[Step by Step Guide] How To Create 2 Months of Content In 3 Days

In our Facebook community, you’d think content was the bane of our existence.

There’s constantly questions about:

  • How to write content quickly,

But even though I’m a content creator, I get it.

I stumble over making sure I have enough content created for my own blog too, and I’m a writer.

I love writing, but I love the business (read:profit) side of my business even more than I love the writing side.

And there’s nothing worse than realizing on Friday afternoon that you’re due to send your promised weekly email to your list on Monday.

Except you haven’t written a damn thing yet.

At that point, you’ve got one of three choices:

  • Drop the ball completely and send them nothing.
  • Half-ass it and get some major unsubscribes.
  • Say goodbye to your weekend.

But because we care about our niches and the people in them, for most of us, the first two options really aren't options.

And while there’s a certain glamour to the whole working-yourself-to-the-bones thing for the sake of your new business, I’m over it.

I'm only 28, but I’m already too old for working on the weekends. I prefer to have a life.

But beyond adding blog writing as weekly to-do list item, we still need a real solution to the content problem.

This is where batching—my blog posts and my YouTube videos—has really saved my ass.

I sit down and bang out months worth of content all at once and schedule all the posts.

Then, because it's done, I know I don't have to worry about wasting my weekend with a blog post and I don't have to worry about it on a week-to-week basis. Which totally frees me up to think about and act on bigger-picture plans.

So today I’m going to walk you through how to take three days of work to batch together and create two full months of blog posts at once.

That way, you won’t find yourself in that dreaded Friday afternoon content conundrum and you'll have good content you can feel confident about.

 

 

What You'll Learn

  • What to do every morning and afternoon for three days while you write your content quickly.
  • A tip on where to write your outlines and first drafts that'll save time while scheduling your posts.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Brainstorm Ideas - Day 1, Morning

Before you start writing, you need ideas on what to actually write about.

Assuming you know a good deal about your niche and are at least a little more “expert” than the people in your audience, ideas shouldn’t be a problem.

One of my favorite ways to come up with content ideas when I’m in a crunch is to look at my keyword research and think of interesting articles to write on those topics.

This kills two birds with one stone:

  1. It gives you ideas on what to write about.
  2. You know you’re being smart with your SEO.

I’ve mentioned Answer The Public before, but I’ll mention it again.

It’s the perfect place for content ideas that your target audience is actually searing for.

 

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Here's a chart of keyword phrases I got from Answer the Public. I keep track of which content I've already written with a check mark. When it's time to create a new batch of content, I go back to this document and pick out new topics to write on.

 

Best of all, most of them are questions you can simply answer.

If you publish every week, you’ll need eight topics for two months.

If you publish every other week, you’ll only need four.

Don’t worry about picking the “best” or the most effective topics to write about.

You’ll be in business long enough that you’ll be able to answer all of them, so just pick the ones you can answer quickly.

The goal here is writing and scheduling a lot of content, not spending hours on research.

This is the quickest step, and shouldn’t take you more than 20 minutes.

 

Write Your Intros & Outlines - Day 1, Morning & Afternoon

This is the place where the most of the heavy lifting happens.

For each topic, identify a pain point your target audience has and write an intro around it.

Then, with the keyword, title, and intro in mind, outline the major points you’ll address in the post.

And under each point, make two to five smaller points you need to fully answer the question.

For example, when I was writing a short piece of content on the term "copywriting for startups," my outline had one major premise and looked like this:

 

Copywriting for Startups

...intro...

  • Need to make money to stay sustainable
    • Two sources of startup income: investors & paying customers
    • Money from customers is what will sustain you in the long-term
    • Need messaging focused towards customer pain points, not investor desires
    • Have two landing pages: one for investors, one for customers
  • Examples
    • Site 1
    • Site 2

 

This will take you some time, so don’t get frustrated when you don’t get all your outlines done instantly.

Aside from the idea brainstorm that takes you 20 minutes or less with Answer the Public, your entire first day is dedicated to this process.

Hint: Write your outlines in WordPress, creating a new post for each outline. When it’s time to write your posts, just write them over the outlines. This will save you a lot of time in back & forth copy/paste edits when you’re ready to schedule the posts. 

