Sip Your Way Into This 12 Billion Dollar Market That Has Millions Addicted To This Hot Stuff

Filed in Niche Market Ideas by on April 7, 2017

People drink this everyday...

You're probably one of those people.

This niche is full of this hot stuff and people know they can make it at home.

In fact, the coffee niche is a 12 billion dollar market.

We're going to be jumping in the home coffee roasting niche and as usual, we'll be dissecting everything into digestible pieces for you to take advantage of.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".

Remember you need to dig into a unique angle and/or sub-niche.

Luckily for you, in this report we're going to jump into the Home Coffee Roasting niche and show you where and how the money can be made.


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Market Size & Worth

  • Total percentage of Americans over the age of 18 that drink coffee everyday – 54%
  • Average price of an espresso-based drink – $2.45
  • Average price for cup of brewed coffee – $1.38
  • Total amount of money spent by importing coffee to U.S. each year – $4 billion
  • Total market revenue – $12 billion
  • Annual growth – 5.87%



  • Core consumers aged group of 65 and above about 18.8% followed by aged group of 25 – 29 about 8.1%
  • 5% Male and 46.9% Female users are married
  • 8% people have no educational qualification
  • 6% people are in wholesale and retail trade industry
  • 21% are in occupation of Service and Sales

Source: Shownearby


Niche Demand 


KeywordAvg Monthly Searches
home coffee roaster2,500
coffee bean40,000
coffee bean roaster1,500
roasting coffee beans500
unroasted coffee beans1,700
roasters coffee1,000
roasting coffee at home600


The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 1M – 10M searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches
how to roast coffee beans in the oven
roasting coffee beans machine
how to roast coffee beans commercially
where to buy unroasted coffee beans
how to roast coffee beans with flavor
Roasting coffee book
Roasting coffee
Home roasting coffee
Roasting coffee machine
Roasting coffee beans
Home roasting coffee beans
Home roasting coffee machines
Home roasting coffee popcorn
Home roasting coffee equipment




Home roasting coffee
Home roasting coffee beans
Home roasting coffee book
Home roasting coffee business
Home roasting coffee tips
Home roasting coffee machine




Home roasting coffee
Home roasting coffee beans
Home roasting coffee hot air popcorn popper
Home roasting coffee tips
Home roasting coffee equipment
How do you roast coffee beans?
Does dark roast or light roast coffee have more caffeine?
Why did they start roasting coffee beans?
What is involved in the coffee roasting process?
Is Folgers Country Roast coffee a regular caffeine coffee?
Home roasting coffee


As you can see people are searching for everything from the Woodworking journey in the niche.

This shows just how passionate these audiences are about the niche.


Niche Growth & Monthly Searches



Look at the trend in interest in the home roasting coffee.

It is in demand and is predicted to remain popular for years to come.

This niche was very popular a couple of years ago and has remained in demand for years.

This is because coffee lovers are always looking for better coffee as well as home roasting process to get the real organic taste of the coffee.

All the market research has been done for you and collected into this niche report so get started and find your sub-niche as there's plenty of growth to be made.


Sub-Niches To Explore

  • Roasting coffee
  • Coffee lovers
  • Coffee Connoisseurs
  • Roasting coffee machine
  • Home roasting coffee books


May Also Be Interested:

  • Green coffee
  • Coffee cream
  • Homemade yogurt
  • Brewing beer at home
  • Roasting coffee pan
  • espresso coffee
  • filter coffee
  • coffee flavor
  • craft of coffee
  • Whole bean coffee
  • Vacuum packed ground coffee
  • Keurig K cup coffee makers
  • Kona coffee
  • Gourmet coffee beans
  • Starbucks coffee and accessories
  • Coffee bean grinders
  • Making espresso drinks at home
  • Coffee maker filters and parts
  • Coffee cups, mugs and tumblers
  • Commercial coffee makers
  • Home roasting coffee
  • Third wave coffee


Most Popular Content

Use the ideas here to create similar content for your


Most Popular ContentShares
Artisan Roasted Coffee - Blue Hat Coffee, Coldwater, Michigan Home Page38
Coffee n. Coffee Lover Coffee Quote Vinyl Sticker by AmberRockstar1100
A must read for all the Coffee Lovers out there! - One World News128
A coffee academy for coffee lovers104
Coffee lovers, here's the latest brew41


As you can see people excited and motivated to share content such as home roasting process and roasting coffee machine in this niche.


