Check Out This 2.1 Billion Dollar Niche That Has Millions Of Seniors Desperate For Emotional Support
Respect your elderly...
And find them a date.
That's only the demand of millions of seniors across the U.S., and the numbers are only growing.
Senior dating is the niche that we're looking under today and it's taking over the dating world like never before. (Check out these other profitable niche markets)
You, as a niche marketer, are probably sitting with your arms crossed and asking "but Nader, it's an oversaturated niche!".
Actually it's quite the contrary.
There's only 3 big companies serving the senior dating niche and they are making millions from doing so, not to mention the smaller sites.
It's the perfect niche to get involved with since there's plenty of growth to made.
With literally millions of lonely seniors looking for their romance, there's plenty of opportunity for yourself, as a marketer to step in with an unique angle and attack with action and persistence.
As always, we'll dissect this niche down and show you what information to sell, share and influencers to connect with so you can 'funnel' your traffic from.
We'll reveal how much money is being spent, why it's profitable, what products are being sold the most so you can get an idea of what you can do for your potential audience.
You'll discover what the most popular content is, who the most influential people are, the most popular social media hubs, blogs and forums.
All of the reports that we create are thoroughly researched and designed to give you a head start in making a profit from the niche.
We try and choose niches that have a wide range of different business models available but the vast majority would make perfect blog / authority sites monetized by affiliate marketing.
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Market Size:
- The industry has expanded at 3.5 percent a year since 2008
- Currently a $2.1 billion industry
- Market leader InterActiveCorp accounted for 27 percent of the U.S. online dating market
- Singles spent $550 million in 2004 on on-line dating sites; $469.5 million in the U.S. Revenue is expected to grow to $1 billion by 2008
- Grew 89% in the past 5 years, senior dating is one of the fastest growing markets
Demographics:
- The 50-to-65 age group is the online dating site's fastest-growing demographic, up 89% in the last five years.
- 3% of 50-64 year olds committed relationship met their partner online
- JDate.com, the website for Jewish singles, members in the 50-plus age group jumped 40% in just one year, from 2008 to 2009
- 50 to 65 demographic 71% are divorced and 11% are widowed
- Some 21% of internet users ages 45-54, and 15% of those ages 55-64, have gone online to look up someone they used to date
- Two-thirds of adults between the ages of 50-64 use the Internet (Burst! Media, 2006)
- In their quest for love and companionship, computer users aged 55+, accounted for 16.7% of all traffic to on-line personal sites (Internet research firm, Nielsen/NetRatings, 2006).
- The 50+ segment is the fastest growing group of subscribers for on-line dating (Lehman Brothers Equity Research, February 2007).
- Women and men 50+ are using on-line dating and relationship websites
- 20% of all visits to online dating sites were from singles over 55
Source: perfectmatch, pewinternet, content.time
Niche Demand
| Keyword | Avg Monthly Searches |
|---|---|
| Mature Dating | 14,800 |
| Senior Dating | 12,100 |
| Over 50 dating | 4,400 |
| Dating for Seniors | 1,600 |
| senior dating sites | 6,600 |
| senior dating agency | 4,400 |
The table above shows the monthly searches on Google for this niche.
Combined they add up to an over 87,800 searches a month and that's not including the thousands of long tail keywords that we haven't covered.
This is a huge niche with a lot of demand.
Common Searches
Google.com
Senior dating sites
Senior dating
Senior dating sites review
Senior dating sophomore
Senior dating advice
| Amazon.com |
|---|
| Senior Dating |
| Yahoo.com |
|---|
| Senior dating sites |
| Senior dating sites for over 60 |
| Senior dating sites free |
| Seniordating.com |
| Free senior dating |
| Bing |
|---|
| Senior dating sites |
| YouTube.com |
|---|
| Senior dating |
| Senior dating a freshman |
| Senior dating sites in USA |
| Senior dating group in san Salvador |
| Senior dating personals |
As you can see people are searching for everything from senior dating sites to reviews in the niche.
This shows just how passionate audiences are about the niche.
