Take a Chunk of This 21 Billion Dollar Niche That Make All Dogs Go Crazy

Filed in Niche Market Ideas by on December 18, 2015

Nothing is more lucrative than a niche in the health market.

Wouldn't you agree?

Health is filled with problems, solutions, and all kinds of content that can be created for a super long time.

Forget humans though, we're going to cover a niche that's made just for dogs so get your paws off your keyboard and get ready to dig into the Natural Dog Food niche.

It's a $21 billion dollar niche that has more than 75 million dog owners spending every single day.

So just imagine the number of dog owners who live all around the world... Your imagination is the limit here!

This niche is very profitable, full of information to sell, share and influencers to connect with so you can 'steal' your traffic from.

We'll reveal how much money is being spent, why it's profitable, what products are being sold the most so you can get an idea of what you can do for your potential audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.


Market Size:

  • 46,300,000 number of householders that own dogs
  • $21.57 Billion Expenditure on Pet Food
  • Number of owned dog in U.S. – 74.8 million
  • Annual Growth 6%


US retail sales of natural pet products had been growing at teen double-digit rates since 2002, but during 2007 sales leapt 43%, according to the Packaged Facts Natural, Organic and Eco-Friendly Pet Products in the US report.

According to the Organic Trade Association’s 2010 Organic Industry Survey, the annual sales increase fell back to 10% in 2009, from 48% in 2008 and similarly impressive levels in prior years. Nevertheless, organic petfood since 2003 has lifted sales from US$14 million to US$85 million, or just shy of 6% of total sales of natural petfood.

Source: Statisticsbrain, Petfood Industry



  • Core consumers aged 65 and above about 11.4%
  • 9% Male and 54.4% Female users are married
  • 2% are English Speaking People
  • 9% people have Secondary Level educational qualification
  • 2% people have landed property
  • 4% people are Manager and above


Source: Shownearby


Niche Demand 


KeywordAvg Monthly Searches
Homemade Dog Foods19,640
Nature Balance Dog19,490
Puppy Food 38,620
Food Blue 10,690
Dog Treats25,040
Homemade Recipes 16,840
Dog Food434,350
Recipes For Dogs 26,440


The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 591,110 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


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Common Searches


homemade dog food
natural dog food brands
natural dog food reviews
natural dog food recipes
best dog food


California natural dog food
All natural dog food
Diamond natural dog food
Natural dog food grain free
National dog food wet


go natural dog food
california natural dog food
all natural dog food
natural dog food recipes


Canadian Natural Dog Food
Diamond Naturals Dog Food
All Natural Dog Food
Natural Dog Food Recipes
Organic Dog Food
Go Natural Dog Food


Natural dog food
Natural balance dog food roll chicken 35lbs
Natural choice dog food
Natural balance dog food
Natural balance dog food roll lamb chicken 35lbs


What is bad for dogs in dog food?
Where can you get all natural dog food without preservatives or toxic additives?
How dog get their food?
Can dogs get food poison by dog food?
Which brands offer an all natural dog food?


Dog Food
Dog Food (EP)


As you can see people are searching for everything from the natural dog food journey in the niche.

This shows just how passionate these audiences are about the niche.


Niche Growth & Monthly Searches



Look at the trend in interest in natural dog food.  It’s not going anywhere and is predicted to remain relevant for years.

This niche hit its highest peak on April 2007 because there was a widespread recall of pet foods due to contamination found in ingredients produced in China.


Sub-Niches To Explore

  • Homemade dog food
  • Homemade dog treat
  • Natural dog food recipe
  • Healthy dog food
  • Organic dog food brands


May also be interested:

  • Pet Food
  • Dog Health
  • Pet Shelter
  • Organic formula for pet foods
  • Pet hospital


Most Popular Content

Use the ideas here to create similar content for your site.


