Facebook Ads For Bloggers: How 44 Experts Use Facebook To Get Traffic To Their Blogs

facebook-ads-business-collage

Would you like to know how to use Facebook ads to promote your blog and drive traffic to it?

Not sure if Facebook is right for your niche yet would love to get instant hungry traffic to your blog?

Then this resource is for you....

We asked more than 40 experienced bloggers and social media specialists this simple question:

"If you had $100, how would you spend it on Facebook Ads to promote your blog?"

Below you'll find their best tips.

We hope you enjoy this wealth of information and share it with others.

 

Here's What You'll Learn

  • How 44 experts drive their traffic from Facebook ads
  • How much money is needed to see a return on investment on a specific goal
  • Engage fans and how to keep them interested in your business
  • The kind of funnels you need to build and use

 

Abrar Mohi Shafee

BloggingSpell.com // Twitter Abrar-Mohi-Shafee

Blogger by passion, marketer by strength and fun-lover by nature.

If I had $100 to invest on Facebook ads for promoting a blog, I would use the fund in this way (based on Facebook ad types):

  • $30 for “Page Likes”
  • $30 for “Page Post Engagement”
  • $20 for “Website Conversions”
  • and $20 for “Designing Ad Images”.

 

Page likes are to connect new niche-specific people to the page.

Post engagement is for practicing fans and non-fans to interact in the posts by liking, sharing and commenting.

Website conversion is for driving people to my landing page (Facebook ads are good at it) and make them commit to subscribe to the email list.

Most importantly, I will target my niche audiences by interests and demographics, and wouldn’t go too broad.

I will set the campaign’s duration's one, if not two weeks which is ideal for a budget of $100 as I think.

One of the infrequent but important invest I want to make is that hire a designer to design ad images.

I could have done by myself but I want to give this work to a good designer who knows his stuff well and who can make sure the image will stand out in viewer’s eye.

Ad images that are beautiful to look and make clear call for action can significantly increase the ads’ click-through rate what wouldn’t cost more than 20$ for one or two images in micro freelance marketplaces like Fiverr.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Adam Riemeradam-riemer

AdamRiemer.me  // Twitter

Affiliate Marketer. Online Marketing Strategist.

I’d break it up into 3 groups.

  • $20
  • $20
  • and $60 if it’s a one-time buy.

 

$20 would go towards pushing a free product for newsletter sign ups.

$20 would go for driving shares to help boost up specific topics (more of an ego thing).

The last $60 would go as a base test starting with a carousel of posts.

I would take 5 or six relevant topics that I either way to drive backlinks or shares from corporate sites/agencies and the other ones I would use to get clients (some agencies end up becoming partners and give backlinks or social shares which is why they are in this group as well).

I would take $10 and $10 for the first tests and then use the remaining $20 and $20 for the split after I have the data I need.

You need to watch as the end users click through on which types of articles and images, and then measure the conversion rates.

After that you can break out the images and articles into more relevant groups and use the demographics you can collect with google analytics on the landing page, cross reference them with the stats from Facebook and now upload the same articles and images for clients vs. the link builders/influencers using more targeted groups for those specific posts.

Now I have my email list growing, ads to help build exposure for posts that I want to have more exposure with and a sales funnel of clients and backlinks/social shares coming in without having to spend a ton of money.

If anything turns out profitable, I know I can invest more into that specific group as well.

 

Alistair Gill

AlistairGill.com // TwitterAlistair-Gill

Freelance consultant helping small businesses & entrepreneurs with WordPress, SEO & Web Analytics

It would be really easy to blow $100 showing ads to people who aren’t interested.

People aren’t always on Facebook in the mood to be sold to.

Many people use it to catch up with family and friends and even play games!

For me, social media isn't the place for promotion, it's a channel for directing traffic to somewhere you can sell to people.

Therefore I would use my Facebook ad budget to attract a targeted group of people away from Facebook to a place where I can more actively promote to them, where they will be less distracted.

How do you target them?

Well you use the graph search or audience editor to find people who have already liked pages similar to what you offer.

If they’ve indicated an interest in photography by liking several big Facebook pages for instance, it stands a good chance they would be interested in your photography blog too.

Once you have your audience targeting complete, you need to decide where to send them when they click your ad.

Now this could be your blog.

However, it takes multiple interactions for someone to build enough trust to buy from you or hire you.

So by doing that you run the risk of them visiting your site, getting distracted and leaving, never to return.

That is why I would send them to an opt-in page where I offer a high-quality lead magnet in exchange for their name and email address.

A service like LeadPages is great for this because the templates are easy to use and modify and they’re already tested for conversions!

Once I have my Facebook ads driving traffic to my lead magnet page, I should start seeing people subscribing to my email list.

Now I have permission to market to these people in their inbox.

So I can follow up with an autoresponder series specifically crafted to drive them to my blog posts or sales pages or whatever I’m trying to promote.

Then I would just fine-tune that system to optimize for lead conversions.

 

Andrea LoubierAndrea Loubier

GetMailBird.com // Twitter

CEO of MailBird

I'd spend it on acquisition to bring people to our website.

I'd show some text that grabs the curiosity that would be of interest to my target audience and an image that does the same.

I'd set a budget for 1 week so that I have the most exposure to when my target audience is most present on Facebook so I get the most out of that $100 Facebook ad.

Ideally I want to get them to the website to download or sign up.

After that, I'd likely use re-targeting to remind them about Mailbird and to try it free if they didn't download it the first time they visited.

 

Ben WynkoopBen Wynkoop

BenWynkoop.com // Twitter

SEO Consultant focused on local search and link building.

Facebook ads are an excellent way to build your following and promote your content.

As a digital marketing manager, I manage thousands of dollars a month in Facebook ad campaigns, and I know the tools that will lead to success.

Here are two effective methods I have used:

 

Method 1 – Boosting Posts

Boosting a post is like using steroids in the world of Facebook engagement.

You’ll get results quickly!

To start building engagement, spend $5 to boost each post and make sure the audience is targeted to the United States, Canada, and the United Kingdom.

If you don’t limit the geographic area, a lot of your budget can be wasted on click banks in India, Pakistan, and Bangladesh.

Your starting budget can be as low as $1 per post, but try spending $10-$20 to see what it can do.

Recently, a US accounting firm boosted one of its posts in order to build a following and promote its content.

Its page was fairly new, and the business only had a small following: 156 likes.

Because of this small number of fans, organic reach was resulting in only 1-3 likes.

 

Ben-Wynkoop-1-Non-Boosted-Facebook-Post

 

After spending just $20 to boost their post, they experienced exponential growth in engagement, less than two months after the post pictured above received only two likes!

 

Ben-Wynkoop-2-Boosted-Facebook-Post

 

The quality of the images shared in the post also helped ensure its success.

The firm is located near Huntington Beach, California where it never snows, so we took 38 amazing photos of the town covered in hail that looked like snow.

If you boost a post with low-quality, uninteresting images or videos, your boosting efforts may fail miserably.

 

Ben-Wynkoop-3-Snow

 

Method 2 – Segmentation

At the agency Square 1 Partners, we use advanced Facebook advertising that involves segmentation. Segmentation enables us to align key messaging with the right consumer.

First, we identify advanced profiles for target audiences including demographics such as age range, economic status, geographic location, interests, and more.

Then, we create ads with different messages to address those audiences based on their segment’s demographics.

We then develop relevant content that is optimized to drive conversions and aligns with their consumer needs.

Next, we use a portion of the $100 for a test phase to analyze what ad gets the most engagement for each segment.

Finally, we spend the remainder of our budget showing the top performing ads to each corresponding segment.

For example, if we find out surfers in Southern California aged 18 to 35 engage the most will engage the most with our ad mentioning “catch tasty waves,” we will optimize appropriately.

Overall, we typically see greater ROI from the smaller, optimized portion of the budget than if we had spent the entire budget in a non-optimized area.

