Find Your Niche's Most Important Keywords in One Hour or Less: The 7-Step Guide

Filed in Case Studies, SEO, Ultimate Guides & Resources by on January 6, 2016

find keywords quicklyBack in May, I wrote a post that got a ton of hits… and was one of NicheHacks’ posts that had the most on-page time.

It was about 23 different places you could uncover valuable keywords, including 29 screenshots on exactly how and where to find them.

You guys found it so helpful, we created a follow-up post going through those exact steps to uncover keywords for one specific niche, and even included that keyword list available as a free download. And that one got more shares than the original article.

Clearly, this is an important topic that you guys want to make sure you get right.

After all, keyword optimization is one of the most important factors when it comes to setting up solid backend SEO and getting your first bits of organic traffic to your niche website.

But the thing is, a lot of you don’t have the five extra hours (rough estimate) required to sit down and comb through ALL of these 23 resources to make a seemingly endless list of keywords.

You’ve got a few hours after work in the evenings, max, and though it might be ideal to optimize for loads of keywords, the reality is that you’re going to have to settle for a solid handful right now if you want to make any progress whatsoever towards your niche site and passive income goals.

So how do you narrow down which of those 23 resources to go after first?

And how do you know when to stop writing down keyword possibilities and just start implementing the into your site content already?

Believe me, I get you.

(Check out how to use parasite websites for easy clickbank rankings)

So rather than preaching at you that your dreams are worth the sacrifice of hours of keyword research and implementation, I’m going to show you the cliff notes version that might not be as 100% effective as going all-out, but that’ll certainly get you 80% of the way there in one hour rather than five.

 

 

What I’ll Show You

  • Seven sources to uncover up to 35 ready-to-use keywords.
  • How to get your keywords quickly and move on to ranking.
  • Screenshots to quickly identify where to look for those keywords.

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

Ground Rules for Getting Through This in One Hour or Less

The goal here is to get a list of solid keywords that’ll get you going & help you achieve your first licks of niche success. The goal is not perfectionism.

For this, I’m going to tell you to only write down five keywords per source below, maximum.

With seven sources, that’s up to 35 keywords, which is more than enough to get you started with creating content.

In fact, creating content to help your site rank for thirty five keywords will take quite a while, so this one hour will possibly set you up for months of work on your niche site, which is all you need at this point.

Another ground rule is not to repeat keywords (for obvious reasons), and that if one source doesn’t seem to yield great keywords, don’t feel like you have to write them down.

Okay, ready to get started?

 

1. Google Auto-Complete: Find Your Niche's Most Popular Phrases

Open a fresh tab in your browser and go to Google.com.

In the search box in the middle of the page, start typing in your niche.

I decided to see what people find interesting about herbal medicine, so I started typing that in.

Google gave me a few suggestions before I even finished typing, and a few more once I actually finished typing out the words.

 

google keywords

Even before I finish typing out the name of this niche, Google starts giving me ideas to add to my keyword list.

 

google keywords

Even though I got a great start with the list above, when I finish typing out "herbal medicine," I uncover another keyword gem: "herbal medicine for anxiety."

 

  • herbal medicine tea
  • herbal medicine degree
  • herbal medicine books
  • herbal medicine for anxiety

Four solid keywords that have a plethora of content ideas behind them. (And massive affiliate opportunities with books and teas on Amazon.)

These are the main things people are searching for online when it comes to herbal medicine, so making sure you cover these bases will create a solid foundation for your SEO and getting discovered via organic search engine results.

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2. Google Related Searches: Phrases for Readers Who Want to Dig a Little Deeper

Once you get those auto-complete suggestions written down, hit enter and scroll down to the bottom of the first page.

These pieces are put there to help out searchers who may have done a search for one keyword phrase but may not have found exactly what they were looking for.

By offering these related searches, Google tries to make sure they find exactly what they’re looking for.

You can take a hint from Google’s strategy here and make sure you’ve also covered related areas your target readers might find interesting, outside of the most immediately popular keyword searches.

 

google keywords

Here's a great list to use (along with some educated guessing) to add valuable words to your keyword list.

 

As you can see, I’ve got eight keywords here. But keeping with the rule to only write down five (brevity is just so important when you’re trying to launch a niche site), I’m going to make educated guesses about what my target readers do in fact care about the most and choose only five.

Again, it doesn’t matter if you’re 100% correct in your educated guesses, because even if you do eliminate the top three (highly unlikely), you’ve still got five really solid keywords to add to your list that are only going to help you.

  • herbal remedies
  • medicinal herbs
  • herbal supplements
  • alternative medicine
  • holistic medicine

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3. Wikipedia: Collect SEO Phrases From the SEO Genius

As discussed in my previous two articles on how to find niche keywords, Wikipedia is the #6 website in the entire world and #4 on Google with absolutely no paid advertising.

Why?

Well, they provide insanely useful content for one, but they also really know what they’re doing when it comes to SEO. (Ever noticed how they waste no opportunity to link to relevant pages?)

