27 Experts Reveal Their Best SEO Tools For Keyword Research

Filed in SEO by on December 4, 2017 78 Comments

I don't know the exact keywords you're searching for...

But you definitely want to know what the best keyword research tools are so you can get traffic to your website.

But most likely you're overwhelmed by which of the seemingly 100s of keyword tools to choose.

I feel your pain, there are a lot to choose from and some do much more than others.

So I did the grunt work and asked 27 SEO experts "What's the best tool for keyword research?" and some of their answers surprised me.

So read on and see what software the giants of the SEO industry are using to find keywords...

 

 

HOT TIP: Here's why you need keyword software...

  1. To find low competition keywords for SEO purposes.
  2. To find keywords with 'buyer intent' that convert visitors into customers.
  3. To get ideas for content so that you can write on subjects people in your niche are searching for.
  4. Google Keyword Planner tool is free and great BUT only gives you search volume and doesn't display whether keywords are easy to rank, where as premium tools do.

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

Kurt Frankenberg, Creator of Shoestring101

Surprisingly, I don't have a favorite keyword tool. Not that there aren't GOOD tools... there are.

But the problem with keyword research gets down to this:

Often, the person wanting to rank a page for keywords, you... is a different person than the one that's searching for a solution to his / her problem... your prospective customer.

So keyword tools can come in handy...

But at the end of the day, they are all instruments designed to guess what your “target real human” would type into Google or other search engines.

Hi, my name is Kurt Frankenberg, and my specialty is SEO for local businesses.

Type in, “hack local search” or “hack local seo” and you'll find the article on the subject that I wrote at the top.

Though it isn't included in that article... I'll give you my secret weapon for keyword research:

Interview a number of real humans that actually use the product or service that you want to rank for.

Makes sense, yeah?

Responses from actual humans, that actually HAVE the problems they're keying words into Google to solve... are the best indicator of what other actual humans will search for.

So there you go.

Now instead of an algorithm guessing what a customer might search for... you have the human mind of an actual customer guessing what another actual customer in the market would do.

So before spending too much time and effort (and MONEY) on keyword search programs and services,

… I would say begin your quest for knowledge with the low-tech solution.

Grab a legal pad.

Make a few calls or private messages asking, “If you didn't know my company's name, but just wanted to get [their problem solved], what would you type in Google?”

 

 

Russ Lobo, Founder of Taurus Knight

My favorite tool for Keyword research is Keywords Everywhere.

It’s a free Chrome plugin which you install once and then every time you search for a keyword, it shows you the number of searches for that keyword.

It has good customization features where you can change the settings to include either global or a specific country like USA.

In addition to Google search, it also gives you the keyword search volume for Google suggested keywords and Google trends.

It adds keyword volume to a LONG list of websites like Google Search, Google Trends, eBay, Answer the Public, Google Keyword Planner, Bing, Etsy, Soovle, Google Search Console, YouTube, Ubersuggest, Majestic, Google Analytics, Amazon, Keyword Shitter and Moz Open Site Explorer.

 

 

Adam Connell, Founder of Blogging Wizard

Right now, I'm a huge fan of Ahrefs.

They support both traditional keyword research and competitor based keyword research.

They have a huge database of keywords and provide great suggestions. The data appears to be far more accurate than other tools I've tried.

This is likely due to the use of clickstream data.

There's a unique feature that I haven't seen in other tools - they're able to estimate the percentage of searchers that click (or don't click) on any search results.

There's also deep integration between their keyword research tool and their other tools such as the site explorer and rank tracker.

 

 

 

 

Tung Tran, Founder of Cloud Living

Ahrefs - Powerful all in one suite of SEO tools.

This is no doubt the best investment you ever made for your business if you're trying to grow traffic using SEO.

KWFinder - Easy to use and straightforward keyword research tool.

Cheaper in terms of pricing compared to Ahrefs so this is perfect for beginners who can't afford Ahrefs yet.

 

 

 

 

Gael Breton, Co-Founder of Authority Hacker

Ahrefs because they have a ton of data and the keyword difficulty is pretty good.

We break down Ahrefs here [and here's what I said about the tool in that article...]

It seems obvious to me that the Ahrefs team wants this to be the one tool you need for SEO, and keyword research is an important part of their plan for world domination.