At Square 1, we don’t care about getting likes for the sake of getting likes.

Ultimately, we want the engagement to lead to a conversion, whether the Facebook ads lead directly to a conversion or pass the visitor to another channel before they convert.

 

Brent JonesBrent Jones

BrentJonesOnline.com // Twitter

Freelancer, Blogger & Internet Marketer

To begin, I would publish a blog post with an obvious call to action, such as an email opt-in.

This might be in exchange for access to a detailed companion guide to my post, for instance.

Alternatively, I would consider creating a landing page before the blog post that encourages opt-ins.

Without a necessary call to action, in my opinion, the $100 would be wasted.

The target page should ideally convert at > 30%.

I would break down the $100 as follows:

  • $50 / Video Views
  • $25 / Boosted Post
  • $25 / Page Likes

To begin, I would create a short (less than 30 seconds) and professional video promoting the content of my newest blog post.

Video is a great marketing tool on Facebook as it has the highest organic reach.

That video would contain a link to the target post in the first line of its caption.

I would also enable the Facebook ‘Learn More’ button linking to the target post.

Next, I would pin this post to the top of my Facebook page, and spend $25 on targeted page likes.

In many cases, a new fan will take a moment to check out the page he or she just liked – and I want to be sure my video is the first thing he or she sees.

Even if he or she doesn’t see the video, I can market to him or her again in the future.

I would then boost the video itself for $25, targeting only my existing Facebook page fans.

After all, I want to be sure that my existing followers have a chance to see the video, as they are the most likely individuals to watch it and click through.

To maximize exposure, I would invest $50 in targeted video views.

If done correctly, I could get video views for just a few cents each.

Any additional shares resulting from those views would help to further extend its reach.

This all might beg the question, why not simply invest the $100 in website clicks? That is, after all, where I want the traffic to go.

My response is simple:

My experience, based on previous campaigns that I have run, is that the most lucrative results from Facebook ads occur when your audience has been warmed up.

Promoting a video does just that – I may get a lower number of total clicks, but I have a better chance of getting high quality clicks from engaged users.

Here's a Guide on Writing Killer Facebook Ad Headlines.

 

Brian LangBrian Lang

SmallBusinessIdeasBlog.com // Twitter

I am a small business owner since 2002 and blog to give free business tips and ideas.

Retargeting is the most popular tactic because visitors that have already been to your site are already somewhat familiar with your brand and are more likely to share the post or take the desired action.

If I was trying to grow an audience through Facebook, I would use Lookalike audiences that are similar to people on my list.

What I would probably do is this...

  1. Target an audience with a blog post. This will have a higher click through and engagement rate than a squeeze page for a cold audience.
  2. Provide great content that they will read (no mega long blog posts) and at the end of the post, talk about a webinar and encourage readers to sign up.
  3. Retarget anyone who viewed that post but didn’t sign up for the webinar with another ad on Facebook about the webinar.
  4. Sell your product/service on the webinar to profit from your investment.

 

Chris LeeChris-Lee

RankXL.com

I make money online with Adsense. I’ve been making a full-time income with niche sites since 2013.

I'm not a Facebook ads guru like some people out there, but recently I've been experimenting with it and have had some great success right off the bat.

I've read enough case studies and strategy guides to know that my conversion rate was through the roof.

My conversion rate on my landing page was 54.3%!

 

Screen Shot 2015-06-18 at 1.17.37 PM

 

The $100 budget here is perfect because that's around the range that I was spending for my own campaign.

The reason that I started doing Facebook ads is that I just recently launched a niche site course.

But, I've been told that I would get a much higher chance of converting on the sale, if I collected emails and "warmed up" the customer before sending them to the sales page.

So I decided to do just that.

I put together a free 3-day mini course and sent all the Facebook traffic to that page.

3 days later, I had 650 people sign up with only $200 spent.

That works out to be around $0.30 per sign up.

Why did it convert so well?

For one, my ad targeting was super narrow.

I knew who's audience I wanted so I targeted them directly.

For instance, my course and blog is about niche sites and Adsense.

So... I targeted people who liked specific pages of other internet marketers in my space putting out similar content.

If they liked them, they'll love my course.

Second, my opt-in page was extremely simple.

I advise more people to try this. It's just a simple one-column layout.

You can view the landing page here.

It's easy to put together and reads a lot smoother than a lot of the 2-column layouts that I see today.

There's not that much text, only the important stuff.

I honestly think adding a 5 minute video and adding paragraphs of text trying to convey the benefits of signing up is overkill.

Just list out the main points that people will actually be interested.

You don't need to be super specific.

If they're interested in the specifics, they'll sign up.

The best part about sending them directly to the sales page is that my blog's traffic has increased as well.

The 3-day mini course takes them through some of the best content on the blog and that means more readers, and more people turning into fans.

Even if they don't buy the course right away, I'm still growing my email list.

If you're planning on running Facebook ads for a blog, create an email sequence with a great offer and then send the traffic to that list.

Even if you don't have anything to sell them at the moment, take them through your blog's best content and turn them into fans.

When you have something to sell in the future, they'll be warmed up and ready to buy.

 

Daniel ClevelandDaniel-Cleveland

SmartWebSite Marketing.com // Twitter

I post about blogging, social media, SEM, SEO, affiliate marketing, & content marketing.

I think the best use of $100 for Facebook would be to split between increasing page likes and boosting an important or highly performing post.

You may want to use $75 to increase page likes and $25 to boost a post.

If you have very few Facebook page likes, it may be worthwhile to create a “Page Likes” campaign. By increasing your likes, you will increase your “social proof”.

This is the idea that people like to follow pages that have more likes because it looks like they are interesting.

Facebook is very flexible in that it allows for many different targeting options.

Country, language, age, employer, interests, and more are all available for targeting.

This means that you can narrow down your targeting to only show ads to people who might be interested in your Page.

It’s very easy to set up Facebook ads, and there are even free stock images that you can use.

Alternatively, you can use a tool to create amazing blog images yourself.

By creating multiple images you can test to find which one(s) perform best.

Once you have a campaign running, make sure to check in frequently and pause the ads that don’t perform as well.

This way more of your budget can be spent on better performing ads.

If you’ve recently shared a post and you want to expand its reach, simply click the “boost post” button.

There you can add in a few dollars to expand the reach of the post to a wider audience than would be possible naturally.

Facebook ads are a great way to increase your social media presence for a low cost. Even if you don’t have $100 to spend, I recommend trying out ads with a smaller budget.

You may find that spending $1 on ads brings you a $2 return. If so, you can continue increasing your budget until you see diminishing returns.

 

Dave SchneiderDave Schneider

NinjaOutreach.com // Twitter

Business, Entrepreneurship, Internet Marketing, Content and Social media Marketing.

If I had $100 I would invest it in generating some FB likes.

For this amount of money I should be able to get a few thousand likes.

I can then use that as a springboard to contact bloggers and ask if they would like to exchange shoutouts (mentioning my FB page on theirs and vice versa).

This will generate more likes. Lastly, I'd follow up by sharing great content that has a history of being upvoted.

This is the exact strategy Neil Patel used for his nutrition blog and he has generated over 100k likes from just a small investment.

 

David JenynsDavid-Jenyns

MelbourneSeoServices.com // Twitter

The Complete Entrepreneur. From the Brazilian Jujitsu finals to the Playboy mansion, let me share my stories.

 

Step 1

I would clearly define who my target audience. Who are they, what are their interests, what problems do they have, where do they hang out.

Step 2

I’d then use a service like buzzsumo.com or similar (based on the audience) to identify which bits of content were currently most popular to my audience.

The objective being to find out what are the trending topics, what’s currently getting engagement and what’s currently getting shared.

 

Step 3

With this research complete, I’d look to create my own unique bit of content for my blog… content that I feel will have the best chance of getting attention.

