People Are Sitting Around Doing Nothing In This 10 Billion Dollar Niche

Filed in Niche Market Ideas by on January 25, 2017

Ready to split?

I know we are because this niche is very hot right now, literally.

This is a niche that has everyone standing around and staring in the blank space while paying out hundreds of dollars to get as comfortable as possible.

The niche is what you may have guessed already... Yoga.

We'll be dissecting this $10 billion dollar niche apart and show you where and how the money can be made, what solutions are readily available and where you can find your audience.

You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.

All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.

We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.

And remember, there are many ways to tackle this niche so you don't need to worry about it being "too crowded".

This niche in question is "yoga" so let's get on with this report...


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Market Size & Worth

  • The yoga market has grown to $9,300,000,000, which is mostly because of yoga products (mats, clothes, accessories)
  • The yoga market has grown 74% over the past 5 years
  • Every year the average increase of people participating yoga grow by 14%
  • More than 40% of participants earn more than $75,000 annually so the money is always being spent in this niche



  • More than 15,875,000 Americans practice yoga at least once per month.
  • 72.2% are female, 27.8% are male.
  • 44% earn more than $75,000 annually.
  • 24% earn more than $100,000 annually.
  • 44% are aged between 18-34 years old
  • 41% are aged between 35 to 54 years old
  • 71.4% are college graduates.
  • 18.5% are aged over 55 years old.


Niche Demand 


KeywordAvg Monthly Searches
Yoga poses135,000
Bikram yoga 74,000
Hot yoga49,500
Yoga near me18,100
Yoga journal18,100
Benefits of yoga18,100


The table above shows the monthly searches on Google for this niche.

Combined they add up to an over 300,000 thousand searches a month and that's not including the thousands of long tail keywords that we haven't covered.

This is a huge niche with a lot of demand.


Common Searches
Yoga youtube
Yoga Wikipedia
Yoga history
Yoga definition and benefits
Yoga exercises
Yoga pants for women
Yoga socks
Yoga block
Yoga ball
Yoga matt
Yoga poses
Yoga pants
Yoga for beginners
Yoga journal




Yoga poses
Yoga music
Yoga tree
Yoga for beginners
Yoga google
Yoga classes




Yoga music
Yoga with Adriene
Yoga pants
Yoga for kids
Yoga for weight loss
What is the best way to market a yoga-exercise posture deck?
What is ki-yoga?
When was Yoga-Vedanta Forest Academy created?
How do you strain the brain during Yoga-nidra?
What are the types of yogas best for to cure piles?


Yoga Sutras of Patanjali
Yoga Vasistha


As you can see people are searching for everything from the Yoga journey in the niche.

This shows just how passionate these audiences are about the niche.


Niche Growth & Monthly Searches



Check out the trend above, the interest in the Yoga is relatively stable and is predicted to remain in demand for years to come.

This niche was very popular a couple of years ago and has remained stable ever since but will continue to grow as people are always interested here.

This is because people all over the world search for solutions and products in this niche and are constantly looking for new ones here.

Get involved as all the market research has been done for you and everything has been laid out in this report.


Sub-Niches To Explore

  • Yoga for beginners
  • Heart Rhythm Yoga
  • Transcendental Yoga
  • Vipassana yoga
  • Headspace
  • Quantum yoga
  • Yoga vashistha
  • Yoga accessories


May Also Be Interested:

  • Meditation
  • Spirituality
  • Headspace
  • Controlling mind
  • Workout
  • Gymnasium
  • Exercise while working
  • Kundalini
  • Guided Visualization
  • Qi Gong
  • Zazen
  • Mindfulness



Most Popular Content

Use the ideas here to create similar content for your


Most Popular ContentShares
'Beer yoga' is a thing, now, and it's going international
because, well, 'Beer Yoga'
Yoga Sequence For Tight Hips & Hamstrings | Health & Fitness

7 Super Effective Yoga Poses for Beautiful Breasts242K
6 Simple Yoga Poses for Firm Breasts! - Way to Steel Health
The Yoga Routine That Made Me Like Yoga - Broma Bakery133.3K


As you can see people excited and motivated to share content such as best poses and yoga routine in this niche.


