I Asked 8 IM Experts – What's The Best Keyword Software Tool?

Filed in SEO by on January 12, 2014

So, what's the best keyword software?

I asked 8 internet marketing experts including Ryan Diess, Brian Dean, Charles Float, Matthew Barby, Justin Cook, Nick Le Roy, Shoemoney & Pat Flynn to get a wide range of opinions, check out what they said about the best keyword software below...


HOT TIP: Here's why you need keyword software...

  1. To find low competition keywords for SEO purposes.
  2. To find keywords with 'buyer intent' that convert visitors into customers.
  3. To get ideas for content so that you can write on subjects people in your niche are searching for.
  4. Google Keyword Planner tool is free and great BUT only gives you search volume and doesn't display whether keywords are easy to rank.


(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)


What Is The Best Keyword Software?


Ryan Deiss, CEO of DigitalMarketer

The first expert I asked was Ryan Deiss, CEO of DigitalMarketer and a highly sought after speaker and consultant who's work has impacted over 200,000 businesses so he's got a fair idea in what is the best keyword software.

As you can see from the screenshot below Ryan said keyword research doesn't matter as much as once did. Just use Googles free tool and Google Suggest / Freshkey


RyanDeiss Short Answer


By Googles free tool he's referring to Google Keyword Planner and Freshkey is an awesome tool Ryan developed that allows you to see what visitors on Google and Amazon are searching for.


My Thoughts On What Ryan Says

The reason I believe that Ryan said keyword research doesn't matter as much as it once did is because of all the changes with Google algorithms over the past couple of years.

Previously internet marketers would just stuff articles full of keywords at the expense of how well the article read simply so Google would rank them for as many keywords as possible.

It resulted in poor quality articles that readers didn't want to read.

Now most experts will tell you to write for your readers which is VERY true and what I do here at NicheHacks.

There's no point in ranking in Google for dozens of terms if everyone who comes to your site can't stand to read your content.

However keyword research (with the best keyword software) is still very important IMO as you can write good quality posts for your readers that contain your keywords of choice and get the benefit of ranking in the search engines too.

Remember keywords are what your potential visitors are searching for in Google so why not try and bring some of them over to your site from the search engines.

It's a win win situation.

(See our keyword guide, and how Chelsea collected 375 survival niche keywords in a short time)

Ryan Deiss recommends: Google Keyword Planner and FreshKey.


Charles Floate aka GodofSEO, SEO of GodofSEO

Charles is only 17 but has been in the SEO game since he was just 12 years old.

He has his own SEO agency 'Godlike Marketing' and runs the epic blog GodofSEO which at time of writing earns him over $15,000 / £9,000 per month.

Rumor has it he was named 'God of SEO' by Rand Fishkin, CEO of Moz.com, one of the leading SEO websites on the internet.

As you can see from the screenshot below he says Google Keyword Planner is still his favorite and says it's the best keyword software but he uses LongTailPro and Leyword Snatcher (that'll be Keyword Snatcher :p) too.




The reason most people like Google Keyword Planner so much is it gives the most accurate search volumes. Who knows better how many people are searching Google per month than Google.

But as I mentioned earlier it doesn't help decide which keywords have buyer intent or will be easy to rank for SEO purposes.

Charles Float recommends: LongTailPro and Keyword Snatcher.


Brian Dean, marketing and SEO expert, at BackLinko

Brian is an international entrepreneur, SEO and marketing expert based in Berlin and runs the epic SEO blog backlinko.com

Neil Patel of QuickSprout.com, recognized as one of the top 100 entrepreneurs under the age of 30 by President Obama, said “When it comes to link building, Brian Dean is the best in the business”.

So anyone that good at SEO and link building has to know a fair bit about keyword research and what software is best.

You can see below Brian said he uses a few but his favorites are SECockpit and LongTailPro.


best keyword software


Brian Dean recommends: SECockpit and LongTailPro


Justin Cook, Online Empire Builder, of EmpireFlippers 

EmpireFlippers.com went from a $30 per month business in 2010 to over $500,000 in 2013.

Justin and his team help online entrepreneurs expand their online empire through building, growing, buying and selling websites.

The foundation of the work these guys do is based on solid keyword research so they are worth paying attention to.

You'll see from the screenshot below Justin previously used Market Samurai but switched to LongTailPro because it's “critical for our KW research team” and loves it as his first choice and recognizes it as the best keyword software.