This content piece would be a perfect fit for my target audience and would also attract those who might have interest in my blog and for my related products/services.

I’d also add some sort of rock solid offer or reason to optin to my database.

 

Step 4

Using Facebook’s boost and dark posts, I’d spend 70% of the budget to get this content seen by as many people as possible.

I’d split test a few different styles, headlines and content to see what gets the most engagement.

 

Step 5

Then using Facebook's retargeting and my remaining budget, I’d run tailored ads to those specific users who visited my blog.

These specific remarketing ads would promote the best offer I had - something with a focus to get them to optin. It may be a free give away or something I know is “hot”.

The primary goal here is to get as many optins as possible so that I could continue to bring them back ongoing to my blog in a no cost way - through email.

 

Dennis SeymourDennis-Seymour

LeapFroggr.com // Twitter

I currently run LeapFroggr, a digital marketing and SEO company, based in the Philippines.

For a niche specific business that’s been around for a little bit, I would start a Facebook group.

I’ve started over 5 groups now but I recently started a new one here about digital entrepreneurship and marketing.

Anyway, I would build the Facebook group, promote it a little to get some traction and active users.

I’ll make sure to get people to start engaging first just so there’s life within the group.

Nobody likes a dead group.

Then it’s time to promote the FB group using Facebook ads.

The great part about Facebook’s ad platform is the targeting and with Groups, you usually have a highly specific group of people that you want to target.

I’ll take the initial 20% of the budget and run a test for the first demographic set.

Based on the results, I can adjust and pour the next 20% of the budget to the improved ad.

Normally, once I get to the 3rd try, I’d have already found the responsive demographic targets that I want.

I’d pour the rest of the budget there.

Once you have your vibrant community, you can do a lot!

Ask them to sign up to your newsletter, promote your blog posts but be sure that you are giving them actual value.

People will pack their bags and leave if you just keep shoving promotional material to their faces.

The best part about using this is that they will all get notified by default which is GREAT.

Engagement also adds to social proof so that’s another positive that’s going for you.

With this group, you can also do surveys and other things you can use for content on your blog so that’s a big bonus.

It certainly beats spending that $100 on your Facebook Page though I believe that they will eventually raise the importance and reach of the FB Page in the future.

Right now, your Facebook Group is definitely a good investment.

 

Erik EmanuelliErik Emanuelli

NoPassiveIncome.com // Twitter

Blogger, Traveler and Freelance Writer. Extreme Sports Lover. Certified Skydiver. Social Media Addict.

I would run a campaign for promoting my blog, my product and my Facebook page.

You may think that each click is very expensive, but it's not.

You can get more than 300 clicks and more than 500 genuine likes for as low as $10.

Don't you believe me? Here's a case study:

How to Get Likes on Facebook – 500 and More FB Likes in 2 days!

Other than being cheaper than Adwords, Facebook ads are very simple to set up, with fast effects on your campaign and with targeted options, based on your audience age, location, nationality or interests.

Tip: do you know that you can get Facebook coupons and add the correspondant credit to your campaign?

Buy them for a few bucks (eBay, for example - a 30$ credit worth, for just 6$) or even for free, if you are lucky.

 

Evgeniy GarkaviyEvgeniy-Garkaviy

HopeSpring.org // Twitter

SEO consultant, Adwords certified specialist and blogger.

I can see that many people nowadays turn their attention from Google Adwords to other marketing platforms because Google’s service is very expensive for competitive niches.

I can say exactly that even for low competitive keywords in Adwords $100 budget won’t help you. At the same time Facebook ads could be much cheaper.

I know some keywords like “break bulk”, “rigging” or “project cargo” that has CPC $7-$10 in Adwords but in Facebook ads $0.05-$0.5.

If I had only $100 budget on Facebook Ads, I would definitely spent it on the most related and profitable keywords.

Since this budget is not very big, I suggest to think very carefully on your ads and what keywords to choose.

And another important task is to find your audience...

I mean gender, age, location and preferred time of the day to display ads.

A $100 budget means that you should know very well your audience because you do not have money to experiment with ads or landing pages.

Here are my recommendations that can help you save time and money on Facebook advertising:

  • Tag your URLs. It will help to analyse your audience.
  • Identify your best landing page. For this I recommend to set up A/B testing in Google Analytics. Some time ago I’ve written this post that may help you with landing page creation.
  • Keep your ad filters to country, age group, sex + interest and education.
  • Also I suggest to stop showing ads to those who already converted
  • Do not show your ads in night time. Usually that traffic does not convert well.

 

Francisco PerezFrancisco-Perez

iBlogZone.com // Twitter

Business & SEO Consultant (@HootsuiteLatAm Ambassador)

If I had $100 to promote my blog using FaceBook ads, a simple but effective way that I use all the time is by promoting different posts and boosting them on a specific targeted audience and at a specific time of the day (scheduled).

In practical terms, let's say that I have a new post on any one of my blogs.

For this example, I will use a FreeAudioBook site that I constantly promote.

Every day, I will set a budget of $3 and boost two posts.

The target audience will normally be focused depending on the type of AudioBook I am promoting. Let's say I am promoting the Free Audio Book of the Game of Thrones (GOT).

I will boost the post/page where I have of the GOT, select only a few "English" as a first language countries as the target, and perhaps every other day interest based, like targeting an audience that likes George Martin.

I will then choose another page and do the same method on that same day.

Two post/pages a day at $6 will get a pretty good audience if you target your ads properly.

You need to be creative and you don't have to spend a whole bunch of money to get some decent conversions.

This simple but effective method is how I would use to promote my blog with a budget of $100 that will run for 10 - 15 days.

 

Gael BretonGael Breton

AuthorityHacker.com // Twitter

Inbound marketing nerd

To answer this question I would first ask how much traffic the blog already has.

But before we get into it I think it’s important to say that promoting your blog with paid media is a bad idea if you are not selling anything and have no chance to see your investment back.

At the very least you should be aiming to sell an affiliate offer so you have a chance to recoup your money.

Now, if you have an offer, the question is how you want to bring people to this offer.

I personally prefer going indirect and offer a related lead magnet before to build my list up.

This way, even if people don’t convert on that offer, I can send them my future posts as well as future offers.

The model looks a bit like this with a focus on Facebook ads:

 

Gael Breton 1 google

 

You can read about that system and how we use it in this post.

When people opt in for the lead magnet, I then have a transition page that directs them towards the offer as well as an autoresponder series that sells them for 3-10 days depending on the offer.

This way my front end looks clean and full of value which allows me to get a lot of social shares, links and all the inbound marketing goodness because everything looks free but my backend does all the heavy lifting when it comes to selling and converts the most engaged users (those who opt in) into sales and $$$.

Now that I have that I usually split my Facebook ad budget between discovery (bringing people who don’t know your site in) and retargeting (pointing people who visited my post but did not download the lead magnet to a squeeze page to download it).

I usually go ⅔ discovery ⅓ retargeting but it depends on the organic traffic to the post, if I get a lot of organic I’ll shift some of the discovery budget towards retargeting.

Here is a screenshot of the stats using this tactic for this post:

 

Gael Breton 2 clickbank

 

Using a combination of opt in pop ups and content upgrades, the cold traffic opts in at around 10% which is not bad but still costs $5.9/email which is not amazing (but not bad given that the ad was not optimised yet).

But the price gets cut down a lot when you look at the retargeting stats:

 

Gael Breton 3 goals conversions

 

Squeeze pages convert a lot more, especially when people know your brand.

More than half the clicks opted in giving me a low CPA ($0.8/email).

These 2 combined averaged my cost/email at around $2.6/email

The campaign went on and collected a bit less than 300 emails (I have a few test opt ins in there) for a total cost of under $700 (normally $780 but I’ve had organic opt ins)

 

Gael Breton 4 list building tools

 

I then followed up with these people offering to teach them how to create high converting pop ups to apply this model to their blog for $9.95 followed by a $297 upsale for all my list building tactics.