Domain Name Ideas


Domain Name


Influential People In The Niche


NameTwitter HandleFollowers
Yoga Journalyoga_journal1.3M


These are the 2 most influential people in the market niche on Yoga.

Network with them.

Highlight or feature them in your content.

Interview them.

Use them to do research.

These people are NOT your enemy, but instead, potential partners who can send you traffic and work with you.


Affiliate Products:

The types of items you can market in the yoga niche is apparent when you look at the offerings online.

People are looking for yoga materials, yoga books, yoga techniques etc.


Products on Amazon:

Amazon has over 393,000  products listed, ranging from just zero to Hundred dollars.



Best Selling Products On Amazon:


Aozora Combo Yoga Mat. Luxuri-ous, Non-slip, Grips More With Sweat. Ideal for Bikram, Hot Yoga, Ashtanga, Pilates, or Sweaty Prac-tice. Foldable, Reversible, Eco-Friendly.

AmazonBasics 1/2-Inch Extra Thick Exercise Mat with Carrying Strap

The Yoga Bible

Roselux Women's Floral Print Cas-ual Loose Baggy High Waist Tie Long Pants

Best Non Slip Skid Yoga Pilates Socks with Grips Cotton for Women

Yoga Anatomy-2nd Edition$12.204564.5


There will always be newer and better products which means buying the latest and items that will generate sales as well as repeat sales for you.



There are over 171 products related to the topic on CB.

Incorporate these items from Clickbank to maximize profits.


Yoga Burn$31.04100.0%32.72
Yoga For Healing$34.9450.0%1.66
Brilliant Yoga70.0%
Canal Yoga - Shapeshifter Yoga In Portuguese

Clubbell Yoga: Action Potential



Most Clickbank products offer  75% commission meaning generous payouts.


Retailers on

There are over 402 merchants on ShareASale selling items related to yoga.


Most Popular:


MerchantCommissionCookie Length
Brighter Yoga25.00%$5.23
YogaDirect, LLC10.00%$111.75
Everything Yoga10.00%$2.53
Yoga Class Plan18.00%$27.59


Retailers on

There are many retailers on with affiliate programs related to Yoga.


RetailerCommission3 Month EPC
24 hour fitness10.00%$36.43
Yoga International5.00%


Other Affiliate Programs & Offers

These are independently run affiliate programs.






TitleAuthorPriceStar RatingReviews
Yoga and the Path of the Urban Mystic: 4th Edition

Darren Main
Stephen Cope
Yoga for Beginners: Simple Yoga Poses to Calm Your Mind and Strengthen Your Body

Althea Press$2.644.5131
The Yoga BibleChristina

Yoga Anatomy-2nd Edition

Leslie Kaminoff and
Amy Matthews
I Am YogaSusan Verde
Peter H. Reynolds
The Yoga Sutras of Patanjali:
Commentary on the Raja Yoga Sutras by Sri Swami Satchidananda

Swami Satchidananda


Google Play Books


Yoga Anatomy 2nd EditionLeslie Kaminoff
Amy Matthews

Yoga Philosophy of PatanjaliSwami Aranya

The Heart of Yoga: Developing a Personal Practice, Edition 2

T. K. V.

Yoga The Spirit And Practice Of Moving Into Stilln

Simon and
The Complete Illustrated Book of Yoga

Swami Vishnu

Every Body Yoga: Let Go of Fear,

Get On the Mat, Love Your Body.




Google Play Apps


Daily Yoga - Yoga Fitness PlansFree
Yoga daily fitness - Yoga workout planFree
Yoga - Poses & ClassesFree
Yoga StudioFree
Yoga for super weight lossFree
Yoga for BeginnersFree
Yoga - Track YogaFree
10 Daily Yoga PosesFree
Yoga Flexibility for BeginnersFree
Yoga for Weight LossFree
Yoga With AdrieneFree
Yoga for Complete BeginnersFree


Udemy Courses


Course# of
Rating# of
Yoga For Absolute Beginners
Total Transformation Yoga Teacher Training: Anatomy &
Yoga for Weightlifting,
Powerlifting & Body
Yoga Nidra -
Conscious Sleep
Ashtanga Yoga: The Traditional Practice
14 Day Strength & Stretch Yoga


iTunes Apps


Relax Melodies: Sleep Sounds, White Noise & Fan

Health &
Daily Yoga - Yoga Fitness Plan

Health &
Calm: Meditation to Relax, Focus & Sleep Better

Health &
Yoga For Beginners-Meditation Relax Stress Relief

Health &
Simply Yoga - Fitness Trainer

Health &
Yoga & Meditation Guided Poses

Health &


Blogs, Forums And Social Media:

Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.