JustinCook EmpireFlippers


Justin Cook recommends LongTailPro.


Matthew Barby, SEO and blogger at FindMYBlogWay

Matthew is an experienced SEO and internet marketer with several years experience in the field both on a professional level as head SEO at Wow Internet and a personal level.

At findmyblogway.com he focuses on giving bloggers advice on how to drive traffic to their website, improve their content and build online communities.

He's well versed in using keyword software and you can see from the image below he believes Keyword Snatcher is the “best software around”.


best keyword software


Matthew Barby recommends Keyword Snatcher.


Nick Le Roy, SEO Consultant at BackBreakingSEO

With over 5 years of SEO experience both with his own niche websites and through consulting Nick is the perfect person to ask about keyword research and is known for using the best keyword software.

He focuses on websites that make money primarily through SEO and that requires solid keyword research.

He regularly shares case studies on his blog Nick LeRoy showing how you can copy his success.

You'll see from the screenshot below I asked what keyword software he recommended...


best keyword software


Nick said “I'm a big fan of LongTailPro”.

Nick LeRoy recommends LongTailPro


Jeremy Shoemaker AKA Shoemoney -  IM 'Guru'

Shoemoney is a real life IM 'Guru' and multi millionaire thanks to his online activities.

Shoe started out in the online world with a ringtone company called 'Next Pimp' in 2003 before launching AuctionAds in 2007 which he later sold for a substantial figure.

Shoemoney.com attracts over 30,000 visitors per month, has been named 'best affiliate marketing blog' and ranks in Technorati's top 50 blogs for the past three years.

His Shoe In Money Guide shows you what he does to earn over $75,000 a month by doing the opposite of what everyone else is doing.

The man knows what he's talking about when it comes to making money online

You'll see from the screenshot below I asked Shoemoney what keyword tool he recommended and he simply recommends the “Google Keyword Tool”.


Shoemoney short answer


Shoemoney recommends Google Keyword Tool


Pat Flynn, Niche Marketer & Blogger at SmartPassiveIncome

Pat is one of the good guys in internet marketing.

His epic blog SmartPassiveIncome is a mixture of tutorials, guides, niche marketing advice and more.

Pat owns sites in the FoodTruck, Security Guard Training and Energy & Environmental Exam niche which are built on strong keyword research so he's the perfect person to ask.

You'll see me giving Pat a hard time for not answering my question below (it was all in jest :P)...


best keyword software


Pat also recommends LongTailPro


So Which Keyword Software is Best?

7 internet marketing and SEO experts were asked what is the best keyword research tool in their opinion and they said..

  • Ryan Deiss – Google Keyword Planner & FreshKey
  • Charles Floate – Google Keyword Planner, Keyword Snatcher & LongTailPro
  • Justin Cook – LongTailPro
  • Nick LeRoy – LongTailPro
  • Shoemoney – Google Keyword Planner
  • Pat Flynn - LongTailPro


(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)


Overall The Experts Say The Best Keyword Software is LongTailPro

It will save you hours of keyword research time and can generate thousands of keywords and niche ideas in seconds.

> Get a 10 day free trial of LongTailPro by clicking this link.

Also see Chelsea's guide on finding your niche's most important keywords in one hour or less.


Tell me in the comments section below what keyword tool you use and why. I reply to every comment...



To date, Stuart has revealed well over 1,500 hot niches.

He's living his dream of being location independent, and having traveled the world, thanks to internet marketing.

The aim with Niche Hacks is to help you live your dream thanks to online marketing, whatever that may be.
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Comments (62)

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  1. NicheHacks says:

    So guys what keyword research tool do you use?

  2. Dave Bross says:

    SEM Rush, the free part, for a quick check for the top ones - it's fast and accurate. You can create a free account and get more useage than you'll need but it just shows the top ten or so results. Also comes with suggestions.

    Long Tail Pro for deeper research and finding good quality available matching domains. Good quality meaning easy for people to remember along with having the keyword/phrase match.

    • NicheHacks says:

      Hey Dave, thanks for the comment.

      Will have a look at SEM Rush, never really used it myself. You still like to use EMDs then? I'm not a fan of them.

      • Gaurav says:

        Hey Stuart,

        Just stumbled upon this comment while reading about keyword research tool.

        I do like EMDs, as they can rank nicely in Google even now with good quality content.

        Any specific reason why you don't?

        I think I will soon buy Long tail pro - I've seen its mentions a lot of times now on the web.

