droves.
So I calmed down the the opt ins. Removed some forms. And showed them less frequently.
Bounce rate is slowly improving and time spent on site and pages per visit and growing steady.
I think it gives a better overall experience for everyone and email open and click rates are up, unsubscribe and complaints down and earnings per subscriber up so it's all good.
Email Open & Click Rates
Until recently open and click rates of emails were dropping month on month.
It's normal that when your list grows these drop but it was getting to worrying levels.
So I've taken drastic action to test and track EVERYTHING I'm doing in email and do more of what works.
Despite the fact I constantly bang on about how important it is to track and test everything I'd actually stopped doing it with my emails or I'd start testing things but not follow through or record the results, stupid and a waste of time.
So for the past 6 or 7 weeks I've been meticulous about it.
I've increased open rate by 2.78% on average simply by adding the words [Fresh Content] to the end of emails that have a notification about new blog posts in them.
By making emails look like a mini blog post with headline, body text and then asking the reader to “continue reading” to get the full post I've increased click through rate on average by 2.15%.
I'm still testing the exact best layout and text for the best results so it will likely increase.
The reason this likely is so effective is that humans feel the need to finish off what they've started and get the conclusion or complete the action, it's known as the “Zeigarnik Effect”.
It's why “cliffhangers” work in movies and tv shows so well.
I first heard about it on Giles Thomas blog and noticed him using it in his emails so I stole it and started using it myself.
Now these numbers might seem small but a 2% increase when you've got over 7,000 subscribers on your list and email 3-4 times a week can really add up.
And if you keep doing tests like this and continually add 2% to open and click rates before you know it you can have doubled them and your profits.
Lessons To Be Learned:
- Track and test EVERYTHING otherwise you're just guessing and marketers don't guess we do things based on facts and data or we shouldn't bother doing them at all.
- Try new things and see what works. Don't just follow so called “best practices” as often doing something unconventional can bring shocking results (in a good way)
- Focus 100% on growing your list but not at the expense of user experience and new visitors. If you scare everyone away because of overwhelming pop ups on their first visit then no one is going to join your list.
- Bigger lists aren't always better. My opt in conversion rate is down but open and clicks are up, complaint rates and unsubscribes down yet my earnings from email are bigger than ever.
- Use [Fresh Content] at the end of your headlines when sending emails about blog posts and use anchor text like “Continue reading” as humans are pshycologially programmed to “close the loop”,
New Links & Supporters Of The Site
Since last time we've picked up some nice new links and traffic from new supporters of the site...
- BoostBlogTraffic sent 518 visitors and gave me a juicy link thanks to Philip's guest post
- Terry Kyle who says NicheHacks is “the best optimized blog on the planet” linked to me from his Email Marketing Academy sending over 500 visitors too.
- Being featured on FEInternational (and getting top 5 votes for best advice which means soon to be on Entrepreneur.com) by Thomas brought in 347 new visitors.
- A nice link from HubSpot brought in just short of 200 visitors.
And not to forget the people who have been supporting me since the beginning...
- Matt Woodward
- Marc @ ProfitBlitz
- Jason @ DoSEOYourself
- Dom @ Human Proof Designs
- Dave @ SelfMadeBusinessMan
- Justin @ EmpireFlippers
- Steve @ WorldIsMyOffice
- Lewis @ CloudIncome
- Tung @ CloudLiving
- David @ Top5SEO
- Ana @ TrafficGenCafe
- Brian @ Backlinko
- Codrut Turcanu
- Philip @ RestaurantCoverings
This is something I'm always hesitant about posting. I don't like talking about income with anyone.
Even most of my friends and family have no idea how much I make so posting it to the world seems scary.
But I feel like I should at least talk about it seeing as you guys are the ones who pay my bills and support the site.
I mentioned in the last progress report about how for the first 6 months of being live the blog made no profit and just broke even after the 6 month period.
Since then the blog has made profit month on month but to varying degrees. There's been good and bad months.
Last December for example which everyone tells you should be a great month to have an online business was pretty poor for NicheHacks.
Then January which is by all accounts a terrible month for most people was actually really good for us.
Then it dipped in February again being one of the worst months to date since the blog started turning a profit (but this was mostly due to promoting products in market places where I'm not yet an established affiliate and working with new vendors so being on delayed payments)
Followed by March being the most profitable month the blog has had to date.
Here's the break down:
- Expenses: $2,057
- Earnings: $8,702
- Profit: $6,645
- Expenses: $2,556
- Earnings: $5,131
- Profit: $2,575
- Expenses: $4,687
- Earnings: $14,517
- Profit: $9,830
TOTAL PROFT FOR 2015: $19,050
AVERAGE MONTHLY PROFIT: $6,350
So on average the blog is making $6,350 which is actually LESS than the average back in December when we did the last report.
