Google Is Not The Internet So Stop Stressing About Search Engine Rankings. Here's What To Do Instead..
One of the common things some of my audience and email subscribers say to me is –
“that niche you revealed sounds really good but there's no point in me creating a site on it because the competition in search engines are tough so I could never rank and get traffic”
Since when did Google become the internet?
Since when were they the only source of traffic?
Having this limited thinking is what's holding you back from making money and even getting started in internet marketing.
Your website could not be listed in Google and still make a full time living income.
Traffic without SEO is very possible and much more sustainable than search rankings.
Learning how to drive traffic from other sources and ending your reliance on Google is the key to a successful and long term business.
Why it's Not Worth Putting ALL Your Efforts Into Search Engine Traffic...
SEO has NO guarantee and you have no control over it.
You wouldn't say no to search engine traffic but chasing it and investing all your time, energy and maybe even money into it is not the wisest of moves.
You could build links to your site forever and it still might never rank.
In some search results Google just doesn't want anything other than trusted 'authority' sites or their own properties ranking.
It could rank then Google decides it doesn't like it and wipes it out with a new algorithm update in an instant meaning all your hard work wasted.
(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)
Why I would never build forced links to my money site...
Building forced links to your money site or business is not the smartest thing to do anyway as chances are Google will notice eventually and could completely de-index you.
So why put all your time, energy and money into something that has no guarantee, a potentially limited result, and that you have no control over?
Get your on-page SEO spot on, do your keyword research if necessary, and make sure your content is high quality, engaging and a useful resource for people in your niche so that it can pick up links from others.
AFTER you've written your content, based around real problems your target audience has (use niche forums to find common questions), use Google Keyword Planner to see if there's any related keywords you can fit into your content without making it sound unusual or ruining the flow.
High quality content combined with networking and manual outreach can easily get you dozens of high quality links from popular blogs in your niche not to mention social shares and traffic.
And you'll not need to worry about waking up to find all your rankings gone overnight and you out of business but instead can enjoy long term and sustainable traffic.
So whilst you certainly don't want to ignore the search engines make sure your site is built for your readers first and the search engines second.
As you're not spending all your time chasing something you have no control over you can focus on driving traffic from other more engaged sources that lead to a long term business.
So where else do you get traffic?
There's literally hundreds of sources:
- Blogs (guest posting, being featured in posts, blog commenting)
- Forums (signature clicks or sharing content)
- Social (FB, Twitter, G+, Pitnerest, Tumblr, Instagram etc)
- Sharing & Syndication sites (Reddit, Stumbleupon, Digg, Kingged, Inbound etc)
- Paid (Adwords, FB Ads, PPC, Banner ads)
- Email Marketing (Your own list or paid adverts / solo ads to others)
- Much much more!
Traffic from these other sources is often much more responsive, spends more time on site, visits more pages and converts higher than search engine traffic.
The average search engine visitor is landing on your site for the first time and probably because they had a specific problem they needed an answer to.
Once they've found it there's a good chance they'll leave.
Compare that to someone who's landed on your blog from a recommendation from their favourite blogger then they are much more likely to stick around and check your site out and sign up to your list.
Likewise with someone who's came to your site from the result of a forum post of yours they read. They obviously liked your forum post and want to know more about you.
So they stick around longer and get more involved and opt in.
Email traffic is by far much more valuable than anything else.
If your traffic is coming from your own list these people are already huge fans and love what you do so will spend an increased time on site.
The chart below shows that my bounce rate from search engine traffic is 61.63% where as from referral traffic it's 59.99%
And below is the average duration spent on site..
You'll see that 'other' spends a whopping 8 minutes and 26 seconds on site on average. This includes my email subscribers who love to engage.
Next is referral traffic which includes people coming from blogs and forums who spend just over 4 minutes on site on average.
Then there's organic search who spend just 3 minutes 39 on average.
You can see the huge difference and why search engine traffic, whilst not bad, certainly isn't always the highest quality traffic you can get.
So don't think that because the search results are filled with big authority sites or a keyword research tool tells you it's difficult to rank you can't enter that niche.
You can you're just not going to worry about search engine traffic for now.
The takeaways for you...
SEO is unpredictable and not guaranteed so don't spend all your time, energy and money on it.
A business built on something you have ZERO control over, changes frequently, and that you don't know the inner workings of is a risky business.
Diversify your traffic for a healthier, long term, sustainable business.
Whilst you should not chase Google traffic don't ignore search engines either – get your on page SEO spot on and use keywords where they fit.
Create great content that you can get links to naturally and from networking with authorities in your niche.
So if you were thinking that you can't enter a niche because the competition in the search engine looks tough or a keyword research tool told you not to then think again.
Firstly that's just based on one keyword and you don't enter niches based around single keywords – do market research not keyword research.
"Do market research not keyword research"
Secondly, Google is NOT the only source of traffic on the internet and you can easily drive it from hundreds of other sources that are often more engaged and likely to convert than Google anyway.
Traffic without SEO is easy!
Thirdly, Google is unpredictable and you don't control it so don't build your business on it or it's doomed to fail.
So next time you discover a niche you like start thinking about how you CAN compete not how you can't.
What are your thoughts on traffic without SEO? Do you use it?
Has this post opened your eyes up to other possibilities besides ranking in search engines?
Tell me your thoughts in the comments section below and I will reply....