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
sweet maria's coffee @sweetmarias24,100
Origin Coffee@origincoffee9,500
Community Coffee@communitycoffee24,800


These are the 3 most influential people in the market niche on home roasting

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.


Affiliate Products:

The types of items you can market to home roasting coffee Niche is apparent when you look at the offerings online. People are looking for home roasting book, roasting coffee tools, home roasting pan etc.


Products on Amazon:

Amazon has over 1,745 products listed, ranging from just zero to Hundred dollars.


Best Selling Products On Amazon:


Product Avg/PriceReviewsRating
Home Coffee Roasting, Revised, Updated Edition: Romance and Revival$14.79904.4
Coffee Roasting For The Home Roaster: A Coffee-Geek Book: An Information Packed$8.49203.9
FreshRoast SR500 Automatic Coffee Bean Roaster$1792724.2
Coffee Roasting at Home - Love at First Taste - Quick & Easy Starter Guide (Home Coffee Adventures Book 1)$0.83374.0
Coffee Roasting Made Easy$2.98184.2
The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with Recipes$15.621194.4


There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.




There are over 4 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


The Coffee Profit Lab35.0%0.00


Most Clickbank products offer good commission meaning generous payouts.


Retailers on

There are over 2 merchants on ShareASale selling items related to home roasting.




MerchantCommissionCookie Length, Inc8.00%90 days


Other Affiliate Programs & Office

These are independently run affiliate programs.


Koa Coffee20.00%Unknown
Three Avocados10.00%Unknown
Coffee Wholesale USA9.00%Unknown
Buckin Bean Coffee Roaster5.00%Unknown




TitleAuthorPriceStar RatingReviews
Home Coffee Roasting, Revised, Updated Edition: Romance and RevivalKenneth Davids$9.854.490
COFFEE ROASTING FOR THE HOME ROASTER: A COFFEE-GEEK BOOK: An Information Packed Guide to Start Roasting James O'Donnell$2.903.920
Coffee Roasting at Home - Love at First Taste - Quick & Easy Starter Guide (Home Coffee Adventures Book 1)Matt Milner$0.834.037
The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with RecipesJames Freeman and Caitlin Freeman$13.214.4119
Coffee Roasting Made EasyTed Woodrow and Woodworking$2.984.218


Google Play Books


Home Coffee Roasting, Revised, Updated Edition: Romance and RevivalKenneth Davids $10.99
Real Fresh Coffee: How to source, roast, grind and brew the perfect cupJeremy Torz Steven Macatonia $9.99
Cooking with Coffee: Brewing Up Sweet and Savory Everyday DishesBrandi Evans $13.19
Coffee Nerd: How to Have Your Coffee and Drink It TooRuth Brown $16.99
The Blue Bottle Craft of Coffee: Growing, Roasting, and Drinking, with RecipesJames Freeman Caitlin Freeman Tara Duggan $14.99
The Art and Craft of Coffee: An Enthusiast's Guide to Selecting, Roasting, and Brewing Exquisite CoffeeKevin Sinnott $16.19


Google Play Apps


Coffee RoasterFree
Black Rifle CoffeeFree
Coffee recipesFree
Coffee roasting detectorFree
Coffee GuideFree


Udemy Courses


Course# of LecturesRating# of ReviewsPrice
Become a Coffee Expert254.153$19


iTunes Apple


CourseCategoryStar RatingReviews
Roast Buddy - Your coffee roasting companionFood and Drink
Anodyne Coffee Roasting Co.Food and Drink56
Roasting TimerLifestyle
RoastmasterFood and Drink4.555
Roasting LogLifestyle


Blogs, Forums And Social Media:

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost  5,840,000 pages, so there's no shortage of content ideas and bloggers to network with.