        Does it also help find new niches?

        A question popping up in my mind; how do you find profitable niches? Is it only guess work initially, and then mining the niche for looking at the competition, searches, keywords etc right?

        • NicheHacks says:

          EMDs don't have any benefit over other domains anymore. If anything they could hurt you when combined with other factors. Plus in most cases they look spammy and cheap IMO.

          Yeah you can find keywords and niches with LTP.

          Read http://www.nichehacks.com/ultimate-guide-finding-niche-market/ to help find profitable niches - tells you almost everything you need to know.

          • Gary Owen says:

            In my experience EMDs definitely still work - you only have to analyse the search results, particularly low competition keywords to see they rank very well.
            Some areas I have researched have EMD at number 1 without any links whatsoever.
            Will give LTP a try, i have given up on Market Samurai as it constantly fails to login to the Google Adwords accounts anymore.

          • NicheHacks says:

            Thanks for your insight Gary, good to know. I'm hearing a lot of people saying MS is no longer effective but LTP still gets a lot of praise.

  3. Jacobus says:

    Hi Stuart,

    Use Keyword Planner more and more. I have Samurai, but that thing is so darn slow, is isn't even funny... Niche post by the way... Surprised to see some of the biggies also go with the Keyword Planner...

    Best, Co

    • NicheHacks says:

      I've never used Samurai but Justin Cook of Empire Flippers said it was too slow also. I was surprised to see Keyword Planner get so much love too. Shoemoney says he only uses Keyword Planner.

  4. Jacobus says:

    That should be nice post (not niche post), sorry for that!

  5. Thanks for the feature man, and thanks for the heads up on the About page.

    Updated and fixed it now hehe!

  6. Ricky Pinedo says:

    I like using ultimate niche finder, find out very good for researching potential keywords. Market samurai is good, but like someone mentioned it is slow. I mainly use it for to check the seo competition more so then it's keyword functions.

    • NicheHacks says:

      Hey Ricky, thanks for sharing. I've never tried Ultimate Niche Finder but have been meaning to check it out for a while now. Will have a look. I tried 'Niche Reaper' recently but didn't like it that much.

  7. Spook SEO says:

    In SEO quality keyword searching is a big concern. You keep lot of things in your mind. There are many tools available where we can get relevant Keywords. I normally use Keyword Snatcher to find keywords. This tool gives more relevant and quality Keywords so that why I use it.

  8. boomboom says:

    Hi Stuart
    Very nice post. Great idea to speak with other IM'ers to find their favourite KW tool.

    I downloaded Market Samurai late last year, but asked for a refund less than a month later. Too clunky, and felt incredibly slow to me. I am sure it works great for some people, but too slow, and it wasn't very intuitive to me. I am a software developer by day trade, so I should be able to find my way around a piece of software without having too watch 3/4 videos.

    I switched to LTP, and haven't really looked back. I have the platinum licence, as I like the Keyword Competitiveness value they calculate.

    I have recently tried out keywordcanine.com. It is on the expensive side, but what I like is that it is an online tool. So I don't have to worry about it running on my laptop\computer. Set it and forget.

    LTP tends to make my laptop at home hang. It is an old laptop though, so I won't give all the blame to LTP.

    Keywordcanine.com has some nifty features. They also do a quite robust competitiveness calculation, and their Search Digger function is very cool. It delivers some keywords that the Keyword Planner doesn't cough up. So there are some really valuable keywords to be had from that specific function.

    Their site went down yesterday though. They are working on it, so it will hopefully be up by the time this comment is approved. I am anxiously waiting as I have some keywords that I didn't export, and I need to get my content written for those KW's.

    Keep up the good work!

    • NicheHacks says:

      Hey Boomboom, thanks for the insight into Keyword Canine I will have to check it out, sounds good. Glad you enjoyed this post and yeah I agree it's good to get the opinions of experts rather than just me saying I like LongTailPro gives people more of a choice of opinions.

      Hope to see you around here more often. Thanks!

  9. Spook SEO says:

    LongTail Pro still rocks for me.

  10. nick says:

    Also using LongTail Pro, it just works

    • NicheHacks says:

      Thanks for letting us know Knock. LTP seems to be a winner all round. Though heard a lot of good things about Keyword Snatcher too recently.

  11. Jacques says:

    Any successful marketer who says they only use Google's keyword tool........ lies about other things as well.