 

How to Write an Intro

If you're new to writing blog posts, writing an intro and getting over the hump to actually get started can be the most daunting part.

But it doesn't have to be. Believe me.

Here's two of my favorite ways to write an intro when I don't know what to say that get me unstuck every single time.

1. Start with a story.

I'm assuming you've got a little bit of experience with the niche you're working in. Even if it's only slightly more than your target audience, it's something.

And believe it or not, that something is really worth grabbing onto in your introductions.

For example, I'm a business owner. And even though I've only been and official business owner for less than a year, that experience has given me some major stories to share with my audience of fellow business owners.

I had one piece of content I was aiming at business coaches, and since I've never done any business coaching, I was stuck on what to write in the intro.

But, I had hired a business coach to help me before, so I told that story.

I talked about how I used to struggle to get clients, but how my business coach swept in and saved the day... and how now I'm turning work away.

It wasn't an overly practical intro, but I did build affinity with my audience of business coaches for that piece of content, thanking them for their work, and breaking down their barriers so they trusted me more.

2. Spell out a frustration. 

Another way to write a killer introduction is to side yourself with the reader immediately.

Particularly if you're writing a post to answer a question from Answer the Public, you can assume it's a burning question they're just dying to know the answer to.

So put yourself in their shoes and imagine you were trying to solve that problem without the information you're about to give them in the post.

What thoughts are running through your mind? What happenings are you getting frustrated over? And what are the problems that you just can't solve?

Write them out. And write them out in detail. Don't hold back. Really get into the nitty-gritty of it.

Go back and read the intro of this post and you'll see exactly what I mean.

 

Write Your First Drafts - Day 2, Morning & Afternoon

Day two is the writing day.

All day long you’ll fill in the sections and sub-sections in your outlines with actual sentences.

And though writing is often looked at as the “fun” side of business, when you’re grinding out blog post after blog post, it can get old fast.

The best way I’ve found to do this, though, is to come to a hard, solid stop when I finish writing half of my blog posts.

Half in the morning, half in the afternoon.

And especially if you’re working your way through eight posts, treat for yourself after you finish each half.

It gives you something to look forward to and motivates you to push through and finish it... even if it’s as simple as eating your favorite food for lunch and watching your favorite movie that night.

The sooner you finish your writing, the sooner you’ll get to enjoy those rewards.

And even if you’re lucky enough to finish early, go ahead and stop for the day.

Pro writers agree that for writing and editing, it’s best to let your writing sit overnight before you try to edit it, which is the next step.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Proofreading & Editing - Day 3, Morning

Now is when you sit down with a cup of coffee and look at all the blog posts you wrote the day before with a fresh set of eyes.

You’ll notice typos you need to fix, sections that need more proof, and transitions that don’t make sense.

Read each blog post carefully: word by word, sentence by sentence.

When I do this, I always find misspelled words, run-on sentences, and bad transitions.

The key here is to take your time and read carefully.

I know I sound like a broken record at this point, but I’ve made a fool of myself by not doing so.

Once, I’d “proofread” a blog post twice before I sent it out to my list. Unfortunately, I did the proofreading too quickly to notice a handful of spelling errors.

I’d used a movie as a reference to prove my point, and every single time I’d intended to type “movie” in the post, I’d typed “move.”

Needless to say, readers called me out on it, and I felt like an idiot.

I was trying to be taken seriously as a professional writer, but I couldn’t even spell a common five-letter word correctly. (So please, take your time proofreading.)

 

#whoops

#whoops

 

Schedule Your Posts - Day 3, Afternoon

This is the fun part.

Now that your posts are written and edited, you can load them into your site editor and schedule them to go live.

In WordPress, it’s as easy as copying and pasting your text into the editor, using the “Preview” function to make everything looks good, confirming that your links work, and picking the date and time you want the post to go live.

 

publish

This tool is in the upper right hand corner of WordPress. It's where you can preview your post and schedule it to publish in the future.

 

You’ll also want to make sure each post’s SEO grade is good to go.

