Bite And Chew Your Way Into This $61 Million Dollar Market That's Been Trendy Since Dinosaurs Roamed The Earth

Filed in Niche Market Ideas by on December 26, 2017

paleo diet

If we can agree on one thing, it's that...

We're not meant to eat the manufactured packaged foods that we're surrounded with these days.

You see, millions of people know this.

In fact, this market that we're about to uncover is predicted to be worth at least $300 million by 2018.

This niche is the Paleo Diet niche...

We'll be dissecting this $300 million dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".


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Market Size & Worth

  • Paleo Product sales forecasted to reach $300 million by 2018
  • Interest in the Paleo Diet has risen dramatically in recent years
  • Paleo Products had a sales growth of 57.3% in natural and specialty retail in 2014
  • Projected growth of 58.1% in sales this year



  • 22% more women than men following the Paleo diet.
  • 21% have a household income over $100K.
  • 20% or more of the market are between 30-44 years old.
  • They are slightly more likely (+9%) to have a smaller household size (2-3) than the general U.S. adult population.
  • 53% are married, which is nearly identical to the general U.S. adult population.
  • Fresh food buyers are 22% more likely to not have children than the general adult population. This may suggest that having children in the home somewhat drives up purchases of packaged food goods.
  • They are 39% more likely to have a Graduate degree or PhD than the general population.
  • Fresh food consumers are slightly more likely (+8%) to be currently employed.



Niche Demand 


KeywordAvg Monthly Searches
Paleo diet265,000
Paleolithic diet recipes9,100
Paleo diet foods7,300
Caveman diet5,900
Paleolithic diet2,900


The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 260,000 searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches
Paleo diet
Paleo diet recipes
Paleo diet food list
Paleo diet plan
Paleo diet results
Paleo diet
Paleo diet book
Paleo diet for beginners
Paleo diet cookbook
Paleo diet food
Paleo diet food list
Paleo diet beginners
Paleo diet recipes
Paleo diet plan




Paleo diet
Paleo diet food list
Paleo diet coke
Paleo diet plan




Paleo diet
Paleo diet before after
Paleo diet explained
Paleo diet results


What is a paleo diet
Is barley on paleo diet
How effective is the paleo diet




As you can see people are searching for everything from paleo diet plan to recipes in the niche.

This shows just how passionate this audience are about the niche.


Niche Growth & Monthly Searches


Check out the trend above, the interest in the Paleo Diet is relatively stable and is predicted to remain in demand for years to come.

This niche was very popular a couple of years ago and has remained stable ever since but will continue to grow as people are always interested here.

This is because people all over the world search for solutions and products in this niche and are constantly looking for new ones here.

Get involved as all the market research has been done for you and everything has been laid out in this report.


Sub-Niches To Explore

  • Paleo diet definition
  • Paleo diet benefits
  • Paleo diet foods
  • Paleo diet for beginners
  • Paleo diet results
  • Paleo diet recipes


May Also Be Interested:

  • Paleo diet definition
  • Paleo diet benefits
  • Paleo diet foods
  • Paleo diet for beginners
  • Paleo diet results
  • Paleo diet recipes



Most Popular Content

Use the ideas here to create similar content for your site.


Most Popular ContentShares
New Evidence From Prehistoric Human Teeth Reveals What The 'Paleo Diet' Really Looked Like22,200
The Basics Of APaleo Diet Plan20,700
In Defense of Real Food: aPaleo & Whole30 Dietitian Responds to US News & World Report's "BestDiets of 2017"12,100
Neanderthal Dental Plaque Shows What aPaleo DietReally Looks Like12,000
Lifestyle guru Pete Evans confirms ketamine can be part of a healthy paleodiet — The Betoota Advocate9,500


As you can see people are excited and motivated to share content such as articles in this niche.


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
Primal Fitness @pflifestyle309
Paleo Magazine@paleomagazine67,700
Travis Schefcik @uncmnwellness2,500
Paleo Diet @paleodietfan1,800


These are the 4 most influential people in the market niche on Paleo Diet.

