Discover The Shocking Truth About This $27 Billion Dollar Niche That 37% Of Americans Are Involved With.

Filed in Niche Market Ideas by on January 21, 2015

Spiritual Om On Mandala Background

As always I evaluate a hot niche market and 'hack' it wide open so you can make money from it.

The niche we will “hack” is new age but also ancient.

It is a way of life for millions of Americans and billions worldwide.

It will always be attractive to billions of people.

Let’s talk Spirituality.




According to The New York Times article, examining the growth of the ‘Spiritual but Not Religious’, 37% of Americans describe themselves in this manner.

The market for spirituality includes up to 95% of Americans believing in God or that there is a higher being.

One of the largest ways people spend money is using yoga for their spirituality.

The Huffington Post reports it’s a $27 Billion dollar business.

Perhaps inevitably, yoga’s journey from ancient spiritual practice to big business and premium lifestyle -- complete with designer yoga wear, mats, towels, luxury retreats and $100-a-day juice cleanses.

‘The number of practitioners and the amount they spend has increased dramatically in the last four years,’ Bill Harper, vice president of Active Interest Media's Healthy Living Group, told Yoga Journal.” (Source)

It's a niche many people spend exorbitant amounts money regularly because they are passionate about it and it has become a lifestyle.


Niche Demand




This is for one average month! Over 18,000 people searching for the core keyword and well over 10,000 more for other obvious keywords.

This isn't even factoring in less obvious and longtail keywords.

And you can easily find tons of keywords in a short time like Chelsea has shown here.

Almost a quarter million unique searches each month.

You won’t have to pray for customers, they are actively searching all the time.


(P.S. If you'd like to download a free list of 1,781 profitable niches click here or the image below)

1781 niches [new]


Niche Growth

The graph below shows the popularity of the niche.




Whilst it has declined since it's peak way back in 2006 you'll see it's leveled off for the past 4 years and shows no sign of loosing it's appeal.

This is a mature and evergreen market – which is ALWAYS a good thing.

It means all the research has been done, the content created, the best selling products revealed, and the audience well defined and easy to find online.

This makes your job easier as you don't have to figure any of it out for yourself.

Facebook has 1000’s of pages with millions of likes, take a look at one single page that has close to 700,000 likes, those are unique viewers that are interested and follow Spirituality, making it trouble-free to find your target audience online and promote to them.




Most Popular Content

As you can see articles do well in this niche.

There are various ways to approach this subject.

Spirituality has become big business.

Oprah Winfrey, the popular talk-show host, helps millions of viewers to “remember their spirit” on a daily basis.


Influential People In The Niche

These are the 5 most influential people in the spirituality niche on social media.

Network with them.

Feature them in your content.

Interview them. Use them to do research.




Reasons To Get Engaged In This Lucrative Realm...

It's an exploding market where people have money to spend and love to spend it.

There are so many avenues to use.

Spirituality, yoga, or even spirituality versus religion.

They are related yet give you freedom to choose your path in this niche.

People are buying books, CDs, gear, apparel, videos, oils, gemstones and many other items to help them build their spirituality.

Amazon has over 328,000 products listed, ranging from a few bucks to hundreds of dollars.




You can promote all of this and more (i.e. digital products and how to guides).

Look at it has over 358 products in the niche.




People looking for spirituality, especially through yoga, have money to spend and they always want to enhance themselves so they can feel and be their best.

There is not a price tag on inner peace and outer beauty, which means buying more stuff, which generates tons of repeat sales for you.

This niche is pretty much recession proof if you get involved.

As mentioned earlier, this is new age but also ancient.

There is never going to a drought in the need for spiritualism.

People active in spiritualism know, we are never “finished” when working on ourselves.

Google blog search shows 128 MILLION pages and posts indexed about Spiritualism, so you will not run out content ideas and bloggers to network with.

Over 20 forums are dedicated to Spirituality, with millions of active posters.

This puts you that golden path to seek out and solve the problems of your audience and motivate traffic to your site.

Smart marketers like yourself will grasp the potential here.

HUGE demand, lots of products on sale at ranges of prices, an extremely easy to reach target audience, tons of activity online....means you can become the guru of this realm.


How Your Can Hack Your Way Into The Niche

Spirituality makes a amazing niche for an authority site.

It's got every element – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

It's the highway to heaven, if you will.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media.

You get your content ideas from seeing what's popular on other Spirituality blogs and simply write enhance what you learn into a more interesting and enlightening place for people to go.

Become the guru!

Or you can simply outsource your content like Jawad explained here.

You network with others in the niche, sharing their content and linking to them, and watch as they return the favor.

Monetize through affiliate marketing by selling how to guides from Clickbank and products from Amazon then later create your own info-products.

And don't forget to build your email list so you can continue to build your relationship with your audience, promote new content and recommend products.


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


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What do you think of this niche?

Is this new extended report useful for you?

What's missing from the reports that you'd like to see included?

Tell me below in the comments section...

To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (4)

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  1. Stuart I spend a Power Hour on waking by: meditating, stretching, listening to a hypnosis audio and also doing some exercise. Yep, my spiritual hour. As more realize within, so without....the spiritual crowd will grow and more prospering will be had by all those folks involved with it. Both the customers and the entrepreneurs who cater to their needs through products and services. I for one see this niche exploding like a good way lol 😉

    Thanks for the detailed breakdown!


    • NicheHacks says:

      Nice one Ryan. Meditating and stretching and some exercise sounds like a good way to start the day actually.

  2. John P. says:

    Hey Stuart ,

    Nice report you put here.And yes this niche is very profitable and i believe it will rise up the charts too.

    With that said i really want to dig more deep into it and Jon's 6 Figure Authority Site Challenge on it.As you see from my avatar im a bit passionate about this niche so it will be an interesting journey 🙂

    I will dig more into it, see if i can identify a core problem to solve within this niche then i will start making working my way trough the challenge.

    Thanks Stuart, this post really landed at the right time as i was looking for a niche for the challenge.

    • NicheHacks says:

      Good stuff John, hope you can find some interesting informatin from the report that's useful to you.