Are You Sure You Weren't Followed Here? As This Multi-Billion Dollar Industry Has 3.7 Million 'Paranoid' Americans Taking Part

Filed in Niche Market Ideas by on January 18, 2015


Prepared for Anything? Then let's explore this multi-billion dollar niche.

As always I evaluate a hot niche market and 'hack' it wide open so you can make money from it.

This niche will help you stock up on customers. It is increasing in interest and is changing as well.

Many people are now implementing the “survivalist” mentality in their lives. The state of the world is uncertain, sparking a new wave of survivalists or “preppers.”

Newsweek describes them as, “’preppers’ are what you might call survivalism's Third Wave: regular people with jobs and homes whom are increasingly fearful about the future—their paranoia compounded by 24-hour cable news.”

Newsweek also reports, “While there's no scientific data to track survivalism's recent growth, some preppers have speculated it's reached a level not matched in decades.” (Source)

According to Yahoo Finance, this is a multi-billion dollar industry with 3.7 million Americans are classified as “preppers.”

The range of affiliate products is vast and varied, from books, food, specialty clothing to shelters, weapons, and communication systems and power generation.

The list for products to sell is limitless and product price range is just as varied.

According to Yahoo Finance, “Given their numbers and their willingness to spend money, catering to doomsday preppers has become a multibillion dollar business.”

The niche we will “hack” is secure in the fact that the participants are beyond serious about it. It is more than a trend, it is a lifestyle for for many, and a peace of mind for many more.

If you haven't guessed it yet the niche in question is Survivalist / Preppers. 

A niche for everyday people who are preparing for anything from natural disasters, revolutions, or a potential “Doomsday.”

It's a niche millions of people spend a stockpile of money on regularly because they are passionate about it and feel the need to secure and protect their futures.




KeywordAverage Monthly Searches
Survival supplies2,400
Bugout bag1,600
Preppers supplies1,000


Look at all those high volume keywords, this niche is hot and in demand.

This is for one average month! It’s time for you to prepare for the masses of customers.

News, television, movies, and social media alongside are creating an unlimited supply of potential clients and customers and unlimited product choices.

You, yourself, will be amazed.




Here's what people are searching for on Google...


Searches Related To Prepper
Prepper forum
Prepper supplies
Prepper checklist
Prepper blog
Southern prepper
Urban prepper
Prepper list
Prepper groups


Searches Related To Survivalism
Homesteading survivalism
Survival supplies
Wilderness survival
Survival blog
Survival nin
Survivalism definition
Survivalism lyrics


Use these to create content, target them as keywords in your SEO campaigns or create categories on your site around them.


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Look at the trend in popularity of survivalism, its last peak was in 2013 is heading there again. This niche is on the rise and is potentially big business and timeless.






Below is some of the most popular content in the niche. Use this as inspiration for your own content. Ideally create something on a similar topic BUT bigger and better.

Some of it is very easily improved on, i.e....

Make the '13 Everyday Items' post into a 20 items post and the '36 projects' post into a 40 or more items.

This is guaranteed viral content that you can easily get shares to if you get it in front of the right audience.


Most Popular ContentShares
Cool Homesteading DIY Projects For Preppers20, 348
Is it time to join the Preppers? How to survive the climate-change apocalyps11,529
Cool LifeStraw: Embracing The Suck - Survival Life11,014
13 Everyday Items For Survival - Survival Life9,253
36 Paracord Projects For Preppers9,001


As you can see people are ready and want to share tips and articles in this niche.




NameTwitter HandleFollowers
Suvivor Jane™@survivorjane19.7K
The Survivalist Blog@survivalistblog3,229
The Survival Mom@thesurvivalmom25K
Survival Life@survivallf6,962
Survival Cache@survivalcache7,930


These are the 3 most influential people in the niche on social media.

Network with them. Feature them in your content. Interview them. Use them to do research.





People are buying technology, gear, books, videos and food, generators, weapons, DIY kits. Amazon has over a quarter million products listed, ranging from just a few dollars to several thousands of dollars.

