7 Reasons Why You’ll Continue To Fail As A Niche Marketer
Jun 02 2020
6 min read
6 min read
Table of Contents
- 1. You Still Depend on Google for Traffic
- 2. You Have No Connection With Your Readers
- 3. You Continue To Ignore Your Mailing List
- 4. You Prefer Short Term Gains Over Long Term Business Goals
- 5. You Don’t Think Like a Marketer
- 6. You Believe Passive Income Doesn’t Require Hard Work
- 7. You Don’t Believe in Branding
The years move fast right?
How long have you been dreaming about starting an online business for now?
The fact you're reading this post likely means you still haven't taken action or built a successful online business, it might sound harsh but it's true.
Like every other year, niche marketing went through a number of developments this past 12 months.
These are just some of the things that kept niche marketers busy and guessing throughout the year.
In short, things are moving, changing, and evolving at a rapid pace.
One thing that will remain constant, however, is YOUR fate as a niche marketer.
Yes, you’ll continue to fail over the next 12 months as well.
How do I know?
Here are some of the reasons....
To discover 200+ profitable niche markets click the image below now...
1. You Still Depend on Google for Traffic
You never know when the next algorithm arrives and ruins all your hard work.
Most of the back links, created with keyword rich anchor texts in the pre-Panda era, backfired and damaged the rankings of millions of websites around the web.
Blogs, full of keyword rich articles written for Google, were the biggest casualty.
In short, almost everything, that was considered good for SEO, turned bad.
You, however, still depend heavily on search engine traffic and have not developed any meaningful alternate traffic sources.
You still invest heavily in SEO and back linking, and almost all of your content is based around keywords only.
You still take advice from SEO gurus who claim to have located loopholes in Google algorithms to open floodgates of traffic to their websites.
It doesn’t work anymore, but you won’t listen.
Here's what your Google Analytics traffic source should look like...
A varied range of traffic sources
It should have a wide range of traffic sources so that if your Google traffic dries up due to an algorithm update or loss of rankings, you're still in business.
But none of that matters anyway because you're not even close to getting point 2 right...
2. You Have No Connection With Your Readers
Perhaps the most important thing in the new era of niche marketing, is building a community of loyal readers and followers who trust your advice and consider you an expert.
The online sales cycle has evolved.
You can no longer just publish random affiliate links and expect complete strangers to buy from you.
You need to build trust and establish yourself as an authority in your niche.
This requires regular engagement with your community through high quality and actionable blog posts that address different key issues of your niche in extreme detail.
It also means you need to stick to a fixed blogging schedule and publish regularly.
Otherwise you won’t be able to build the momentum required for creating a community.
We've slowly built up the NicheHacks Facebook Group to 26,000 members over the past couple of years and it now sends about 10% of our traffic.
Over 26,000 members in our Facebook Group
Building a community takes time, effort and planning.
And it’s the only way you can make sales now.
But wait, you’re still busy tweeting product links, right?
And I bet you're STILL not doing point 3, even though every serious marketer on the face of the planet has told you you should be...
3. You Continue To Ignore Your Mailing List
You might have already published countless new blog posts that generated thousands of visitors to your niche website.
But only a handful subscribed to your mailing list.
Because you have made no additional effort to make your opt-in box more prominent to the visitors.
You believe that placing it in the sidebar, with the title “Get Free Email Updates”, is enough to seduce your readers and get their email address.
Money is in the list, you’ve already heard this a million times.
It’s time now to take action.
Create a list magnet, place your opt-in box in the header and at the end of every blog post or create a pop-up. Do everything to get more subscribers.
Here's how you do a lead magnet properly...
A lead magnet done properly
As you'll see it offers an instant solution to a key problem the NicheHacks audience has...they can't find a niche.
They get 1781 niches delivered to them on a plate and it's downloadable instantly.
The headline is benefit driven and clearly explains what they'll get in return for submitting their email.
You can see why this is much more powerful than asking someone to "subscribe for blog updates", right?
Ignoring your list is one of the prime reasons behind your continued failure as a niche marketer and this is why 2015 will be no different for you.
Which ties is nicely with point 4...
4. You Prefer Short Term Gains Over Long Term Business Goals
There are two types of niche marketers.
Those who treat niche marketing as a business.