Niche Growth & Monthly Searches
Look at the interest in the dating for senior’s niche.
It seems to have exploded in popularity in 2008 and it's been relatively stable and is predicted to grow in the upcoming years.
This niche will be growing slowly and is potentially big business and timeless.
This trend is definitely not going anywhere anytime soon and it really means that the senior dating market has plenty of room for more growth so take advantage and step into this niche.
Sub-Niches To Explore
- Dating for seniors
- Dating for seniors review
- Dating for seniors login
- Older dating senior singles
- Over 50 dating
- Free senior dating services
May also be interested:
- Online Dating
- Sex
- Marriage
- Pension
- Insurance
- Serious Relationships
Most Popular Content
Use the ideas here to create similar content for your site.
Most Popular Content Shares
Speed Dating For Seniors Who Aren't Interested In Slowing Down 6,200
#1 Dating Community for Seniors 1,200
Seniors Look for Love Through Speed Dating 459
Inside the Dating Scene for Single Seniors - US News 250
Single Seniors: 5 Dating Tips for Older Adults 206
As you can see people excited and motivated to share content such as tips in this niche.
Domain Name Ideas
| Domain Name |
|---|
| datingforseniors.info |
| meetingforseniors.com |
| mydatingforseniors.com |
| datingfortheseniors.com |
| meeting4seniors.com |
| dating-for-seniors.info |
| onlinedating4seniors.com |
| dating4theseniors.com |
Influential People In The Niche
| Name | Twitter Handle | Followers |
|---|---|---|
| Relationship Writer | @datingdramas | 1,846 |
| Joan Price | @joanprice | 4,036 |
These are the 2 most influential people in the market niche on dating for seniors.
Network with them, Highlight or feature them in your content. Interview them. Use them to do research.
These people are NOT your enemy, but instead potential partners who can send you traffic and work with you.
Affiliate Products:
In this niche people are buying mostly books about dating for seniors.
Products on Amazon:
Amazon has over 755 products listed, ranging from just a few dollars.
Best Selling Products On Amazon:
| Product | Avg/Price | Reviews | Rating |
|---|---|---|---|
| Dating for Seniors: Senior Dating Tips for Offline and Online Dating | $2.99 | 2 | 3.0 |
| INTERNET DATING FOR SENIOR WOMEN: It's about Love & Romance | $2.99 | 7 | 4.9 |
| The Winning Dating Formula For Women Over 50: 7 Steps To Attracting Quality Men | $11.22 | 55 | 4.2 |
| Senior Dating:Tips To People With Experience Getting back Into The Dating Game | $4.99 | 1 | 3.0 |
| Over 50 Dating Secrets: Rediscover the Excitement of Dating | $4.99 | 13 | 3.8 |
| INTERNET DATING FOR SENIOR MEN: It's about Love & Romance | $2.99 | 4 | 5.0 |
| Dating for Seniors | $11.99 | N/A | N/A |
| Senior Dating - Online Dating Tips | $10.97 | 6 | 4.3 |
| An Old Geezer's Tale: Senior On-Line Dating | $4.99 | 1 | 5.0 |
| Mature Dating: The No Nonsense Guide On How To Date Later In Life And Enjoying It | $4.99 | 2 | 4.5 |
There will always be newer and better products which mean’s buying the latest and greatest books, albums, and supplies that will generate sales as well as repeat sales for you.
Products Available On Other Platforms
Clickbank:
There is 1 product related to the topic on CB. Incorporate these items from Clickbank to maximize profits.
| Product | Price | Commission | Gravity |
|---|---|---|---|
| How To Meet, Attract And Date Beautiful Women. | $8.62 | 50.00% | 0.17 |
Like most Clickbank products, they offer 50% commission meaning generous payouts.