Network with them, Highlight or feature them in your content. Interview them. Use them to do research.

These people are NOT your enemy, but instead, potential partners who can send you traffic and work with you.



Affiliate Products:

In this niche people are buying mostly books.


Products on Amazon:

Amazon has over 19,495 products listed, ranging from just a few dollars.



Best Selling Products On Amazon:


ProductAvg/PriceReviews Rating
Paleo for Beginners: Essentials to Get Started
The Paleo Diet: Lose Weight and Get Healthy by Eating the Foods You Were Designed to Eat
Paleo Diet For Beginners: The Essentials Guide To Paleo Diet That Helps You To Lose Weight, Build Muscle And Live Healthier$13.99133.5
Paleo Diet For Beginners: 150 Recipes, The Secret Of Weight Loss, The Simple Science Of A Healthy Body In Paleo Way, Naturally fight diseases And Gain Maximum Energy$12.9984.0
The Paleo Solution: The Original Human Diet$14.471,3614.5
Paleo Diet: Paleo Diet For Beginners, Lose Weight And Get Healthy (Paleo Diet Cookbook, Paleo Diet Recipes, Paleo Diet For Weight Loss, Paleo Diet For Beginners)$8.99384.5


There will always be newer and better products which means buying the latest and greatest gadgets, books, apps, and systems that will generate sales as well as repeat sales for you.



There are the products related to the topic on CB. Incorporate these items from Clickbank to maximize profits.


ProductAverage SaleGravityCommission
Healthy Weight Loss With Paleo Diet60.0%
Paleo Diet Guides From Robb Wolf$11.753.4440.0%
30 Day Guide To The Paleo Diet$12.902.3150.0%
Paleo Sleep - New Paleo Diet Product$4.100.6150.0%
Paleohacks Cookbooks + Primal Sleep, 4 Products, Crazy Conversions$12.29159.85100.0%
1000 Paleo Recipes - Earn Up To $75/sale - High Conversions!$20.805.0875.0%


Other Affiliate Programs & Offers

These are independently run affiliate programs.


Paleo Plan$590 days
Primal Palate50%30 days
Eat Drink Paleo40%
Paleo Flourish75%
Paleo Mom30%


CPA & Other Offers


OfferCommision % Payout $Cookie LengthTypeNetwork
Paleo Secret Cookbook - Email Submit - Capped$1.00CpaOfferConversion




Paleo for Beginners: Essentials to Get StartedJohn Chatham$5.384.21,128
The Paleo Diet: Lose Weight and Get Healthy by Eating the Foods You Were Designed to EatLoren Cordain$9.994.3807
Paleo Diet For Beginners: The Essentials Guide To Paleo Diet That Helps You To Lose Weight, Build Muscle And Live HealthierMaria Cook$2.993.413
Paleo Diet: Paleo Diet For Beginners, Lose Weight And Get Healthy (Paleo Diet Cookbook, Paleo Diet Recipes, Paleo Diet For Weight Loss, Paleo Diet For Beginners)Brian James$0.994.538
Paleo Diet For Beginners: 150 Recipes, The Secret Of Weight Loss, The Simple Science Of A Healthy Body In Paleo Way, Naturally fight diseases And Gain Maximum EnergyMadeline Johnson$2.994.08
The Paleo Solution: The Original Human DietRobb Wolf$9.984.51,361
Paleo for Beginners: Essentials to Get StartedJohn Chatham$5.384.21,128


Google Play Books


Book TitleAuthorPrice
The Paleo Diet Revised: Lose Weight and Get Healthy by Eating the Foods You Were Designed to EatLoren Cordain$8.02
The Paleo Cookbook: 300 Delicious aleo Diet RecipesRockridge Press$3.80
Paleo Diet, Paleo Cookbook and Vegan Living Made Easy: Paleo and Natural Recipes New for 2015Speedy Publishing$0.85
The Paleo Diet for Athletes: The Ancient Nutritional Formula For Peak Athletic PerformanceLoren Cordain $11.36


