Email Marketing

ActiveCampaign Review and Pricing - A Comprehensive Email Marketing & Automation Tool Review

We reviewed ActiveCampaign's email marketing software platform to learn how it helps affiliates connect with their customers in a relevant way using their automation and segmentation. See what we learned about this popular platform and how it performs when you need it most.

ActiveCampaign Review and Pricing -   A Comprehensive Email Marketing & Automation Tool Review hero image

Among the email marketing tools available, ActiveCampaign is known to be one of the best, if not the best.

In this post, you’ll understand why people hold ActiveCampaign to such high regard.

We’ll delve deep into its features, use-cases, integrations with other apps, and reviews from other outlets. Finally, we’ll compare it with other email marketing software and how it stacks them against the competition. Here's a quick look at some key interests:

  • Starting Price: $9/Month for 500 contacts and less
  • Free Trial: 14 Days (no credit card needed)
  • Average Rating: 4.5/5


What is ActiveCampaign?

In a nutshell, ActiveCampaign helps small- to medium-sized businesses streamline their marketing processes by providing them with a full suite of marketing tools, starting with its email marketing features.

You can collect contact details from your website and send them emails to engage and convert contacts into customers of your business.

More importantly, you can set up drip campaigns via automation triggers. This way, whenever visitors sign up to your email list, the tool will automatically dispatch the emails to them in the hope of bringing them down your sales funnel.

However, ActiveCampaign is more than just another email marketing tool. It has features you can use to collect even more contacts and talk to them in more meaningful ways. But we’ll get to each of them later.

With almost 600 employees working hard to provide solutions for mom and pop shops, ActiveCampaign currently has over 100,000 active users.

ActiveCampaign Pricing: Active Campaign Plans

Compared to other email marketing tools, ActiveCampaign offers plans at very competitive prices.

The lowest it offers is $15/month ($9/month if paid annually) for 500 contacts or less for the Lite Plan. The price increases if people in your list increases incrementally. For instance, the Lite Plan will cost $29/month ($17/month for an annual subscription) for 501-999 contacts.

Under the Lite Plan, you can send newsletters as well as create drip campaigns and autoresponders. You can also use its drag and drop email builder and use free templates to give you a head start.

The Plus Plan ($70/month or $49/month annually for 500 contacts) offers the same features the Lite Plan does and then some. Aside from unlimited sending, you can access the tool’s CRM features. Using its built-in CRM, you can score your leads and identify the ones closest to becoming a customer or client.

It also lets you activate SMS sending and subscriptions so you can send text messages to your contacts for confirmation.

Finally, you can integrate ActiveCampaign with third-party tools. You can set up triggers to export historical data from the platform onto the tool. Therefore, not only do you simplify the process of handling information about your website, but you also get to make better decisions in generating more sales and revenue for your brand.

ActiveCampaign’s most popular plan, the Professional Plan ($159/month or $129/month annually for 500 contacts) provides you with the best tools to maximize the growth of your business.

Leveraging on the platform’s Machine Learning feature, you can perform predictive sending and content to your contacts. What these do is identify the best times to send emails to people. Also, from the list of email variants you wrote, the tool will deliver the best email that fits the profile of the contact based on what the ML gathered.

Giving ActiveCampaign the keys to your customer experience helps you take away the guesswork from your marketing campaigns and focus on getting the best results from them.

Now, ActiveCampaign doesn’t limit itself to small to medium businesses. Its Enterprise Plan ($279/month or $229/month annually for 500 contacts) gives users full control over ActiveCampaign.

It can host the platform using a custom domain or mail server for white-label purposes. They also have access to free design services, social data, and more.

ActiveCampaign offers new users a 14-day free trial period to give people a chance to take the software for a spin before deciding whether to purchase it or not. That said, it does not have a free account.

ActiveCampaign Pros and Cons

There’s a reason why ActiveCampaign has received acclaim from users and critics alike. However, it doesn’t mean that everybody should use it as their email marketing tool.

