37 Hard-Hitting Ways To SkyRocket Your Blogs Email Subscribers List (Number 32 Is SUPER Important Yet Often Ignored!) - [Updated March 2017]
Building an email list is one of the single most effective ways to connect and build a relationship with your blog audience, promote blog posts, and increase sales.
Quite simply an email subscriber list increases the chances of your blog being a success.
In fact Direct Marketing Association reports it has a ROI of 4300%.
Compared to a ROI of just 74% from social media and 275% from SEO.
So whether you want to notify your audience when you've created a new blog post.
Or send out an email newsletter.
Or get your sales message in front of your customers.
Then building a mailing list is essential.
Blogs receive much lower opt in rates at around 1% as standard and 5-10% for more skilled bloggers compared to dedicated landing or 'squeeze' pages (40%+ opt in rate).
However the quality of subscriber is much higher in terms of open rates, clicks and engagement and can literally be the difference between a failed blog and a successful one.
Because of this one of the main focuses for every blogger has to be increasing their blogs email subscribers.
There may seem like a lot of points covered in this post and it's true there are.
However the good news is...
Almost all of them can be done using just 2 tools which I'll reveal at the end of this post.
Here's 37 ways to get more subscribers for your blogs email list...
(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)
- What You'll Learn In This Post:
- 1. Add This Simple Box To Your Home Page For A 51.7% Increase In Subscribers
- 2. Make Use Of This Side Bar 'Hack' To Stop Opt In Blindness
- 3. Look What Saying Hello To Their Visitors Did For DIYThemes
- 4. 12.20% Of All My Subscribers Come From This Simple One Click Method
- 5. Engage Readers Mid Blog Post Using This Complaint Free Opt In Method
- 6. How This Simple Page Converts At 15.2%
- 7. Is Your Website Leaky?
- 8. Use These Smart Pop Ups To Gain Entry To Your Audiences Inbox
- 9. Turn "I Quit" Into "I Will See You Soon" With This Optin Type
- 10. Using These Simple Boxes In Blog Posts Can Increase Sign Ups By 30-40%
- 11. The Sticky Experiment That Sucks Into Subscribers
- 12. Make Your Opt In Boxes Stick Out Like A Sore Thumb
- 13. Incentivize Your Opt In & You Could See 10x More Opt In's Overnight
- 14. Use Content Funnels Like An Email Marketing Rockstar
- 15. Quiz, Learn, And Earn A Subscriber
- 16. Qualaroo Your Subscribers For A 500% Increase
- 17. Run Competitions To Gain Wide Exposure & Boost Email Sign Ups
- 18. Give Your Optin Form "Mona Lisa Eyes" For Increased Chance Of Sign Ups
- 19. How One Simple Writing Change Can Give You A 127% Increase
- 20. Ask For Less & Get 26% More Subscribers
- 21. There Are 71 Things You Can Test To Give Higher Conversions
- 22. People Are More Likely To Join Your List If You Do This
- 23. Social Proof Increases Opt Ins – Or Does It?
- 24. Why Your About Me Page Is Never Actually About You If You Want Email Subscribers
- 25. This Crazy Egg Stops You Distracting Your Audience
- 26. This One Will Seem Obvious But I Bet You Aren't Doing It (Even Pat Flynn Missed This Trick)
- 27. Use Personalized Opt In's And Increase Sign Ups By 150%
- 28. Don't Waste Time On Traffic Sources That Don't Convert
- 29. Work This Simple Thing Out Then Create More Of It
- 30. Images Boost Conversions....But Not Always!
- 31. StartUpNations Results Show That What The Guru's Say Isn't Always True (Surprise Surprise)
- 32. People Don't Opt In For Mediocrity - Are You Missing The Point?
- 33. We Very Quietly Entered This New Era - Is Your Website Ready?
- 34. Why You Need To Expose Yourself More
- 35. Rolling Out The Welcome Mat Increased This Wildlife Blogs Sign Up Rate By 808%
- 36. If Your Names Not Down You're Not Coming In
- 37. Make It Difficult For Your Audience To Opt In - WHAT NOW?!?
- BONUS: 21 Email Marketing Tips
- BONUS: Email Marketing Case Studies
- What You Need To Get Started
What You'll Learn In This Post:
- 34 ways to double, triple or even quadruple your email optin rate.
- The most effective ways to grow your list so you don't waste time on methods that don't work.
- Why point #32 is super important but most people overlook it.
- The tools you need to skyrocket your subscriber less without any tech headaches.
- Why having an email list is the most important thing you can ever do for your blog.
1. Add This Simple Box To Your Home Page For A 51.7% Increase In Subscribers
A headline or feature box is one at the top of usually just the home page. It's the first thing visitors see when they land on your site.
Giving your audience a benefit driven reason to enter their email can instantly add a new subscriber to your list.
DIY themes saw email opt ins increase by 51.7% when they added a headline box.
The Genesis Generate theme is designed with the headline box as standard to increase your email subscribers.
Or you can use the feature box by Derek Halpern,
Alternatively OptinMonster has this feature plus most of the others talked about in this post.
IN SHORT: The headline or feature box can boost sign ups by over 50% as witnessed by DIY Themes.
2. Make Use Of This Side Bar 'Hack' To Stop Opt In Blindness
Most blogs just have 1 email opt in box at the top right of the sidebar.
Adding a second box further down the page can increase sign ups.
People scroll down to look at content further down the page and most sites don't have an opt in form on display.
Also some visitors are so used to seeing opt in forms at the top right that they've become blind to them.
Having one always visible, using the Fixed Widget Plugin, to make your optin boxes scroll with the visitor is a sensible option.
IN SHORT: Add more than 1 opt in box to your sidebar for increased visibility so people have more opportunities to sign up.