When I typed in herbal medicine, it automatically directed me to a page called herbalism (which is herbal medicine), so that keyword is going on my list.

 

Use Wikipedia's world-class SEO habits as a hint in boosting your own SEO.

Use Wikipedia's world-class SEO habits as a hint in boosting your own SEO.

 

Honestly, I wouldn’t even read past the first paragraph.

Not because Wikipedia isn’t interesting, but because that’s where Wikipedia puts most of their SEO linking juice to get you to other on-site pages with relevant content.

For keywords, you can use other suggestions for naming at the top (like herbalism, herbology, or herbalist in this post), and any linked-to text in the opening section.

  • herbalism
  • herbology
  • herbalist
  • traditional medicine
  • phytotherapy

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4. Your Site’s Internal Search: What Current Readers Want to Know

If you’re new to your niche and either haven’t set up your website yet, don’t have an on-site search function, or don’t have enough traffic yet for this data to be worth anything, go ahead and skip this step.

But maybe you’ve been blogging on your niche topic for a while now and you’re ready to take your site to the next level.

If you’re in that position, this keyword source is irreplaceable.

So irreplaceable in fact that if you’ve got more than five terms that people are repeatedly searching for on your site, this is one place where I’d actually encourage you to break my rule and add more than five phrases to your keyword list, and to add those words to the top of your list as top priority.

If you’ve got a site search and a query parameter set up, accessing this data is as simple as a few clicks inside your Google Analytics dashboard.

In the right menu bar, click on Behavior > Site Search > Search Terms.

And then write down what you see.

It’s that easy.

 

google analytics keywords

Your site's search terms are easy to find within Google Analytics.

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5. Google Correlate: Adjacent Topics Your Readers Also Want to Know More About

This search tool from Google Trends can tell you what other people who search for your niche also search for.

Sometimes, like with my example in finding keywords for the survivalist niche, Google Correlate provides highly relevant keywords directly related to your niche:

 

google correlate keywords

All the keywords present here are keywords that could be used in conjunction with the original term, underground bunkers, to boost SEO and organic traffic.

 

Other times, like in my search on herbal medicine, you simply find out more about the characteristics and outside interests of the majority of your target audience.

 

google correlate keywords

This Google Correlate search, on the other hand, isn't as directly useful. But it does provide clues about the audience, which is helpful.

 

From this you can see that themes of eastern philosophy, which may be useful down the line, but isn’t entirely useful for the moment and our task at hand.

However, since I see that the word “kapha” is on the list and I know that it’s one of the three Ayurvedic body types, I realize this is something people are interested in and that is actually highly relevant to herbal medicine.

Because of this, I’ll add the three body types and their umbrella term to my list, as I know it would create some interesting and useful content that my target audience is clearly interested in.

  • Ayurvedic body types
  • kapha
  • pitta
  • vata

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6. Amazon Auto-Fill: Purchase-Ready Keywords

Up until this point, we’ve focused on keywords that’ll help you rank, which is exactly what you want.

However, though Amazon is great at SEO, they’re even better at another thing: selling. They know you’re there because you’re looking for something to buy, so they put words and phrases in front of you to represent products you might be interested in based on what you’re typing.

And considering you’re probably starting a niche website because you want to make some kind of income from it, these keywords with purchase intent can be really valuable when you work them into your keyword list.

 

amazon keywords

Keywords on Amazon often represent both information-seeking and purchase intent, which is a golden combination for anyone trying to make money on a niche site.

 

Not repeating any keywords from before, here’s what I can add to my list:

  • herbal medicine makers handbook
  • Chinese herbal medicine
  • herbal medicine from the heart of the earth
  • herbal medicine cooker
  • herbal medicine kit

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7. Soolve: Gathering the Leftover Important Keywords

This is a great tool that shows you the top keywords related to what you type in for some of the biggest search engines.

The reason I saved this one for last was because rather than being inundated by all the results and having to choose only five, you’ll be able to eliminate a fair amount based on what you’ve already added to your list.

 

soolve search engine keywords

Soolve has no shortage of keywords... it's one of the reasons I like to consult this site last: I don't have to have such a hard job of elimination, because I will already have a lot of them written down from previous sources!

 

One of the other cool things this tool lets you do is look over the results for recurring themes that resonate with audiences across all types of information search engines.

For example, one thing I noticed was loads of keywords for “herbal medicine for _______”, which signified people wanting to use herbal medicine as a way to treat their specific health problems that are affecting their quality of life.

But since there were far more than five, I narrowed it down to the five health problems that I thought would have the most resonance and would represent audiences more willing to use the information I write up on the matter, making my efforts more worthwhile.

  • herbal medicine for ADHD
  • herbal medicine for depression
  • herbal medicine for cancer
  • herbal medicine for arthritis
  • herbal medicine for cough

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Quick Action Plan

Now that you're able to find your niche's most important keywords, you should know how to turn them into epic pieces of content.

