What Is a Podcast? Everything You Need to Know Before Starting One in 2025

Podcasting has exploded over the past decade, and it’s showing no signs of slowing down. From true crime stories to business advice, comedy shows to personal journals, there’s a podcast for just about everyone. But if you’re new to the world of podcasting, you might be wondering: What is a podcast, exactly? And more importantly, what does it take to start one in 2025?

In this guide, we’ll break down what a podcast is, how it works, and everything you need to know before launching your own show.

What Is a Podcast?

A podcast is a digital audio show that you can stream or download from the internet. Think of it like a radio show, but available on-demand, anytime, anywhere.

Podcasts are usually released in episodes and can cover literally any topic: storytelling, education, interviews, news, or even casual conversations between friends. Listeners can subscribe to podcasts using apps like Spotify, Apple Podcasts, or Pocket Casts, so new episodes automatically show up in their feed.

How Do Podcasts Work?

Here’s a simple way to think about it:

1. A podcast host records an audio episode.
2. That episode gets uploaded to a podcast hosting platform (like Buzzsprout or Podbean).
3. The hosting platform distributes the episode to podcast directories (like Spotify, Apple Podcasts, etc.).
4. Listeners can stream or download episodes from their favorite app.

It’s really that straightforward, though creating a great podcast takes a bit more strategy (more on that below).

What Makes Podcasts So Popular?

Part of what makes podcasts unique is their flexibility. People listen while commuting, walking, working out, cooking, basically anytime they want entertainment or education without staring at a screen.

Podcasts also feel more personal. Listeners often develop a connection with the hosts because podcasts feel like real conversations rather than polished broadcasts.

Plus, unlike social media or YouTube, podcasts offer long-form content without distractions, making them a powerful tool for storytelling and building an audience.

Different Types of Podcasts

Not all podcasts follow the same format. If you’re thinking about starting one, here are a few common styles to consider:

What Do You Need to Start a Podcast in 2025?

Starting a podcast is easier than ever, but having the right tools and plan makes a big difference.

1. A Clear Topic & Audience

What are you passionate about? Who do you want to reach? The more specific your topic and audience, the easier it is to grow. Also, make sure your podcast name effectively represents your niche.

2. Recording Equipment

• Microphone (USB or XLR)
• Headphones
• Recording software (Audacity, GarageBand, Riverside, etc.)

You don’t need to spend a fortune, but audio quality does matter.

3. Podcast Hosting Platform

This is where your episodes live. Popular options in 2025 include:

• Buzzsprout
• Podbean
• Spotify 
• Captivate

4. A Distribution Plan

Submit your show to directories like:

• Apple Podcasts
• Spotify
• Amazon Music
• SiriusXM

5. A Publishing Schedule

Decide how often you’ll release new episodes: weekly, bi-weekly, or monthly. Consistency builds trust and audience loyalty.

Tips for Creating a Great Podcast

• Be authentic: listeners can tell when you’re being real. 
• Focus on sound quality: poor audio will lose listeners fast. 
• Edit your episodes: trim the fluff and stay on point. 
• Promote your podcast: use social media, newsletters, and collaborations to grow. 
• Engage with your audience: ask for feedback, answer listener questions, and build a community.

Is Podcasting Still Worth It in 2025?

Absolutely. In fact, podcasting is more relevant than ever. While there’s more competition, there’s also more opportunity. The key is finding your voice, offering value, and showing up consistently.

Remember: most podcasts don’t succeed overnight. The ones that last are built with passion, patience, and purpose.

Final Thoughts: What Is a Podcast?

At its core, a podcast is a modern way to share stories, ideas, and information through audio. Whether you want to entertain, educate, inspire, or connect, podcasting gives you a platform to do just that.

If you’ve been wondering, “Should I start a podcast?”, there’s no better time than now. Start small, stay curious, and most importantly, enjoy the process.

FAQs About Podcasts