4 Ways to Repurpose Blog Posts for Increased Traffic

Filed in Blogging, Content by on February 1, 2015

repurpose

Do you have old, well-researched posts on your blog that didn’t receive the traffic they deserve?

Have you constantly promoted these posts on social media, but are still unable to successfully generate enough traffic to warrant the time you dedicated in writing and publishing them?

Do you want to drive more traffic to these posts of yours?

If your answer to all the questions above is a resounding “YES,” then it’s time to repurpose your old blog posts and convert them into new content types!

 

 

What You'll Learn:

  • How to re-purpose blog posts into brand new content that can drive you more traffic.
  • Why some content works as one format but not as another and how you can use that to get more traffic.
  • Why re-purposing content can bring you more traffic without much extra effort.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Why repurpose old blog content?

When starting a website or blog, one of the biggest concerns that bloggers worry about is the production of new content.

You need to take into consideration their target audience, the tone of voice to be used, their competition within the industry, and other factors in order to publish high quality and engaging blog posts that your readers will love.

While these types of posts can be achieved through the creation of a sound content marketing strategy, there are simply those blog posts that don’t ‘click’ with your audience, no matter how well-written they are.

In this case, the problem may stem from the fact that the content format of the blog post should not be a written one.

By turning your old written blog post into different types of online content that users consume on a regular basis, you can:

 

  • Create more visual content that offers advantages over written text

 

  • Drive more traffic not only to your old posts, but also to other pages on your blog

 

  • Increase awareness of your blog by publishing content on other websites (guest blogging), thus increasing the chances of being found by your target audience

 

Repurposing =/= duplicate content

When I say ‘repurposing’ and ‘recycling’ content, I don’t mean that you copy and paste the very same content into a different format.

This is purposely duplicating your content in a spammy way, a practice that is against search engine etiquette and will severely penalize your site once caught.

By “repurposing”, you should adapt the idea of the content from your old blog post and apply it on your format of choice that is

1) appropriate for the content platform and

2) unique enough so search engines can consider it new content.

Now that we have these out of the way, here’s how you can recycle your old posts into something new and possibly even better:

 

 

1. Turn your post into an image or infographic

As mentioned earlier, production of visual content will benefit bloggers because visuals are much easier to process and have a more lasting impact compared to reading a time-consuming post.

Even if you are not a designer, you can still create attractive and eye-catching graphics and images that can become your blog post!

 

Tools of the trade:

When it comes to designing images, PicMonkey and Canva are your top choices.

Both allow users to utilize their efficient drag and drop feature for convenience.

 

1

 

On the other hand, if you’re interested in recycling your well-researched post into an infographic, then head on over to Piktochart, Vizualize.me, Easel.ly, or Infogr.am that also use the drag and drop feature.

If you need images but don’t have the cash to buy from Shutterstock or other paid stock image sites, you can check out Pixabay to get what you need.

 

How to repurpose your blog post:
  • If your old post is a how-to article, you can create an image for each tip and share them on social media.

 

  • Take the best quotes from your post and turn them into images; share them on social media.

 

  • When planning on creating an infographic, take cue from DigitalMarketingPhilippines.com - they created an infographic from the original visual content post and made a brand new post about it.

 

  • In fact, the infographic blog post currently has more shares than the written blog post!

 

From:

 

2

 

To:

3

 

 

2. Turn post into slide deck

Normally associated with talks and seminar, a slide deck can nonetheless be uploaded and embedded on your site as a medium to share ideas with your audience.

Tools of the trade:

A slideshow presentation can be created using Microsoft PowerPoint and OpenOffice Impress (which is part of the OpenOffice Suite, a free open-source, productivity suite that you can download here).

However, the real challenge with transforming your blog post into a slide deck is not in the actual creation, but the mentality involved in creating one.

It would also help if you browse some of the best slideshows to use as inspiration to making your own. Once the slideshow has been created, you can upload it to SlideShare.net.

How to repurpose your blog post:

Rework the text from your blog post on each slide so that only a single sentence, thought or phrase will appear on each slide.

Find the most appropriate images on Pixabay for each slide; the emotion you convey will be amplified with the right image as background.