Total revenue: $2,594

 

Gael Breton 5 customers

 

370% ROI from 1 blog post, 1 lead magnet and a course I had created previously, not too shabby 🙂

 

Gurwinder SinghGurwinder-Singh-Bhinder

JustBlogTips.com // Twitter

Internet Marketer, Student and #Blogger

With the recent Facebook algorithm changes, spending your money on building your Facebook page likes won't be a good idea at all.

So my first suggestion would be to never spend your money on getting page likes since you won't be able to show your page posts in their newsfeed (in most cases) even if they like your page.

So then how can you get the most out of your first $100 you spend on Facebook Ads?

The best thing to do would be to get these people into your subscribers or email list since we all know that money is in the list. Now, how to do this?

Well, there are two ways to do this.

First one is by using targeting options that Facebook offers and the second one is by using custom audiences.

Considering the low amount we have to spend on Facebook ads, I would recommend you to opt for the latter option since the first option requires a bit Facebook ads mastery.

Basically, it involves you placing custom audiences script on your blog posts and other pages and when someone visits these pages, Facebook captures these people and they are then shown in the audiences section of your Facebook ads.

You can then choose to advertise to these people and try sending them to a properly optimized landing page.

And the other benefit of getting these people into your email list is because they are highly relevant and targeted since they visited your blog earlier and you can also filter the people you want to target demographic-wise while creating your ads.

So even if you're able to get only 100 subscribers with those $100, I would still consider it to be a healthy ROI considering the long term value of these subscribers.

Using Facebook Ads isn't an easy stuff at all and one guy whom I would recommend you to definitely follow when it comes to Facebook advertising is Jon Loomer.

 

Harris SchachterHarris-Schachter.

OptimizePri.me // Twitter

Content Marketing & SEO @CapitalOne. Hybrid marketer, mountain biker, technologist, fan of caffeine & #PrimesPicks

I would spend the money developing my audience on Facebook through promotion of the page, rather than trying to get traffic to the site.

First of all, it is much more beneficial to create an audience which will engage with your content and become an advocate over time than to try to sell right off the bat.

You need to familiarize your brand with your audience so they can become aware of what you do.

Once their buying cycle is actually lined up with what you're selling, you'll convert more down the road.

Second of all, it's cheaper!

I have always found audience engagement and page promotion campaigns to be way more cost effective than website clicks or conversion campaigns on Facebook.

Additionally, once you build up an audience you can create a custom audience in the future of only friends of your fans.

That way, the audience you've already built up and paid for can be used to get even more fans through the social proof on the ad, which indicates the audience's friend is your fan.

So, if you spent the $100 building your audience, that investment will continue to benefit you in the future through this snowball effect.

I have found that it only really works to drive clicks to your site when you target your existing fan base only (again, because they're familiar with your brand).

 

Ian BrodieIan-Brodie

IanBrodie.com // Twitter

Blogger, author of Email Persuasion and ever-hopeful Newcastle United fan

Facebook Ads have been my #1 source of new email subscribers and clients for the last 18 months so getting them right is a huge priority for me.

If I had $100 to spend then I would keep it very simple and use a newsfeed ad with the offer of a lead magnet to drive traffic to a landing page where they sign up.

My biggest investment would be in terms of time spent doing very thorough audience research.

Much of the training available on Facebook ads is designed for people with big markets that are pretty easy to find on Facebook.

But when you have a more specialist niche audience research is vital as there are often very few pages big enough to target in that specialist field.

By far the most important factor in whether your ads get clicks and those clicks turn into subscribers and clients is whether you can make an absolutely irresistible offer to your audience.

Everything else is secondary to that - the ad image, the copy, none of it is important if you aren’t targeting the right people with the right offer.

The second vital factor is your follow-up system.

Very few people will be ready to buy or become clients straight after clicking your ads - so you need to have a solid email marketing follow-up system that builds credibility and trust and turns your new subscribers into paying customers.

Doing thorough audience research and building an effective follow-up system doesn’t take money - it just takes time.

I’d then spend my $100 on split testing two different images in an ad for my lead magnet.

Probably one with big, bold colors to attract attention, another with an attractive smiling face (an avatar of a successful customer).

My copy would be clear and simple: calling out who this is for and telling them what they’ll get (the benefits) by clicking.

These days pretty much everyone says you should be sending ads to content and retargeting but for me, in my markets, by far the best ROI still comes from simple ads going straight to a landing page offering the lead magnet.

I guess that shows the importance of testing in your market.

Just because someone “leading edge” recommends something doesn’t make it the best for you.

 

Jeff SteinmannJeff-Steinmann

HowToQuitWorking.com // Twitter

I created How to Quit Working to help you Quit Your Job and Start a Business. Join the How to Quit Working Circle for free training and a supportive community.

The most important thing to remember is Facebook ads (and all marketing, basically) are all about trial and error.

Unless you have a very high-converting, high-dollar product or service to sell, 100 bucks in Facebook ads probably won't add much to your bottom line -- directly.

But used wisely, you can get a ton of benefit from running 100 bucks of ads. Think of it as a learning experience.

Facebook has great tools that let you set limits and budgets, so you can slowly, easily dip your toe in and ... this is really important ... "see what works".

This hundred bucks will let you test target markets, audiences, copy, language, images, etc. and whether it actually gets you results or not is completely irrelevant.

What is important is that you are learning about your audience.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Jeffrey RomanoJeffrey Romano

WPLightHouse.com // Twitter

~ WordPress Solopreneur. Loves Startups & Helping People.

Facebook now offers bloggers the fastest way to build not just a blog, but an engaged audience.

One reason why so many internet marketers and bloggers love Facebook Advertising is because, if done right, it can provide fantastic value for money.

Personally, I have run campaigns with over 6000% ROI, and it’s due to results like this that many skillful marketers look to Facebook for lead generation and to promote their content.

As a blogger, this is how I would spend my first $100 on Facebook Ads for my new blog on WordPress for Beginners:

First, I would find a blog in the same niche as mine that has an engaging Facebook Page. In my case, an example would be WP Beginner.

I would then brainstorm ideas for a detailed post that would appeal to the WP Beginner’s audience using the skyscraper technique.

When my new post is done, I would create an ad for the post and promote it to the Facebook fans of WP Beginner.

Half of my budget would go to this.

Those who click-through to the new post would be captured into a custom audience using a Facebook Pixel to track visitors.

The next step is to create an ad to promote my WP Lighthouse Facebook Page to my new custom audience.

I would configure the ad so when they click ‘Like’ on the ad, they are redirected to a squeeze page (on a custom tab on my Facebook Page) so that I can capture their email address.

I would spend $30 on this.

 

Jeffrey Romano Like Redirect

 

Finally, I would spend the remaining $20 to keep boosting regular informational blog posts to the custom audience.

Each post would be promoting a lead magnet that would continue to help build my email list as well as my brand.

 

Josh CoffyJosh-Coffy.

FlightMedia.co // Twitter

Fully-Caffeinated. Social Strategist. Blogger. 🙂

Facebook ads play a vital role in not only driving traffic, but validating what people want to read.

Every time I release a blog post, I send it to our advertising department to have it promoted to a targeted audience on Facebook.

This allows us to find posts that get high engagement for low Cost Per Click. (CPC)

Every time a post performs well, we take note & write similar articles.

Below is an example of a blog post I wrote called, "25 Bite-Sized Ways to Drive More Traffic to Your Blog."

 

 

Josh-Coffy-Facebook-Blog-Post-Validation

 

As soon as we promoted it on Facebook, we saw a HIGH engagement level and a low cost per click of $.21.

We immediately turned the post into an ebook, built a landing page, then restarted the ads--producing hundreds of ebook downloads for less than $1/lead--resulting in thousands of dollars in sales.

(Check out the landing page here.)

Facebook can be a monster for driving targeted traffic and validating topics--you just need to know how to tame it.