Most Popular ContentShares
Three Super Foods That Will Make Any Dog Healthier - Dogs Naturally Magazine17,200
How to Make Your own Healthy, Natural Dog Food4,500
Pet Corner: Try Natural Homemade Dog Food2,600
Our Recipes | Merrick Premium Natural Dog & Cat Food2,500
Food Calculator - Helpful Tools | Merrick Premium Natural Dog & Cat Food2,300


As you can see people excited and motivated to share content such as “Food Calculator for Pet” and “Pet Corner: Try Natural Homemade dog food” in this


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
Ethical Superstore@ethicalstore19,237
Jennifer Medeiros@makobiscribe68,167
Marla Z@SavingUGreenMom18,574
Lolli Franklin@1momof513,971



These are the 5 most influential people in the market niche on Natural Dog Food.

Network with them. Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.



Affiliate Products:

The types of items you can market to Natural Dog Food Niche is apparent when you look at the offerings online. People are looking for Natural Dog Food Recipe, Homemade dog food, Natural dog food brands etc.


Products on Amazon:

Amazon has over 15,863 products listed, ranging from just zero to Hundred dollars.



Best Selling Products On Amazon:



Diamond Naturals Dry Food for Adult Dog, Beef and Rice Formula, 40 Pound Bag

Taste of the Wild Dry Dog Food, Hi Prairie Canine Formula with Roasted Bison & Venison, 30-Pound Bag

Rachael Ray(TM) Nutrish® Just 6® Natural Dry Dog Food, Lamb Meal & Brown Rice Recipe, 14 lbs

Natural Balance Dry Dog Food, Ultra Premium Whole Body Health Formula, 30-pound bag

Rachael Ray Nutrish Dry Dog Food, 'Chicken & Vegetable Recipe', 28-Pound

Taste of the Wild Dry Dog Food, Pacific Stream Canine Formula with Smoked Salmon, 30-Pound Bag

Canidae Dry Dog Food for All Life Stages, Chicken, Turkey, Lamb and Fish, 44-Pound


There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.


Products Available On Other Platforms


There are over 45 products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


What Your Dog Is Begging For! Raw Meaty Bones- Expert Training Manual$27.5875.0%0.31
Going Rawr! A Complete Guide To Putting Your Dog On A Raw Food Diet$19.6275.0%3.38
Going Rawr! A Complete Guide To Putting Your Dog On A Raw Food DietN/A75.0%0.00
The Complete Dog Food & Nutrition Guide - Ebooks And Audios$13.1075.0%0.30
Dog Treat Recipes$7.3550.0%0.62
Petsumer Report Pet Food Ratings And Reviews$7.7950.0%1.16


Most Clickbank products offer 75% commission meaning generous payouts.



There are over 455 merchants on ShareASale selling items related to dog food.



Most Popular:


MerchantCommissionCookie Length
PetFlow.com 10.00%30 days
Dog Collar Boutique 10.00%days
Surprise My Pet$15.0045 days
Pet-Dog.com5.00%60 days



Other Affiliate Programs & Offers

These are independently run affiliate programs.


RetailerCommission Cookie
Pet Affiliate Programs25.00%Unknown
Only Natural Pet Store10.00%Unknown


CPA & Other Offers


OfferCommission Or PayoutTypeNetwork
TopDogDinners - NZ,US$4CPACashAd
What Your Dog Is Begging For! Raw Meaty Bones- Expert Training75%RevshareClickBank
Healthy Food For Dogs: Homemade Recipes.50%RevshareClickBank
Homemade Dog Treats Ebook50%RevshareClickBank
Best Dog Food Recipe75%RevshareClickBank




TitleAuthorPriceStar RatingReviews
Natural Dog Food: For the Very Best in Companionship and Lifelong CareSeram Marquis$2.982
DIY Natural Dog Food: Recipes to Promote Good Health and Extend Your Pet's LifeJames Corwin$0.9917
Dog Food Recipes: 101 Easy Recipes for Healthy, Homemade Dog FoodKristina Newman$3.002
Homemade Dog Food Recipes: How to Make Organic and Natural Dog Food for Your Best FriendMarilyn Hayes$2.9012
Homemade Healthy Dog Food Food Recipes (Because Your Dog Deserves The Best All Natural Dog Food and Health DogMabel Roark$0.7816