Top Home Roast Coffee Blogs:


BlogSocial MediaEmail List
KYOTO coffeeYesYes
Bean ShipperYesYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Top Home Roast Coffee Forums:


ForumMembers Posts


These are some of the top forums catering to home roasting.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


To discover 200+ profitable niche markets click the image below now...


Social Media

Facebook has tens of 1000’s of people interested in Home Roasting. It's a great place to network, advertise, get traffic, meet others in the niche and more.


Facebook Popular Page


Home Coffee Roasters45
Diesel House Coffee Roasters49
Home Coffee Roasters25

Most Popular YouTube Channels


ChannelVideo #Subscribers
Home Roast Coffee12609
Coffee roasting - Topic5103
Sweet Maria's Coffee2109,000
Home Coffee Roasting Supplier165


Popular Reddit Groups


Equipment and materials relating to coffee!441


Scoop It Groups


Home Roasting9
Home Coffee Roasting1


Pinterest Pinners


Home Roast Coffee10
Home Roast Coffee23
Home Roast Coffee, LLC8
Roast At Home Coffee5


Websites Sold On

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


SiteSold For$197$199


Why Are People In This Niche

  • home coffee roasting is that green (raw) coffee beans are going to cost less per unit weight than roasted coffee—about 50-75% cheaper
  • With the coffee, it will have many opportunities to make money on a very popular drink enjoyed the world over.
  • Stocking of green bean is much longer than roasted bean; it’s easy to preserve green bean for roasting at home.
  • Home roasting is practical, it's aromatic.
  • Home roasting gives real flavor and taste of coffee
  • It saves time and money
  • Variety of coffee bean can be created by roasting differently and easy to taste different coffee at anytime.
  • Home roasting coffee ensures high anti-oxidants which is roasted from green beans
  • Home roasting gives an unique and consistent quality product which is simply impossible to get from large-scale production
  • By roasting own coffee, it is easy to control of the process and can dial it in to personal preferences.


Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  • how much caffeine in a cup of coffee?
  • What are the common methods for home roasting?
  • How to start home roasting?
  • Basics of green coffee beans to know
  • What are the new machines for home roasting?
  • Essential tips for roasting coffee at home


Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the 2 major advertisers on


Gene Cafe Coffee RoasterHome Gene Cafe Canada
Behmor Coffee RoasterBehmor 1600 Plus Home Coffee Roaster


Blog Topic Ideas

For more ideas check out the following resources:

These are some proven blog topic ideas that would work well in this niche:

  1. Danville family starts coffee roasting business out of home
  2. Crimson Cup Takes Home Runner-Up Prize At Compak Golden Bean North America Roasting Contest
  3. Rhetoric Coffee roasting symphonic coffee blends
  4. Midway District becomes coffee-roasting hub
  5. Coffee roasting popping in Fort Mill
  6. The Ultimate Cheat Sheet On Home Roasting
  7. 20 Myths About Home Roasting
  8. The Worst Advice We've Ever Heard About Home Roasting
  9. Why We Love Home Roasting (And You Should, Too!)
  10. 10 Signs You Should Invest In Home Roasting

For more ideas check out the following resources:



Reasons To Get Involved In The Niche

  • Home roasting is timeless market and is highly profitable.
  • It's worth $12 billion so now is the perfect time to get involved.
  • Over 1M people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience is both male and female aged 24 to 60 tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 2K members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “home roasting books” and “Home roasting machines” – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy home roasting Learning Materials and home roasting methods it may as well be spent with you.
  • There's endless problems from variety of home roasting beans to preserving roasted coffee and every problem as a product available which solves it – sell these as an affiliate.
  • There's plenty of good domain names available including net and – pick one and get started.
  • Gene Cafe Coffee Roaster‎‎ ‎  or Behmor Coffee Roaster‎‎ are advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Home roasting.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Home roasting blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience.