And, honestly, they're scarily close to making it all click.

We'll take a deeper look at their keyword difficulty metric (with all blemishes) below, but the functionality of this tool is stellar.

It's fast. There's tons of data.

The filters are great.

And, perhaps most importantly of all, when combined with the competitor analysis you can conduct with Ahrefs, it basically becomes keyword fire hose.

 

 

 

 

Zac Johnson, Founder of Blogging

Right now I'm really loving what's going on over at SEMRush.

I can log into my account and see any new movements across my sites in the search results, while also running site audits and keeping an eye on the competition at the same time.

In comparison to other keyword research tools out there, they are also quite competitively priced.

 

 

 

 

Rand Fishkin, Founder of Moz

I'm biased, but I love Moz.

I love the metrics - the accuracy of the volume data, the CTR Opportunity score that lets you see how many of those searchers are likely to click on organic results, and the difficulty of the SERP too.

Together, I think those numbers (and the database of billions of keyword suggestions) makes it the best keyword research tool on the market.

 

 

 

Charles Floate, Founder of Charles Floate

Ahrefs Keyword Explorer is by far the best tool on the market, with integrated click stream data on millions of keywords it makes it significantly more easy to look if a keyword is viable for SEO or for PPC, or for both.

They also give you the top 10 ranking sites, and a graph (for millions of keywords) of how sites have moved over time.

 

 

 

Sean Si, CEO and Founder of SEO Hacker

For keyword research, my go-to tool is SEMrush.

We use it because it's the gold standard when it comes to keyword research and competitor analysis - and we use it exactly for these reasons.

SEMrush has made competitor analysis easier especially when we need to send a report to our clients.

It's just so easy to pull out reports from this tool and this is why the SEO Hacker team and I love using this tool in our day-to-day operations.

Don't take my word for it, try SEMrush for yourself

 

 

 

Gregory Elfrink, Content Marketer of Empire Flippers

SEO for the longest time always needed a suite of mismatched tools to accomplish everything.

You needed the rank tracker, a keyword research tool, a backlink tracker, an alert system to ping you on new mentions of your brand etc.

Nowadays, I just use Ahrefs.com for pretty much everything SEO related.

 

 

 

It has more than enough of the SEO tools I need most in my day to day job as Empire Flipper's content manager.

I use it for keyword research, to find the backlinks my competitors have that I don't have, and to monitor mentions across the internet.

At times I've even used it to see how viral some pieces of content got through a portion of their tool that is very similar to BuzzSumo.

In addition to all of this, Ahrefs just tends to be the most accurate of all the keyword research tools so when they give me a keyword difficulty score, I trust what they have to say on the subject matter since they have just such a massive database of information to derive real empirical-backed conclusions.

They have come a long way in just over a year in terms of what they have been able to do, and they're still adding new things constantly to make the experience better.

It's the best keyword research tool and probably SEO in general tool out there in the marketplace currently.

 

 

Matthew Barbey, Director of Acquisition Hubspot

Current favorite tool for keyword research would be between Ahrefs and SEMrush right now - both really great tools.

 

 

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

 

Pat Flynn, Founder of Smart Passive Income

Long Tail Pro is still the best keyword research related tool I feel on the market for in-depth keyword and comp research.

 

 

 

 

Dom Wells, Director of Acquisition Human Proof Designs

I prefer Ahrefs because when I'm doing my keyword research, I want to be able to do more analysis and look into other factors.

This involves looking at the sites already ranking in the niche, seeing what other keywords they rank for, seeing how strong they are in terms of authority and size.

Ahrefs (and SEMrush) put all of those things in one place and make it very easy to quickly dig deeper.

For people who aren't ready to do that level of analysis and just want a list of keywords and a rough "score" for their difficulty, I've found Long Tail Pro and KW Finder are the most user-friendly.

 

 

Todd Volkman, Marketing Manager of I Will Teach You To Be Rich

We use Keyword tool as a starting point because most of the time it will give you the high-level picture and Ahrefs gives that one slice down.

At the moment we're using Adwords Keyword Tool and Ahrefs mainly.

I'm sure the other tools have their own flavors of data that would be really cool to have every once in a while but this is what works for us.

