Top 5 Underrated Growth Levers for SaaS Teams in 2025

When it comes to scaling a SaaS company, most teams opt for familiar growth tactics, paid ads, product-led new feature rollouts, or aggressive hiring.

But as competition heats up in 2025, the real winners will be the ones who find leverage in places ignored by others.

However, there are opportunities hidden in plain sight, from financial workflows to how your AI sounds in an email.

There are a number of underrated growth levers that SaaS teams should be paying attention to, namely five, as well as tools and partners, which we will discuss below.

#1 Protect Your Domain Reputation as You Grow

Featured company: Inboxally

The ideal growth lever would be email deliverability as a hidden driver of growth.

It can happen that you’ve crafted the perfect email campaign, yet it lands in spam even though the copy is tight and the offers are compelling.

Even when you’re scaling cold outreach or nurturing thousands of leads, email deliverability issues are a silent killer of SaaS growth.

This is where InboxAlly plays a role.

This tool helps you avoid email blacklists by monitoring your domain health and improving inbox placement through email reputation management.

InboxAlly helps you get proactive with your email hygiene, instead of having to react when your campaigns underperform.

It can mean the difference between 3% and 30% open rates for B2B SaaS teams.

For those using new domains or high-volume email senders, it is especially critical.

It’s a good idea to warm up new domains and avoid damaging your sender score by using InboxAlly.

It’s all about reputation, which means it’s not just about email performance.

#2 Win More Deals With Hyper-Personalized Outreach

Featured company: Salesbread

This growth lever is accomplished through scalable personalization that feels genuinely human.

For humans, outreach fatigue is a reality.

This is simply because B2B buyers are inundated with messages, emails, etc., that are too similar.

What is needed most is personalization; it’s the only way to cut through the noise and consistently win deals.

There is a LinkedIn lead generation agency that helps rethink cold outreach, called Salesbread.

Salesbread delivers handcrafted, hyper-personalized campaigns for you, instead of producing generic DMs.

And the best part is, they handle follow-ups, optimization, prospecting, and messaging for you.

Closing deals is all you have to concentrate on. The bottom line is, personalized outreach converts better, and you don’t have to write it yourself.

#3 Modernize Your Financial Ops to Unlock Resources

Featured company: Envoice

Reducing waste in financial operations and freeing up time.

Most SaaS companies usually run lean by following the pattern of maximizing value for the customer while minimizing waste in their processes.

Every hour that is saved and every redundant process that is removed can translate directly into more time for growth activities.

Yet many teams still manage business expenses the old-school way: through messy spreadsheets, manual approvals, and hours of back-and-forth over simple reimbursements.

Envoice can be the change.

The entire expense reporting and approval workflow can be automated through their business expense software.

That translates to fewer errors, more bandwidth for the team, and faster reimbursements.

This results in seeing ROI in weeks, not months, and the best part is, you can integrate it with your existing accounting tools.

What is the biggest payoff then? CFOs and finance leads reclaim time to focus on forecasting and strategy instead of policing receipts.

The bottom line is, resources are freed up that can be reinvested in further growth because of better FinOps.

#4 Fix the AI Tone Problem Before It Costs You Conversions

Featured company: Humanizeaitext

For growth lever, it’s important to make sure emails and support messages sound human and not AI-generated.

We know that emails, support responses, and marketing copy generated by AI are everywhere in SaaS.

But we also know that the robotic tone of it is a drawback.

Conversion drops when your messages lack authenticity, and customers have the ability to instantly sniff out automation.

HumanizeAI solves this with an AI-powered text generator that transforms bland or overly formal AI copy into content that sounds like it was human-written, although it is  AI humanized.

It’s ideal for SaaS marketers and sales teams that rely on automated messaging but still need marketing to sound personal.

Whether it’s rewording a chatbot’s script or softening a sales email, HumanizeAI ensures that it is trustworthy and relatable.

The best part is that it’s simply plug-and-play; you just paste in your draft, select your tone, and hit transform.

The bottom line is that authenticity drives conversions, so don’t allow your messaging to be sabotaged by AI.

#5 Turn Backlinks Into a Long-Term Growth Asset

Featured company: batlinks.io

A powerful lever would be an SEO authority gained through quality backlinks. If your site ranks, Search is still one of the most consistent long-term growth channels for SaaS.

It takes domain authority, and domain authority takes backlinks, so what is the catch?

Backlinking is often ignored, and money is wasted on low-quality providers that do more harm than good when SaaS teams are involved.

Backlink building is made simple, strategic, and sustainable by Batlinks.io.

They offer curated backlink packages featuring real placements on high-authority and niche-relevant sites.

These aren’t spammy link farms; they’re legitimate SEO assets that compound over time.

By improving your backlink profile, you boost your search visibility, drive consistent inbound traffic, and reduce reliance on paid channels.

An ideal use case involves founders and growth teams who need organic traffic but don’t have time to do outreach themselves.

The bottom line is, great backlinks pay off for years, but you have to invest in quality.

Final Thoughts: Growth Is Hiding in Plain Sight

Not every growth win requires a new product launch or a major funding round.

Sometimes the biggest gains come from fixing overlooked bottlenecks, like improving email delivery, sounding more human, or reclaiming time through automation.

Each of these levers is relatively low-effort but high-impact and can help you grow smarter, not just harder.

In a world where every SaaS team is fighting for the same customers, those who capitalize on the forgotten details will pull ahead.

With these tools, you are ready to scale the rest of 2025!