Below are things that make the platform great, as well as factors that it’s missing or needs more work:

Pros

  • Segment your contacts according to lists and tags to make sure that the right group of people receive the right email.
  • Build forms from scratch and display them on your site in different ways.
  • Send multiple types of broadcast emails using pre-made templates and edit them to fit your message.
  • Create automation funnels using a variety of triggers and actions using the tool’s visual builder.
  • Manage your lists from within the platform and score them based on the actions they take on your site to help you target warm and engaged leads.
  • Import your leads from Gmail to ActiveCampaign using its Chrome extensions so you don’t have to manually transfer each.
  • Check the ActiveCampaign CRM on your mobile devices by downloading and installing the official app.
  • Send text messages to your contacts as part of an automation campaign so they can see the message faster.
  • Reach out to your contacts from your site by offering them updates and latest deals of your business.
  • Embed ActiveCampaign’s live chat widget on your site so you can answer questions of people quicker.
  • Let the platform’s Machine Learning (ML) feature determine the best times to send the email to your contacts using data regarding their open rates.
  • Create different emails about the same message for your campaign so the tool will choose the best one to send to people.
  • Has arguably the best automation features among all email marketing tools. You can create automations based on different conditions seamlessly and send automated drip campaigns to your prospects within its native CRM tool.
  • AI features take away the guesswork of choosing which emails to send and when. ActiveCampaign will use your data to calculate the best email variant and time to send to your subscribers.
  • Migrate your email list and automation from a different email marketing platform to ActiveCampaign for free. This way, you can let someone from ActiveCampaign transfer your entire list and campaigns and just focus on getting more from your tool.

Cons

  • No landing page builder. You’ll have to subscribe to a third-party tool to create landing pages with ActiveCampaign.
  • The multitude of features might confuse and overwhelm people looking for a simpler email marketing tool.
  • No landing page builder. You can include the forms into your third-party landing page, but it would be nice to create a landing page from within ActiveCampaign.
  • Ironically, ActiveCampaign’s myriad of different features can be overbearing to some. Beginners may find it hard to navigate through its variety of options aside from its email marketing options.

Standard Email Features

Just like any email marketing platform, ActiveCampaign lets you collect emails using its built-in form templates. Once you have their contact details, then you can finally unleash the power of the tool.

Aside from sending out broadcast emails, you can also set up campaigns that run automatically. This means, whenever people sign up to your list, ActiveCampaign will perform the tasks based on triggers and actions that the subscriber will make.

Below are the features that will help you perform these for your online business:

ICreating segments in your list

The key to effective email marketing is creating lists specific to your needs.

While you can pile up your contacts into a single list, determining whom you want to receive your emails will be difficult. If you’re going to send the mail to everyone in your list, some may unsubscribe because they’re not interested in what you’re offering.

Therefore, by segmenting contacts in your list, you can send only to those whom you feel will benefit most from your email. This way, you minimize the risk of unsubscription and low open rates.

When creating a list on ActiveCampaign, the tool will recommend you to choose from pre-made lists where you can organize your contacts.

Let’s say you want to segment customers and prospects so you can send separate emails from each other. This way, you can write and send broadcasts specific to either segment.

When creating additional lists, make sure to fill out the List URL using the URL on your browser.

IICreating forms

Once you have created the needed lists for your website, it’s time to create the forms where people can join your lists.

You can create four types of forms using ActiveCampaign.

  • Inline Form - embed form within the content of your website.
  • Floating Bar - place form on top of the screen. You can make the form stay on top even when scrolling the page.
  • Floating Box - make form scroll up on the bottom side of the screen.
  • Modal - flash the form on the screen to make sure that visitors will see the form.

You can set the forms up to appear when visitors reach a certain part of the page or after a few seconds.

After choosing the type of form, determine what happens next when a person fills out the form.