 

 

Michael Erickson, Founder of Search Scientists

My favorite keyword research tool at the moment if Ahrefs.

I like it for 3 reasons:

  • It provides a quick, high-level analysis: They tell me search volume, expected clicks I would receive for ranking, and difficulty of ranking.
  • It also provides a trove of deeper analysis: Who's in the top 10, what their backlink profile is, what the SERP is composed of.
  • Ultimately, it helps provide 2 things: how easy it will be to rank, and what actions should I perform to rank for them.

 

 

 

 

Doug Cunnington, Founder of Niche Site Project

My favorite KW Research tool(s) is Keyword Keg and Keywords Everywhere which are part of the same toolset.

Keywords Everywhere is the free browser extension that makes it easy to see search volumes in the Google Search Results Page and a bunch of other places.

Keyword Keg is a more robust tool — it's paid but it's one of the cheapest options out there right now.

Simple is best for me and a tool like Keyword Keg fits the bill for me.

 

 

Marcus Miller, Founder of Bowler Hat

My favorite tool for keyword research is always Google.

There are a few others that I like to cross-reference like Übersuggest and AnswerThePublic.com but I generally start with a simple brainstorming session and then start to Google the keywords.

I see what Google comes back with and how well that matches the intent we are trying to promote.

Then, we will look at suggestions made in the search box and at the bottom of the page and just keep repeating this process till we have a good list.

Typically I will organize these keywords into a spreadsheet and consider things like current position, click price for PPC and search volume.

I will also look at more intent-based metrics like how closely these keywords relate to the business activity.

We may even make notes regarding the opportunity and whether existing content exists.

There are a lot of moving parts and whilst tools can be useful you have to do some manual work to do truly effective keyword research.

I go into a lot more detail on how we research keywords in our 30 day small business SEO Tips post which covers the research and organization of successful keyword list.

 

 

Codrut Turcanu, Founder of CodrutTurcanu.com

I like LongTailPro because I can easily see who ranks and how for each keyword I want to get info about.

This gives me an idea of how easy or hard would be to rank for specific key terms and keywords.

I liked more the software version of LTP though.

 

 

 

I actually love to keywordtool.io, simply put a mid or short tail keyword in, get a load of great results and then straight to Google Adwords to learn search volumes in English speaking countries.

 

 

 

 

Dave Schneider, CoFounder of Ninja Outreach

We use Ahrefs.

It’s a comprehensive tool that helps with our keyword and content strategy.

Reading their blog makes me confident that the team behind Ahrefs knows what they’re doing and are not just mouthpieces.

The articles they produce about how to use the tool for different marketing needs are helpful resources if you want to maximize the tool’s features.

 

 

 

 

Joe Howard, Head Buff at WP Buffs

SEMRush: This is a staple for most of the SEO world.

It's great for doing competitor research, keyword analysis and nailing down opportunities to win in search.

Any successful SEO has a way to assess what long-tail keyword areas they should focus on to attract targeted traffic and this tool has allowed me to grow wpbuffs.com to 20,000 unique visitors per month.

Not too shabby!

 

 

Jon Dykstra, Publisher of Fat Stacks Blog

Ahrefs is the tool I'm using the most these days for most keyword research.

I used keywordshitter.com and Buzzsumo Question Analyzer for long tail, but Ahrefs is my go-to keyword research tool.

My favorite feature of Ahrefs for KW research is being able to filter longer lists by keyword difficulty, number of words, and search volume.

Not only that, the competitor keyword research function is great for finding new keywords or looking for seed keyword ideas.

Overall the number of features and tools Ahrefs offers is amazing and it's one tool I use almost daily.

 

 

 

Dave Michaels, CEO of Sage Groove

If I were stranded on a desert island and could only bring one keyword research tool with me, it has to be Adwords Keyword Planner (of course I’d try to smuggle a couple more).

I need both keyword ideas and the best sense of search volume possible.

My client discovery establishes a base set of keywords that I plug into Keyword Planner to generate a larger list of keywords using search volume to refine an actionable list for content, etc.

And provided you have an Adwords account, it’s free.

 

 

Evgeniy Garkaviy, Founder of Morak

My favorite tool for keyword research is actually Google Keyword Planner.