The high range is for the extreme prepper who purchases the generators, communication systems and such.



10 Best Selling Amazon Products:


ProductAvg/PriceReviews Rating
Paracord Planet Type III 7 Strand 550 Paracord - Made in the USA $12.501,0294.7
Paracord Planet 10', 25', 50', 100' Hanks & 250', 1000' Spools of Parachute 550 Cord$35.004904.6
Emergency Mylar Thermal Blankets$45.001,9444.6
Datrex Emergency Survival Water Pouch (Pack of 64)$20.002934.3
Mountain House Classic Bucket$80.003604.7
ER Emergency Ration 2400+ Calorie, 5-Year Emergency Food Bar$21.01704.4
Prepper's Long-Term Survival Guide$13.00864.6
Military Combat Shirt in Solid and Camouflage Colors$35.20-$999.996084.0
American Red Cross FRX3 Hand Crank NOAA AM/FM Weather Alert Radio$38.994934.1
Deluxe - Mayday Emergency Survival Backpack Kit$54.00-$99.451094.3


You can promote all of this and more (i.e. digital products and how to guides)



There are over 1,100 products available on Clickbank meaning an unlimited range of products to sell.

Top 10 Selling On CB


ProductAverage SaleCommission
Backyard Liberty - $8m For Affiliates Already. New Vsl Killing It$37.5375.0%
Sold Out After Crisis- Top Survivalist Product$52.4473.0%
New! - Patriots Plan - Earn 75% Commission + Upsells And Recurring! $65.0475.0%
Ammo Independence: The Firearms Survival Guide$31.2975.0%
Family Bunker Plans - Top New Survival Product Paying 75%$42.2875.0%
Emp, Electromagnetic Pulse Survival Guide$53.0373.0%
Gmo Free Gardening In Minimal Space - Even If You Don't Have A Yard$4.0875.0%
Survive In Place - Urban Survival Secrets You Won't Find In Manuals, Books, Or Blogs$21.2450.0%
Survival Combat Fitness: Prepper Hand-to-hand Fighting $16.6150.0%
Expert Prepper's Ultimate Survival Guide$11.03 63.0%


These people are willing to spend money to feel in control and prepared, there are always newer and better products and ideas, which means buying more stuff, which generates tons of repeat sales for you.

This niche is pretty much recession proof due to its nature.

When things get tough in the economy, more and more may look to gaining some personal preparedness items.



Most Popular Blogs

Here are some of the most popular blogs in the niche. Use these to get an idea of what your site should look like, the content people enjoy, the products to promote and to network with.


Most Popular Blogs


Most Popular Forums

Here are some of the top forums dedicated to Survivalism and Preppers, with thousands of active posters, signifying how simple it can be for you to discover and help solve all the problems of your audience and drive traffic to your site.




Social Media Groups

Facebook has hundreds of 1000’s of people interested in survivalism and “prepping.”, take a look at one single page that has over 700,000 likes, those are unique viewers that are interested and follow Survivalism, making it EASY to find your target audience online and promote to them.




Facebook Popular Page


Page# of Likes
Survival Life1,324,863
Prepper Chicks52,526
Preppers & Survivalist37,728
Survival watch660,923



1. Cooking

2. Conspiracy Theories

3. Hydration

4. DIY Projects (shelters, vaults, tools, etc)

5. Camping

These are common themes and topics people ask questions around which means there are problems people need solved.

Offer solutions through your content and product reccomendations to add value to your audience and make sales.

Solving their problems is how you will make money and they have problems in all the above area.

Look for common questions on forums and Q&A sites to see what you can answer.



It's a returning emerging market where people have money to spend and love their purpose of spending large amounts.

There are extremists and also forward thinkers that just want some control of the future.

There's 3.7 million of these people in the US alone and they spend billions of dollars every year on this obsessive hobby.

In this niche, get ready, get prepared for your future!

HUGE demand, lots of products on sale at ranges of prices, an extremely easy to reach target audience, tons of activity online....means you can be one to survive and flourish.