3. Look What Saying Hello To Their Visitors Did For DIYThemes
The first thing any of your visitors will see is the top of your page.
So where better to put your first opt in opportunity?
And a great alternative to the headline bar mentioned above for themes that don't have that feature.
You can run A/B testing of multiple variations to see which converts best.
And as your audience will see it before they see anything else it's a fantastic way to boost email opt ins or get them to take action.
You can tell them to subscribe for blog updates, to get an incentive (free ebook / course / infoproduct or tools).
Or even direct them to a landing or high converting page on your site.
DIY Themes signed up 1,180 new subscribers in just 30 days by utilizing the hello bar. (Click here to Tweet this)
Or just use OptinMonster as it has this feature plus most of the others talked about in this post.
IN SHORT: The free Hello Bar signed up 1,180 new subscribers in only 30 days on DIY Themes.
4. 12.20% Of All My Subscribers Come From This Simple One Click Method
When someone takes the time to comment on your blog usually it's because you just gave them something really valuable and they want to thank you.
At this point they are already quite engaged so it doesn't take much to encourage them to join your list.
Add a one click sign up optin in your comments section.
If you're using Aweber you can install the Aweber Comment Form plugin and add a customize-able tick box that will sign them up for your list.
I only recently added this feature to Niche Hacks and already it's responsible for 12.20% of my total email sign ups .
If all people have to is tick one extra box after making a comment they do it without hesitation.
IN SHORT: Asking people who comment on your posts to sign up with 1 click makes it easy for them - this accounts for 12.20% of all NicheHacks sign ups.
5. Engage Readers Mid Blog Post Using This Complaint Free Opt In Method
People who take the time to read your content rather than just scan through it tend to be pretty engaged with your site.
But that's not to say they can't get distracted and click off to somewhere else .
Add in content opt ins throughout your blog posts encouraging people to sign up if they'd like notifications when new posts are added.
In content opt ins currently convert at around 1.9% on NicheHacks.
But I'm still split testing and figuring out which in content opt in works best so this number will increase over time.
I've not had a single complaint about them disrupting people reading.
IN SHORT: In content opt in's engage readers without scaring them off - currently converting at just under 2% on NicheHacks.
6. How This Simple Page Converts At 15.2%
Commenting for the first time is a big step towards becoming a loyal reader.
Especially if you make the commentator feel their comment was read and appreciated.
Using the Yoast Comment Redirect plugin (free!) you can redirect people who comment for the first time to a 'thank you' page where you further engage with them.
My comment thank you page converts at 15.2% currently.
Make sure your page tells your visitors why commenting is a big deal for you.
Then thank them and remind them of the benefits of joining your blogs email list or e-newsletter.
If they taken the time to comment they probably like your content and plan to revisit anyway.
But this just gives them a nudge in the right direction.
IN SHORT: First time commentators are just 1 step away from signing up to your list - make it easy for them by redirecting to a 'thank you'' sign up page using the Yoast plugin and you could see a 15.2% conversion rate (Click to Tweet this).
" Offer something! For some reason most people when posting don't ever seem to actually give anything away for signing up. Ever wonder why Neil Patel and ViperChill have so many email signups? Yes, they have epic content. Yes, their mail forms (sidebar, popups, incontextual, end of post etc..) do look awesome. But the main reason is because they actually offer something." - Charles Floate (GodofSEO.co)
7. Is Your Website Leaky?
If your visitors are reading all the way to the end of the content they're VERY engaged and the sort of person you want on your list.
Derek Halpern, calls the absence of a post-article sign-up form one of the most common “website leaks”
Add these to the end of your content to get some of your most engaged subscribers.
IN SHORT: Use after content opt in's to sign up your most engaged readers - 20.8% of Niche Hack sign ups come from this. Click here to Tweet this)
8. Use These Smart Pop Ups To Gain Entry To Your Audiences Inbox
There's no doubt that pop ups can be annoying when used incorrectly but they do convert visitors into subscribers.
One of my favourite blogs Quicksprout.com has multiple pop ups at the time of writing and I still visit.
In less technical niches they can scare people off as they assume it's spam or a virus.
The good thing is most can be set to only display the first time someone visits your site.
Or not to pop up until someone has spent at least 'X' seconds on your page.
Or only show once every 30 days.
So you can use it intelligently and not annoy your subscribers too much.
Visual Website Optimizer saw a 50% increase in sign ups from using pop ups.
And all without any negative affect on page views.
However you need to examine more than just opt in rate.
And look at whether pop ups are increasing bounce rate whilst decreasing page views and time spent on site – important factors for any website.
Matthew Woodward found that his pop up was his best converting opt in method at 1.23%.
But saw a -9.29% drop in visits per page and a bounce rate increase of 9.02%.
Gael Breton shares how to make pop ups 300% more effective in this post.
Another important aspect that needs to be consider not just with pop up opt ins but with any is the quality of subscriber you receive.
If they are opting in on their first visit to your site before having engaged with the content and built a relationship with you they are less likely to open your emails and take action.
The 'take away' here is to test for yourself.
And work out whether the increase in opt ins is worth the decrease in page views and time spent on site and the increase in bounce rate.
Also consider adding pop up subscribers into a new list and track the open and click rates separately.
That way you can see how they compare to that of other opt in methods.
You can use OptinMonster to create subscriber boosting entry pop ups.
IN SHORT: Entry pop ups DO boost subscribers often without much negative affect on bounce rate or time spent on site BUT some bloggers notice significant changes and lower quality subscribers - so test yourself!
9. Turn "I Quit" Into "I Will See You Soon" With This Optin Type
Even people who have enjoyed your content can exit without signing up to your email list simply because they are busy, have to leave the computer or plan to do it later.