Back then it was at $6,383!
The reason as you can see my monthly expenses are growing rapidly.
This is because I've a full team of content writers, 6 freelancers doing the research and report writing for the niche reports, outsource all design and graphic work and have all the usual costs such as hosting, domain, business email account, tools ans software, premium plugins and so on.
This past month I also bought a new theme, some more premium plugins and spent a few hundred dollars on a logo (none of which I've been able to actually use yet!)
If you want to run a blog other than for a hobby or do everything by yourself it is NOT cheap.
To begin with you will want to do most of the work yourself if on a budget but over time the only way to grow is to start outsourcing and hiring staff.
Whilst income isn't growing as much as I would have liked I do now have more free time now I'm not cranking out content and trying to do everything myself which is such a time killer.
How The Blog Makes Money
Nearly all the income is generated from the email list through affiliate product recommendations.
There's very little on the blog that generates income and very few posts have anyway to be monetized with just the occasional affiliate link in them.
- Affiliate Marketing – 92%
- After Offers - 8%
I've mostly been focusing on training webinars and high end products than the $7 info-products (though there are still some good ones that I've been happy to recommend)
Going back to the last progress report in December these numbers were a bit different...
- Affiliate Sales – 61.99%
- Info-products Sales (my own) – 24%
- Membership Sales – 6.22%
- AfterOffers – 7.79%
On January 1st the EU introduced the new digital tax law stating that digital sellers had to charge all EU customers tax on the rate of the buyers home country creating a load of unnecessary paperwork and headaches.
So I took my products offline including the membership site, initially thinking just for a week or so to decide what I was doing, and I never got round to putting them back online yet.
Quite ridiculous effort on my part really.
Had planned a re-launch again last month but everything wasn't ready in time (due to lack of action on my part) so I've had to delay it again.
Digital products sale and membership site sign ups were accounting for about 30% of my income at that time so could have meant an extra 30% on top of my current income if they were still online.
I need to get them back up ASAP!
My Flawed Business Model
This is something I've felt for a while and was on track to change it until the EU Digital tax law caught me out.
My current business model is flawed.
It's not sustainable to promote product launches as an affiliate month after month.
You're reliant on factors which you just cannot control.
Let's say 1 month there was one or more of these factors present...
- No good products to promote
- You promote the same launch as 50 other “super affiliates” and “gurus” and you're outsold and can't land on the leader board missing out on bonus cash prizes
- The sales page of the product you're using doesn't convert
- The product vendor f*cks everyone over who buys his product and your audience never trust you again
- The product vendor goes rogue and doesn't pay your commissions (not likely if working with trusted vendors and market places but not impossible)
Then you'd find yourself with no income.
And on top of that if you decide to take a month away from your business and not do any work then you're also in trouble.
This model is reliant on you to continually be promoting new products every month to make commissions.
If you don't promote you don't get paid which means you can't take any time away from the business to travel or chill out.
This is not the type of business you want.
The solution is to have your own digital products, traffic constantly flowing to them (through affiliates or paid) , a sales funnel in place that takes your customers from one offer to the next and a membership or other recurring income model so that you get paid on auto-pilot every month and your income grows and grows without any additional work.
I don't have that here on NicheHacks. Not even close.
It needs to be remedied ASAP.
Affiliate commissions (and the bonuses that come with them from landing on launch competitions) is fantastic but I feel that it should be considered bonus income and not your main source.
My plan going forward will be to have digital products and sales funnels in place that all lead to my membership site.
Using a mix of paid traffic, my email list and affiliates it will run on auto-pilot and I don't have to worry about finding new products to promote every month or what will happen to my business if I take time off.
Lessons To Be Learned:
- Don't be afraid to spend money on your business especially on hiring talented people as it will help you grow faster and free up more time.
- Don't be reliant on 1 income stream, diversify so if there's any issue with 1 of those you're not left broke.
- Affiliate marketing is a great business model, and you should use it, but don't be 100% reliant on product launches every month for your income because should you not be able to promote 1 month or need to take time out your income will dry up.
- Create your own products and have a sales funnel in place that runs on auto-pilot so you aren't reliant on factors you can't control.
- Recurring monthly income is a great passive earner and grows month on month so get a membership site up and running ASAP.
- It takes time for a blog to start generating income and won't happen overnight, probably not even in the first few months, but when it gets started you can make a good (but realistic) income from it.
Did I Achieve My Aims?
- To take profit generated from the blog to $7,500p/m – YES!