If you used Answer The Public to come up with your topic ideas, insert that specific keyword into your SEO plugin (I suggest Yoast for WordPress users), and make adjustments based on the suggestions until you get the green light.

 

Green light = good to go.

Green light = good to go.

 

It’s not hard to do, I promise. Plus, I wrote an entire post walking you through the process here.

Once you get into a groove from scheduling your first two posts, this process goes really quickly.

Even if you’re working with eight different posts, you’ll be done before you know it.

 

It's been a while

It's been a while since I did my content batching. But here you can see I've still got three more weeks worth of content before I have to upload more.

 

I Dare You to Try This At Least Once

I dare you to try this at least once.

Set aside three days to create two months of content, write it all, edit it, and schedule it.

I think you'll be amazed at how much of a stress relief it is.

I know I probably won't go back to writing a new blog post every single week after experiencing this.

And if you want to take your content you write to the next level, I'd check out Stuart's Viral Content Hacks.

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (20)

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  1. Juan Pham says:

    Great article. I just only write an article around 500 words or 1000 words maximum, after that I have no idea to write more. I don't know why!!!

  2. Jawad Khan says:

    Loved the post, Chelsea!

    It's the first time I've seen Answer the Public, and it looks like a really useful tool.

  3. Awesome Article 🙂 By reading the complete article now i'm confident to write more content in my blog. Before i used to write content by searching for hours. But by this i can create content easily. Thanks for share.

  4. shaun f says:

    Hey Chelsea!

    This is an excellent in depth post! I use to publish once a week

    Now, after seeing a lot of sites like neilpatel.com and authority nutrition.com

    publishing daily and getting thousands of visitors a day I have started doing that on my blog

    and I already notice a traffic increase!

  5. Amar kumar says:

    Hey Chelsea,

    Today content marketing is the linchpin of demand creation, the link between brand awareness and lead generation. Before we even write anything, need to pick a topic for our blog post. The topic must be pretty general to start with, blog posts can have an overwhelming amount of information for the reader and the writer.

    The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms sections, lists, tips, whatever most appropriate. I have found this post is really very effective regarding this subject. Eventually, thanks for sharing your worthy thought with us.

    With best wishes,

    Amar kumar

  6. Great post, Chelsea.

    I have always planned to schedule posts but never succeeded to the level that I would want to. Trying it with 2 months of posts sounds like a good approach!

    Cheers
    Aman

  7. Navdeep says:

    Amazing article Chelsea. I always lag behind while writing blog posts. Your article has motivated me to give my best and do hard work. Definitely gonna try this.

    Thanks a lot.

  8. Iqra Beth says:

    Great post. Just wondering though if you've oversimplified the content creation process. 🙂

  9. Jhon says:

    Hi Chelsea,

    For me it would take 10 days for around 500-100 words article, but I need to be improve my writing abilities in terms of accurate and more faster than previous, I strongly follow the above guidelines.

    Certainly need to try this steps.

    thanks
    Jhon

  10. Abu Hasan says:

    Great post, this is a very helpful article for me. From now, i follow this tips to write a good content. Thanks for share.

  11. Kurban Ali says:

    Thanks Chelsea for sharing this awesome guide in writing content in 3 days. I have tried a lot and already sorted out the keywords to write. But I can not manage time to to sit for writing. Your tips will help me at least writing one content. Thanks again. Keep up the good work.

  12. Vishwajeet says:

    Great and very informative post. i usually write article of minimum 750 to 1000 words until it is necessary to add more to it. I personally follow some of your tips and it is really a great experience.

  13. jony says:

    Hi Chelsea

    Thanks for sharing this post you provide an amazing idea of content writing. You trips inspire me a lot and hope this will be helpful for new bloggers.

  14. Chad says:

    This is such simple but powerful advice. I like that it is immediately actionable! Thanks

  15. Jil says:

    Great tips here! I am going back and forth between hiring an article writer for my blogs or doing it myself. My type-A personality is winning out over my desire to have more time.....going to try this and see how it works!

    • I like to do things myself as well but I'd always try to find an established writer as they can bring more traffic and exposure for my business.

      In the end, you always need more content so this should help you save time!