People are so busy and distracted 'later' might not come as they forget all about your blog or it gets lost in their bookmark tab.
Using exit pop ups to remind people to sign up to your list before they go can boost opt in rates.
Mauro D Andrea of Blog-Growth.com posted a study on Unbounce.com that showed 14.47% of his subscribers came from exit pops.
However they were a lower quality subscriber and opened and clicked emails less.
The reason is it's likely a lot of people who weren't really into the site would decide to take the freebie just because it was free.
And not because they wanted future updates or to connect with me.
However as always the key is to test it for yourself and see what works.
And not just looking at conversion rates and numbers of subscribers but the open and click rate of these list members.
Optin Monster makes creating custom exit pop ups that turn leaving visitors into loyal followers easy.
IN SHORT: Exit pop ups can engage exiting visitors and turn them into repeat visitors but subscriber quality can be an issue so test by sending to a separate list to measure open and click rates.
“My number one tip, although you may not like it is exit popup. On exit ask for their email… it is really effective and that is how most of the popular bloggers are building their list these days” - Neil Patel (Quicksprout.com)
10. Using These Simple Boxes In Blog Posts Can Increase Sign Ups By 30-40%
John Chow reports how bloggers utilizing 'leadboxe's are seeing opt in increases of 30-40% on their blogs.
A 'leadbox' is a pop up that only activates when a link is clicked within your content.
Instead of the link leading your audience off to another page the opt in box pops up on the screen instantly.
And lets people sign up for your subscribers list without any further steps.
This is good for your conversion rates because if a new page is taking a while to load they are likely just to close it and not bother.
This eliminates that and makes it easier to opt in.
IN SHORT: Leadboxes can increase sign ups by up to 40% as reported by John Chow. (Click here to Tweet this)
11. The Sticky Experiment That Sucks Into Subscribers
Standard footer opt ins aren't likely to capture many email addresses due to their location.
Most people are never going to see them.
A good example of a standard footer op in in action is at http://www.briangardner.com/
Sure it might capture a few emails a month and it's unobtrusive but it's not going to be that effective.
However if you add a 'sticky' footer that is seen regardless of where the user is on the page you can increase sign ups by a significant number.
12. Make Your Opt In Boxes Stick Out Like A Sore Thumb
If you want people to sign up using your opt in boxes they need to be able to see them.
Sure ugly looking opt in forms don't make your site look pretty but is your goal to make your site look pretty or to get email sign ups?
If you didn't answer 'get email sign ups' then you're doing it wrong! 😛
There are many ways to make your opt in boxes stand out including simply using different colours from your main theme.
Dmix increased conversions by 72% by changing the colour of their buttons for example.
A more advanced way to make opt ins stand out is by making them move, shake or pop out to get peoples attention.
OptinMonster has this feature built in to it's pop ups and optin boxes that you can use if you choose to.
IN SHORT: Making opt in boxes stand out by using different colours or shake can boost conversion rates - forget design it's all about email sign ups.
(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)
13. Incentivize Your Opt In & You Could See 10x More Opt In's Overnight
Adding a $300 value to their 'free' course Quicksprout.com saw an increase in 22% to their subscriber rates.
However, offering an incentive can cause people to sign up for just the freebie rather than because they want to receive further emails from you.
And this can cause low open and click rates.
Testing is key as always.
If you plan to give an incentive be very careful with your wording.
Either offer the freebie as a secondary reason to join.
E.g subscribe for email updates AND you'll get a free course valued at $300
Or make sure they know after they receive the free giveaway you'll be following up with more emails / blog updates.
This stops people who only want something free signing up and reduces the chances of spam complaints and unsubscribes from people who didn't realize there would be follow ups.
The image below is my current incentive and it converts extremely well at 49.96%.
However because I haven't been super clear that people will be added to a daily mailing list I get unubscribes and lower open and click rates than I would like.
IN SHORT: Line25.com saw a 10x and Quicksprout.com a 22% increase when they gave something away for free in return for an email - though you also need to consider open and click rates to determine if worth while.
“Give away something for free” - Spencer Haws (NichePursuits.com)
14. Use Content Funnels Like An Email Marketing Rockstar
Content funnels aren't something you see many people talking about.
Email marketing rockstar Andre Chaperone of Autoresponder Madness fame is where I learned about them and they work well!
To see an example of what a content funnel is check out his site http://affiliatebully.com/.
You'll see there's no traditional side bar opt in forms and definitely no spammy looking 'squeeze pages'.
Instead he leads your through multiple pages of top quality content that entices you, amuses you, gets you engaged with him and most of all proves he knows what he is talking about.
At the end of the funnel he tells you if you want more to opt in.
Anyone who gets that far most likely will.
If they didn't get that far they probably weren't dedicated or engaged enough anyway
So why would you want them on your list?
Content funnels result in smaller opt in rates.
But the people who do join are top quality subscribers who have a high attention span, like what you do and REALLY want to hear from you.
This results in higher open and click rates.
Less is often more when it comes to building email lists.
What use is a list of 10,000 subscribers if only 1% open your emails?
It's better to have a smaller list of highly engaged subscribers than a big list who don't read.
You don't need something as elaborate as what Andre uses.
Even having a button or text offering a 'free report' that when clicked on gives them the first 2-3 pages of the report before asking for their email to be sent the rest can work.
IN SHORT: Send visitors through content funnels and engage with them BEFORE asking for their email address. This also cuts out time wasters and only adds the most engaged to your list.
“Provide something of value in exchange for their email subscription” - Zac Johnson (ZacJohnson.com)
15. Quiz, Learn, And Earn A Subscriber
EscapeMaker.com used a quiz as part of their “I Love NY” campaign asking users to take a trivia quiz about NY and then asked them to enter their email to find out how they scored.