- To sell more high end products and training – YES!
- Sign up at least 10 new members to the membership site – NO!
- Explore new monetization streams – NO!
- Grow traffic to 50,000+ per month – NO!
- Start paid traffic – YES!
- More networking with bloggers, product creators and other marketers – NO!
- A guest post campaign to get myself published across the web – NO!
- Convert traffic into email subscribers at around 20% - NO!
- Hire a team of writers to write viral content, product reviews, expert round up posts and post more case studies – YES!
- Hire someone to manage the day to day running of the blog – NO!
- Lower bounce rate to closer to 50% from the 67% it was at – NO!
- Re-design the blog with new theme, design, logo – SORT OF!
- Re-focus the blog to target a more specific audience. - NO!
- Automate income by creating a sales funnel that runs on auto-pilot – NO!
- Launch 3 new digital products. - NO!
As you can see from above I failed pretty miserably at meeting my goals for the first quarter.
Only 4 out of 15 objectives were achieved.
With another 1 “sort of” achieved (the re-design IS done but there's been a problem with the Theme and the developers are working to fix).
This is a bit of a wake up call really. I set a reminder in my Google Calendar to check on my “goals for 2015” checklist every week but most of the time I ignored it thinking “it's ages away” and suddenly the time is here and I've done terribly.
Profit From The Blog To $7,500 per Month
Last month I did hit the $7.5K profit target but I'm actually not convinced it was because of strategic planning more just pot luck.
I won 2 affiliate competitions for a total of $6K prize money and that's not guaranteed income – if I hadn't my income would be much lower and I wouldn't have met this goal either.
The only way I'm going to be able to “guarantee” my income is if I get a solid sales funnel in place with my own digital products and membership site and start generating paid traffic.
To Sell More High End Products & Training
I achieved this one!
I've been arranging lots of training webinars and coaching programs over the past 3 months as I feel not only do these pay better they offer better value to you than a $7 product.
The biggest problem most people face is lack of motivation, lack of accountability and not knowing what steps to take.
High end training and coaching usually takes you step by step so it's a win win for everyone.
I do still recommend $7 products which I've used and benefited from though.
Sign Up At Least 10 New Members Per Month To Members Area
The membership site isn't even back online yet (took it down end of last year for the new EU digital tax law and haven't put it back up – expect a re-launch next month)
So no chance of achieving this.
Explore New Monetization Streams
I was hoping to try out some new ways to generate income such as coaching, kindle, high end courses of my own, monthly premium newsletter and more.
Didn't even spare it a thought.
Grow Traffic To 50,000+ A Month
Traffic actually dropped in February for the first month ever (but picked back up last month) for an unknown reason, was unable to draw any conclusions.
Last month we had 39,904 visitors come to NicheHacks so that's over 10K short and I'm not surprised as I did very little to generate any.
Posting new content to the blog was even down a bit this past month due to planning to change themes so surprised it even grew.
None of my traffic strategies were implemented – paid, more outreach, more networking needed.
Focus on Paid Traffic
I did start using paid traffic but only around 2 weeks ago.
I've been playing around with FB Ads mostly re targeting visitors who landed on my site to try and get them back.
It's been a pretty dismal effort so was with pathetic 0.393% conversion rates even on warmed up visitors...
I'm nowhere close to being able to use it to generate significant traffic for the blog or automate things.
Network With Other Marketers & Bloggers
Was great at this when the blog first launched. Terrible now.
Aside from a few emails or tweets exchanged with someone who's linked to me or shared my content (or vice versa) there's been little networking or outreach.
I want to get out there and get NicheHacks known and I have a good strategy in mine that GIVES first and then (maybe) asks later.
I'm going to give each blogger / marketer I get in touch with a custom gift that their subscribers will find useful and it's not even going to be time-consuming to create.
Guest Posting Campaign
Guest posting is a fantastic way to get traffic, quality links, build your brand and authority and network with others.
Yet aside from my 1, accidental, guest post I haven't done it.
I've got a team of writers so I could easily outsource the writing and have it ghost written so why I haven't I don't know.
Convert Website Traffic Into Email Subscribers At 20%
I haven't achieved this and I'm currently not trying to.
This was touched on earlier – my opt in rate was high but at expense of the user experience.
People were being driven away due to too many pop ups and opt in boxes everywhere.
Bounce rate was sky high and time spent on site low.
So I removed many opt ins, limited the amount of pop ups and user engagement has increase despite opt in rate lowering and that's fine with me for now.
To get the blog converting at 20% I'd likely have to go overkill with the opt ins.
Hire A Team of Writers
Yep, sure did!
Got a regular team now cranking out quality content every month.