Other Affiliate Programs & Offers
These are independently run affiliate programs.
| Retailer | Commission | Cookie |
|---|---|---|
| seniorpassions | $4.00 per sign up | 255 days |
| peoplemedia | 75% | N/A |
| seniormatch | 65% | N/A |
CPA & Other Offers
| Offer | Commission % Payout $ | Cookie Length | Type | Network |
|---|---|---|---|---|
| eHarmony - Senior Dating | $8.50 | N/A | Lead | GlobalWide Media |
| SeniorSoulmates.com - Male Only | $7.25 | N/A | Lead | PeerFly |
| SeniorSoulmates.com - Females Only | $6.50 | N/A | Lead | PeerFly |
| MatchSeniors.com - 50+ (US, CA) | $6.40 | N/A | Lead | MaxBounty |
| Senior People Meet - SOI [US/CA] | $5.50 | N/A | CPA | affiliaXe.com |
| DATING - MatchSeniors - Adv749 | $6.83 | N/A | CPA | Exploding Ads Affiliate Network |
| SeniorFriendFinder | $30.00 | N/A | CPA | Friend Finder Network |
Kindle
| Product | Author | Avg/Price | Rating | Reviews |
|---|---|---|---|---|
| Dating for Seniors: Senior Dating Tips for Offline and Online Dating | Arnold Williams | $2.99 | 3.0 | 2 |
| INTERNET DATING FOR SENIOR WOMEN: It's about Love & Romance | Carole Kincaid | $2.99 | 4.9 | 7 |
| The Winning Dating Formula For Women Over 50: 7 Steps To Attracting Quality Men | Lisa Copeland | $11.22 | 4.2 | 55 |
| Senior Dating:Tips To People With Experience Getting back Into The Dating Game | Tina Winslow | $4.99 | 3.0 | 1 |
| Over 50 Dating Secrets: Rediscover the Excitement of Dating | P. David O'Brien and Over 50 Dating | $4.99 | 3.8 | 13 |
| INTERNET DATING FOR SENIOR MEN: It's about Love & Romance | Carole Kincaid and Sajeenaali | $2.99 | 5.0 | 4 |
| Dating for Seniors | Claudette Myers | $11.99 | N/A | N/A |
| Senior Dating - Online Dating Tips | Shiri Reynolds | $10.97 | 4.3 | 6 |
| An Old Geezer's Tale: Senior On-Line Dating | Thomas Harris | $4.99 | 5.0 | 1 |
| Mature Dating: The No Nonsense Guide On How To Date Later In Life And Enjoying It | Maria Hill | $4.99 | 4.5 | 2 |
Google Play Books
| Book Title | Author | Price |
|---|---|---|
| Online Dating For Senior Citizens | N/A | $2.86 |
| Dating For Dummies | Joy Browne | $13.06 |
| Senior Dating For Men and Women Who Are Young At Heart | Marie W. Cline | $3.18 |
| Dating in My Seventies and Beyond: Essays, Advice, Adventures | Madelon Sheff | $3.69 |
| Mature Dating: How The Rules Change As You Get Older | Diamonds | $3.38 |
Google Play Apps
| APP | COST |
|---|---|
| Online Dating: Senior Citizens | $1.31 |
| Senior People Meet Dating App | Free |
| MatureDating for 40+ singles | Free |
| Seniors Meet Dating App | Free |
| Senior Dating | Free |
| Mature Dating | Free |
| Teda Senior Dating & Love | Free |
iTunes Apps
| App | Category | Star Rating | Reviews |
|---|---|---|---|
| How To Meet, Attract And Date Beautiful Women. | Social Networking | 11 | 1 |
| Senior People Meet #1 Dating App for Singles 50+ | Social Networking | 13 | N/A |
| Online Dating for Senior Citizens | Lifestyle | N/A | N/A |
| Senior Smart Date | Social Networking | N/A | N/A |
| MatureAffection | Social Networking | N/A | N/A |
| Online Dating For The Senior Citizens | Lifestyle | N/A | N/A |
Blogs, Forums And Social Media
Use these forums, blogs and social media groups to get content ideas, network, drive traffic and inspiration.
Google blog search shows almost 2,430,000 pages and posts indexed about dating for seniors, so there's no shortage of content ideas and bloggers to network with.