By default, your contacts will be included as part of a list you created from within the site. However, you can add a tag to your contacts instead. Tag allows you to keep track of your contact activities. Aside from signing up to your list, you can tag them whenever they click on a link in your email.

Using tags, you can also introduce them to your automation campaigns. More on this later.

Next, you can edit the appearance of your form.

If you want to get more information from your prospective contact details, you can add more fields for them to fill out.

You can edit the colors of the form elements and even add custom CSS to make the forms match your branding.

There’s an option to trigger automation using your forms. So, whenever someone completes your form, you can immediately place them under your assigned automation campaign for this form.

For example, after your prospects fill out the form, they will receive drip emails educating them about your products and services. Therefore, by the end of the campaign, they’re more than warmed up to become your customer.

For this to happen, however, you need to build the automated campaign first. We’ll discuss this in-depth under the marketing automation section.

Once you’re done editing your form, click on “Integrate” to get the code where you can embed them on your site.

As you can see above, you have different ways to integrate the form onto your website. What particularly stands out here is you can embed your form onto your Facebook page. This is a good way to gather contacts from your fans.

IIISending emails

Creating emails to send out to your contacts is easy using ActiveCampaign.

Before creating a campaign, the tool lets you choose from six different email types to send.

If you want to send out broadcast emails, choose the Standard campaign. You can send one-and-off emails that’s ideal if you have announcements and updates to your subscribers.

For people running a blog, RSS Triggered campaign lets you automatically send your latest post to the inboxes of subscribers.

Now, if you want to set up automatic emails sent to your contacts, go with Auto Responder and/or Date Based campaigns. The former is sent immediately after a contact joins your list (as a welcome message). The latter is an email they will receive on their birthday or anniversary as indicated in their profile.

However, to get the most out of your email campaigns, choose Split Testing.

Using this campaign, you can test different email subjects and content across your list and see which among the variants perform the best.

When creating your campaign, you can build from scratch or choose from different templates that you can just edit and customize. This way, you save time by filling out your details in the emails before sending them.

Using the Split Testing campaign, you can create different email variants by clicking on the plus icon. Enter different content on each email or simply change the colors of your CTA buttons to see which among the emails make the most impact.

From here, you can also edit the email content by adding different elements from the right side of the screen.

Before launching the campaign, ActiveCampaign will ask you to determine the winner of the split test.

This means that the email variant with the most opens wins and you can choose to stop the testing and send the winning email to the remainder of your contacts.

IVBuilding Your Automation Funnels

Create different automation campaigns and connect them with each other so you have a living, breathing workflow that does the heavy lifting for you.

To do this, you need to determine the kinds of actions or triggers you want to include in your campaigns.

For example, if people sign up to your form that promises them an email course that consists of multiple emails, then click “Send an email.” You can then choose which email you want to send. From here, you can add more emails to your automations as well as conditions to help space sending out your emails or fulfill the desired action.

More importantly, actions are not limited to how you want to send out your emails. ActiveCampaign brings its other features to the automation builder so you can take full control of your business from the platform.

For instance, you can bring your CRM or your Salesforce account into the fold if your contact clicked a link in your email.

Now, if you want to dig deeper into your marketing automation, you can track the activity of your contacts and provide them with more personalized content in your campaign.

For instance, use the Goal action to put a price tag on your campaign.

From here, you can either wait for your contacts to meet the goal or terminate the campaign if the conditions are not met after the last action.

Also, you can combine different automation within an automation campaign if you want to keep the ball rolling. You can use the split action and create conditions for contacts to meet to proceed with this automation campaign.

To be honest, we’re just barely scratching the surface on what ActiveCampaign’s marketing automation can do. You can literally build different campaigns and let the tool work on your behalf so you can focus on analyzing their results and increasing your conversions.

VIs ActiveCampaign a CRM? You Bet It Is!

Aside from being an email marketing tool, ActiveCampaign also has CRM capabilities.

The software is aware that organizing your customer base, while a mundane task, can slowly chip away from your valuable time.