Google blog search shows almost 60,300,000 pages, so there's no shortage of content ideas and bloggers to network with.


Top Yoga Blogs:


BlogSocial MediaEmail List
Curvy YogaYesNo
Spirit VoyageYesYes
Daily Cup of YogaYesNo
Yogi TimesYesYes
Tara StilesYesYes
The Journey JunkieNoYes
Yoga BasicsYesNo
Rachel BrathenYesYes
Elena BrowerYesYes
The Yoga LunchboxNoYes


Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.


Top Yoga Forums:


Yoga ForumUnknownUnknown
Grokker: Yoga ForumUnknownUnknown
YBC: Modern Yoga LifestyleUnknownUnknown
Places to YogaUnknownUnknown
Advanced Yoga Practices51,7624,104
Yoga Teacher Training4,1262,725
Yoga ForumUnknownUnknown


These are some of the top forums catering to Yoga.

The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.


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Social Media

Facebook has tens of 1000’s of people interested in Yoga niche.

It's a great place to network, advertise, get traffic, meet others in the niche and more.


Facebook Popular Pages


Page#of Likes
Yoga Inspiration1.1 M
Yoga Pants8.6K
El Mundo del Yoga1.7K


Facebook Popular Groups


Yoga Community Toronto5.2K
Yoga Inspired629
Bunz Yoga Zone927
Hamilton Yoga Community1K
Yoga Business Tribe

Yoga Studio Owners1.8K
The Connected Yoga Teacher Group1.2K


Most Popular Youtube Channels


Channel NameVideo #Number of Subscribers
Yoga with Adriene3482,789,681
Boho Beautiful150626,064
Kundalini Yoga Traning with Sat Dharam Kaur

Cosmic Kids Yoga210166,559
Yoga de la VIDA Greg5281,188
Gayatri Yoga964,879
Ali Kamenova Interval Yoga



Popular Reddit Groups


Yoga Challenge1,381
Yoga Teachers627


Scoop It Groups


Yoga Teacher Training India2.4K
AYM Yoga School In Rishikesh India1.7K
Body Temple PT12.6K
Vinyasa Yoga in Rishikesh, India177


Pinterest Pinners


Lexi Yoga29,814
Blooming Lotus Yoga2,331
Yoga Journal115,817
Alo Yoga43,720
Yoga Life9,957
Stylecraze Yoga22,492
DownDogBoutique Yoga30,683
Love Happiness Yoga55,341
Yoga with Adriene12,140


 Website Sold On

Seeing websites that have already sold in the niche show a profitable and in demand niche.

It's also a great idea to get a look at what successful site owners have done and emulate them.


URLSold For$249$80$199


Why Are People In This Niche

  • The most important reason to do yoga is to improve flexibility of the body.
  • It helps to increase muscle strengths without using any instruments.
  • It gives perfect posture. Poor posture is a reason to bring back, neck, muscle and joint problems.
  • It makes to prevent cartilage and joint breakdown. It also helps to prevent degenerative arthiritis.
  • It’s well documented that weight-bearing exercise strengthens bones and helps war off osteoporosis.
  • Yoga gets blood flowing specially relaxation exercises help to circulate bloods.
  • It increases intelligence resides in our subconscious mind where we get our inspiration, ideas and best solutions to problems.
  • It grains lymphs and boosts immunity.
  • Yoga helps to rejuvenate by making visual exercises which brings more energy.
  • When people are excited the blood pressure increases; with regular yoga blood pressure become stabilized and people can take more challenges.
  • When people are excited the blood pressure increases; with regular yoga blood pressure become stabilized and people can take more challenges.
  • It gives an increased fulfillment of life.
  • It helps to sleep better and increased levels of concentration.
  • It relives stress and brings more space for happiness.
  • It reduces pain and heal faster by changing mind.
  • It improves love life and develops better understanding that means better relationship.
  • Yoga maintains nervous system, increase immune system functionality, and clean lungs through breath yoga.
  • Smokers can quickly recover inner respiratory system through yoga after quitting smoking.