Top Dating For Seniors Blogs:
| Blog | Social Media | Email List |
|---|---|---|
| sitalong | Yes | Yes |
| blogher | Yes | Yes |
| ayi | Yes | Yes |
| datingseniormen | Yes | Yes |
| seniors.lovetoknow | Yes | Yes |
Use these blogs for content ideas, networking opportunities, guest posting, traffic and more.
Senior Dating Forums
| Forum | Members | Posts |
|---|---|---|
| datingadvice | 445 | 1,942,215 |
| datingforseniors | 17,072 | 37,787 |
| 50plus-club | 36,363 | 125,322 |
| seniorscircle | 9,647 | 169,526 |
These are some of the top forums catering to Dating for Senior’s niche.
The membership numbers clearly show how simple it can be for you to discover and help solve issues for your audience and traffic to your site can start pouring in.
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Social Media
Facebook has tens of thousands of people interested in Dating for Senior’s niche. It's a great place to network, advertise, get traffic, and meet others in the niche and more.
Facebook Most Popular Pages
| Page | # of Likes |
|---|---|
| Dating For Seniors | 15,762 |
| 2seniors.fr | 1,021 |
| Single Seniors | 3,507 |
| Seniors Dating Again 50+ | 23,592 |
| Senior Dating Australia | 2,267 |
Facebook Most Popular Groups
| Group | Members |
|---|---|
| Senior dating 50 plus dating | 1,818 |
| Senior People Meet | Senior Singles Dating | 1,417 |
| Senior Date Party!! | 27 |
Most Popular YouTube Channels
| Channel | Video # | Subscribers |
|---|---|---|
| Sixty And Me | 308 | 7,000 |
| Senior Dating | 50 | 20 |
| Over 50 Dating Secrets | 32 | 45 |
| SeniorsOnlineDating | 2 | 21 |
Popular Reddit Groups
| Group | Members |
|---|---|
| over50 | 133 |
| Senior Soulmate | Seniors Dating Services | 2,055 |
| Online Dating For Seniors | 35,120 |
Scoop It Groups
| Name | Views |
|---|---|
| Online Dating For Seniors | 893 |
| dating for seniors | 872 |
| Meet Older Women | 922 |
Pinterest Pinners
Pinner Followers
Senior Dating 703
Podcasts
| Podcast Name | Presenter | Star Rating | Reviews |
|---|---|---|---|
| Online Dating - a Guide for Baby Boomers and Senior Citizens | Dating and Relationships Institute | N/A | N/A |
Magazines
| Magazine | Price |
|---|---|
| Senior Living Magazine | $32 |
Websites Sold On Flippa.com
Seeing websites that have already sold in the niche shows a profitable and in demand niche.
It's also a great idea to get a look at what successful site owners have done and emulate them.
| Site | Sold For |
|---|---|
| MatureLounge.com | $105 |
| seniordatingservices.net | $150 |
| SeniorSinglesNetwork.com | $275 |
| seniordatingover55.com | $150 |
Why Are People In This Niche
- To seek love and companionship in their golden years
- Most people want to find a friend or a life partner
- Opening your heart to the possibilities of a new relationship that will complement an already-fulfilling life
- Because seniors who find themselves single again can face overwhelming isolation and loneliness.
- To develop fulfilling new relationships.
- To overcome the grief that accompanies the absence of a long-time partner.
- Once the survivors feel emotionally ready to enjoy social activities again.
- But of them want to have some kind of social life
- To activate sex life again
- To overcome loneliness
- To heal the pain when a past partner has passed away
Most Common Topics And Questions
These questions / topics are problems that need solving.
Solve them in your content and through your product recommendations and you'll have a happy audience ready to spend money.
Amazon, Clickbank and other networks have products which cater to these problems.
- Do independent women scare male senior away?
- How important is chemistry?
- Do we need a partner to be fulfilled in life?
- It is wrong to meet someone new when my husband doesn’t know me anymore?
- Internet Dating? Is it just a big scam?
- Are you ready for senior dating yet?
- Do these sites help you find a partner after 50?
- Should I meet this man offline?
- Is the 90's back?
- Is she trying to pull away?