And those who consider it a way to make quick bucks using a short term approach.
You’re the second type.
You’ve never considered niche marketing a business.
That’s why you’ve never created a long term plan.
You’ve just been publishing random affiliate reviews and promoting any products that offer lucrative commissions.
And probably throwing any old backlinks at your site just to rank quickly without considering the long term implications.
Instead of adopting a holistic approach to niche marketing, you’ve reduced it to a few landing pages and promotional posts to make a quick buck.
You don’t have any business values and that is why your readers don’t trust you.
You might have made a few quick bucks by promoting products that you’ve not even used.
But you’ve lost your credibility and brand image, the two most important requirements for successful niche marketing in the modern marketing world.
If you'd done things properly you could be seeing traffic stats like this one...
Over 1 million visitors to NH[/caption]
And income stats like the following...
But that will never happen as your site will be penalized by Google LONG before you get close.
Or your rankings will drop due to a Google algorithm update.
Or worse still..
Your audience will have wised up to the fact you promote affiliate products you've never even seen let alone used.
And that ties in nicely with point 5...
5. You Don’t Think Like a Marketer
You call yourself a marketer.
Please start acting like one as well.
Marketers connect with their target market, listen to their problems, understand their needs and then offer solutions that can help their customers.
Their whole strategy is based on problem resolution and building trust.
What you’re doing right now is not marketing.
It’s just an opportunistic strategy built with the sole purpose of making money at any cost.
And as I said in the last point, you have no long term strategy because of which you jump into any niche and start promoting any products that offer lucrative returns.
For you, it’s all about making money, not resolving customer issues - a strategy that is bound to fail.
Which is why point #6 is something you need to address ASAP...
6. You Believe Passive Income Doesn’t Require Hard Work
Many of the early adopters of niche marketing believed it was an easy way of making lots of money without putting in the hard yards.
Much of that theory has changed now since most of the successful niche marketers have demonstrated how success is practically impossible without consistent hard work.
But you’re still living the old myth.
You believe hard work is not essential for success and there’s some secret shortcut that’ll make you successful one day.
That’s not going to happen.
The only secret to success is hard work.
Passive income only comes AFTER lots of hard work upfront.
Ask any successful niche marketer.
The screenshot below shows over $40K of largely passive income from selling digital products.
Passive Income from Digital Product Sales
The sales mostly come from automated sales funnel that run passively.
But you have to put the work in upfront creating the products and sales funnels upfront or that just never happens.
And you need to be building sustainable traffic sources away from just Google.
It would be impossible to make that income passively without the work done upfront, first.
And I bet you haven't even thought about point #7 yet...
7. You Don’t Believe in Branding
The basic concept behind branding is to create a business that offers products or services with consistent quality, value, customer service and user experience.
And it has never been more important for niche marketers.
There are literally thousands of people trying their luck at niche marketing.
But just take a look at some of the most successful niche marketers and you’ll know that a major reason behind their continued success is their brand image.
They’re considered experts in their niche and people trust them as thought leaders.
Which is why they can get endorsements from big authority sites in their niche as seen in the screenshot below...
NicheHacks branding and trust signals
But since you’ve adopted the short term approach, you have done nothing to strengthen your brand image.
The big authorities in your niche don't even know you exist and even if they did they certainly wouldn't link to you.
You have a sub-standard blog, your Twitter account is hardly active, your Facebook page has no apparent connection with your main website and you still don’t have a LinkedIn page.
In short, your brand image is anything but credible.
Your site looks like a low quality, spammy, affiliate site that even your own mother wouldn't trust.
Which is why I've drawn the following conclusions you need to take into consideration...
To discover 200+ profitable niche markets click the image below now...
Niche marketing has changed dramatically over the last couple of years.
It still offers unbelievably lucrative opportunities to make a fortune.
But only to those marketers who’re willing to give it the respect it deserves.
If you’ve ignored it till now,then today is the time to really start focusing on creating a strong brand image in your niche through high-quality content marketing
And by building a community of loyal readers who can become your most effective word of mouth marketers.
Don’t repeat the same mistakes you made this year, and the years before.
Otherwise this year, next year, and the following decade will be another year of failure and disappointment for you.
Tell me below which of these rung the most true with you...