It has the most accurate data and you can trust it much more compared to other, especially free tools. Nowadays Google is the one handing out all the traffic and for me, it is better to get the data I can really trust because very often I use it for PPC.

Another big advantage of Google Keyword Planner it shows you the average cost per click for the particular keyword.

So it is easier to predict PPC campaign budget in early stages.

But I also want to recommend SpyFu keyword research tool.

I'm using it mostly for PPC because you can get the keywords and adverts of other people who advertise in the same niche.

It can save a lot of time for you.

 

 

Chris Dreyer, Director of Marketing at Rankings.io

My go-to tool for keyword research is the Ahrefs Keyword Explorer.

Why We Like It:

The thing that stands out with this tool besides some of the features (which I’ll get to in a moment) is that Ahrefs, in general, has a reputation for continued improvement and innovative features when it comes to their SEO tools.

There are a lot of software providers out there and some of them develop a tool and then remain sort of stagnate.

Either their data is off or they don’t come out with continued improvements.

Ahrefs does a good job on those fronts.

As for the features, the dashboard in Ahrefs is just easy to use in my opinion.

It also presents a lot of relevant and practical information all on the same screen.

For example, you can see the search volume for one phrase or multiple phrases (depending on what you entered), difficulty measurements, synonymous keywords, suggested variations, and keyword ideas that you may not have thought of.

The traffic share by domain report is also very helpful.

It helps us see at a glance where our client’s sites or our own site is ranking compared with competing domains in search.

 

 

 

 

You can also see traffic share by pages which is the real differentiator in search since Google ranks pages and not entire domains.

How We Use It:

I should point out that we never rely entirely on one tool or data source for our client work.

When we use Ahrefs Keyword Explorer it’s to analyze appropriate targets for client sites.

We need to find terms that are relevant to our clients’ services and that will drive qualified traffic.

We also analyze competition for any given phrase so that we can be sure it fits into our clients’ goals and any budgetary constraints.

Much of the data gleaned from the tool informs our strategy for accomplishing our clients’ goals in search.

 

 

Louie Luc, Founder of Income Prodigy

My favorite tool for keyword research is Ahrefs.

There are several reasons why Ahrefs is my go-to keyword research tool of choice.

It is a true Swiss Army knife in all things SEO: for finding easy-to-rank keywords, spying on your competitors’ keywords, unveiling hidden link building opportunities, checking your keyword rankings and exploring the most shared content online.

I just need to enter a keyword or topic into their “Keyword Explorer” tool to find hundreds of keyword suggestions.

If I’m working on a new website of mine, I make sure to sort the list of suggested keywords by Keyword Difficulty and pick the ones with the lowest score.

If I’m working on a more established and authoritative website, I can go for more competitive keyword terms.

I can also enter my competitors’ URLs to find out which keywords they are ranking for to try and outrank them. At the same time, I can learn where they got their backlinks from and see if I can replicate them.

 

 

 

 

There is also their “Content Explorer” tool that I use to discover new topic ideas that are potentially highly shareable on social media.

It’s very useful to find content ideas for my authority websites and online business podcast.

 

 

Virginia Nussey, Operations Manager at Bruce Clay, Inc

I would imagine you're going to get a lot of people responding to this question with tools like SEMRush, Google Keyword Planner and BuzzSumo.

So here's a tip for content writers that helps in the keyword research process a little further into the content creation workflow -- the point of identifying the SEO qualities of top-ranking pages for some target keywords.

This is researching the keyword at the stage of competitor and SERP analysis.

Use the SEOToolSet Research Summary and Multi Page Analyzer to view useful competitive insights of top-ranking pages for a chosen keyword.

When you enter your keyword into the search field of the Research Summary, you'll get back these keyword statistics (data source is Bing): average activity, CPC, best demographic and a trending chart of the keyword popularity over a year.

Under that, you'll see the top domains ranking for that query, and under that, you'll see top pages ranking for that query, with their Google and Bing rankings.

Select 3 to 5 of the pages listed there (choosing your selections based on rankings and matching the content to the query intent like info or shopping that you'd like your content to match) and then hit "Run Multi Page Analysis".

This will give you all kinds of useful stats about those pages, from the most frequently used keywords on the pages, length of metadata tags, average body word count, and other insights that help you craft specifications for a new piece of content or for optimizing your existing content to be more relevant to the target query.