Therefore, it offers tools and solutions to help you spend less time managing your contacts and more time turning them into your business.

First, its Deals feature lets you organize your prospects and determine which stage of your sales funnel they’re in.

You can edit the stages by renaming them or add more stages depending on the size of your funnel.

From here, you can add leads whom you plan on closing in soon.

By profiling your leads based on the details above, you can develop a plan on how you want to acquire them as customers or clients.

If you have a sales team, you can assign each lead to any one of them as the deal owner. From here, they will take care of closing the prospect so you can focus on monitoring their respective progresses.

VIUsing Gmail to Identify Leads for Your CRM

Now, if you’re used to using your Gmail to hunt down and determine leads for your business, then ActiveCampaign’s free CRM Chrome extension comes in handy.

It lets you profile your Gmail contacts and add them to your Leads account. Simply add them as leads and fill out their information on the window that appears on the right side.

Add them to any automations or lists that you see fit so you can keep them engaged with your business until they become your clients.

VIIManaging Your ActiveCampaign Leads on your Mobile Devices

There is also a free Android and iPhone app for ActiveCampaign’s CRM tool.

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Using your mobile device, you can check the different deals you have in your account, monitor how close they are down your sales funnel, and other tasks you have planned for your deals.

Unique Features of ActiveCampaign

ActiveCampaign also possesses other features that you can’t find in your usual email software.

So, instead of other apps on top of an email tool, you can exclusively use ActiveCampaign to grow your brand and engage with your target audience.

Below are some of the things that it can do that other email marketing platforms can’t:

VIIISending Text Messages

ActiveCampaign’s Messaging feature adds another dimension on how you can engage with your contacts.

There are times when some of them prefer communication via SMS when receiving notifications from you or live chat if they want to hear from you soon.

Thankfully, the platform allows you to accommodate the needs of your contacts using SMS and Conversations tools.

You can add SMS messaging as part of your automation if they signed up to your form or unsubscribe from your list, for example.

You can also control which days and what times contacts will receive the message to make sure they will see it.

IXMessaging Your Subscribers from Your Site

And if you have contacts who keep visiting your site but are not doing much to engage with your business, the Site Messaging allows you to deliver personalized messages to them.

These appear on the lower part of the screen like a widget. Visitors will click on it to see the detailed message with a call to action. These are perfect if you’re running an ecommerce site and have upcoming sales that people might find interesting.

To be clear, people need to be part of your list for them to see the site messages. This isn’t like a widget that shows up to everyone who visits your site.

XConversing with Customers Using ActiveCampaign’s Live Chat

Finally, you have Conversations, ActiveCampaign’s answer to live chat. Instead of subscribing to another software to launch a live chat widget on your site, you can use the one from the software.

People prefer reaching out to you via live chat because of its quick response time and minimal friction in between apps. They can just read the replies off the widget instead of checking their inbox for the replies.

Best of all, you can integrate your live chat conversations into your automations. You can use it as a touchpoint to engage with them even more.

XIActivating Machine Learning Features

Arguably ActiveCampaign’s most unique feature, Machine Learning takes automation to even greater heights. It lets you give the tool’s AI free rein to make decisions for your marketing campaigns.

First, the software allows you to score leads based on how they interact with your site. Contacts receive points if they perform activities to the benefit of your business and vice versa.

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The beauty of scoring your leads other than for your reference is it gives ActiveCampaign the data to understand how to approach each contact using its Machine Learning capabilities.

The higher the score contacts accumulate over time, the better reason you should focus on marketing them due to how engaged they are with your site.

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ActiveCampaign then lets you leverage your contact’s history with your website to determine the best times to send your emails.

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For instance, you can set up predictive sending to dispatch the email during the times contacts open the emails you’ve previously sent. This way, you can increase the likelihood of your contacts opening up your emails.

XIISending Best Email Variants to Subscribers

The same principle applies to its Predictive Content function.

