Digital marketing has become an essential tool a company can use to connect with customers. It allows businesses to reach customers through various channels, including websites, social media, and email. Despite its importance, many companies are still not taking advantage of digital marketing.
According to a study by eMarketer, only 38% of businesses in the United States had a dedicated digital marketing budget in 2016, which is predicted to increase to just 43% by 2018. Meanwhile, global spending on digital marketing is expected to exceed $230 billion by 2020.
There are many reasons businesses should invest in digital marketing. First, it’s a cost-effective way to reach a large audience. Digital marketing channels are much more affordable than traditional advertising methods, such as TV commercials and print ads. Other than that, digital marketing allows businesses to target specific audiences based on their interests and demographics.
Before we jump into the facts, let’s break down what digital marketing is.
Read on to find out more!
What is Digital Marketing?
Digital marketing covers a wide range of marketing activities that use digital technologies. These activities include search engine optimization (SEO), paid search engine marketing (PPC), social media marketing, email marketing, and more.
You can use digital marketing to achieve a variety of objectives, including:
• Increasing brand awareness
• Driving traffic to websites or landing pages
• Generating leads or sales
• Building customer loyalty or advocacy
Essential Digital Marketing Facts
So why are so many businesses not taking advantage of digital marketing? One reason may be that they don’t understand how it works or what it can do for them. This article will list digital marketing facts you need to know.
Research is King
Before customers make a purchase, they always do their due diligence. This means that they research the product or service before buying. As a business, it’s essential that you are visible in this research process. The best way to do this is through online marketing channels like Google and Bing and social media networks like Facebook and Twitter.
In fact, according to a study by Forbes, organic search is the number one driver of traffic to websites, beating out paid search, social media, and email marketing. So, if you want your website to be successful, you need to focus on SEO.
92% of consumers say they trust online reviews as much as personal recommendations. So it’s essential to make sure your business has a robust online presence, with positive reviews and accurate information.
The Importance of Visual Content
According to research, visual content is essential in B2B marketing. 60% of B2B marketers say that visual content is the most important type of content for their business. This may be because visuals are more engaging and accessible to understand than text-based content.
B2B marketers should create visuals that can help explain complex concepts or ideas. This could include infographics, explainer videos, or slideshows. And don’t forget about social media – posts with images receive more than twice as many likes as posts without images.
When creating visual content, it’s vital to ensure that it is high quality and relevant to your target audience. You can do this by using eye-catching visuals, including images, videos, and infographics.
Marketers Should Utilize Social Media Marketing
Beside become a communication platform, social media has become an integral factor of the marketing mix. 92% of marketers say that social media is vital for their business. This is because social media allows companies to connect with customers more personally.
Businesses should focus on creating social media profiles relevant to their target audience. They should also use social media to share valuable content, which will help to build trust and credibility. And don’t forget about paid advertising – social media platforms like Facebook and Twitter offer great opportunities for businesses to reach new customers.
Businesses should utilize social media to share quality content, interact with customers, and build relationships. In addition, companies can also use social media to drive traffic to websites and generate leads or sales.
Content Marketing is a Long-Term Strategy
Content marketing consists of crafting valuable content with your target audience in mind. This content can be in blog posts, articles, infographics, images, or videos.
Content marketing brings in traffic and potential leads by providing readers with valuable information. Content marketing should be a long-term strategy, not a one-time campaign. By creating and sharing valuable content, you can build trust and credibility with your target audience.
Creating content is no easy feat. It takes ample time and effort to produce high-quality content that will resonate with your audience. But the benefits can be worth it. Although it may seem tedious and time-consuming, crafting quality content can bring in a lot of traffic and even potential customers.
Give Email Marketing a Chance
Although social media is becoming a popular favorite amongst marketers, email marketing is still an effective way to reach customers. 78% of consumers say they prefer to receive marketing messages via email.
Email marketing allows you to connect with customers personally, and you can use it to promote products or services, drive traffic to websites, or generate leads or sales. It’s essential to make sure your email content is relevant and interesting to your target audience.
By utilizing email marketing like embedding teaser videos on it, you can reach many customers and increase brand awareness. In addition, email marketing is an effective way to convert leads into customers.
Wrapping Up
As digital marketing becomes an integral part of the marketing mix, businesses must focus on creating high-quality visuals and social media content. Additionally, email marketing should not be overlooked. By using these strategies, companies can reach many customers and increase brand awareness.
Content marketing, social media, and email marketing are all essential components of a successful marketing strategy. Businesses should use content marketing to create and share valuable content with their target audience. This content can be in blog posts, articles, infographics, images, or videos. We hope these tips help you in your journey to marketing success!
