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Audience Research

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Identify and understand your ideal customer and their needs through audience research. Learn how user testing reduces development costs and how developing data-driven, user-personas can help improve your messaging.

Top 5 Expert Tips on Researching Your Target Audience

"What if instead of trying to be amazing, you just focused on being useful? What if you decided to inform, rather than promote?" These words of Jay Baer, a world-famous marketing specialist, nail out...

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10 months ago11 min read

7 Advanced Research Methods To Find the Deepest Darkest Fears Of Your Audience

Ever seen an archer shoot an apple off someone's head? It's a chilling sight, but the best archers do it without batting an eye. But what if they had to demonstrate the same expertise in a dark room?...

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almost 3 years ago18 min read

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