Most Common Topics And Questions

These questions / topics are problems that need solving.

Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.

Amazon, Clickbank and other networks have products which cater to these problems.

  • What is Yoga?
  • What are the types of Yoga?
  • How to start Yoga?
  • Basics of Yoga
  • What are the new Yoga books?
  • Learning methods of Yoga?
  • Where yoga starts from?



Who's Advertising In The Niche

Advertising is a strong sign of a profitable niche.

People don't spend money on ads if they can't profit from it.

These are the 3 major advertisers on


What Type Of Yoga Is For Me? - 10 Types Of Yoga

Check out these 10 types of yoga to discover which one is the best for you.
Yoga Classes - Staying Fit The Right Way -GoodLife Fitness

Join Over 1.4 Million Canadians
In Staying Fit With GoodLife Fitness.
Yoga Videos -
Watch Yoga Videos At Your Convenience -

Watch Yoga Videos At Your
Convenience. First Month Only


Blog Topic Ideas

These are some proven blog topic ideas that would work well in this niche:

  1. What Will yoga Be Like In 100 Years?
  2. 15 Best Blogs To Follow About yoga
  3. The Ultimate Cheat Sheet On Yoga
  4. 14 Common Misconceptions About Yoga
  5. 10 Signs You Should Invest In Yoga
  6. 10 Things Your Competitors Can Teach You About Yoga
  7. 14 Common Misconceptions About Yoga
  8. How To Solve The Biggest Problems With Yoga
  9. The History Of Yoga
  10. 20 Myths About Yoga


For more ideas check out the following resources:



Reasons To Get Involved In The Niche

  • Yoga is growing market and is highly profitable.
  • It's worth $9.3 billion so now is the perfect time to get involved.
  • Over 3.5 million people are searching for just the most obvious keywords every month – showing huge online demand.
  • The target audience is both male and female aged 24 to 60 tend to have disposable income to spend – you can benefit from that spending.
  • Between the social media hubs and forums there's around 2 million members meaning a huge pool of engaged traffic to tap into.
  • There's an endless array of content ideas in the niche including popular ones like “Yoga methods” and “Yoga accessories” - create similar content but better and it's almost guaranteed to go viral.
  • People are passionate about this topic and ready to spend money, you can see they already buy Yoga Learning Materials and Yoga Books it may as well be spent with you.
  • There's endless problems from Removing stress through Yoga to how to relief back pain through yoga and every problem as a product available which solves it – sell these as an affiliate.
  • There's plenty of good domain names available including com and or – pick one and get started.
  • What type of yoga fit for me and Yoga video or yoga classes are advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them - get involved.


How To 'Hack' Your Way Into The Niche

You can have an up-to-date and relevant authority site on Yoga.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers.

You get your content ideas from seeing what's popular on other Yoga blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.

Your profits can grow in no time thanks to the passionate audience in this exciting niche market.

By networking with others in the niche, sharing their content and linking to them, your website will grow.

Just watch as they return the favor.

And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience.


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.


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Comments (26)

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  1. Travis says:

    Awesome information Stuart!

    I love the way that you break down each niche and show us how an experienced affiliate would attack it.

    I just found your website yesterday and I sure do hope that you continue to provide all of this amazing content for many years to come.

    The content on this website just might be what I have been needing to help me get started making money online!

    • NicheHacks says:

      Hey Travis, glad you found the blog and thanks for commenting.

      This is a good niche to get involved with - the questions is...are you going to?

      • Travis says:

        I might tackle this niche! Or maybe chicken coops...

        Or one of the other 1,000 niches out there.

        But one thing for sure is that I will DOMINATE IT!

        • NicheHacks says:

          Hey again Travis - pick one and run with it! Don't hesitate too long on picking a niche - you can see from the research they are both solid.

  2. Richard says:

    Yea, It's working now. I can click the links and get the pdf.
    Great Niche. I never knew Yoga was so popular.