Google Play Apps


Paleo Diet PlanFREE
Paleo diet recipesFREE
Paleo Diet For Weight LossFREE
Paleo Diet GuideFREE
50+ Paleo Diet RecipesFREE


Udemy Courses


Course# of LecturesRatingReviewsPrice
Burn fat and build muscle the easy way with PALEO RECIPES.474.88$10
Lose Weight Without Counting Calories. Lose Weight on Paleo434.327$10
How to Lose Weight: Simple + Healthy Paleo Low Carb Fasting254.236$10
Getting Started with the Paleo Diet444.5204Free


Itunes Apps


AppCategoryStar RatingReview
Paleo++ - Ultimate Paleo Diets, Foods, and RecipesFood & Drink243
Eat Paleo - Delicious Paleo Diet Recipes and MealsFood & Drink1693
Paleo Diet Plan & Paleo Diet Recipes #1 WeightLossHealth & Fitness103
Paleo PlateFood & Drink2053
Paleo Diet Free - An Athletes CookbookHealth & Fitness433


Blogs, Forums And Social Media:

Use these forums, blogs, and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 563,000 pages and posts indexed about paleo diet, so there’s no shortage of content ideas and bloggers to network with.


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Top Paleo Diet Blogs:


BlogSocial MediaEmail List
The Paleo DietYesYes
Robb WolfYesYes
Paleo LeapYesYes
Ultimate Paleo GuideYesYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Top Paleo Diet Forums:


CAVEMAN forum26,34768,050
Raw paleo diet forum63,504135,005
Nerd Fitness2,980294,912
Paleo Diet Anyone?1,5325,091


These are some of the top forums catering to Paleo Diet niche.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.



Social Media

Facebook has tens of thousands of people interested in paleo diet niche. It’s a great place to network, advertise, get traffic, and meet others in the niche and more.


Facebook Popular Page


Page# of Likes
The Paleo Diet149,000
Paleo diet21,000
Paleo Diet For Beginners20,000
Paleo Grubs849,000
古飲食 Paleo Diet1,600


Facebook Most Popular Groups


Paleo Diet Lifestyle31,934
Paleo LCHF Diet - India40,959
Paleo Diet/Recipes1,235
Lanka Paleo Diet Plan2,008
Paleo Keto Diet Tips and Recipes29,813
Paleo Diet Recipes & Tips6,233
Paleo Diet with Autoimmunity9,617


Most Popular YouTube Channels


Channel NameVideo #Number of Subscribers
The Paleo Way with Pete Evans3112,044
The Paleo Mom528,996


Popular Reddit Groups




Scoop It Groups


Paleo Diet & Plan201
Paleo Diet News860


Pinterest Pinners


Name Followers
Paleo Diet Cafe4,814
The Paleo Diet Menu Blog5,900
Ultimate Paleo Guide4,168
Paleo Diet Family4,498
Paleo Diet Basics3,610




Podcast namePresenterStar RatingReviews
The Paleo Solution PodcastRobb Wolf9433
The Paleo Diet ™ PodcastThe Paleo Diet Podcast1




Magazine NamePrice
Paleo magazine$20



Websites Sold On

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


URLSold For$100$380


Why Are People In This Niche

  • The paleo diet gives relief to those with undiagnosed celiac disease, wheat and gluten intolerance or sensitivities.
  • Some with celiac disease do not get complete gut healing without cutting out additional foods which the paleo diet does.
  • The paleo diet removes foods and addresses lifestyle factors that contribute to gut permeability.
  • It reduces the risk of diseases linked with the excess intake of free sugars.
  • Paleo diet does not contain any free sugars, so in this respect is extremely healthy.
  • Paleo diet naturally provides a perfect balance of fats because it suggests both in healthy amounts while other diets limit one or the other.
  • One of the best sources of protein and fat suggested by the paleo diet comes from cold water fish which can contribute to a healthy brain.
  • Vegetables are a large part of the diet and it’s recommended to get a variety of veggies depending on the seasons.
  • Paleo gives better digestion and better absorption.
  • The great thing about the paleo diet is that a lot of the foods are anti-inflammatory so you will be minimizing your risk of inflammation.