Who's Advertising In The Niche
Advertising is a strong sign of a profitable niche. People don't spend money on ads if they can't profit from it.
These are the major advertisers on Google.com:
| Company | Selling |
|---|---|
| Dating For Seniors | Online Dating Site |
Blog Topic Ideas
These are some proven blog topic ideas that would work well in this niche:
- Online Dating for Seniors: Some Tips and Tricks
- Think You're Cut Out For Doing Dating For Seniors?
- 10 Signs You Should Invest In Above 50 Dating
- 14 Common Misconceptions About Mature Dating
- The Worst Advice We've Ever Heard About Dating For Seniors
- 7 Things About Above 50 Dating Your Boss Wants To Know
- Tips for Finding a Reputable Senior Dating Website
- Senior Dating and Sideline Benefits of Senior Matchmaking For Older Singles
- Senior Dating Tips for a perfect First Date
- Senior Citizen Dating Services Know the Benefits and the Risks
For more ideas check out the following resources:
- http://ideas.contentforest.com/
- http://www.hubspot.com/blog-topic-generator
Reasons To Get Involved In This Niche
- Dating for seniors is a stable market and is highly profitable.
- It's worth $2.1 billion and is stabilizing annually so now is the perfect time to get involved.
- Over 43,900 people are searching for just the most obvious keywords every month – showing huge online demand.
- The target audience, male and female aged 50 above tend to have disposable income to spend – you can benefit from that spending.
- Between the social media hubs and forums there's around 104,097 members meaning a huge pool of engaged traffic to tap into.
- There's an endless array of content ideas in the niche including popular ones like Online Dating For Seniors: Tips and Tricks– create similar content but better and it's almost guaranteed to go viral.
- People are passionate about this topic and ready to spend money, you can see they already buy mostly senior dating books– it may as well be spent with you.
- There's endless problems from Internet Dating? Is it just a big scam? and every problem as a product available which solves it – sell these as an affiliate
- There's plenty of good domain names available including datingforseniors.info and meetingforseniors.com – pick one and get started.
- The Dating for Seniors is advertising in this niche showing it must be profitable, people don't spend money on ads if they can't profit from them – get involved.
How To 'Hack' Your Way Into The Niche
You can have an up-to-date and relevant authority site on dating for seniors.
This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.
You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media with influencers. (See 5 types of content that'll bring you more traffic)
You get your content ideas from seeing what's popular on other Senior Dating blogs and related blogs and simply write something bigger and better, bolder and stronger. Make the other ones pale in comparison.
Your profits can grow in no time thanks to the passionate audience in this exciting niche market.
By networking with others in the niche, sharing their content and linking to them, your website will grow. Just watch as they return the favor.
And don't forget to build your email list so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience.
What You'll Need To Get Started:
- A brandable domain from NameCheap
- A premium theme from Studiopress
- Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
- An auto-responder to build your email list and contact your customers – Aweber is just $1
- The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
- A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.
To discover 200+ profitable niche markets click the image below now...
What You Can Use This Report For
There are no limits as to what you can use this niche report for, you'll find it useful whether you're looking to research new blog ideas, small product review sites, eCommerce, info-products or other business models.
HOWEVER most of the reports I create, including this one, make great topics for authority sites and blogs as I give you niches where there's a lot of money being spent AND huge demand, big online communities (forums, blogs, social media groups), lots of influential people to network with and a ton of good affiliate products to promote and more.
These niches make for great authority sites / blogs as they have multiple traffic sources, different ways to monetize, endless content ideas, easy to find traffic, scope for growth and more.
How you choose to use them is up to you but make sure you DO use them as simply researching will get you nowhere...taking action will!
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Always comes with killer niche and detailed research. I love the way you write @Nader.
= If someone wants to work into this niche and going to promote using Facebook Ads I can help you with that. I can give you the highly targetable audiences for above niche(senior dating) for FREE. If you need it then email me [[email protected]].
Hi Mahmudul.
Are you involved in this niche? Or are you just helping people target their audiences in various niches?
Just want to help, nothing else. I think I'm good at finding good audiences. 🙂