We'll use the skyscraper technique as recommended by Brian Dean, which is basically

Let's pick one of the important keywords we've come up with earlier...

We'll go with "herbal medicine for cough".

So head over to Google.com

Search "herbal medicine for cough".

Now you've got literally dozens of topics to choose from.

 

herbal

 

You're going to pick one and make it better and/or bigger.

So if you chose the first one, "7 natural cough remedies for persistent & dry coughs", you'll want to make something that is even better.

And since it's ranked in first, it's a top performing piece of content.

 

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

 

Finish Your Quick-Start Keyword List & Start Writing

And that’s it. Now I’ve got a list of 27 power-punching keywords that I can use to start a website all about herbal medicine and create content that I know people are looking for and that’ll help me get the SEO-based search engine rankings that I want.

If you’re starting a niche site or just need a fresh set of keywords, I challenge you to see how long going through this post will take you.

I’ve said an hour or less, but I really think it’ll actually take you 30 minutes or less. How long did it take you?

P.S. Now start writing!

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (25)

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  1. Parveen says:

    Thanks a lot for the information, the suggested tool is very useful in finding LSI Keywords.

  2. Juan says:

    This is such a great and useful article. I like this post and I will do following as this guide to find a perfect niche for my next project.

  3. thank you so much for this tutorial it really help you can still check my blog
    http://www.zealmat.com

  4. What about http://ubersuggest.org? That website makes my keyword suggestions research very easy.

    • Chelsea Baldwin says:

      Yes, I love using Ubersuggest too & I've included it in the more long-form posts I've written on keyword research.

      But for the purpose this post is focused around on getting things done super quickly, I felt that Ubersuggest might be a bit overwhelming, considering they give you SO MANY keywords.

      But if you do have more time on your hands, it's a great tool to utilize.

  5. Thanks for the awesome piece kindly check and review my niche site http://www.anorexicdiettips.com

  6. Clare says:

    Thank you so much for this. I am in the process of researching keywords for my niche and this has just simplified it for me!

  7. Good article. I need to point out a minor typing error at point No.7. Please correct Soolve to Soovle.com.
    Nice round up for finding great keywords.
    Mukundan Pallipravan at http://www.toyminded.com

  8. Sarah says:

    Love reading your posts! Always learning something new 🙂 I'm a new blogger and have found your helpful advice has made me feel not so new :p This post has really helped me discover my niche keywords! Ty

  9. Raj says:

    Wow thank you so much... It's a gem. You are the boss.

  10. Raj says:

    Just wrapped doing research for my niche and have got 7 keywords to target for more content. This includes amazon products as well..

    Thank you so much. I was thinking about adding content and bam, here I am reading your post.

  11. Chelsea Baldwin says:

    Another great resource, especially if you're looking for keyword-based content ideas is Huballin - It's easy, free (and kind of fun, honestly) to use.

    It's in Beta, so I guess it's new, but I've just discovered it & would highly recommend it if you need blog post ideas that will help your SEO.

  12. Jenny says:

    Great pointers to start the year

  13. Adie says:

    Thank you Chelsea. This is very useful. I have not heard of a couple of those sources.

  14. Sean says:

    Awesome Post Chelsea.
    The best thing for me was how your research ended with Soovle, and how that sort of changed the overall function/theme of the potential niche site. It seems to me that the categories for an authority blog on herbal medicine would be focused on the problems they solve (ADHD, cancer, etc...), as well as miscellaneous things. I do get what you mean when you say that 27 keywords quickly can stack up a year of work.

    With that in mind, I think it makes sense to do keyword research before you register a domain name, simply because of how much you might evolve in the research process. All the keywords you mentioned could take a huge authority blog many years and several staff members, whereas drilling down into one medical related field (Herbal Medicine and ADHD) could help to keep things focused and manageable for a single blogger.

    An awesome follow up idea to this post might be "What to do with your keywords once you've got them", and have it be a killer piece about content marketing, site structure and organization, and traffic predictions (some words can rank with SEO in a short time, others might be better off using social media/paid traffic, still others should use parasite SEO...)

  15. Tom Hunt says:

    Great job!

    This is one of the most important thing to consider in choosing the right niche, the suggested tool is very useful and helpful too.

    Love it because I'm learning a lot of things to explore.

    Thanks,
    Tom

  16. Tony says:

    Great ideas @Chelsea !

    Thank you for doing the research to find these resource.

    I decided to focus on Amazon affiliate program this year but I have been experimenting different "purchase intent" keyword research processes.

    So far, my sites' average click through rate is about 24% (people who reach to my site then click on Amazon affiliate link) which is pretty good.... I think.
    (you can see the calculation here -https://digitalreadymarketing.com/revenue-prediction-model-amazon-affiliate-income/)

    I am excited to see how some of the information you provided can be incorporated into that keyword research process.

  17. Javier says:

    Awesome like always, thanks!

  18. Hello, I loved this article. I'm from Brazil, but I follow the nichehacks because of the excellent content of their authors. Hug and success!