People love quizzes and if you use them as a means to generate email sign ups you can increase conversion rate massively.
Be sure that you tell them along side the quiz results to expect follow up emails.
So that their expectations are set and there's no problems further down the line.
Setting expectations clearly with email subscribers is key.
Only telling them if they enter their email they will receive the quiz results but then sending blog updates and marketing emails can lead to angry visitors, unsubscribes and spam complaints.
Always be clear what they will receive and stick to it.
IN SHORT: Quizes are a fun way to engage and qualify your audience and once completed they'll happily enter their email to get the results.
(P.S. If you'd like to download a free list of 34 ways to grow your email list click here or the image below)
16. Qualaroo Your Subscribers For A 500% Increase
People love being asked for their opinion on things.
And surveys are a great way to connect with your audience and find out what they want to see from your site as well as find out what they like and dislike.
Why not turn your surveys into a means to gain subscribers?
The University of Alberta increased email subscribers by 500% using a pop up survey by Qualaroo that asked anyone who spent more than 10 seconds on the site if they'd like to sign up for their newsletter.
Alberta University keep it quite simple by directly asking if people would like to sign up.
But you can engage them further by asking a few simple questions.
Once a few questions have been answered they've shown a willingness to engage with you so signing up for your list seems like a small step.
IN SHORT: A 500% increase in email sign ups was noted by University of Alberta when using Qualaroo to ask visitors of more than 10 seconds a simple question.
“Give users access to extra content (ebook, PDFs, images etc) in return for their email” - Matthew Barby (FindMyBlogWay.com)
17. Run Competitions To Gain Wide Exposure & Boost Email Sign Ups
Running online competitions with prizes or to raise money for charity is a fantastic way to get a lot of attention from your fellow bloggers and exposure to a wider audience.
People love the chance to win things and everyone is willing to get involved with raising money for charity.
Bloggers who can get some good will and a positive mention will jump at the chance to give free prizes for you to give away.
You can ask for names and email addresses for anyone who wants a chance to win.
However again make sure you set expectations so they know there will be follow up emails.
For more information on how to run online competitions check this incredible resource by Matthew Barby at FindMyblogway.com
IN SHORT: Competitions are a great way to not only get new sign ups but lots of links, social shares and attention.
18. Give Your Optin Form "Mona Lisa Eyes" For Increased Chance Of Sign Ups
Standard side bar opt ins are static and usually at the top right of most sites.
However if you have a moving side bar that follows your visitor to whatever part of the page they go, just like Mona Lisa's eyes supposedly do, you're increasing the chances they will sign up purely by giving them more opportunities.
You can add a moving sidebar opt in to your site with Fixed Widget Plugin (free!)
IN SHORT: Making your sidebar move to where your visitor scrolls means it's always visible increasing changes of a sin up.
19. How One Simple Writing Change Can Give You A 127% Increase
One simple headline change saw Visualwebsiteoptimizer.com get a 127% increase in email subscribers.
Good headlines and strong copy can make all the difference.
So be sure to split test your headlines and copy to see what converts best.
Simple changes of just one word can make a huge difference.
As Michael Aagaard found out when he boosted his clients conversion rate by 38.26% from changing button text from "Order information" to "Get information".
Use benefit driven headlines and give people solid reasons as to why they should opt in.
Don't forget about testing the text on your opt in form buttons.
Standard buttons like 'send', 'submit' and 'subscriber' often don't inspire people to join your list as they are boring and not benefit driven.
Unbounce.com talks about how to write call to action buttons that convert.
Here's an example of a strong headline that works really well for me...
IN SHORT: High quality headlines and copy can see huge conversion boosts of up to 127% as VizualWebsiteOptimizer found out.
“Have a compelling, SPECIFIC lead magnet that promises immediate gratification. 'Subscribe to my Newsletter' doesn't cut it” - Ryan Deiss (DigitalMarketer.com)
20. Ask For Less & Get 26% More Subscribers
Removing the amount of fields you ask for when signing up can increase sign ups as QuickSprout.com found out with a 26% increase just by removing one field.
People are busy, skeptical and don't like giving out too much information online so why make it difficult for them?
Ask for only what you need and in the case of a blog then email really is all you require.
The argument is that collecting name allows you to be more personal.
But the problem is a lot of people put in fake names and they know your emails are not personal one to one emails anyway.
There are other ways to be personal without using a name.
When you email a friend do you start out with “Hey Friends Name” every email?
IN SHORT: Less is more. Asking for 1 less field Quicksprout saw a 26% increase in sign ups - only ask for what you need!
“Reduce the number of fields that are required to opt in. Even just having only the one field for the email address rather than requiring the name as well, can have a dramatic increase in your subscribers number” - Aaron Aguis (LouderOnline.com.au)
21. There Are 71 Things You Can Test To Give Higher Conversions
You need to be split testing everything one by one until you find the absolute best results.
Start with your headlines first as these are the most important things and something almost everyone will see,
Then when you have a best performer move on to your call to action or button text.
Once you have both those nailed you can move on to less important details like...
- opt in box position
- colour of forms
- incentive vs no incentive
- picture versus no picture
- And much more as Optimizely talk about in 71 Things You Can Split Test.
IN SHORT: Split test everything from text, position, size, colour, buttons to see what converts best.
"Have you tested the call to action on your blog?" - Optimizely.com
22. People Are More Likely To Join Your List If You Do This
People are more likely to take action if they see a testimonial from someone in a similar position to themselves.
Or a trusted authority.
Using testimonials in your opt in boxes can skyrocket conversions.
A 34% increase was reported by Visualwebsiteoptimize when they started using testimonials
And Path.co.uk reported similar results
I use testimonials from successful bloggers and NicheHack readers on my about me page.