    • NicheHacks says:

      Hey Jacques, not necessarily. If you're running a blog like NicheHacks for example then keywords aren't too important. I don't go hunting out easy to rank KWs before writing posts. I just write on topics that need answered and then afterwards open up Google Keyword Planner and see if there's any relevant keywords I can slot in.

      If you're trying to rank mini niche sites in Google then yes an advanced keyword tool IS important for sure.

      Off the top of my head both Shoemoney and Ryan Deiss both said just Google Keyword Planner and they are both super successful marketers.

  12. Amit says:

    I think you actually promoting LongTail Pro and make money online through there affiliate link that other internet marketer are doing I have not vast experience in keyword research tool but I want share with you after see Alexa ranking and other blog recommendation longtailpro.com is Global rank is 19,687 and semrush is Global rank 504 so you can identify which one is popular after Google keyword tool

    • NicheHacks says:

      Hey Amit, thanks for commenting.

      Yes it's an affiliate link and there are other affiliate links on the page for the other tools.

      What does Alexa ranking have to do with anything?

      It's not about which one is more popular it's about asking experts for their opinion on a topic and presenting the answers they give.

      If I make some money in the process from someone buying something mentioned in the post then so be it. It takes a lot of time and effort to create all the content on this blog and you get it all for free.

      It's a full time job running the blog so I have to be compensated for all the time, work, effort and money I pour into it or otherwise the blog simply cannot exist.

    • raj says:

      As long as it is a good product, what's wrong with promoting it. Being a long tail platinum user, I can vouch for it. Stuart provides value with his blog. When I have to buy a specific IM product, i'll come looking in his tools section and buy through his aff link...just to thank him for his efforts.

  13. I'm currently using a keyword software that lets me know if it's an easy keyword to rank for. Like you wrote Google keyword planner is a great resource but it doesn't give you an indication if a keyword is easy to rank for. Of course you can do all the research to figure it out but that takes a lot of time.

  14. Max Millar says:

    Since reading your Nichehacks (obsessively) recently I have found myself unconsciously noticing new niche ideas everywhere. I was on the bus today and I see this kinda cool looking dude at the back of the bus reading a nice looking glossy magazine called "Banjo". I figured 'wow', they even have magazines for banjos enthusiasts !! That's got to be a niche that's worth looking at. Your site is packed full of great insights. Your are the real deal my friend !

    • NicheHacks says:

      See Max, when you simply open your eyes and ears you'll see the world is throwing niches at us left, right and centre. You're right that could potentially be a great niche to be into it. If you investigate and find out it has potential be sure to let us know (or keep it for yourself and don't tell anyone ha ha ;))

  15. John Kuhnemund says:

    This is probably the BEST you have ever written. Thanks so much!

    • NicheHacks says:

      Hey John, you think so? It's a nice post with a good collection of experts but I think I've written better personally. Thanks though.

  16. Paul says:

    I use semrush.com as my first keyword and competition research tool, I think this it`s just pure gold for internet marketers!

    • NicheHacks says:

      Hey Paul, thanks for sharing. Never used it myself. Will check it out if I find time. Thanks for commenting.

  17. Long Tail Pro here too! Changed the way I do kw research.

  18. Tom says:

    I use Market Samurai but in all honesty I find it to be almost overwhelming to use. I guess I should really spend more time playing with it to learn exactly how to use it to it's potential. I use keyword planner from time to time just to get a feel on a particular keyword and to look for keywords to target in my posts.

  19. wanamaker says:

    I would like to get a niche website and help with keywords to set it all up please wanamaker.

    • NicheHacks says:

      Hey...are you asking me for help to do that? I don't offer that sort of service at the moment I'm afraid.

  20. Well, I currently use the inbuilt keyword tool at Wealthy Affiliates. I also use Google planner and ubersuggest.org.

    • NicheHacks says:

      Hey Dan thanks for sharing.

      What do you think of the Wealthy Affiliate program?

      I reviewed it here on the site a few weeks ago.

  21. Another great article. I was looking for an upgrade on research tools. I have Market Samurai but things have evolved and I knew there were better ones out there. I'm gonna grab Long Tail Pro.

  22. Mark Weiss says:

    Nice list man! Well I will go with http://sg.serpstat.com/ coz it presents suggestions in queries, generating interrogative questions from the web.

  23. Stevie M says:

    I use SG Serpstat for its "only questions" function. Makes content idea planning easier and faster.