Most Common Topics And Questions

These questions / topics are problems that need solving. Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  1. Raw Paleo Diet Success Stories
  2. What raw paleo foods are you eating right now?
  3. Is juicing paleo? What about alcoholic fruits?
  4. Preserving Meat
  5. Plantains Vs. Bananas?
  6. Paleo Diet and Results?
  7. Anyone do a paleo diet?
  8. Have you had success w/a Paleo Diet?
  9. Paleo Eating Out
  10. Fiber on Paleo?


Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.

These are the major advertisers on


Lowfatlowcarb.comPaleo Diet Guide


Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. How Can I Explain Paleo Diet?
  2. 20 Myths About Paleo Diet
  3. 10 Quick Tips About Paleo Diet
  4. What Will Paleo Diet Be Like In 100 Years?
  5. 15 Best Blogs To Follow About Paleo Diet
  6. The Ultimate Cheat Sheet On Paleo Diet
  7. Why We Hate Paleo Diet (And You Should, Too!)
  8. 10 Signs of Results of Paleo Diet
  9. 4 Reasons To Start Paleo Diet
  10. How To Solve The Biggest Problems With Paleo Diet

For more ideas check out the following resources:



Reasons To Get Involved In The Niche

  • Paleo Diet is a stable market and is highly profitable.
  • It's worth $300 million dollars a year and is growing annually so now is the perfect time to get involved.
  • Over 2,230,000 people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience male and female tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 311,542 members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like 7 Easy Paleo Diet Tips! And The Worst Advice We’ve Ever Heard About Paleo Diet – create similar content but better and it's almost guaranteed to go viral.
  • There are endless problems from How Can I Explain Paleo Diet? and every problem as a product available which solves it – sell these as an affiliate.
  • There's plenty of good domain names available including and– pick one and get started.
  • advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Paleo Diet.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Paleo Diet blogs and related blogs and simply write something bigger and better, bolder and stronger.  Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow. Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience.


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.


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Comments (9)

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  1. Dave says:

    This is really a fantastic write up. I thought about this niche but felt that it was probably oversaturated as it's all the rage nowadays...

    • NicheHacks says:

      This niche is just taking off. It's not even mainstream yet or big outside the English speaking Western countries. Ask a regular person in the street if they've heard of it and they probably haven't yet but they will soon enough with the media coverage it's receiving. Jump into one of the sub-niches and you'll easily dominate, paleo for vegetarians or runners for example.

  2. Sam says:

    Great article. I've been into paleo for the past year and have written several articles but it has not been published..., it's just for my own journal. I thought about creating a site about paleo but I don't see where you can profit from this niche unless you branch off with workout gears, clothing, etc. Amazon products on paleo are books so it's marginal gains whereas boats (for example) would be more lucrative.

    • NicheHacks says:

      That's the thing you CAN branch off into other areas as long as your audience is interested in it. You're not limited to just promoting paleo stuff to them because you're running a paleo website. Go on jump in and get involved!

  3. Excellent write-up!

    Indeed, Palo - and other healthy eating niches - are just getting started.
    Which is why I have built a portfolio of paleo/vegan/healthy food domains...

    Thanks -

  4. To be honest with you, Paleo is not really my thing, so I don't see me trying to develop them out. I think it is a better idea to sell them to someone who is well-versed and/or passionate about paleo. I'd probably also consider some sort of joint venture.

  5. Yemi says:

    This is really a great write up. Even if the niche is saturated, it's a sign that there is money being made. If you can enter with different style, tone and add fun to it, you will break through. I have just discovered that people want to solve problem while catching fun.

    Beside, in the newsletter, you wrote $300 million in one place and $300 Billion in another place. Do you mean to say $300 Million or $300 Billion?