 

(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)

 

Lauren LambieLauren Lambie

FromCorporateToCareerFreedom.com // Twitter

I teach other inspiring entrepreneurs everything I wish I had known when I launched my own business.

If you want to promote your blog via Facebook, and had $100 to do so, then

I’d recommend three tactics:

 

Use Newsfeeds For More Sign Ups

Buy newsfeeds ads to a highly targeted audience, and send the traffic to a dedicated opt-in page (with an attractive free opt-in offer) to encourage leads to sign up to your email list

I would always recommend getting traffic to a dedicated opt-in page rather than directing them straight to your website as you’ll find conversion rates far higher.

This is the strategy I use to grow my email list and grow my blog readership, and I regularly buy traffic at around $0.50 per new lead (I’ve written a full article on my strategy here.

 

Boost Posts on Your Facebook Page.

The trick to boosting posts successfully and gaining new likes to your page is to review how your posts are performing organically.

If you have a look at the insights page, you’ll see statistics on the number of Facebook fans each post reached, and how many of those fans clicked through to the link in the post.

You want to boost posts that have a click through rate of at least 10% of the reach, as this demonstrates the post has the ability to ‘go viral’.

 

Retarget to Get The Best Bang For Your Buck

Finally, I would set up a retargeting ad to retarget previous visitors to my blog to a dedicated opt-in page to encourage them to sign up to my list.

Retargeting offers great value for money when you advertise on Facebook as visitors already know your brand and have a ‘trust’ factor that helps you achieve higher conversions.

 

Luke KlingLuke Kling

LukePeerFly.com // Twitter

Affiliate Manager, Blogger, and Web Developer just trying to make a few million bucks.

I run ads on Facebook for my blog pretty often.

I like to run retargeting campaigns (targeting people who have visited my blog) with links to new blog articles.

I especially like to do this when that new article is a piece of content I am using to try to sell a product.

For example, here's an article I wrote on how how I got a million pageviews on a brand new blog within a month.

The article is a great example of what you can do with Facebook Page traffic, but it's also a selling point for my Facebook Page Management tool.

I also run Facebook ads to get new Likes to my Facebook Page.

Sure, it's not as easy to organically reach the people who like Page, but it's still possible and it's cheap to get them to like your page so they're easy to target on future promoted posts.

You can read more about how I advertise on Facebook here.

 

Luke Kling Facebook page promotion

 

So, I'd probably dedicate $50 to promoting the content I had already published on my blog that I could potentially get an immediate return on and spend the other $50 on ads to acquire new Likes and potentially increase my reach.

 

Marcus MillerMarcus Miller

BowlerHat.co.uk // Twitter

SEO Consultant specialising in technical SEO. Wearer of a silly hat. Husband, father of 3 kids. Lover of my family, board games, video games & the Rocky movies.

This one is a pretty much cut and dry and the real trick here is that the ads on Facebook should be part of an ideally tested and optimized conversion funnel.

We must have some form of goal, hopefully proven that we are driving traffic towards.

If we have an ebook, a cheat sheet or some form offer or value that we can use to convert those clicks then we are half way there.

The rest is then straightforward:

  • Target folks in your demographic.
  • Promote an offer that is too good to say no to.
  • A free book or some kind of report works in some industries.
  • An offer or some such works in another.

If you don't have those things then simply promote your best and most influential bit of content to an audience that you know is relevant using Facebook demographic targeting and have a goal (newsletter sign up, social sign up, download with newsletter etc).

Ideally have a well proven conversion funnel and use Facebook to target folks and drive them into that funnel.

Have a follow up and use this as a chance to introduce your blog and the value you provide to a whole new audience.

Tie in re-marketing or a drip feed email campaign.

Think beyond the first touch! Think how this is just part of a larger, integrated search and digital marketing strategy.

The only caveat here is that you have to make sure whatever you offer is good.

All too often I am tempted by some paid content amplification on Facebook, I download a guide or report that sounds great and... it kind of sucks.

That to me is damaging to your blog or brand so if you are looking to get in front of new customers make sure you do it with your very best stuff.

 

Marcus TaylorMarcus Taylor

VentureHarbour.com // Twitter

I build and experiment with websites

When it comes to advertising on Facebook, most marketers I speak to are skeptical about their effectiveness.

In my experience, marketers who don’t believe in Facebook Ads simply haven’t experimented with them enough.

Over the past few weeks I’ve seen a Facebook Ad Campaign achieve a ~400% ROI for a client in the music industry.

Every £200 we spend, we drive £1000 worth of signups.

Needless to say, I firmly believe in their effectiveness.

What I found particularly interesting about this specific campaign was that there is no way it would have been a success if I had created it via any of Facebook’s recommended approaches.

To cut a long story short, Facebook do not make it easy for you to run a really effective campaign.

You have to experiment and learn what works for you.

Here’s an example to put this into perspective.

This month I ran two identical Page Like Ads as an experiment.

The only variable was the bid type.

One had the bid type set to oCPM (optimised cost per thousand impressions) for reach, the other was set to CPM for clicks.

The first ad received a cost-per-like of $29.89, the other $1.20.

 

Marcus Taylor 1 cost-per-like

Marcus Taylor 2 cost-per-like

 

Imagine you had only ran the first ad?

You’d come away thinking that it was going to cost you $3k to get 100 likes!

What a waste of our budget - let’s stick to posting cat memes!

Understanding what works with Facebook Ads.

Click here to further read my explanation.

 

Marko SaricMarko Saric

HowToMakeMyBlog.com // Twitter

Practical and action-oriented content creation, marketing and blogging advice. An individualist. Where I lay my head I call home.

First of all it depends on your goals.

If the main reason for you to run ads is to get more likes to your Facebook page, you should spend all that money on getting targeted page likes.

For me page likes are no longer a valuable and useful metric as you cannot even reach most of the people after they like your page, so I recommend you to ignore paying for page likes.

My recommendation is to use either the "Send people to your website" or the "Increase conversions on your website" depending on what the goal is.

If you're just looking for traffic take option one but if you're looking to optimize sales or other conversions take option two.

Also remember to not just send people to your blog's home page but to use a more specific and targeted landing page instead.

Now instead of just using the default Facebook targeting I recommend you "Create a custom audience".

You can import your customer database or even better you can insert a Facebook code into your blog (just as simple to do as when you install Google Analytics) and allow this code to track Facebook users who are visiting you.

This will build your visitors database inside the Facebook ads platform (those with a Facebook account) and you would be allowed to target people who have visited specific pages of your site or even create lookalike audience from the people who have visited your site.

I find that using Facebook ads platform in this way results in better targeting, which results in better engagement on your ad which then results in lower cost-per-click and you getting better value for your money.

 

Marko Saric facebook reach boost

 

Massimo Chieruzzi

Massimo Chieruzzi

AdEspresso.com // Twitter

CEO of AdEspresso, a self service tool to help Small and Medium Businesses succeed with Facebook Advertising

The low hanging fruit of Facebook Advertising is retargeting.

Gaining back lost visitors that already know your brand is much easier than attracting total strangers.

That’s where I’d start having only $100 to invest in Facebook Advertising. I would install Facebook’s tracking pixel and create a Website Custom Audience with anyone who visited my blog in the last 30 days.

Once my Website Custom Audience is ready I’d create a campaign promoting my new blog posts.

Assuming my audience is still relatively small (let’s say less than 5.000 users), I’d keep a low daily budget, around $5 to keep the frequency as low as possible and I’d try to publish great content every couple of days to keep my ads fresh and always promote new content.

This is a great and quick way to get started and boost my blog traffic but, of course, I don’t want to keep paying forever to drive traffic to my blog.

So, for every blog post I write, I’d create a Lead Magnet.

For example a checklist that summarize my blog post, an eBook expanding the content of the post or, even more easily, the blog post content in a downloadable format.

