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Shopify has become one of the UK’s most popular eCommerce platforms thanks to its ease of use and scalability. But while it’s simple to launch a store, getting consistent traffic and sales requires something extra: SEO.
Shopify SEO is different from standard SEO. From optimising liquid templates to fixing duplicate content issues and improving page speed, you need an agency that understands the quirks of the platform. That’s where Shopify SEO specialists come in.
This guide highlights the top 8 Shopify SEO experts in the UK for 2025. Each agency has been selected for its track record of helping stores climb the rankings, improve conversions, and dominate their niche.
Comparison Table: Shopify SEO Agencies (UK, 2025)
| Rank | Agency Name | Location | Services Covered | Industries Served | Avg. Rating |
| 1. | ClickSlice | London | Shopify SEO, GEO, AEO, LLM Optimisation | eCommerce, SaaS, Retail | 4.9/5 |
| 2. | MadeByShape | Manchester | Shopify SEO, Web Design, Branding | Fashion, Retail, Lifestyle | 4.7/5 |
| 3. | Fourmeta | London | Shopify SEO, CRO, Web Development | Tech, Fashion, Retail | 4.6/5 |
| 4. | Pluro | London | Shopify SEO, Digital Marketing, PPC | D2C, SMEs, Retail | 4.6/5 |
| 5. | EastsideCo | Birmingham | Shopify SEO, Development, Paid Media | Fashion, Health, Retail | 4.5/5 |
| 6. | Discoverable | London | Shopify SEO, Link Building, Content | SMEs, Retail | 4.5/5 |
| 7. | INK Digital | London | Shopify SEO, Web Design, Social Media | Lifestyle, SMEs | 4.4/5 |
| 8. | Edge45 | York | Shopify SEO, CRO, Technical SEO | Retail, SMEs, D2C | 4.4/5 |
1. ClickSlice
Overview:
ClickSlice is the UK’s leading Shopify SEO agency. Beyond traditional optimisation, they future-proof stores with GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), and LLM optimisation – ensuring visibility across both search engines and AI-driven platforms like Google SGE and ChatGPT.
Specialties / Key Services:
- Shopify SEO & technical audits
- GEO, AEO & LLM optimisation
- On-page and content optimisation
- Link building with in-house team
- Conversion optimisation strategies
Why Choose Them:
Ranks #1 for its own competitive SEO keywords (proof they can deliver)
24/7 live dashboard for real-time performance tracking
No long-term contracts – results keep clients onboard
Dedicated content, technical, and link-building teams
Monthly reports tied directly to ROI
Ready to scale your Shopify store? Visit ClickSlice
2. MadeByShape
Overview:
MadeByShape is a Manchester-based agency combining design flair with Shopify SEO expertise.
Specialties / Key Services:
- Shopify SEO
- Branding & creative design
- Custom web development
Why Choose Them:
- Strong creative and technical mix
- Ideal for lifestyle and fashion brands
- In-house team covering both SEO and design
3. Fourmeta
Overview:
Fourmeta is a London digital agency with a strong focus on Shopify development and SEO.
Specialties / Key Services:
- Shopify SEO
- CRO & UX optimisation
- Web development
Why Choose Them:
- Experienced with scaling online stores
- Strong design + CRO integration
- Based in London, serving global clients
4. Pluro
Overview:
Pluro is a London-based agency helping small and mid-sized brands grow through Shopify SEO and digital marketing.
Specialties / Key Services:
- Shopify SEO
- PPC management
- Digital marketing
Why Choose Them:
- Affordable packages for SMEs
- Flexible approach for D2C retailers
- Balanced SEO + PPC offering
5. EastsideCo
Overview:
EastsideCo is a Birmingham-based Shopify Plus agency with SEO, development, and paid marketing expertise.
Specialties / Key Services:
- Shopify SEO
- Paid media management
- Shopify Plus development
Why Choose Them:
- Experienced with enterprise-scale stores
- Blends SEO and PPC
- Works with major retail brands
6. Discoverable
Overview:
Discoverable is a London SEO agency with a specialist focus on Shopify SEO for SMEs.
Specialties / Key Services:
- Shopify SEO
- Link building
- Content optimisation
Why Choose Them:
- Transparent, SME-friendly packages
- Clear deliverables
- Good for smaller Shopify retailers
7. INK Digital
Overview:
INK Digital helps brands improve visibility with Shopify SEO, supported by creative marketing services.
Specialties / Key Services:
- Shopify SEO
- Social media marketing
- Web design
Why Choose Them:
- Creative approach to SEO
- Works with lifestyle and retail brands
- Offers a broad digital service range
8. Edge45
Overview:
Edge45, based in York, provides technical Shopify SEO services with an emphasis on CRO and conversions.
Specialties / Key Services:
- Shopify SEO
- Technical audits
- Conversion rate optimisation
Why Choose Them:
- Strong technical approach
- Ideal for data-driven retailers
- Offers CRO and SEO in tandem
What to Look For in a Shopify SEO Agency
- Shopify experience: SEO agencies should understand Shopify’s liquid templates, duplicate content quirks, and app integrations.
- Proven track record: Look for agencies ranking for competitive terms themselves – ClickSlice is a clear example.
- Full-service expertise: From technical SEO to link building, you need a team that covers every angle.
- Transparent reporting: Dashboards and regular updates should make results clear.
- Scalability: The agency should adapt to your growth as your product range and audience expand.
FAQs
Is Shopify SEO different from other platforms?
Yes. Shopify has its own URL structures, duplicate content risks, and theme limitations that require specialist optimization.
Do I need an agency for Shopify SEO?
If you’re serious about scaling, yes. Agencies handle the technical issues and advanced tactics that most store owners can’t cover alone.
How long does it take to see results?
Expect improvements within 3–6 months, with larger gains over 6–12 months.
What is Shopify SEO?
Shopify SEO refers to the optimization of your Shopify website, with the aim being to increase your business’ visibility in search engines. If you have a store on Shopify, it’s a good idea to hire a marketing agency that specializes in the Shopify platform if you want to see tangible results.