This is about as close to a “perfect” niche as you can get, it has all the elements you're looking for – passion, lots of money being spent, easy to find target audience, lots of products available online, unlimited content ideas, tons of influencers and so on.



You can have an up-to-date and relevant authority site on Survivalism or Preppers.

This niche has got it all – an obsessive audience with money to spend lots of products on sale, tons of social media sites, loads of blogs and forums with an easy to reach target audience.

It's a money-maker!

You drive traffic from blog commenting, guest posting, forum marketing, interacting on social media.

You get your content ideas from seeing what's popular on other Suvivalism blogs and related blogs and simply write something bigger and better, bolder and stronger.

Or outsource the content to those passionate about the niche or hobby bloggers.

You network with others in the niche, sharing their content and linking to them, and watch as they return the favor.

And don't forget to build your email list  so you can continue to build your relationship with your audience, drive traffic back to your newest content, and promote to your audience


What You'll Need To Get Started:

  • A reliable web-host from the likes of WP-Engine (or Bluehost if you're on a budget)
  • Image & graphics from Photodune from $1 (don't take images from Google you'll end up in legal trouble)
  • An auto-responder to build your email list and contact your customers – Aweber is just $1
  • The number #1 email capture tool on the market – OptinMonster, so you can grow your list fast.
  • A set of 12+ free tools that'll blow up your email list and exponentially grow your site from SumoMe.


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I'd love to know what you think of this niche AND the new extended niche reports?

Are these extra sections useful for you?

What's missing from the reports that you'd like to see included in future?

Tell me below...

Comments (15)

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  1. Gerald says:

    I never thought about this niche. Thanks for the extended report! Very well done and informative.
    You did all the hard work to get into that niche. A really great kit to get started.

    To go even further you could maby add some kind of SEO competition factor.
    i.e. top10 results have xx,xxx backlinks on average.

    Great post! keep it up 🙂

  2. Tim Seidler says:

    You're absolutely right about this one. I bought and about a year ago and am kicking myself for not developing them yet. So many ideas. So little time.

  3. I actually thought about getting into this niche for a while. There is huge money making potential for sure.

    My father is real into the survival thing and every single day, new packages are coming in the mail from eBay or Amazon with a bunch of gear he'll never use. It's pretty ridiculous to be honest, because my parents do not make a lot of money.

    I've always told people that if they could find one new person like my father each day and market to them, they would be rich before they know it.

    • NicheHacks says:

      Hey James, yeah it's a rabid and obsessed niche. Niches like this are gold mines.

      I really need to brainstorm some other niches just like this.

      Have you seen this post...

      It shows how Ryan Deiss and the Digital Marketer team have turned their blog SurvivalLife into a $1 million per month in sales blog!

      • Hey Stuart, I do remember reading over that post a while back. Wouldn't be surprised if my father is on Ryan's email list hahaha.

        Like you said, the news and media coverage sure does a good job at stirring up paranoia. Wouldn't be surprised if another end of the world fiasco popped up soon to scare more people into buying survivalist gear. Fear is a pretty powerful marketing tool after all.

        Speaking of paranoia, I think there's some profitability in the 'conspiracy' niche (if you can consider that a niche, I suppose that's pretty wide spread.) The people that buy into these generally think they're better/above everyone else because they "know the truth" and are very willing to buy shirts/novelty items/eBooks to show it. My father is one of these people.

        ...Not to mention if you could establish yourself as a trusted authority, people would buy any junk you threw up as long as it somehow tied into some political / world event. $29 surely wouldn't keep them from all that secret knowledge, would it? 😉 A membership site or private forum would work well too, or anything else you have to pay to gain access to.

        Now I haven't looked into the competition for this niche but if you're creative the profitability is definitely there. This post reminded me of it, as I've heard numerous conspiracy theories from my father trying to justify his spending on all of that surivial gear. I'm not buying it and it's never a niche I'd get into personally, but it's clear to me that the people that believe this stuff REALLY get into it, just like survivalism / prepping.

        Effective marketing really plays on peoples emotions, I suppose.