We've got viral posts, product reviews, case studies and expert round ups.
And I think you agree the content on the blog has went up a notch, hasn't it?
Hire Someone To Manage The Blog
Well I did hire someone. A Filipino girl from Odesk...then I changed my mind.
I felt like it was going to take so long to get her to understand my brand and what I was trying to achieve as well as get her up to speed with some of the tools I use and so on that it wasn't going to be effective.
Plus the most time consuming things are things I can't really outsource like the networking with other marketers, engaging with my audience, writing promotional emails to make affiliate sales and so on.
So there wasn't much she'd be left to do in the end other than schedule blog posts.
Lower Bounce Rate To Closer To 50%
I did lower bounce rate but not anywhere near 50%, it dropped from around 67% at it's peak to 64.5% currently.
Not massive but time spent on site and average page views are up which is great.
Getting to 50% will be a challenge and I'm not sure if it can be achieved (hoping the new theme, blog layout and logo will help).
I doubt I'll ever get to Matt Woodwards 8% though.
It's been done. Great new theme, cool new logo, but then the theme was having an issue with the images I was using as blog thumbnails and they are currently working on fixing it.
So I've had to hold off for now.
Re-focus The Blog To More Specific Audience
I always talk about “niching down” so your audience is very focused around 1 very specific type of person with the same interests.
And I talked about in the last progress report about how I never wanted to just be another generic “internet marketing” blog that talked about anything and everything online marketing – my focus being on revealing niches.
And to an extent I did that with NicheHacks.
But at the same time people need to find “niches” for many different things from blogs, to products, to ecommerce, to kindle books and beyond.
These people all have very different needs and wants – different content and products that they need.
You can't cater to everyone so don't even try.
So I've been planning to make NicheHacks more focused and with more direction so that everyone who lands on my list is interested in the exact same things, wants the same content, needs the same products.
Think how much more relevant everything you do will be then?
Every email you send out will get high open and click rates and every product you recommend well sell well.
So far I haven't gotten very far on re-focusing NicheHacks. It needs to be a big priority.
Automate Income Through Sales Funnel & Traffic
Not even close. I've went backwards.
None of my products are online. My membership site is closed to new members.
There's no sales funnel. Nothing is on auto-pilot. I'm still manually having to create promotional emails to promote product launches every month.
Utter failure this one.
Launch Three New Digital Products
Launch them? Haven't even written any or made any plans for them.
Older ones aren't even online.
Missed a trick here. Really need to get everything sorted to be compliant with the digital tax and be done with it.
Aims For First Quarter 2015 Conclusion: TOTAL FAILURE!
Sure, so income is up from selling more high end products and that's great, my content team are hard at work and I've STARTED the paid traffic but aside from that I've not achieved any of the other goals I set myself.
Mainly because I never checked what they were on an ongoing basis and didn't hold myself accountable.
Every time a “big” task (like the aims above) popped up on my calendar reminding me to do it I moved it back a week because I was “busy” (procrastinating and putting things off because I'm lazy).
None of them ever got done.
Self motivation is vital when you're the boss and aside from doing the basics to keep things ticking over I haven't done most of the important tasks I set myself.
Don't fall into this trap. Set goals and aims, work out what you have to do to achieve them, make a plan and most importantly actually do what you need to.
Plans Going Forward For The Second Quarter
- Double profit from blog – will need to work on my products and sales funnel
- Get sales funnel in place – this is so important for the blogs future.
- Automate traffic through paid methods – real business can pay for advertising.
- Grow traffic to 50,000 and beyond – should be easy enough if I do some work.
- Network more and guest post across the web (even if it is ghost written) – it will grow my brand and authority.
- Hire someone to do the day to day running of the blog - this may be happening now actually as been talking to a NicheHacks tribe member about him doing it.
- Lower bounce rate – work in progress
- Re-focus the blog – this will be key to growth
- Launch 2 new digital products, re-launch the flagship product and re-open the members site – expect this ASAP.
- Let's just hope I do a better job this quarter than next eh?
Lessons To Be Learned:
- If you're going to write aims – stick to them. Check them regularly and work out what you need to do to achieve them.
- Don't put off the “big” tasks otherwise you'll never do them – set aside 2 days a week to work on them.
- If you say you're going to do something then actually do it – you wanted to do it for a reason.
- Break each aim down into what needs to be done to achieve it and then work out what task you'll do to get to the end goal as aims without a plan are meaningless.
Wrapping It Up
Well that's the end of the first quarter progress report for 2015.
Hope you enjoyed seeing how we've progressed so far this year and learned something worthwhile from my experience.
There will be another in around 3 months, see you then, 😉