    • NicheHacks says:

      Hey Richard, yes it's a huge niche. Very profitable too. What wasn't working, the social locker? It's problematic!

      Thanks for commenting.

  3. Richard says:

    Yes, it was the social locker. I haven't been able to use it for at the least two months, but now it works fine.

    • NicheHacks says:

      Yeah I had the company that made the plugin test it and they said it worked for them no problem when they tested my site. I went through lots of technical stuff with them and we came to no conclusion.

      Sometimes it works for me and other times it doesn't. Same for others too it seems. Not really much use tbh.

      Anyone else have trouble unlocking the locked content?

  4. Ashis says:

    If I want to say one word about this man, Stuart, I will say. "AWESOME". You are simply the awesome man.

    I will love to success since i am starting out and when I will success I owe that to you buddy.

    Will love to receive help from you, if you can.


  5. uxbuddha says:

    PDF link didn't unlock after tweeting. What have I done wrong?

    • NicheHacks says:

      Hey, you probably haven't done anything wrong. The social locker is problematic and sometimes works and other times not - I've brain stormed with the developers and we can't find a solution.

      I will email you a copy now.

  6. Nathan says:

    Wow, pretty in depth post. How long did it take ya to create?

    • NicheHacks says:

      Hi Nathan, it took a while. Interested in this niche?

      • Nathan says:

        ok, naw I got too many other projects going right now. Just built out my first niche site, and working on getting it ranked. Plus I already got two other sites in the works, picked up the domains, and getting content written up for them.

  7. Larry says:

    Great information once again, amazing, in fact!!

    Thanks for putting so much effort into this niche research.

    Btw, are you moving your site to a more reliable host?


    • NicheHacks says:

      Hey Larry, glad you like it.

      The site was down for a while recently but all seems to be back to normal now as far as I know? You having problems accessing it?

      I'm with HostGator which I generally find to be quite reliable. I've always been with them as long as I've been online so I'm reluctant to move just yet but if problems continue then yes it would have to be considered.

      Do you recommend any company in particular?

  8. uxbuddha says:

    Ok, but how can a new niche site stop negative SEO tactics from established competitors.

    They are not gonna just sit by and watch their ROI wither and vanish because of a newbie!

    Too good to be true is just that. No offense. Great content though.

    • NicheHacks says:

      Hi, you're a little misguided.

      Firstly, most webmasters are NOT engaging in negative SEO and aren't going to refer to them (many wouldn't even know what it was outside the IM niche) because a newcomer has entered the niche and is gaining ground.

      You'll actually find that in most niche the people who do really well are the ones who WORK TOGETHER. Most successful marketers / bloggers / webmasters network and are on good terms with the others in the niche.

      That's how NicheHacks is growing - through networking with influential people and other bloggers who then go on to link to me or share my stuff on their social media. No one is launching negative SEO attacks on me.

      Secondly, what has SEO got to do with it?

      That's just ONE of hundreds of methods to get traffic to a site and isn't even necessary. I haven't built a single 'artificial' backlink to NicheHacks (I only place a relevant link somewhere I can get direct traffic) and my traffic is just fine (in fact Google is my 2nd biggest source of traffic!).

      Thirdly, when you enter a new market the best thing to do is have a sub-niche or unique angle or different perspective on things. Not just copy what everyone else is doing so you wouldn't likely be going head to head with the big players in the niche like that anyway but instead carving out your own sub-niche.

      What's too good to be true about it exactly?

      If you have the opinion that you can't enter into any niche that already has competition then you will never be able to market online as EVERY niche worth being in has competition.

      There are no new niches they are only new to you. If there's no competition in a niche chances are there's a good reason - there's no money to be made.

      Competition is a GOOD thing it shows you there's a healthy and in demand market.

  9. Bart says:

    Hey Stuart,

    I just found this post. Do you think this niche is still profitable today? Or maybe it could be overcrowded by now...

    • NicheHacks says:

      Definitely not overcrowded. If you're worried that because I posted it on here thousands of people will have entered...they won't have. 99% of people just read and never take action. The site also isn't that popular at under 40K visitors a month that one niche report will have made any major difference, the vast majority of the traffic won't even have landed on that page.

      Competition is a good thing anyway, shows a profitable and in demand market.