This way I can upgrade a part of my website visitors to leads, asking them their name and email to get the Lead Magnet.

Building a list of emails is a great way to grow a blog’s traffic over time.

The next month I’ll be able to drive traffic to my new blog posts just by sending an email to my list and I’ll invest my $100 Facebook Advertising budget to get new traffic using interest targeting.

I’ll target users who are interested in the top blogs of my industry and I’ll exclude from my targeting a custom audience with all my leads…

I already have their emails, why pay to get it twice ?

 

(P.S. If you'd like to download a free checklist of 31 traffic hacks click here or the image below)

 

Matt WolfeMatt-Wolfe

MattWolfe.net // Twitter

Co-Founder of BeyondTheHype.com -  Father, Husband, Blogger, Author, Speaker, Entrepreneur

If I had $100 to spend on Facebook to promote my blog, I would spread the funds out and promote several blog posts.

For me, simply driving traffic to a blog is pointless. Yes, I want people to see my content and I am interested in getting new eyeballs on my name and my brand.

However, when I’m spending money for my business, I want to see a return on investment for that money.

If I’m spending money, I want to make sure I’m building my list.

I know the value of a lead on my list so I can pretty closely calculate the return on investment if I’m spending money to drive opt-ins.

So let’s assume opt-ins are the goal.

I would make sure that I have an opt-in form on all of my blog posts.

I like the little slide-up opt-ins that slide in from the bottom-right corner of my blog.

Those aren’t overly intrusive and they still convert decently.

I would also create a dedicated squeeze page that has no content on it but offers some sort of freebie in exchange for the email.

This way I’ll be collecting leads from two sources…

People that opt-in directly from a blog post and people that opt-in directly from my squeeze page.

Now, on Facebook, I would use about $50 of that budget to drive people to various blog posts.

I’d pick the 3 or 4 posts that historically have been the most well received.

I would create a new ad set for each blog post and split the $50 evenly between driving traffic to those blog posts.

In my niche, I’d just target fans of Ryan Deiss, Frank Kern, and other internet marketers that teach similar ideas. After a little time has passed, I’d close off the least effective ad sets and ramp up the most effective ad sets.

With the remaining $50, I would create a retarget campaign.

Anyone who visited my blog would see an ad that drives them directly to my squeeze page.

Most likely, this is where most of the opt-in conversions will come from and it will only be the most highly-qualified leads.

They’ve already shown interest in what I write about, they’ve already gotten a taste of my best content, they are more likely to give me their email address now.

I'd focus on the list building as the #1 priority because, once you have that list, you can send the traffic back to your blog over and over again.

 

McKinzie BrocailMcKinzie Brocail

STDCheck.com // Twitter

Freelance writer. I find happiness in cats, concerts, curious things, writing, recycling, good grammar, roadtrips, puns, breakfast & sarcasm.

If you have $100 to spend on Facebook Ads to promote your blog, I am going to tell you to save it until you have closer to $400 to spend. If you must spend $100, use it to create an ad in Facebook’s Power Editor.

Facebook has become a monster in that if you want your followers to see what you post, you have to spend some money.

We all know the frustration of having organically built up your page to hundreds or even thousands of followers, only to have 2-3 percent see what you post if you don’t promote it on the platform.

I don’t agree with creating ads to increase the number of page likes, because you are paying for those page likes and you will again have to pay to reach those followers.

I recommend creating a very targeted ad, so that you get the most clicks to your blog or blog post that you can with your money.

In order to be specific, you need to already know your audience.

Tailor the ad to those who are the most likely to respond to it.

If you don’t know your audience well yet, get to know them or you’ll be tossing your money down the drain.

Start with your newsletter/email subscribers and even people who most recently purchased your product if it ties in with the blog post you want to promote.

You can also check out your competitors to get a better feel for your audience, but be mindful about what might set your followers apart; after all, your product/blog is not going to be the exact same as someone else’s.

Have great and original content and the ad payment should be enough to boost you into getting interaction and engagement that makes it worthwhile.

 

Michael EricksonMichael Erickson

SearchScientists.com // Twitter

I help ecommerce stores get to 900% Return on Ad Spend

If I had just 100 dollars to spend on FB Ads to promote my blog, I would do 3 things.

  • First, I would wonder why I am giving myself a hard cap on spend.

Paid traffic is supposed to have a positive feedback mechanism. Most successful businesses have a budget of "unlimited as long as ROI is acceptable".

So when I start FB Ads, I'm going in with the approach, let me grow the biggest, most profitable account I can.

  • Second, I would determine what success looks like.

How will I know the 100 dollars has been well spent to determine the campaign a success or failure.

  • Finally, I would run retargeting ads, for a webinar or online course.

Anyone sitting through a webinar or online course is going to be a ready-to-convert hot lead.

And that my friends, is how I'd spend 100 dollars on FB Ads.

 

Patrick CoombePatrick Coombe

PatrickCoombe.com // Twitter

I'm so passionate about what I do I've actually injured myself in the process. Veteran, Father, Husband, CEO.

With $100, and especially with my blog it would be tough to nail down a plan of action but I will do my best. One of the biggest problems with my situation is that I do not monetize my personal blog at all.

I'd probably just pick 3-4 of my best posts from the last 6 months and create a few ads for them.

Of course I would still optimize for CTR / CPC and try to get the best "deal" possible but it is tough to promote something when the only goal is for your visitor to read your blog, and maybe share or link to it.

Of course one of the biggest aspects of any PPC campaign is nailing down your demo.

One of the most rudimentary tricks you can do is access your own websites demographics (via Analytics) or in my case Piwik and match that up with Facebook.

For instance, I know that practically 90% of my visitors are on desktop, they are men and use Windows. So right there mobile and women are out.

From there it is all about nailing down a good headline, catchy photo and split testing till I find a winRAR.

 

Dr. Paul JohnsonDr. Paul Johnson

ALuxutyTravelBlog.com // Twitter

Blogging on all things luxury travel

In all honesty, $100 wouldn't go very far. To get a meaningful and measurable return from Facebook, I would suggest a higher spend.

If $100 was all I had, though, I would simply use this amount to further build and grow my audience - you have to have as strong an audience as possible before you decide to actually start selling.

The key thing would be to target your audience as much as possible to make sure your ad spend is as effective as it can be and that you are homing in on the right people.

With a small sum, I would target very carefully and precisely, so select the one country you want to focus on (or be more specific with an actual city), and select the age range, gender, languages and education level that you think best mirror your existing customers or the people you most want to attract.

Don't ignore the interests options at the bottom and again keep as specific as possible.

Deviate into peripheral interests and you'll very quickly get through your modest spend, so keep everything as focused as possible.

Alternatively, if I was already satisfied with the size of my existing audience (in my case - Luxury Travel - we have over a quarter of a million fans), I might identify five of the most successful of my recent posts in terms of reach or engagement and give them each a targeted $20 boost.

 

Ravi ShukleRavi Shukle

RaviShukle.com // Twitter

Helping Online Retailers Build Happy Customers For Life Through Customer Service

It can often seem difficult to stand out on Facebook with your blog especially with more and more businesses fighting for attention in the newsfeed.

The good news is you actually don’t need to spend a large amount of money to start seeing results and drive quality traffic back to your blog.

Before you spend a single dime on Facebook the very first you need to consider although it may seem obvious is to create unique and fresh content on a regular basis.

The last thing you want to do is drive traffic to a blog with only 3 posts.

Once you bring readers in you want to ensure you remain consistent with your posts to keep them up to date and engage your readers.

Here is the break-down on how I would spend $100 on Facebook to help promote my blog:

The first $25 would be spent doing a split test ad campaign on Facebook this would involve creating two different ads in terms of copy and image both driving traffic to my blog to see which one works best.

The reason this budget is 25% of the overall budget is due to the fact you want to make sure you have enough feedback to make an accurate decision.

The next $50 would then be spent on promoting the best performing ad from the split test campaign.

