Google Is Not The Internet So Stop Stressing About Search Engine Rankings. Here's What To Do Instead..

Filed in Traffic by on August 12, 2014

Traffic

One of the common things some of my audience and email subscribers say to me is –

“that niche you revealed sounds really good but there's no point in me creating a site on it because the competition in search engines are tough so I could never rank and get traffic”

Since when did Google become the internet?

Since when were they the only source of traffic?

Having this limited thinking is what's holding you back from making money and even getting started in internet marketing.

Your website could not be listed in Google and still make a full time living income.

Traffic without SEO is very possible and much more sustainable than search rankings.

Learning how to drive traffic from other sources and ending your reliance on Google is the key to a successful and long term business.

 

Why it's Not Worth Putting ALL Your Efforts Into Search Engine Traffic...

SEO has NO guarantee and you have no control over it.

You wouldn't say no to search engine traffic but chasing it and investing all your time, energy and maybe even money into it is not the wisest of moves.

You could build links to your site forever and it still might never rank.

In some search results Google just doesn't want anything other than trusted 'authority' sites or their own properties ranking.

It could rank then Google decides it doesn't like it and wipes it out with a new algorithm update in an instant meaning all your hard work wasted.

 

(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)

 

 

Why I would never build forced links to my money site...

Building forced links to your money site or business is not the smartest thing to do anyway as chances are Google will notice eventually and could completely de-index you.

So why put all your time, energy and money into something that has no guarantee, a potentially limited result, and that you have no control over?

Get your on-page SEO spot on, do your keyword research if necessary, and make sure your content is high quality, engaging and a useful resource for people in your niche so that it can pick up links from others.

AFTER you've written your content, based around real problems your target audience has (use niche forums to find common questions), use Google Keyword Planner to see if there's any related keywords you can fit into your content without making it sound unusual or ruining the flow.

High quality content combined with networking and manual outreach can easily get you dozens of high quality links from popular blogs in your niche not to mention social shares and traffic.

And you'll not need to worry about waking up to find all your rankings gone overnight and you out of business but instead can enjoy long term and sustainable traffic.

So whilst you certainly don't want to ignore the search engines make sure your site is built for your readers first and the search engines second.

As you're not spending all your time chasing something you have no control over you can focus on driving traffic from other more engaged sources that lead to a long term business.

 

So where else do you get traffic?

There's literally hundreds of sources:

  • Blogs (guest posting, being featured in posts, blog commenting)
  • Forums (signature clicks or sharing content)
  • Social (FB, Twitter, G+, Pitnerest, Tumblr, Instagram etc)
  • Sharing & Syndication sites (Reddit, Stumbleupon, Digg, Kingged, Inbound etc)
  • Paid (Adwords, FB Ads, PPC, Banner ads)
  • Email Marketing (Your own list or paid adverts / solo ads to others)
  • Much much more!

Traffic from these other sources is often much more responsive, spends more time on site, visits more pages and converts higher than search engine traffic.

The average search engine visitor is landing on your site for the first time and probably because they had a specific problem they needed an answer to.

Once they've found it there's a good chance they'll leave.

Compare that to someone who's landed on your blog from a recommendation from their favourite blogger then they are much more likely to stick around and check your site out and sign up to your list.

Likewise with someone who's came to your site from the result of a forum post of yours they read. They obviously liked your forum post and want to know more about you.

So they stick around longer and get more involved and opt in.

Email traffic is by far much more valuable than anything else.

If your traffic is coming from your own list these people are already huge fans and love what you do so will spend an increased time on site.

The chart below shows that my bounce rate from search engine traffic is 61.63% where as from referral traffic it's 59.99%

 

bounce rate

 

And below is the average duration spent on site..

time spent on site

 

 

You'll see that 'other' spends a whopping 8 minutes and 26 seconds on site on average. This includes my email subscribers who love to engage.

Next is referral traffic which includes people coming from blogs and forums who spend just over 4 minutes on site on average.

Then there's organic search who spend just 3 minutes 39 on average.

You can see the huge difference and why search engine traffic, whilst not bad, certainly isn't always the highest quality traffic you can get.

So don't think that because the search results are filled with big authority sites or a keyword research tool tells you it's difficult to rank you can't enter that niche.

You can you're just not going to worry about search engine traffic for now.

 

 

The takeaways for you...

SEO is unpredictable and not guaranteed so don't spend all your time, energy and money on it.

A business built on something you have ZERO control over, changes frequently, and that you don't know the inner workings of is a risky business.

Diversify your traffic for a healthier, long term, sustainable business.

Whilst you should not chase Google traffic don't ignore search engines either – get your on page SEO spot on and use keywords where they fit.

Create great content that you can get links to naturally and from networking with authorities in your niche.

So if you were thinking that you can't enter a niche because the competition in the search engine looks tough or a keyword research tool told you not to then think again.