Write multiple email variants for your campaign. The software will choose for you which variant to send to each contact based on their click data to your previous emails.

Machine Learning makes informed decisions for you so you can focus on growing your conversions and increasing your revenue.

ActiveCampaign Integrations

Just like any good tool, ActiveCampaign plays well with third-party apps. You can simplify the interactions in between the tools you use to grow your business.

Below are the more popular ActiveCampaign integrations with the most established platforms and apps out there:

a. Website Platforms

- WordPress

Using the ActiveCampaign plugin on WordPress, placing your tracking codes is made easy. All you need to do is enter the API access details so you can enable the code from within WordPress with a few clicks.

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The plugin also lets you embed your inline forms on your pages and add your live chat widget without copying and pasting the code so you don’t have to log in and out of ActiveCampaign.

The plugin works well with the WooCommerce plugin as well if you’re running an online store using WordPress.

- Shopify

Connecting ActiveCampaign with your Shopify account makes streamlining your business in between platforms much more convenient.

By connecting to ActiveCampaign via Deep Data Integration, you get a full view of your shoppers’ activities and behavior and unleash its full power within your Shopify account.

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For Lite Plan subscribers, you can connect ActiveCampaign to Shopifyusing Zapier or Revenue Conduit.

- Wix

While there’s no native integration app connecting Wix to ActiveCampaign, you can use Zapier instead to create triggers and actions to transfer data from your website to the marketing tool.

If you want a much better solution, third-party integrations like Atuomate.io and Wyzebulb lets you run workflows and automation more seamlessly.

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Keep in mind that these integrations require you to pay extra depending on the number of tasks you want to complete in a month.

b. Landing Page Builder

- LeadPages

You can connect one of the best landing page builders with ActiveCampaign by entering your API access onto the tool.

From here, click on the CTA of your page and add ActiveCampaign to integrate it. Then add the field that you want ActiveCampaign to collect from the page, i.e. name, email address, etc.

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You need to do this on each page to gather all contact information to your ActiveCampaign account.

- Unbounce

Using the Unbounce app from ActiveCampaign, you can collect all activities of your landing page visitors and assign them to their correct lists, automation, and deals.

Choose the Unbounce pages you want to connect with ActiveCampaign and determine the fields that you want to collect from it.

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You can view the submission logs of all landing pages to monitor the activity on each and have a record handy with you.

- InstaPage

Connecting the ActiveCampaign app to your Instapage account lets you collect contact details more effectively using its high-converting landing pages and A/B testing features.

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At the same time, you can turn leads into customers faster using ActiveCampaign’s automation triggers.

Both complement each other very well, and using the app from the ActiveCampaign marketplace to connect them is a no-brainer.

c. Additional Tools

- Google Analytics

If you want to consolidate your ActiveCampaign data with your website’s, then it’s best to connect it with the Google Analytics app.

You can track the links clicked from your campaigns and monitor user activity using Google Analytics’ sessions.

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This way, you can see the effectiveness of your emails and automations based on how your contacts respond to your website.

- Salesforce

If you’re already using Salesforce as the CRM tool for your business, then ActiveCampaign will help you establish a sales system focused on generating more revenue.

Upon connecting using the official app from ActiveCampaign, you can export your leads to Salesforce and enjoy arguably the most robust and comprehensive CRM in the market.

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Also, you can integrate Salesforce into your automation campaigns. This way, you can take leads from your Salesforce CRM on a journey into becoming your eventual customers if you set up the right campaigns.

- Zapier

If there are no official apps found in the ActiveCampaign marketplace to connect the platform with another app, then in comes Zapier.

It connects you to 84 apps and counting using webhooks to help simplify your workflow instead of flipping from one tool to another.

From here, you can manage the different connections you have with other apps and learn how to make everything work.

ActiveCampaign Reviews from Users

ActiveCampaign has a score of 4.6 out of 5 on G2. It is one of the top 50 marketing products of 2020. Out of 3,973 total reviews, 3,189 of them (80%) gave the platform a perfect score.