This would involve using Facebooks many different ad products to drive traffic such as sponsored stories, right hand column ads, website retargeting and more.

The last $25 would then be spent on boosting the most popular Facebook blog posts on my fanpage.

This would involve looking at your Facebook insights to help identify the top performing blog posts you have shared on your page then simply boosting this post to your ideal audience.

This way your business knows what already works and is just looking to amplify the engagement helping every dollar to work in your favour.

The best part of this process is that it can be rinsed and repeated until you find the perfect copy, image and targeting that help your business to drive the highest number of clicks aka traffic to your website

 

Rocco Alberto BaldassarreRocco Alberto Baldassarre

RoccoBaldassarre.com // Twitter

Entrepreneur & digital marketing consultant. Tweets are about #ppc#marketing & other topics of interest.

The best way to spend $100 is to run a ads for a lookalike of your remarketing list.

However, your lookalike list needs to be tuned up with the use of additional Facebook Targeting options.

Some examples of additional tune ups are:

  • Narrowing down the audience to profiles that match as much as possible your target group. For instance, if your target group is business owners you could break down a lookalike audience using the behavior "small business owners"
  • Narrowing down the audience by age to make sure you don't end up targeting users that cannot benefit from your content
  • Narrowing down the audience by Job type if you are advertising a blog that is industry specific.

Once you identified the audience to work on, try to focus on a CPC (cost per click) bidding method. In this case you will only pay per engagement and not per impression.

Paying per engagement helps making sure that the money has been spent on getting in touch with a portion of our target audience and not on being passively viewed on the wall of people in our target audience.

Finally, invest your money on mobile devices. Mobile devices usually cost less per click than desktop ones.

This means that at the end of your $100 campaign you will be able to get more clicks and reach out to a bigger audience.

 

Sean SiSean-Si

Seo-Hacker.com // Twitter

Start-up addict and urgency junkie. Founder and CEO of @Qeryz

What I would do is basically go ahead and use it on promoting my most shared post and then target an existing Facebook audience I have.

This way, I know that these people have already tuned in to my blog and have a pretty good chance to share my stuff again over at Facebook.

The thing with blind targeting using demographics and their 'likes' is that it costs a lot more than an existing audience.

I used Facebook audience targeting recently for the SEO Summit 2015 and it worked amazingly great - without asking me to spend a kidney.

 

Sherri-Lee WoycikSherri-Lee Woycik

SocialMediaMinder.com // Twitter

#Facebook Marketing expert, trainer and coach. #SocialMedia Management Services in #Langley and #Vancouver, BC. #Relationship Builder.

I love this question because driving traffic to your blog or website from Facebook is a very important thing to do. And it’s not that hard either.

I like to drive people to my website by having compelling text, a viral image and a strong call to action and a link to the page I want them to land on.

I use those four pieces to create a post on Facebook.

The image needs to be enticing and something you know will get interaction, an image you have tested perhaps.

I’d love to share my 50 Amazing Images for Viral Engagement on Facebook here.

There needs to be a question that speaks to the biggest pain of your ideal clients that your link will solve.

And the link for people to click on must be consistent with your brand and take them to a genuine place where they can truly get the answer to the question you posed and it should have a further call to action to go deeper with you, whether that’s an email sign up or a offer is up to you.

Then I would dedicate the $100 to running ads to promote that post to people within my ideal target using FB custom audiences and audience insights to build out multiple audiences.

I would then ask loyal fans and friends who have worked with you, attended workshops, webinars or free calls to go to that post and write a testimonial about the service or product you offer as a reply to that post for social proof of your value.

I use these steps over and over to drive people directly from my Facebook page to my website/blog every week and you can too.

 

Ted RubinTed Rubin

TedRubin.com // Twitter

'Life is not about waiting for the storm to pass... it's about learning to dance in the rain.' 🙂

If I had $100 to spend on Facebook to promote my blog, it would be saved only for those posts sponsored by a brand who's agency desperately need to see those "reach" numbers for their reports.

All other times I know that the more quality content I produce and post, the more regularly I do it, and the more I emotionally connect, engage, and converse with those I am looking to reach... the more my blog will become visited, shared and known.

In order to get the most value from Facebook, instead of spending $'s I would spend time... sharing content of those I want to share my content, liking and commenting on their posts, and paying attention so I can create the kind of content that brings people to my page instead of simply hoping I show up in their feed.

The critical point here is to create a steady stream of valuable and relevant content that your audience (friends/fans/followers) really cares about.

Remember, regardless of Facebook algorithms... 100% of the people who come to your page see your content.

 

Tim SouloTim-Soulo

BloggerJet.com // Twitter

Head of content marketing at Ahrefs

I’d recommend a 3-step plan.

 

Step #1

Create custom audiences of people who interacted with your blog.

Put a Facebook tracking pixel to track your blog visitors (here’s an in-depth guide) and make another custom audience out of your email subscribers (here’s another guide).

 

Step #2

Find a few of your best performing articles.

You can easily do it with Ahrefs Content Explorer.

Just do a search like “site:bloggerjet.com” and the tool will show you the most popular articles from your blog:

 

Tim-Soulo-1-Ahrefs-Content-Explorer

 

Step #3: Promote your best performing articles to your custom audiences.

This way you will put your proven content in front of people who already know about you, which means that there’s a very high chance that you’ll get a lot of clicks and these people will share your content further to their friends.

Here at Ahrefs blog we easily get clicks for $0.13 with this strategy:

 

Tim-Soulo-Ahrefs-2-facebook-clicks

Your numbers will vary depending on your niche, the quality of your article and the size of your audience.

But based on many different Facebook Ads setups we’ve tried, promoting proven content to our existing audience had the best results by far.

 

Tom DemersTom Demers

CornerStoneContent.com // Twitter

Co-Founder & Managing Partner at Measured SEM / Cornerstone Content, get our free Content Marketing Roadmap here.

If I had $100 to promote my blog on Facebook I'd use that to promote a free giveaway of some sort to help build a list of folks who I can message to over time.

This could be a free eBook / one pager, a free course, or a Webinar, but the idea would be an informational give-away to get folks who might be interested in my topic to join my mailing list, so I can share future content I'm creating with them.

This turns the $100 I'm spending into a longer term relationship and ultimately a nice asset that's independent of other traffic sources like organic traffic or paid traffic where I get a one-off return for a specific budget (my interactions and returns from this spend are longer term and more "passive").

 

Tony RulliTony Rulli

Overwhelmingly.co // Twitter

I provide 37 FB ad templates (free):http://bit.ly/1K4sWPP  // For stories of travel & food, try @landingstanding 🙂

I would place Facebook's audience pixel on my site and let Facebook collect information about every visit.

Then I would target everyone who visits my site with an ad on Facebook (this is called Facebook Retargeting) offering them a free guide or checklist in exchange for their email address.

This way I can turn previous site visitors who now know me into long time email subscribers.

This won't get me new visitors, but it would turn existing visitors into email subscribers which is much more valuable.

This can also be much cheaper than trying to get email subscribers from Facebook ads when the audience isn't retargeted.

 

Tyson DownsTyson Downs

TitanWebAgency.com // Twitter

I run a Web Design & #SEO Company specializing in helping #healthcare professionals get online and get found.

First, don't assume that Facebook is going to be right for your business. Depending on your industry and your target customer, it may not be the best way to go.

Assuming it is, then I'd recommend doing the following. (Before you do anything, install a Facebook pixel on your website).

  1. Boosting your blog posts so that your followers actually get to see them. If you don't, then you'll probably only have 1-5% of your followers see your status updates.
  2. Create a custom audience of past website visitors. This will allow you to promote your new content to people that have visited your website in the past.
  3. Create a look a like audience. A look a like audience will allow you to get eyes on your content you are sharing by people that have similar demographics as your fans, or website visitors.