And I'm seeing a conversion rate of 5.0% currently.
IN SHORT: Testimonials can boost sign up rates as people respond well to feedback from respected authorities or others in the same position as they are.
23. Social Proof Increases Opt Ins – Or Does It?
We all know social proof affects us all.
We're more likely to take action or believe in something if we see others back it up.
So displaying your subscriber numbers, Twitter followers or FB likes can work in your favor assuming you have a large following.
If you have less than a few thousand then it'll likely have the opposite effect.
However as always be sure to test social proof vs no social proof.
As Derek Halpern found that social proof hurt DIYThemes opt ins and removing it resulted in an increase in conversion by 102.2%.
IN SHORT: Derek Halpern found they increased by 102.2% when he REMOVED them. (Click here to tweet this)
“The best way to grow an email list is to do so slowly and organically, so that the people on your list are really engaged” - MailChimp.com
24. Why Your About Me Page Is Never Actually About You If You Want Email Subscribers
A lot of people make the mistake of not even having an about me page and most of those who do make it all about themselves.
Despite being called an 'about me' page it should actually be more about what you can do for your readers.
This is a high trafficked page on most blogs and can be an opt in magnet if done properly.
Telling people about your experience and what benefit they'll get from listening to you can cause them to opt in if you give them a chance.
Having an opt in form (or multiple – I have 5 on mine!) on your about me page is a great way to turn browsers into loyal email subscribers.
As mentioned previously my about me page converts at 5%.
So if you've no about me page or aren't collecting emails on it get it doing it now!
Examples of great about me pages include:
Matthew Woodward - see how it starts with "How This Blog Will Help You Succeed Online" showing how YOU can benefit from his blog then going on to tell you what you'll learn from hanging around.
Pat Flynn - It starts with a big photo of Pat and his family, this makes him seem human and real, not some sleazy salesperson or 'guru' and he goes on to share his life then what he can do to help you.
Derek Halpern - He starts out addressing potential issues you might have then convinces you he has the answers, he then goes on to share his experience and why he's worth listening to.
IN SHORT: About me pages can be lead magnets when done properly - make yours about your readers and how you can help them not solely about YOU!
25. This Crazy Egg Stops You Distracting Your Audience
Crazy Egg is 'heat' and click tracking software that shows you where your visitors are clicking and browsing on your page.
After using the 'scroll map' feature I found that hardly any of my visitors were reaching the area where my second side bar opt in was.
So instead moved it up to a higher visibility area and opt ins have steadily increased.
Conversion Rate Experts used Crazy Egg to see what was distracting their visitors, removed them, and saw 25.9% more conversions.
IN SHORT: Crazy Egg helps eliminates distractions so people are more likely to sign up - use it!
26. This One Will Seem Obvious But I Bet You Aren't Doing It (Even Pat Flynn Missed This Trick)
There's no sense in having pages on your site that don't have opt in boxes especially on high trafficked pages.
Derek Halpern publicly called Pat Flynn out for not having opt in boxes on high visited pages such as his about me and video pages.
When Pat added them he saw a 30.24% increase in sign ups to his email list.
You'll see I have opt in boxes on all pages (I think!) including the toolbox page – and it converts!
To increase opt ins from individual pages offer related incentives such as a free guide on how to use your 5 favourite tools on the toolbox page or a special video on your video page for example.
IN SHORT: If you don't have opt in's on all pages, or at least your busiest ones, you're missing out on tons of subscribers! Pat Flynn saw over 30% increase when he added to his high traffic pages!
27. Use Personalized Opt In's And Increase Sign Ups By 150%
Amazon uses custom buttons related to the pages you are visiting.
And Vero increased sign ups by 150% in 4 weeks using personal opt ins related to the post.
If you have a post on 31 Ways To Promote Blog Posts.
Then a custom after post opt in offering a report with 10 more ways to promote your posts will convert well.
However you don't need to create new content for every post simply write custom copy that relates to the post.
Look out for this on NicheHacks in the near future.
IN SHORT: Customized opt ins or giveaways for your most popular posts can skyrocket conversions - Vero saw a 150% increase! (Click here to Tweet this)
"A full time subscription is the most important priority for your blog. A user signing up for your list is the ultimate sign of respect. You have earnt their trust and they are standing up and saying I want to hear what you have to say. They are not just a number on a list, they are real people. Treat them like that and do not abuse that trust to make a quick buck. Have sign up areas positioned in the sidebar, at the end of posts, inline with the content of the posts and pop ups"
28. Don't Waste Time On Traffic Sources That Don't Convert
Not all traffic is created equal.
Some sources send droves of traffic but if it doesn't convert then it's probably not worth much to you.
If like me the bulk of your sales come from your email traffic then focus on your traffic sources that convert into email sign ups.
If you're not tracking this you need to be ASAP as it's super important to know!
You can track this with Google Analytics simply by setting up a 'goal' to track what traffic sources land on your email thank you page.
To set up a goal simply log into your Google Analytics site.
Then '+ New Goal'.
Scroll down to 'engagement' and choose 'sign up' then 'next step'.
Give your goal a 'name' like 'sign up' and click the 'destination' button.
Click 'next step' and then add the destination of your email sign up 'thank you' page.
So if your sign up page is www.nichehacks.com/thankyou you simply add /thankyou
Then click 'create goal' and you are done.
Within 24hrs your G Analaytics account will start tracking anyone who lands on that page and count them as an email sign up.
You'll see from the screenshot below 'google', 'social media' (twitter + FB) 'forums (WF & BHW) and syndication sites (Kingged and Reddit) are my top sources of converting traffic so I focus on those.