By way of example, here's one screen of the Multi Page Analyzer for the keyword "how to do keyword research":

 

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

So What Is The Best Keyword Research Tool?

Now you've learned what keyword research tools are the best, and not only are you walking away with ideas here, but you've learned a whole bunch of ways to take advantage of single tools.

For most of the experts in this post, their favourite keyword research tool is Ahrefs.

Almost half the answers here are for Ahrefs, but if you want to get exact, here's a leaderboard of keyword tools:

  • Ahrefs: 13 votes
  • SEMrush: 5 votes
  • Adwords Keyword Planner: 5 votes

What keyword tool should you choose?

That all depends how intense your SEO process is and what your budget is for tools.

Serious SEO's who need to get in-depth with their research and have a generous budget should consider Ahrefs.

Jawad has gone into depth here with what Ahrefs can achieve as it's a powerful tool for gaining more traffic.

If however you're on a tight budget and just want to know what keywords people in your niche are searching for and don't need the in-depth analysis then Google Keyword Planner or LongTailPro will be sufficient.

How about yourself? What's your favorite keyword tool or process for SEO research?

Agree or disagree with anything these SEO experts have said?

Tell us in the comments below...

 

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NicheHacks

To date, Stuart has revealed well over 1,500 hot niches.


He’s living his dream of being location independent, and having traveled the world, thanks to internet marketing.


The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.


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Comments (78)

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  1. NicheHacks says:

    So guys what keyword research tool do you use?

  2. Dave Bross says:

    SEM Rush, the free part, for a quick check for the top ones - it's fast and accurate. You can create a free account and get more useage than you'll need but it just shows the top ten or so results. Also comes with suggestions.

    Long Tail Pro for deeper research and finding good quality available matching domains. Good quality meaning easy for people to remember along with having the keyword/phrase match.

    • NicheHacks says:

      Hey Dave, thanks for the comment.

      Will have a look at SEM Rush, never really used it myself. You still like to use EMDs then? I'm not a fan of them.

      • Gaurav says:

        Hey Stuart,

        Just stumbled upon this comment while reading about keyword research tool.

        I do like EMDs, as they can rank nicely in Google even now with good quality content.

        Any specific reason why you don't?

        I think I will soon buy Long tail pro - I've seen its mentions a lot of times now on the web.

        Does it also help find new niches?

        A question popping up in my mind; how do you find profitable niches? Is it only guess work initially, and then mining the niche for looking at the competition, searches, keywords etc right?

        • NicheHacks says:

          EMDs don't have any benefit over other domains anymore. If anything they could hurt you when combined with other factors. Plus in most cases they look spammy and cheap IMO.

          Yeah you can find keywords and niches with LTP.

          Read http://www.nichehacks.com/ultimate-guide-finding-niche-market/ to help find profitable niches - tells you almost everything you need to know.

          • Gary Owen says:

            In my experience EMDs definitely still work - you only have to analyse the search results, particularly low competition keywords to see they rank very well.
            Some areas I have researched have EMD at number 1 without any links whatsoever.
            Will give LTP a try, i have given up on Market Samurai as it constantly fails to login to the Google Adwords accounts anymore.

          • NicheHacks says:

            Thanks for your insight Gary, good to know. I'm hearing a lot of people saying MS is no longer effective but LTP still gets a lot of praise.

          • Nouha says:

            Hey there Stuart ,

            I'm a new blogger who just jumped into the Home Security niche after reading pretty much all of your articles on nichehacks ... Great Blog to say the least ! However , one of my concerns is : BLOGGING LEGALLY ?

            As I'm trying to find content , pictures , videos for my blog .. I always keep asking myself , is it Legal ? can I take any content and use it ? can I take any image and edit it and use it ? . . .

            Even though I DO mention all the sources I use , I STILL HAVE THESE Concerns .. like would do they accept it ?

            Hope to hear from you soon !
            PS : I have written a comment here because I couldn't comment in the " Blogging " section 🙁

          • NicheHacks says:

            Hi Nouah, thanks for commenting and glad you found a niche here.

            Blogging is of course legal yes. Taking content, images, videos etc you don't own and using them yourself, no that might not be even if you credit the source.