If you created images of your tips for your how-to post, you can simply compile them into a slideshow presentation

 

3. Turn post into video

 

There’s a reason YouTube is the second biggest search engine online: users gravitate towards watching videos because they are quick and easy to consume.

 

 

Tools of the trade:

If you have created a slideshow presentation, you can easily convert it into a video using Microsoft PowerPoint 2007 or higher.

To make the video more engaging, you need to add a voiceover to run viewers through each slide like you would during an actual talk or presentation.

To create a brand new video, you can use Google Hangouts and record yourself using your desktop’s camera and microphone talking about the ideas you presented in your old post.

Once done, you can upload the video on YouTube.

 

 

How to repurpose your blog post:
  • If you’re going to feature yourself in the video, be personable and easy going.

 

  • Viewers gravitate towards people who command a strong presence, which in turn makes the message more effective and authoritative.

 

  • Draft your script in advance to establish talking points.

 

  • This makes your presentation more articulate and concise.

 

  • Don’t read your old blog post as your voiceover - the dynamics of a voiceover script are different.

 

4. Turn post into audio file

The biggest advantage of an audio file over other forms of content is that people can listen to it passively while multitasking.

 

Tools of the trade:

The process of creating an audio file is very similar to a video file - you will need to draft a script, record and edit it using an audio editor like

Audacity from SourceForge.net.

The only difference here is that you will need to rely heavily on sound to communicate your message.

Once you have finished your audio file, you can publish it on SoundCloud, Podomatic, Libsyn, or BuzzSprout, each of which has their pros and cons.

 

How to repurpose your blog post:
  • Before recording yourself for the audio file, you may need to warm up and train your voice to ensure a clean recording.

 

  • Aside from sticking to the talking points of your old blog post, include personal stories and experiences to engage your audience and maximize the effective of your points.

 

 

Final Step

Repurposing content from your site isn’t complete without linking back to your original post.

What’s the point of investing your time if you aren’t going to increase your brand’s exposure or site’s readership?

Furthermore, include your site URL in the actual content as a watermark or in the description of the content so that anyone who reuses your content will give you credit for it.

QUESTION: Have you done any of the suggestions above with your old posts and were you happy with the results?

 

Author bio: Christopher Jan Benitez is a content marketer during the day, heavy sleeper at night, writer for hire, pro wrestling fan by choice (It's still real to me, damnit!), and family man all the time. Add me up on Google+.

Christopher Jan Benitez
Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.

Comments (8)

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  1. I enjoy the video bit Chris but more and more I'm exploring blog posts turned into audio files. Since I publish 7K word posts that's a ton of talking but I do enjoy gabbing. People sometimes dig the audio element, or listening instead of reading. As for video I've a snazzy new camera; we've taken a few short videos in NJ but can't wait to get to Bali in a few days. Methinks that 1080 resolution and Bali will be perfect together.

    Chris, super smart, helpful share dude. Keep on inspiring!

    Ryan

    • NicheHacks says:

      That seems like a great thing to do Ryan. I can imagine people downloading to listen to later on their phones or mp3 players

    • Thanks for the comment, Ryan!

      I think different content types work for different sites or blogs. Pat Flynn gets the most out of his audio podcasts because this is what his audience wants from him. Rand Fishkin of Moz has made a living publishing Whiteboard Fridays that engages most of his visitors.

      It's all about finding what makes your audience tick. I would assume that video content makes a lot of sense for you since you go to different places all over the world. I'd really be interested if you tried doing a video podcast on your site!

  2. siddaiah says:

    HI,
    Repurpose your content article has shown good tips on how to use our own content to write article or to make our content on different formats like podcasts and videos, this article really helps to publish our content in different ways, thank you very much for sharing this information.

  3. Great article here, I've shared it on Twitter.

    Repurposing content is well worth doing although can be time consuming when not familiar with the tools and processes involved. An experienced Virtual Assistant could be put to good use for this particular job.

    • NicheHacks says:

      Definitely something for a VA to do. I'm looking to hire a VA ASAP and this could be one of the tasks they do.

    • Thanks for sharing the post to your followers, Rob!

      Great content takes time to produce anyway. So instead of churning out quick and shallow content, I suggest that repurposing your old awesome content into something fresh and exciting is the way to go.