Firstly that's just based on one keyword and you don't enter niches based around single keywords – do market research not keyword research.

 

"Do market research not keyword research"

- Click here to tweet this.

 

Secondly, Google is NOT the only source of traffic on the internet and you can easily drive it from hundreds of other sources that are often more engaged and likely to convert than Google anyway.

Traffic without SEO is easy!

Thirdly, Google is unpredictable and you don't control it so don't build your business on it or it's doomed to fail.

So next time you discover a niche you like start thinking about how you CAN compete not how you can't.

 

 

What are your thoughts on traffic without SEO? Do you use it?

Has this post opened your eyes up to other possibilities besides ranking in search engines?

Tell me your thoughts in the comments section below and I will reply....

 

NicheHacks
To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
NicheHacks on FacebookNicheHacks on GoogleNicheHacks on Twitter

Comments (16)

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  1. jacbizer says:

    Thanks for writing such awesome information ...
    I need more words from you..I still building traffic to my blog and I guess this could help a lot. I subscribed already thru email. I am excited to receive deep tricks from you!

    • NicheHacks says:

      What are you doing to get traffic at the moment?

      • jacbizer says:

        Making threads to forum, and putting my blog links to signatures, making backlinks through blog comments...For now i guess i need more post too..

        • NicheHacks says:

          That's not exactly much to get traffic.

          Traffic is the same for every site / niche.

          Work out WHO your target audience is then where they hang out online (or offline) and then have a presence there. 

          Get your content and / or ads on all those places and find ways to funnel those people to your own site. 

          It's all about leveraging other peoples audience to drive their traffic to your site.

          It could be through guest posts, blog commenting, forum marketing, content syndication, networking with others in the niche so they feature you in posts, social media marketing, banner ads, PPC, solo ads etc.

          When you find a traffic source that works and converts then scale it up where possible.

          Networking is a big one for me. By interacting with other bloggers, linking to them, sharing their content, featuring them in expert round ups and so on they often return the favor. 

          There's some good ideas here:

          http://nichehacks.com/increase-website-traffic/

          http://nichehacks.com/traffic-without-seo/

          http://nichehacks.com/promote-blog-posts-blog-traffic/

  2. Glenys says:

    It's refreshing to see someone reminding us that online traffic doesn't have to revolve solely around Google! I like you statement that it is possible to make a living online even if not indexed.
    Thanks for an interesting post Stuart.

  3. Julia says:

    Great post. In the past I have got stuck at the keyword research stage and ended up spending days finding something I can actually compete on. I can see from this post that is not necessary, so that is two roadblocks out of my way. Just got to learn about social sites and stop being so shy on-line now, commenting on this post is a good start :-).

    I am curious about how much success you have with building traffic for everyday products that are not exactly solving problems e.g. kid's toys. This appeals because there are lots of products on Amazon or would I be better off sticking to problems e.g. sleep deprivation, ocd and bad backs?

    • NicheHacks says:

      Hey Julia, yeah there's nothing worse as a newbie than thinking that KW research is the most important part and spend weeks on end trawling through keywords and playing around with KW tools just finding nothing of use. It's not even 100% necessary. It's an out dated and limited way of thinking / doing things.

      Almost every product solves a problem or is bought because it brings the user happiness. Toys might fit into the later.

  4. Dukoff says:

    great article but im afraid it's a bit too broad. If i try to promote something, most of the times people get "turned off" even if the article is actually helpful.

    For example, if someone ask me in public forum about anxiety, and i try to explain to him A-Z, but then I put my site link at the end of the article, it won't get much traffic. some forums in specific niches would probably ban you even though you are just trying to help as long as you put a link in your reply. They want everything to be clean, as simple as that. how do we work around this?

    The only thing I can think of is to actually make youtube video and link to our site from there. for example, someone in notebookreview forum create video review about new ultrabooks and he put youtube link there in the forum. This way people dont consider him spammer because he put video review of the ultrabook instead of link to his site. Then from the youtube video, he mention his site name on the video. Apart of this, I cant think of any other way to promote ourselves in forums tbh.

    also, if you are just focusing yourself on making good content and share them in forum and social media, how do you actually make money? I hardly see any promotion here in your website except popup box about joining your newsletter. is that how to do it? We make great content and we don't try to sell anything on our site but instead we tell our users to sign up to our newsletter then we promote stuffs in that newsletter? So if i try to presell something straight from my webpage, it's never a good idea no matter how educative the webpage is?

    • NicheHacks says:

      Then you're obviously not promoting in the right way Dukoff. If you're building trust with your audience and solving their problems they bite your hand off to buy what you offer. They don't get "turned off". If you promote something for the sake of promoting something that's only benefit is to make you money they will see that and not buy.

      In many forums if you're a regular and valued contributor you're allowed to link to your site. Even if not you use your signature if they have clickable links to drive traffic back to your site. It can drive a LOT of traffic.