            I'm not a lawyer and this isn't legal advice but I would say to be safe never use anything you don't own on your website. Write your own content, create images or buy them legally from stock sites and be sure to reference any sources you've used.

  3. Jacobus says:

    Hi Stuart,

    Use Keyword Planner more and more. I have Samurai, but that thing is so darn slow, is isn't even funny... Niche post by the way... Surprised to see some of the biggies also go with the Keyword Planner...

    Best, Co

  4. Jacobus says:

    That should be nice post (not niche post), sorry for that!

  5. Thanks for the feature man, and thanks for the heads up on the About page.

    Updated and fixed it now hehe!

  6. Ricky Pinedo says:

    I like using ultimate niche finder, find out very good for researching potential keywords. Market samurai is good, but like someone mentioned it is slow. I mainly use it for to check the seo competition more so then it's keyword functions.

    • NicheHacks says:

      Hey Ricky, thanks for sharing. I've never tried Ultimate Niche Finder but have been meaning to check it out for a while now. Will have a look. I tried 'Niche Reaper' recently but didn't like it that much.

  7. Spook SEO says:

    In SEO quality keyword searching is a big concern. You keep lot of things in your mind. There are many tools available where we can get relevant Keywords. I normally use Keyword Snatcher to find keywords. This tool gives more relevant and quality Keywords so that why I use it.

  8. boomboom says:

    Hi Stuart
    Very nice post. Great idea to speak with other IM'ers to find their favourite KW tool.

    I downloaded Market Samurai late last year, but asked for a refund less than a month later. Too clunky, and felt incredibly slow to me. I am sure it works great for some people, but too slow, and it wasn't very intuitive to me. I am a software developer by day trade, so I should be able to find my way around a piece of software without having too watch 3/4 videos.

    I switched to LTP, and haven't really looked back. I have the platinum licence, as I like the Keyword Competitiveness value they calculate.

    I have recently tried out keywordcanine.com. It is on the expensive side, but what I like is that it is an online tool. So I don't have to worry about it running on my laptop\computer. Set it and forget.

    LTP tends to make my laptop at home hang. It is an old laptop though, so I won't give all the blame to LTP.

    Keywordcanine.com has some nifty features. They also do a quite robust competitiveness calculation, and their Search Digger function is very cool. It delivers some keywords that the Keyword Planner doesn't cough up. So there are some really valuable keywords to be had from that specific function.

    Their site went down yesterday though. They are working on it, so it will hopefully be up by the time this comment is approved. I am anxiously waiting as I have some keywords that I didn't export, and I need to get my content written for those KW's.

    Keep up the good work!

    • NicheHacks says:

      Hey Boomboom, thanks for the insight into Keyword Canine I will have to check it out, sounds good. Glad you enjoyed this post and yeah I agree it's good to get the opinions of experts rather than just me saying I like LongTailPro gives people more of a choice of opinions.

      Hope to see you around here more often. Thanks!

  9. Spook SEO says:

    LongTail Pro still rocks for me.

  10. nick says:

    Also using LongTail Pro, it just works

    • NicheHacks says:

      Thanks for letting us know Knock. LTP seems to be a winner all round. Though heard a lot of good things about Keyword Snatcher too recently.

  11. Jacques says:

    Any successful marketer who says they only use Google's keyword tool........ lies about other things as well.

    • NicheHacks says:

      Hey Jacques, not necessarily. If you're running a blog like NicheHacks for example then keywords aren't too important. I don't go hunting out easy to rank KWs before writing posts. I just write on topics that need answered and then afterwards open up Google Keyword Planner and see if there's any relevant keywords I can slot in.

      If you're trying to rank mini niche sites in Google then yes an advanced keyword tool IS important for sure.

      Off the top of my head both Shoemoney and Ryan Deiss both said just Google Keyword Planner and they are both super successful marketers.

  12. Amit says:

    I think you actually promoting LongTail Pro and make money online through there affiliate link that other internet marketer are doing I have not vast experience in keyword research tool but I want share with you after see Alexa ranking and other blog recommendation longtailpro.com is Global rank is 19,687 and semrush is Global rank 504 so you can identify which one is popular after Google keyword tool

    • NicheHacks says:

      Hey Amit, thanks for commenting.