        Good to talk to you Stuart! Been a while since I've seen you on WarriorForum (which is how I originally found your site) but I'm glad to see the incredible work you've done here on NicheHacks. Looking forward to more!

        - James

        • NicheHacks says:

          Yeah conspiracy stuff is definitely profible. Fear and paranoia makes for great niches. Niching down to a specific sub-niche may be better as it's more focused.

          I never go on WF. They temp banned me for "spamming" so enough was enough, they obviously lost the plot. Never went back.

          • Wow, never knew that. I had honestly figured you didn't have the time anymore since NicheHacks has really taken off. I don't blame you for not going back.

            To be honest, it's gone downhill a lot since it was taken over by Tons of complaints regarding their new policies, especially with WSOs. Kind of a shame because there used to be a lot of valuable info there, now it's the same 20 or so questions being asked over and over again and "experts" trying to push their products. I lurked for a long while, seems I actually joined too little too late. 🙁

            There are still some great people there for sure but I predict I'll be spending some more time in smaller communities in the near future.

  4. This is just what the Dr. Ordered..I read back in the WF that this is a bad niche back in 2009..that was 6 years ago and you have stated that this is an emerging market and the audience is not just extremist it is everyday people that are looking to prepare for the end of the world....Great Post here.

    • NicheHacks says:

      It's the opposite of a bad niche. It's a rabid and obsessed niche with people spending a lot of money.

  5. Steve says:

    I personally wouldn’t waste my time in this niche. Has a very bad name amongst those who purchase in it and they are extremely sceptical of new sites popping up. I’d tread very carefully with this niche. Very lucrative but also very competitive. This is a physical sales niche that requires you to produce and promote lots of demonstration videos for the products you intend on selling. These people don’t want written reviews and pictures of products on an ecommerce website put up by someone who thinks they can make some money out of it. Yes, you will make money but unless you are prepared to go the full hog and really get into a prepper persona, which is what this niche takes to actually gain the trust, authority and a following, then I’d spend your time on another niche. It is also a niche that airs quite regular on TV and radio so much of the marketing for the big boys is directed straight back to them.

    If you think that going to sit in your garden shed whilst wearing a combat jacket and a bit of cam cream whilst opening a newly arrived package that contains a brand new Swiss army knife is getting into the persona then think again. Real preppers see right through that and they talk. They black list your site.

    The numbers look good. The sales look good. The forecast looks good because we are always going to have these fear niches but fear niches require you to actually be one of those and genuinely show it on screen. If you can do that then you are on your way. If not, faking it will not help. PPC is also a costly bitch for this niche. On a final note and just to use one of your examples as an example of how spammy this niche is viewed by your customers is the reference to the BackYard Liberty products on CB. Ripped off from a manual written by Travis Hugey.

    Sorry, but that is the way it is.

    • NicheHacks says:

      Great insights into the niche Steve, fantastic! I agree it's a niche where the people who are really serious about it would sniff out a fake in a minute BUT that's the same with ANY niche really. From IM to fitness to whatever.

      Those who know it inside out know when someone is a bullshitter and doesn't know their stuff.

      You just have to look at SurvivalLife to see what is demanded in the niche. In-depth how to videos and tutorials is essential, you are right.

      There could still be room for your average marketer to market to the less hardcore prepper though. The every day person who isn't obsessed with it all but feels the need to be prepared and ready "just in case".

  6. Joseph Latham says:

    I agree with Niche hacks. Sure there is gonna be the die hard guys but what about the newbie preppers and what not. They will surely buy. I have even seen these prepper sites flipped on flippa with ZERO earnings proof. I will always be diverse in my niche sites but you can make money in this one way or another . Also it is not like you have to make a lot of income on a site to turn around and flip it. There are thousands if not millions of people that can not even make a dollar online so this to me is still a decent niche to monetize one way or another.

  7. Dianne says:

    As a PLR provider I can tell you that my Survival/Prepper items are my best sellers. I have at least three great items at my including a HUGE pack of Survival/Prepper niche-in-a-box. It includes graphics, ebooks, reports and much more. 🙂
    You can take the content in these packs and start a great Survival/Prepper niche site.