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Many believe that its marketing automation features such as automated email responses and outbound emails are its best features. On the flip side, users think that the and form builder needs work and it needs a landing page builder.

Another aggregate user review site, Capterra, gives the platform glowing remarks. It currently scores 4.5/5.0 out of 423 reviews.

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The general consensus among Capterra reviewers is that ActiveCampaign has a very robust and reliable marketing automation feature set. As for some negative reviews, they easily get lost using ActiveCampaign due to the number of features it offers.

Inka Wibowo of EmailToolTester, a site that exclusively reviews email marketing platforms, gives ActiveCampaign an overall rating of 4.6/5 and is considered a Top Choice in the site.

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Here’s what she says about the tool as a whole:

ActiveCampaign really are [sic] one of the best choices you could make if you’re looking for an all-in-one newsletter marketing tool. Their automation is the real deal, and makes other tool’s versions of this pale in comparison. You’ll need to be prepared to put in a bit of time, and perhaps spend a little more money, but your business will reap the rewards.

Another review comes from David Kadavy, author of "The Heart to Start & Design for Hackers" and the host of "Love Your Work" podcast.

Just like most of the reviews above, David praises the automation feature and how easy it is to create one using its drag-and-drop editor.

https://www.youtube.com/watch?v=9Qsu1cMC6Oc

He feels that editing emails as broadcasts and in automation are not user-friendly. David also agrees that ActiveCampaign has one too many features.

However, he believes that ActiveCampaign is "an incredibly versatile email marketing platform" and has no regret switching from MailChimp to the platform (Source).

ActiveCampaign Alternatives

Before you go with ActiveCampaign, you need to do your due diligence by comparing it with other email marketing tools.

While there’s no reason why you should choose others considering that ActiveCampaign is universally praised by users and critics alike, it doesn’t mean it’s the right one for you.

Therefore, below are its alternatives and how it stacks up against to ActiveCampaign:

ActiveCampaign Alternatives #1: ActiveCampaign vs MailChimp

MailChimp is arguably the most popular email marketing software in the market for one simple reason: it’s free (for less than 1,000 subscribers). You can collect contact information using its native forms and send them emails to engage with them.

In fact, ActiveCampaign’s weaknesses are MailChimp’s strengths.

Using its intuitive email builder, you can create beautiful emails even without design experience on MailChimp.

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Not to mention, gathering more emails effectively is easy using MailChimp’s landing page builder and templates. Choose from pre-made landing page designs and edit them as you see fit.

However, MailChimp’s automation triggers need improvement. Also, managing your list on MailChimp could be problematic as it counts the same email on multiple lists differently.

So, if you need a simple tool for sending emails, then MailChimp is a more than suitable alternative. But it’s best to stick with ActiveCampaign if you want to focus on marketing automation to streamline your business.

ActiveCampaign Alternative #2: ActiveCampaign vs HubSpot

HubSpot is one of the biggest and most comprehensive marketing platforms around.

Unlike ActiveCampaign, the tool is divided into four hubs: Marketing, Sales, Service, and CRM. All hubs work in unison to help you grow your traffic, generate leads, score your leads, and convert them into sales.

The Marketing Hub is where you can find Hubspot’s email marketing features. Aside from generating leads and sending emails, you can also manage your ads and retargeting campaigns from here.

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Finally, you can add conversational bots and live chat on your websites to help you engage with visitors and collect more leads in the process.

As you can see, Hubspot strives to be an all-in-one marketing platform, something that ActiveCampaign isn’t at the moment.

That said, Hubspot serves large businesses and enterprises much better in this regard. It also explains why their pricing is much higher than most tools in the market.

The Starter Plan which costs $50/month ($40/month annually for 1,000 subscribers) doesn’t include marketing automation yet. And if you want to, you’ll have to pony up for the Professional Plan at a whopping $800/month to be paid annually. The plan also includes SEO, conversion optimization, and analytics features.