Google Play Books


Natural Dog Food ChoicesClinton Gilkie$9.14
Raw Dog Food Diet Guide - A Healthier & Happier Life for Your Best FriendGreen Initiatives$5.88
Best Dog Food Recipes: Natural & Healthy Homemade Recipes for Your DogMariel Rhetta $6.15
Raw and Natural Nutrition for Dogs, Revised: The Definitive Guide to Homemade MealsLew Olson$9.99
Healthy Dog Food, Health and TrainingJohn Smith $8.79
Feed Your Best Friend Better: Easy, Nutritious Meals and Treats for DogsRick Woodford $7.99


Google Play Apps


Audio book - Natural dog foodFree
Dog Food RecipesFree
Pet CouponsFree
Wellness Dog Food TipsFree


Udemy Courses


Course# of LecturesRating # of ReviewsPrice
Dog Food: BARF - Raw Dog Food Diet2159$35


iTunes Apps


CourseCategoryStar RatingReviews
Dog Food RecipesLifestyle4+39
Dog Food GuideFood & DrinkN/AN/A
Best Homemade Natural Dog Foods & Organic Treats Recipes Guide To Save Money & More Healthy!EducationN/AN/A
Dog Treat Guide - Homemade Dog Food for Your Dog Healthy !Food & Drink4+N/A


Blogs, Forums And Social Media 

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 45,000,000 pages, so there's no shortage of content ideas and bloggers to network with.


Top Dog Food Blogs:


BlogSocial MediaEmail List
Only Natural PetYesYes
All natural pet careYesYes
Wellness BlogYesYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Top Dog Food Forums


Dog food advisor UnknownUnknown
Dog ForumUnknownUnknown
Dog Food RecipesUnknownUnknown
The Zim Family Cocker Spaniel ForumUnknownUnknown


These are some of the top forums catering to Natural Dog Food.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


To discover 200+ profitable niche markets click the image below now...


Social Media

Facebook has tens of 1000’s of people interested in natural dog food. It's a great place to network, advertise, get traffic, meet others in the niche and more.


Facebook Most Popular Pages


Page# of Likes
Homemade Natural Dog Food2,580
Wellness Natural Pet Food for Dogs and Cats500,325

Darwin's Natural Pet Products
Feelwell's Healthy, Natural Dog Food & Tre754

Healthy Homemade Dog Food Recipes
Natural Pet Food for Dogs & Cats by Barking16,942


Facebook Most Popular Groups


Homemade Healthy Dog Food and Treats2,498
HoMe CooKed HeAltHy DOG FoOd - HoMe893
Feeding Dogs Raw Healthy Food.135


Most Popular YouTube Channels


ChannelVideo #Subscribers
Beyond Pet Food10236
Dog food Natural693
Barf Raw Dog Food5385


Popular Reddit Groups


Dogs: Four legs, big teeth, romp around 101,090
A Place to Swap Information, Recipes and Pics of Homemade Dog Food!380


Scoop It Groups


Healthy Homemade Dog Food Recipes14
Healthy Homemade Dog Food1
Dog Food and Treats32


Pinterest Pinners


Emilie's Homemade Dog Food40
Natural Dog Food Depot79
Finer By Nature - Dog Food, Treats, Supplements and Accessories 67
KYON / Natural Dog Food35
Natural Dog Food Express40



When there are magazines on the subject this is a great sign of a profitable market passionate people.