IN SHORT: Focus on traffic which converts into sign ups by utilizing Google Analytics to see which sources are your best.
“Make relevant connections with others in your niche through blogs, forums etc” - Justin Cooke (EmpireFlippers.com)
29. Work This Simple Thing Out Then Create More Of It
Knowing which of your content converts is important.
Some will receive tons of traffic.
But not result in much sign ups.
And others whilst not getting the same volume of traffic can often have high sign up rates.
If you're not sure what content is converting you can check in Google Analytics (assuming you already have a 'goal' set up to track list sign ups as I detailed above) by doing the following..
Log into Google Analytics.
Then 'site content'
Then 'landing pages'.
Then sort by 'goal conversion rate'
When you know what content is converting well...
You can either further optimize your page through split testing, turning it into a dedicated landing page which you promote heavily or create content on a similar topic.
My top converting content is my niche hack reports and my big in-depth posts / ultimate guides.
Which tells me I need to create more content of a similar style.
IN SHORT: Some pages and content converts better than others. Use Google Analytics to figure out which is your best converting and further optimize it or create similar content.
30. Images Boost Conversions....But Not Always!
Using images within your opt in boxes or on your landing pages is proven to boost conversions.
So adding an image of what the person is signing up to receive is a good idea.
It could be a digital image of the ebook or course they are about to receive.
You'll see QuickSprout use images of books and CDs to visualize their course despite it being a digital course.
However be warned incorrect use of images can actually decrease opt ins as Derek Halpern talks about.
IN SHORT: Images have been shown to boost conversions but Derek Halpern found out inappropriate use can actually hurt them - so use wisely.
31. StartUpNations Results Show That What The Guru's Say Isn't Always True (Surprise Surprise)
Single versus double opt in is the never ending debate.
Some marketers swear by using double opt in as it reduces chances of spam.
And is claimed to give you a higher quality subscriber.
As someone who takes time to confirm obviously wants to be on your list a lot.
However people are busy, forgetful, easily distracted.
Start Up Nation tested both single and double, their result went against the trend that 'double opt in' subscribers are better.
Using single they saw an increase of opt in by by 25% and an extra 249 subs.
Single open rates of 63.8% and click rates of 17% versus 57.6% and 15.6% with double.
And 14 sales with single vs 12 sales as double.
You'll have to test yourself by setting up 2 separate lists and adding a minimum of 1,000 people to each list and measuring all metrics.
IN SHORT: StartUpNation found that contrary to popular belief single opt ins resulted in better open, click and sales! (Click here to Tweet)
32. People Don't Opt In For Mediocrity - Are You Missing The Point?
People don't opt in after reading mediocre content.
Unless your content is REALLY great and gives them something they haven't read 100x before or teaches them something new they won't bother to opt in.
People opt in because your content is fantastic and they don't want to miss it.
So make sure all content you create is the best it can be.
So what is REALLY great content?
Well it comes in many forms but usually it's longer and more in-depth than other posts on the subject.
It also references experts, provides stats, sources and data.
And goes above and beyond a standard blog post and links to similar content.
If a piece of content has lots of social shares, comments and links then you can safely say it's 'great content'.
However there is no template for 'great content' but here's some examples in the internet marketing niche...
- How I Built A Top 100 Blog In 12 Months & How You Can Do It Too.
- The Definitive Guide To Link Building
- How To Reach 1 Million Unique Visitors In Just 6 Months
- The Complete Guide To Building Your Blog Audience
- 31 Ways To Promote A Blog Post & Get Blog Traffic
You'll see they are all in-depth, go into great detail, leave no stone unturned and they get a lot of love in the form of links and shares.
IN SHORT: People don't opt in after reading 'OK' content only after reading GREAT content - so make sure all your content is great!
“My best tip for increase email subscribers would be quality content” - Spencer Haws (NichePursuits.com)
33. We Very Quietly Entered This New Era - Is Your Website Ready?
If your site doesn't display properly on mobile devices then a huge amount of your traffic won't be able to see your site and definitely won't opt in.
Make your pages, posts and email opt ins show properly on smaller devices.
In October 2016, very quietly, we officially entered the mobile-first era.
According to the internet traffic monitoring firm StatsCounter, global mobile internet users (51.3%) surpassed desktop users (48.7%) for the first time in October 2016.
OptinMonster also has mobile responsive pop ups and opt in boxes that show only to mobile traffic.
IN SHORT: If you're site isn't mobile optimized you're missing out on at least 28% of all your potential leads - get an optimized site!
34. Why You Need To Expose Yourself More
A sure fire way to get more email subscribers on your list is to reach new audiences.
If you're only exposing your content to the same pool of people over and over new visitors and sign ups will be limited.
Seek out new audiences and get your content in front of them.
You do that through guest posting, blog commenting, getting involved in new forums, content syndication, or networking with authorities via email or social media.
There are people in your niche who still don't know who you are yet.
Also consider looking outside your immediate niche.
Wherever your target demographic is online there's an opportunity to engage with new audiences even if the website isn't in your niche.
For example if you run a hunting blog you might find similar minded people on fishing blogs you can reach out to.
IN SHORT: Don't just show the same people your content over and over expose it to new people and markets continually.
"To get more blog email subscribers reach new audiences" - Ramsay Taplin (BlogTyrant.com)
35. Rolling Out The Welcome Mat Increased This Wildlife Blogs Sign Up Rate By 808%
Full-screen sign-up forms are disruptive, which might not sound like a good thing but it can actually works in your favor because it makes your readers take notice.
Using OptinMonster, you can create full-screen welcome gates, exit gates or display them after the user has been on your page for a certain duration.
Nature TTL, a wildlife photography blog, applied OptinMonster's full-screen welcome mat feature to their blog and immediately increased their monthly email sign-up rate by 808%.