      Yes it's an affiliate link and there are other affiliate links on the page for the other tools.

      What does Alexa ranking have to do with anything?

      It's not about which one is more popular it's about asking experts for their opinion on a topic and presenting the answers they give.

      If I make some money in the process from someone buying something mentioned in the post then so be it. It takes a lot of time and effort to create all the content on this blog and you get it all for free.

      It's a full time job running the blog so I have to be compensated for all the time, work, effort and money I pour into it or otherwise the blog simply cannot exist.

    • raj says:

      As long as it is a good product, what's wrong with promoting it. Being a long tail platinum user, I can vouch for it. Stuart provides value with his blog. When I have to buy a specific IM product, i'll come looking in his tools section and buy through his aff link...just to thank him for his efforts.

  13. I'm currently using a keyword software that lets me know if it's an easy keyword to rank for. Like you wrote Google keyword planner is a great resource but it doesn't give you an indication if a keyword is easy to rank for. Of course you can do all the research to figure it out but that takes a lot of time.

  14. Max Millar says:

    Since reading your Nichehacks (obsessively) recently I have found myself unconsciously noticing new niche ideas everywhere. I was on the bus today and I see this kinda cool looking dude at the back of the bus reading a nice looking glossy magazine called "Banjo". I figured 'wow', they even have magazines for banjos enthusiasts !! That's got to be a niche that's worth looking at. Your site is packed full of great insights. Your are the real deal my friend !

    • NicheHacks says:

      See Max, when you simply open your eyes and ears you'll see the world is throwing niches at us left, right and centre. You're right that could potentially be a great niche to be into it. If you investigate and find out it has potential be sure to let us know (or keep it for yourself and don't tell anyone ha ha ;))

  15. John Kuhnemund says:

    Stuart
    This is probably the BEST you have ever written. Thanks so much!
    Jack

    • NicheHacks says:

      Hey John, you think so? It's a nice post with a good collection of experts but I think I've written better personally. Thanks though.

  16. Paul says:

    I use semrush.com as my first keyword and competition research tool, I think this it`s just pure gold for internet marketers!

    • NicheHacks says:

      Hey Paul, thanks for sharing. Never used it myself. Will check it out if I find time. Thanks for commenting.

  17. Long Tail Pro here too! Changed the way I do kw research.

  18. Tom says:

    I use Market Samurai but in all honesty I find it to be almost overwhelming to use. I guess I should really spend more time playing with it to learn exactly how to use it to it's potential. I use keyword planner from time to time just to get a feel on a particular keyword and to look for keywords to target in my posts.

  19. wanamaker says:

    I would like to get a niche website and help with keywords to set it all up please wanamaker.

  20. Well, I currently use the inbuilt keyword tool at Wealthy Affiliates. I also use Google planner and ubersuggest.org.

    • NicheHacks says:

      Hey Dan thanks for sharing.

      What do you think of the Wealthy Affiliate program?

      I reviewed it here on the site a few weeks ago.

  21. Another great article. I was looking for an upgrade on research tools. I have Market Samurai but things have evolved and I knew there were better ones out there. I'm gonna grab Long Tail Pro.

  22. Mark Weiss says:

    Nice list man! Well I will go with http://sg.serpstat.com/ coz it presents suggestions in queries, generating interrogative questions from the web.

  23. Stevie M says:

    I use SG Serpstat for its "only questions" function. Makes content idea planning easier and faster.

  24. Louie Lc says:

    Awesome roundup, lots of great insight here.
    Thanks for including me!

    Best,
    LL

  25. Hello Stuart,

    Thanks for bringing up this roundup post. I am a big fan of SEMrush and using it from past 3 months. It helps me to find out some great keywords and also help me to keep a close eye on my competitors. Thanks for sharing these great insights.

  26. Gratisan says:

    Thank you for this list. I am interested in Ahrefs but the price makes you cry. Currently I only use any free tools that I find on the Internet, for example SERPs.

  27. Hi
    Very useful list for finding keyword search. I was using only google. But these other tools are also friendly.
    Thanks

  28. Elochi says:

    Hello Stuart

    Thanks for this ultimate list of keyword research tools. Indeed I must say semrush and ahrefs has been the best so far.

    Thanks for the updates

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