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.


To discover 200+ profitable niche markets click the image below now...


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


If You've Missed Our Previous Niche Reports:


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Comments (24)

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  1. bonombonom says:

    Hi there!

    Your article is dated from this month, but the forum link for the coffee pack is 1 year old.

    Is the offer still good ?

    • NicheHacks says:

      Yeah it's still as valid now as it was then. 1 year old. Over 500 sold. No refund requests. It's golden!

      • Jessy says:

        But if it is 500 people having the same cotent and same articles and same review, with around 1 year old sites, competion for ranking and monetizing might be tricky no ?

        • Melody says:

          THATS WHAT IM SAYING! 🙂 How's that supposed to work.

        • NicheHacks says:

          Hi Jessy, thanks for your questions it's a good one.

          No one should be using this content straight out the box. It needs to be re-written.

          As you have all the research and fact finding done for you, all the common problems and concerns of people in the niche discovered, and an article outline all you have to do is pick out the key points and re-write it.

          No mind numbing research, no boring fact finding, 10 minutes spent re-writing as you already have the outline - done! What a time saver.

          Then you use your fresh, new, content on your site.

          Forget about ranking in Google. That's not important for now.

          Remember Google is NOT the internet. They are NOT the only source of traffic.

          You do not have to even be indexed in the search engines to get lots of traffic and making money.

          Traffic can come from hundreds of sources - blogs, forums, social media, email, PPC, banner ads, Q&A sites, Reddit, content marketing, video and more.

          Any site that's 100% reliant on unpredictable and uncontrollable search engine traffic is in a difficult spot should Google change their algorithm.

          So simply forget about chasing Google traffic and focus on building it up from other sources.

  2. Melody says:

    Doesn't that just mean more competition with the same content? I mean sure, you add more content, make it even better I get that but still, coffee must be super competitive. I might try it though. How do you feel about

    • NicheHacks says:

      Every niche worth being in is competitive. Competitive niches means lots of money being spent, tons of customers, lot of products on sale, lots of advertisers, plenty of resources etc - competition is a good thing.

      I don't know anything about wealthy affiliate.

    • Neo says:

      Hey Melody,

      I joined wealthy affiliate about 2 months ago as a complete newbie and I haven't been disappointed in the least. The community there is awesome and their great tools and content have taught and benefitted me alot! They also have a really good affiliate progam too.

      Hoped that helped, but just check it out for yourself cause it's free to join.

      • NicheHacks says:

        Hey Neo thanks for your information on Weathy Affiliate. Can you tell me more about it? What's it all about?

        • Neo says:

          Hi Stuart, if you just type 'wealthy affiliate' in google you'll find plenty of reviews for it. But in a nutshell it's basically a community for people to learn and share knowledge about affiliate marketing. They also have a platform where you can build your own websites quite quickly and efficiently. I'm not sure if it will benefit a seasoned marketer like yourself,but like I said previously it gave me a solid foundation as a newbie and their affiliate program isn't bad either. Hope that was informative enough 🙂

          • NicheHacks says:

            Thanks for letting me know Neo. I will check it out and see if it's any use for my audience. Maybe some of them will benefit from it.

  3. Neo says:

    Hey, I tried looking in clickbank for some coffee related products and I only found like 3 with very low gravity rates. Can you recommend better ones from clickbank than the ones I found?

    • NicheHacks says:

      Low gravity rates doesn't mean they are bad products or not worth promoting. Gravity is defined by a multitude of different factors and relying simply on that can be misleading.

  4. great info thanks for sharing with us

  5. elaine says:

    This looks incredibly exciting 🙂 thankyou

  6. Rafiqullah Khan says:

    Is this niche working fine still?

  7. Rafiqullah Khan says:

    Hi Nader,
    What do you mean by work?

  8. Ike Paz says:

    quick search revealed so many forums.

    and the keyword diversity is thick with different types of beans..