      If you want to make REAL money online as a marketer you have to be building an email list. Otherwise 90% of the people who visit your site will leave and never come back simply because they forgot all about you. An email list allows you to stay fresh in their minds, build trust and a relationship with them, get to know them, drive traffic back to your site and recommend products. Email marketing has a much better ROI than any other source.

      Without a mailing list you don't have a business. You've got something that makes a little money for more than likely a short period of time that you have no control over.

      If every post on your site is trying to sell something you're going to have little success. People don't come to your website to be sold. They come to be entertained and educated. If every post is just a promotion wrapped up in a blog post it's so blatant you'll turn off most visitors and lose their trust forever.

      • Dukoff says:

        OK i get it now. basically we create a site that offers value and capture them with email list. Then once in awhile we try to promote something in the email list or tell them to go back to our webpage where we try to promote something there.

        now the thing that bothers me is the product promotion. We cannot just promote the "best" products out there. for example, if my personal opinion says a thinkpad x lineup is a more durable laptop than macbook air, but there's no affiliate program from lenovo but there's affiliate program from apple, most likely i would promote macbook air instead of thinkpad x in my website. Therefore i actually lied when i said macbook air is more durable than thinkpad x. however obviously if i say the truth that the product that i try to promote is not the best, people wouldn't buy it. So technically we are still not providing valuable content to our readers because we intentionally lie about the product itself.

        Because you see, in real life shop, if you sell material tools for example, you would say "oh this material is very strong bla bla bla" just so people would buy them. you dont tell them the truth "there's better material actually but i dont have it, you need to look elsewhere", it always works like this -> People hype up their own product and often lie about it. now regarding "building" long term website with valuable content, does such issue matter?

        next issue is the time consumption itself. By making yourself a well known member in forums by providing values to them, you will need lots of hours to comment and reply in different forums. Not to mention you probably need to do the same in social media like twitter and facebook. You will also need to do a bit of SEO work. Then you still have to update your website. All of these combined will consume a lot of time, but does it worth it? I compare it with real-life shop (because I own one), yes i need to be talkative to my customers too, it's the same thing, but we can see immediate effect because they buy things from me and they contact me if they want to buy something, not to ask pointless questions like what people do in forum. They know from day one I try to sell things. I dont have to hide anything. But in forums, by making yourself "authority", by making yourself trustable, basically you dont want people to think that you are a salesman, you want people to think you are trying to help by giving them free advices and opinion. So maybe less than 10% of them will actually buy something from you in the end? Is it worth it to spend hours just to make ourselves look like a good contributor in forums and social media? That's my question. Because i dont have many hours tbh as i have commitment for my other business, that's why Im looking for the most efficient way to make it big in website world. I dont want to spend hours in forums just to find out later i cant sell them anything. Thank you.

        • NicheHacks says:

          The DON'T lie to your audience?

          Tell them the truth not what you think will get you a sale. Because after buying from you and finding out what you told them wasn't true they'll never buy from you again so you made 1 sale but lost a customer for life.

          It takes a lifetime to gain trust but just a second to lose it. If you own a store you know this already.

          You're only interested in selling stuff straight up. That's not how it works online as an affiliate. We're not a store. We're a person who provides knowledge and value about a niche / product and who recommends products every now and then.

          You have to build up the relationship with your audience or they will never trust your recommendations. People are skeptical, especially online, and don't trust internet randoms especially when they know you're getting a commission so you have to put the time and effort into building that relationship and giving them something long before they'll buy from you. If you can't or won't do that you probably won't see success online as an affiliate in 2015 and beyond.

          • Dukoff says:

            ok i understand. i will try to play with the rules to build up long term relationship. it's just... the reason why i went with the "shortcut" thoughts was simply because most people forget about sites anyway. For example, i used to go to polygon, that website was good about video games, but nowadays people just go to youtube and look at channel like pewdiepie to watch about game reviews, and forget about gaming sites. so basically i was thinking even legitimate websites can get "expired" in people mind, due to change in nature/competition, so why bother try to provide value and not just sell things up straight from the start, because even the type of website that was built for long term can fail too in matter of few years..

            anyway when i said "lieing about our product", i didn't mean we lie about its benefits. I wasnt saying about selling diet pill that doesn't actually work, i was talking about typical lie/hype about a specific product. so it's like you sell mediocre product but you consider it better than the best ones in the market. i'm sure this is very common practice in general stores.

            but now i get it. i agree on the internet it's always better to try to build up long term relationship than trying to make quick bucks. Thanks.

          • NicheHacks says:

            People still visit websites. You can utilize platforms like YouTube to your advantage but building your whole business around YT, a platform which you don't own and have no control over isn't a smart move anyway. What happens if Youtube bans you or changes their algorithm and tyour videos and channels are nowhere to be seen in their lists....you're out of business and no way to interact with your audience.