Identify and understand your ideal customer and their needs through audience research. Learn how user testing reduces development costs and how developing data-driven, user-personas can help improve your messaging.
"What if instead of trying to be amazing, you just focused on being useful? What if you decided to inform, rather than promote?" These words of Jay Baer, a world-famous marketing specialist, nail out...
10 months ago• 11 min read
Ever seen an archer shoot an apple off someone's head? It's a chilling sight, but the best archers do it without batting an eye. But what if they had to demonstrate the same expertise in a dark room?...