Here's the welcome screen they used...
If you want to 100% make sure everyone see's your opt in offer then this will do it.
36. If Your Names Not Down You're Not Coming In
Content gating is an easy way to generate lots of email subscribers from every blog post you publish.
It's like having security on the door of a VIP establishment to keep out the riff raff and create an allure of importance inside.
Using this technique you can partially or completely gate / lock a piece of content until the reader gives you their email address.
This might sound like forcing a reader.
But in reality, it works because gated content appears more than halfway through your blog post.
So the reader is already interested and engaged.
Which means he’s likely to share his email address to read on.
Here’s an example of content gating on MarketingProfs, a leading marketing blog.
Use this wisely though.
Don't try and lock all your content so no one can see any of it.
Few people will opt in if they don't know what sort of content to expect up front first.
So warm them up with some view-able content first before locking anything.
37. Make It Difficult For Your Audience To Opt In - WHAT NOW?!?
Yep, you heard me right.
And this advice might sound like it contradicts a lot of what I just shared with you above so keep in mind this is a more advanced tactic.
Something you might want to consider further down the line.
Make it difficult for them to opt in.
Because when you make it too easy you DO get a lot of opt ins.
However they are of a much lower quality on the whole as it was just so easy for them to get on your list.
Many will have joined because a pop up jumped in front of them.
Or because you offered a free incentive.
And they often go on to unsubscribe, never open or read your emails, or worse mark you as spam.
Making it counter intuitive.
So by making it more difficult for your subscribers to opt in you get a higher quality list that lasts.
And they open and read and take action.
You can do it as follows....
Have clickable images, in your content, that lead to opt in pages.
That means someone actually has to make an effort to get to your opt in page.
Then a conscious decision to opt in.
Over a pop up that flashes in their face and they just want out the way.
That's exactly what I do below...
Can you see why this works so well?
Your opt in rates lower but the quality of subscriber goes up as do your open rates, click rates and sales.
Though this does seem more advanced it's worth thinking about whether you want early momentum and a BIG list fast.
Or you'd prefer to build a smaller, more targeted and engaged, list from day 1.
BONUS: 21 Email Marketing Tips
1. Use A Thank You Page: Once a subscriber opts in send them immediately to a thank you page.
Thank them for opting in, tell them what to expect, how often they will be emailed, what you'll be sending them and what to do next (i.e. go find the email titled 'EMAIL NAME' from 'Your name'.
2. Set Expectations & Stick To Them: If you tell your subscriber that you're going to email them once per week, only send blog notifications, and never send promo emails – then stick to it!
3. Make Sure Your Welcome Email Gets Read: Some people put no effort into their welcome email and in turn a lot of people don't bother to read them.
To entice people to read them use a headline like “Welcome to SITE NAME, So Now What?”.
Further set their expectations in the welcome email and engage with them further by telling them more about you and how you can help them.
4. Build Trust & A Relationship BEFORE They Opt In: It's near impossible to build up trust and a relationship with people who aren't opening your emails, at this point it's far too late!
So make sure you are engaging with potential subscribers though great content, strong branding, and being open and honest via your blog before hand.
5. Use Attention Grabbing Headlines: If you want busy people to notice your emails in their cluttered inbox you need to use attention grabbing email headlines – look at emails that get you reading for inspiration and customize for your own.
Example: '26 Ways To Skyrocket Your Email Open Rate'
6. Give People A Benefit Driven Reason To Click: If you want people to click your email links then give them a benefit driven call to action.
Example: “Discover how you can boost your email open and click rates and skyrocket your profits when you click here”.
7. Big Lists Aren't Always The Best Lists: The majority of email marketers seem obsessed with getting a BIG list and will do anything it takes to get a new subscriber regardless of the quality.
Focus on getting only quality subscribers who WANT to receive emails from you, trust you, have a relationship and you'll receive high open and click rates and more income!
8. The People On Your List Are Real People With Real Problems: They aren't just numbers on a list designed to make you money. Solve their problems, help them, take time to list to them and you'll be rewarded.
Spamming them with endless promos and offers might work for a while but it will be shortlived.
9. Tell People What To Expect In The Next Email: A sure fire way to increase email opens is to tell people what to expect in the next email – make them curious enough to want to see it and get them looking out for it.
10. Curiosity Results In More Open & Clicks: If you can make someone curious they will open / click. Be cryptic without being deceptive or lying and they will open your email or click your link.
11. Give People Multiple Chances To Opt In: The more chances people have to opt in the more likely they are to do so. Put multiple opt in boxes on every page on your site.
12. Split Test Everything For Best Results: Don't just add an opt in box put an email into your follow up series and then never try and improve it.
Split test headlines, copy, colours, button text / size / colour. Work on email headlines to see which receive the best open rates and work on calls to actions and link to see which get the highest click rates.
13. An Email Is The Ultimate Sign Of Trust: When someone hands over their email online it's the ultimate sign of trust so do not abuse it!
No spamming, selling / trading, sending things you are not supposed to be sending.
14. Add More Links For More Clicks: Seems simple but something a lot of people over look. The more links you have in emails the more likely you are to get clicks.
I generally have around 5 links (some in content and some naked URLS) even in small emails with different anchor texts / calls to action to give the reader more chances to click.
I also try and make sure there's a link in the first sentence 'above the fold' to try and get an instant click.
15. Images Increase Clickthroughs: Using images in emails can increase click through rate.
For one of my sites I doubled email CTR by using simple text based images I created in MS Paint with clear calls to action.
16. Email Frequently To Stay Fresh In Your Prospects Mind: Ever get an email from a company / marketer and have no idea who it is?