Now, unless you have the need for other features other than email marketing, then ActiveCampaign remains your most sensible and cost-effective choice.

ActiveCampaign Alternative #3: GetResponse vs ActiveCampaign

If ActiveCampaign has a direct competitor, then GetResponse is the closest as they come.

Both have very robust automation features to help you automatically send trigger-based drip campaigns to subscribers.

It can be argued that GetResponse is much easier to use given that it’s not loaded with features that may confuse users. It’s a straightforward email marketing platform with a landing page builder functionality similar to MailChimp.

But what sets GetResponse apart from the rest is its webinar feature.

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You can create a landing page where people can sign up for your webinar. You can then conduct the webinar from the platform and gather news leads that go straight to your list within the tool.

However, ActiveCampaign is a much sturdier tool as a marketing automation and lead generation platform.

You can leverage its Machine Learning features so you can send the right email variant at the right time. Also, its live chat feature lets you engage and converse with visitors and turn them into leads.

ActiveCampaign Alternative #4: ActiveCampaign vs Infusionsoft

Infusionsoft is part of Keap’s marketing tool suite. Two other products in its arsenal are Keap Pro (build landing pages and forms to collect leads) and Keap Grow (organizes your contact details and their messages so you can close them more efficiently).

With Infusionsoft, you can nurture your leads and automatically send follow-up emails to make sure that they receive the emails.

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You can then segment your leads and create specific content for each of them to increase conversion rates.

As a sales tool, Infusionsoft also gives you the ability to assign tasks to your sales team so they can close deals for you.

From the description above, Infusionsoft works like HubSpot because it offers more than email marketing.

However, just like HubSpot, Infusionsoft is on the more expensive side at a whopping $199/month for 500 contacts and one user. The software will also encourage you to take up their offer on expert coaching priced at a one-time payment of $999 so you can navigate your way using the tool.

Just from looking at the costs alone, it’s probably safe to stick with ActiveCampaign for now, especially if you don’t have a sales team yet.

ActiveCampaign Alternative #5: Aweber vs ActiveCampaign

Aweber is one of the first email marketing platforms that offered marketing automation to users. To date, it’s still one of the more reliable ones out there, but ActiveCampaign edges out the tool in more ways than one.

For starters, Aweber is purely an email platform software where you can build forms to collect emails and send them messages manually or via drip campaigns. It doesn’t have the CRM and live chat capabilities of ActiveCampaign.

Even then, ActiveCampaign is just a much more developed platform than Aweber. Its campaign builder and editor allows you to create more beautiful designs, It has a better deliverability rate and reporting features in comparison as well.

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Even at the pricing department, Aweber falls short ($19/month for 0-500 subscribers as opposed to $15/month for 0-500 contacts).

Conclusion: Is ActiveCampaign Worth It?

As mentioned from the start and based on its features, ActiveCampaign gives everything you could want not just from an email marketing tool, but a marketing tool in general.

However, the real question now is:

Is ActiveCampaign the right tool for me?

If you’re a blogger or a publisher, then you probably need a much simpler email software to deliver the content to your audience.

This isn’t to say that ActiveCampaign is not suitable for bloggers, but it may be overqualified, to say the least.

Also, people looking for a landing page builder from their email tool may ont have much use for ActiveCampaign. If they want to use this tool, they need to subscribe to a landing page app, which means added costs to their monthly budget.

Other than these quibbles, ActiveCampaign is the perfect example of a software that pays for itself and then some.

You’ll spend time developing sophisticated automation campaigns that will bring your marketing strategy to life and on autopilot. Once you’ve set up the campaigns, you can sit back and let the tool acquire leads and convert them into customers for you.

ActiveCampaign works best for ecommerce sites and small businesses who need to take the load off of managing their contacts and point them to the right direction.

If you’re interested in trying out ActiveCampaign, click here to sign up for an account.