Magazine NamePrice
Natural Solution$14.95-$24.95
Specialty Foods$39.80
Modern Dog$16.00-$25.00



Websites Sold On Flippa.com

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


SiteSold For


Why Are People In This Niche

  • Reduction of skin ailments and allergies. If your dog suffers from allergies or an irritating skin condition, you’ve probably tried “everything” hoping to provide your pet some relief.
  • Fewer digestive disorders. Superior sources of grains and proteins and a lack of chemicals and artificial substances makes organic dog food more digestible.
  • Better overall health and stronger immunity. Even if you dog doesn’t suffer from skin ailments, obesity or digestive problems, an organic diet can still be of benefit.
  • Quality of Life and Longevity. Just as the quality of your diet affects the quality of your life, what you feed your dog will have a direct impact on how he or she looks, feels, and acts.
  • Organic dog food may provide your pet with the best chance combating skin infections and allergies long term. It is free of artificial colors and flavor enhancers, chemical additives and toxic pesticides that could be the source of your dog’s allergies.
  • Vitamin-mineral supplementation coupled with homemade food allows you to prepare meals for your pet that are nutritionally complete in accordance with all standards for suggested baseline requirements.
  • Natural dog food or homemade dog food can save money.
  • In general, your homemade recipes should contain a high-value protein source (muscle meat, eggs, fish, liver), a fat source (safflower, olive, canola or fish oil; the best and most easily available fish oils are salmon and cod), a fiber-containing carbohydrate (brown rice, sweet potato, oats, barley), and a phytochemical source (fruits, vegetables, herbs).


Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  • Advantage to use natural dog food?
  • How to cure allergic problem of my dog?
  • What are the organic dog food ingredients?



Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the 7 major advertisers on Google.com:


Nutrition First® Dog Food‎Feed Your Dog a Balanced Diet
Natural Dog Food‎The Most Health-Minded Food Brands
CANIDAE Natural Dog FoodSee Why it's the Best for Your
Four-Legged Family Members
Raw & Natural Pet Food‎Visit us and feed your dog as
Nature intended- Fresh and raw
K9 Natural Raw Dog Food‎Canada's Favorite Online Store.
Free Shipping on Orders Over $29!
Food For Smaller Dogs‎Make A Real Difference In Your
Dog's Life With Purina® Dog Food.
Dog Food Allergy Or...‎Sensitivity & Intolerance? Find out
the difference from Dr. Jean Dodds.


Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. What Is the Best Homemade Dog Food? Simple, Easy Homemade Dog Food
  2. Recipes for Homemade Dog Food Tips for Preparing Your Dog Food
  3. How to Make Homemade Dog Food The Best Way to Promote Your Dogs Health
  4. Benefits That Your Dog Will Get From Homemade Dog Food
  5. Homemade Dog Food Report

For more ideas check out the following resources:

  • http://www.hubspot.com/blog-topic-generator


Reasons To Get Involved In This Niche

  • Natural Dog Food is timeless market and is highly profitable - this means all the niche research has been done for you and lots of bloggers to connect with to 'steal' their traffic.
  • It's worth $21.57 billion so now is the perfect time to get involved.
  • Over 591,110 people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience is both male and female aged 60 and above tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 29,100 members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “Homemade Dog Food Report” and “What Is the Best Homemade Dog Food?” – create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy Homemade Dog Food Recipe and Advantage of natural dog food it may as well be spent with you.
  • There's endless problems from how to cook natural dog food to healthy dog food receipe and every problem as a product available which solves it – sell these as an affiliate.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Natural Dog Food.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Natural Dog Food blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.  Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


To discover 200+ profitable niche markets click the image below now...


What You Can Use This Report For

There are no limits as to what you can use this niche report for, you'll find it useful whether you're looking to research new blog ideas, small product review sites, ecommerce, info-products or other business models.

HOWEVER most of the reports I create, including this one, make great topics for authority sites and blogs as I give you niches where there's a lot of money being spent AND huge demand, big online communities (forums, blogs, social media groups), lots of influential people to network with and a ton of good affiliate products to promote and more.

These niches make for great authority sites / blogs as they have multiple traffic sources, different ways to monetize, endless content ideas, easy to find traffic, scope for growth and more.

How you choose to use them is up to you but make sure you DO use them as simply researching will get you nowhere...taking action will!


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Comments (3)

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  1. Mayank jha says:

    Nice Niche Iam confused between this or the drone one?