Me too. Frequently. An email out the blue about their new product or whatever and I've no idea if it's spam or someone who's list I signed up to a long time ago when buying a product / visiting their site.
People get a LOT of emails and if you aren't staying fresh in your audiences mind you'll be easily forgotten.
Email every 1-2 days for the first 2 weeks when they join your list and then every 2-3 days after that for best results. Though don't email when you have nothing to say it'll just annoy them.
17. Use Email Signatures To Promote Products & Remind People Who You Are: This is something I hardly see anyone do but should be used more often.
At the bottom of email add a small signature area where you link to a product or offer you promote AND put a simple sentence reminding them who you are, why you are emailing them and where they signed up – this is HUGE for reducing spam rates and unsubscribes.
18. Delete Unsubscribes As They Cost You Money: Aweber (and possibly other autoresponder companies) don't automatically delete your unsubsubscribes.
Whilst they won't receive any emails from you after unsubscribing they still take up space in your account and you will be charged for them so routinely delete.
Be sure to check your unsubscribe reports to see if a particular email is causing a lot of unsubscribes and remove, change or add to a different order of follow up message.
19. Copy What Successful Marketers Do Not Say: One of the best ways to enjoy success as an email marketer is to watch what successful marketers DO rather than what they say.
They may say one thing but do another. So copy their actions and not necessarily their advice. However a good marketer shouldn't be telling you to do things that they aren't doing themselves.
20. Tell Stories To Engage People: Don't just send people updates and promo emails. Engage them with stories, anecdotes, snippets of your life, humor etc.
This makes you seem more real, helps your subscribers connect with you, builds trust and make for a more entertaining read.
Andre Chaperone is the master at this and teaches it in his Autoresponder Madness course.
21. Ask Your Subscribers To Send The Email To A Friend: A great way to get more exposure for your emails is to ask people to forward to a friend.
If your emails are good then the person receiving it will want to sign up for your list.
BONUS: Email Marketing Case Studies
- [Case Study] How To Write A Call To Action That Converts
- 12 Useful Email Marketing Headline Case Studies - IMGrind
- 10 Case Studies To Get You More Clicks - Aweber
- 6 Case Studies & Infographics On The Optimal Time To Send Emails - EConsultancy.com
- How Kodak Added 33% More Email Subscribers - MarketingShepra
- Old Names Yeild 37% of Customers - MarketingSherpa
- 7 Email Case Studies: Publishber Who Forget About The Fold - Mequoda.com
- List Building & Email Marketing Case Study - Ad Hustler
What You Need To Get Started
There's a lot of different strategies talked about in this guide.
But luckily you don't need a lot of different tools.
Almost everything can be done with just an Autoresponder and an Email Optin Tool.
You'll also need a guide on how to engage your list so they love every email you send them.
- Aweber - my autoresponder of choice from day 1 though I have outgrown it due to their lack of advanced features and will likely most soon to something more advanced like Active Campaign or ConvertKit. Still perfectly fine for a new list builder though. [RECOMMENDED]
- MailChimp - A beginner friendly autoresponder and you get your first 5,000 subscribers free however they don't like affiliate marketing or marketers in general so if that's you then best avoided.
- Active Campaign - A more advanced autoresponder with automation features that an advanced marketer would use.
- ConvertKit - An autoresponder designed for professional bloggers in mind with advanced automation and tagging features.
Email Opt In Tool Options:
- OptinMonster - my tool of choice because it has so many different uses from entry and exit pop ups, header and footer opt ins, feature boxes, welcome mats and more. You can do almost everything listed in this post with OM. [RECOMMENDED]
- ThriveLeads - another strong contender, though not one I have personally used, with much of the same options as OptinMonster.
Email Marketing Training Course:
- Autoresponder Madness - Andre Chaperon is considered one of the greatest email marketers on the planet and his course is recommended by marketing legends like Ryan Deiss and Frank Kern.You'll learn to craft "soap opera sequences" that use easy to write stories and cliffhangers that make your subscribers BEG for your emails. [RECOMMENDED]
As you've found out from what we've discussed above building an email list is one of the most important things you can do as a blogger.
It allows you to drive traffic back to your site, build a relationship with your audience, continually expose them to your marketing message and build your brand.
Without it you're left relying on mostly on new visitors or those who remember to bookmark and re-visit your site.
Good luck with that.
So here's the thing...
These 37 ways to skyrocket your subscriber list are some of the most effective out there so get testing them for yourself.
Though if I had to pick just a handful to work on to begin with the most important ones are...
- #19 as what you say on your opt in boxes is far more important than simply having opt in forms that say nothing good.
- #26 as even Pat Flynn was missing this one and look at the 30.24% increase when he made the change.
- #27 as if Amazon are doing it then you know it's something that has good results.
- #28, #29 and #32 as even though they don't directly relate to email opt ins they have a HUGE impact on building your email list.
- #33 because if you're missing this trick then you're loosing subscribers left, right and centre.
- #37 if you'd like to try something more advanced that I've personally seen good results from.
So if you want to put any of them into action these would be good places to start.
So now what?
Well if you're not building an email list you need to get doing so RIGHT NOW - there's no successful business in the world, online or offline, that doesn't have a customer list.
If you're building a list already but not putting 110% effort into increasing your subscribers then that needs to be your focus.
Start implementing each and every of the 34 methods listed in this resource and track and test everything so you know what is and isn't working.
The powerful OptinMonster plugin is one of the easiest ways to skyrocket your subscriber list through entry / exit pop ups, static footer, side bar opt ins and more.
SIMILAR NICHE HACKS CONTENT
Have you seen a boost in email list subscribers through any of these methods?
Do you know of any methods not covered here?
Will this be useful for you or not?
Let the Niche Hacks tribe know below in the comments section.....