For most people rinsing, and repeating, and perfecting these 3 things will allow you to get more website traffic and more targeted website traffic than you have previously.

 

Vincent NguyenVincent Nguyen

GrowthNinja.com // Twitter

Author of Self Stairway. Facebook Ads specialist. Former Empire Flippers Marketing Director.

With a limited ad budget, I'd have to know that my blog's autoresponder and email funnel is profitable before I spend any of it on a conversion campaign.

The two most important metrics for this are lifetime value of my customers and the percentage of email subscribers that turn into paying customers.

With these numbers, I can determine a value per subscriber and know what my cost per acquisition goal is.

For example, if I sell a $2K product and 1% of my subscribers purchase the product then I can assume the value per subscriber is $20 each.

So knowing I can spend up to $20 to turn a profit, I'd create a landing page specifically for Facebook Ads (so I can segment these leads from the other sources and track sales) and drive cold traffic to the page.

Once the landing page is created, I'd create just one featured image and one piece of ad copy that includes the body, headline, and description.

With a budget of $100, I can't perform any real split-testing so it'd be better off to stick to one image and copy.

Then, I'd figure out which interests to target and if it makes sense to make use of lookalike audiences.

You can use tools like Facebook's Audience Insights and Google Chrome's Similar Pages to get a list of competitors and similar businesses/blogs.

Using your list, find the name of their Facebook page and plug it into Audience Insights' "Interests" area.

If it shows up, that means you'll be able to target these interests in the Facebook Ads backend.

Run the ads and monitor the results.

Are the costs per acquisition low enough to make the campaigns profitable?

Then ramp up!

 

Venchito-Tampon-150x150Venchito Tampon

DigitalPhilippines.net // Twitter

Digital marketer and motivational speaker in the Philippines.

It depends.

Executing facebook ads is a case to case basis.

If the brand has already built a Facebook community in the past (1000+ likes), then it only need a stronger boost in engagement rate, reach and conversion referral rate (social traffic).

Here are a few tips that a marketer can do with $100 budget:

  • Spend $1 per day in converting site visitors to fans (use Website Custom audience in Audience Insights feature). Every month, this will cost around $30 to $35.
  • Spend $1 per day in getting Facebook fans to engage in daily post activities (likes, shares, comments, etc..) by targeting them when advertising Facebook posts. This will cost $30 to $35 per month.
  • Use the remaining balance to convert relevant audience to Facebook fans by targeting similar audiences of your brand or of other Facebook brands (your competitor).

 

Zac JohnsonZac Johnson

ZacJohnson.com // Twitter

The Entrepreneur, Internet Marketer, Blogger and Super Affiliate by Day, Super Hero at Night!

Facebook Ads is still one of the best ways to promote an offer or blog post, while also reaching your exact target audience.

If I had $100 to spend on an ad campaign, I would focus my efforts in one of these two areas.

 

Interest based advertising

Facebook is great for targeting audiences who already share an interest in something.

For example, if I was to come out with a product of my own and knew the people interested in my project were the same people who might be interested in other industry experts, I could plug their names into the "interests" area in Facebook's Ad platform and setup ad campaigns based off their target audiences.

A good example of this would be my 32 blogger popups post, which has a bunch of industry experts mentioned, such as John Chow, Lewis Howes and Pat Flynn.

Through Facebook Ads, I could setup a small ad campaign and target people who are interested in the experts I featured on my list, so they would be relevant to my niche and also more likely to click on the link/offer, since they are already interested in the experts mentioned

 

Retargeting

It's never easy to make a sale off a single first visit, so a more advanced method of advertising through Facebook Ads is using their Power Editor (or another outside solution) and using retargeting.

Retargeting is the process of showing a specific set of ads to people based off if they've been to your site before or on your mailing list.

This is also known as Custom Audiences through Facebook ads.

Going back to the example above... if I wanted to create a small ad campaign to get people to come to my site and see a blog post, I could then retarget that same audience and show them a new ad through Facebook Ads -- something like "Come Back to Blogging.org and Download My Free Guide".

Since they've already been to the site once, they would be more likely to download the guide or buy something, as it's a brand or site they are now continually seeing.

If I was going to spend $100 on Facebook advertising, I would do a combination of these two methods.

$50 on getting an audience to my site, then another $50 to retarget them and trying to convert them into a lead or sale.

Both of the methods above are being used to show you all of the ads you are currently seeing through Facebook.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Thank You For Reading So Far

By now you should have a good idea about how to use Facebook ads for business and attract instant traffic to your blog or landing page.

Do you now have a better idea of what you should do next?

Tell us below...

If you have any questions, comments or suggestions on this expert roundup, leave your input below.

And don't forget to spread the word about it!

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

Codrut Turcanu
I help entrepreneurs connect with experts, influencers & pro bloggers. Since 1999.

BestExpertRoundUps.
Codrut Turcanu on Twitter

Comments (16)

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  1. Chris Lee says:

    Some really creative tips here. Thanks for the include, Stuart.

    • Nader Qudimat says:

      Hey Chris,

      I agree the tips are creative. Thanks for your contribution here, your points goes to show that $100 can really go a long way. Some people complain that it's not nearly enough to do anything for businesses. Love the landing page, it definitely is simple but I can see why it would work. Have you tested it with different types of landing pages like with videos etc.?

      Thanks your comment

  2. Brent Jones says:

    What an amazing roundup post! Thanks for including me. I can't wait to read through it in more detail!

    • Nader Qudimat says:

      Hey Brent,

      Thanks for your comment. The advice rounded up here is ridicoulsy useful as I'm sure you'll find. I know you're well established yourself but did you find anything new that appeals to you here?

      Thanks for contributing here

      • Brent Jones says:

        Sure, I am established in some areas... but any success I have had with Facebook ads has been through trial and error. I still love learning in that department.

        One idea that really stuck out to me was using a tracking pixel to target past visitors, mentioned by Tim Soulo... might need to try that!

        • NicheHacks says:

          Retargeting is great. I've been using it to sell extra copies of my products during launch promos. Sold an extra 35 copies thanks to it last month during the launch week.

        • Nader Qudimat says:

          I can definitely see that failure is a part of anyone's success, but most people only see the success. I have yet to get started in the Facebook ads as I think I should try to build the foundation before making any advertisement investments.

          I don't know much about tracking pixels but I'll have to check that out further.

    • Ben Wynkoop says:

      Brent, don't you find that advertising on Facebook with the objective in page likes, results in a lot likes coming from click banks?

  3. Srikanth says:

    Excellent article bro. I have tried Facebook ads to promote facebook page, post boost and website.
    In my opinion facebook ads are fastest way to get page likes and website traffic. thank you.

    Srikanth.

    • Nader Qudimat says:

      Thanks for your comment Srikanth.

      What was your success like with facebook ads? What was your biggest takeaway from this?

      • Srikanth says:

        Hi Nader Qudimat thanks for reply.

        Apart from page likes and sharing Facebook ads give me some consistent traffic even after
        stop the campaign unlike Google PPC(earlier I used it).And it is very cheap compared to
        Other major PPCs. I got almost three times more visitors form Facebook ads than google PPC ads.
        Thanks
        Srikanth.

        • Nader Qudimat says:

          Hey Srikanth, interesting how Facebook gives so much more than Google, but then again I think it depends on the niche and how you go about it. Are you going to try anything differently when you go into Facebook ads after reading this?

  4. Hi Codrut,

    Lots of valuable advices compiled here. I loved the idea of Zac Johnson "remarketing"; first getting recognized by new audiences and then re-targeting them to promote the product. It could increase sale because the audiences already know know who is the publisher, after all it is all about trust.

    Thanks for inviting me to share my strategy. I appreciate it!

    - Abrar

  5. Great info from such super bloggers! Love this, Stuart.

    Sue

    • Nader Qudimat says:

      Hi Sue! Glad you enjoyed the post, will you be using any of these strategies or are you already?

      Nader