How to Start a Cleaning Business in 2025: 8 Easy Steps

Thinking about starting a cleaning business in 2025? Great choice! Cleaning services are always in demand, and with low startup costs, it’s one of the easiest ways to become your own boss. Whether you want to clean homes, offices, or offer specialized services, this guide will walk you through exactly how to start a cleaning business.

1. Choose Your Cleaning Niche

Not all cleaning businesses are the same, so first, decide what type of cleaning service you want to offer. Here are some options:

• Residential Cleaning: Housekeeping services for homeowners and renters.
• Commercial Cleaning: Offices, stores, and business spaces.
• Specialized Cleaning: Move-in/move-out services, deep cleaning, post-construction cleanup, or eco-friendly cleaning.

Choosing a niche helps you stand out and attract the right customers.

2. Research Your Market and Competitors

Before you launch, take a look at other cleaning businesses in your area. What do they charge? What services do they offer? Is there something missing that you could provide? Finding a gap in the market (like eco-friendly cleaning or Airbnb turnovers) can give you a competitive edge.

3. Create a Simple Business Plan

A business plan doesn’t have to be complicated, but it does need to outline your goals and strategy. Here’s what to include:

• Business Name & Structure: Will you operate as a sole proprietor, LLC, or corporation?
• Startup Costs & Budget: Supplies, transportation, marketing, and insurance.
• Pricing Strategy: Hourly rates, flat fees, or custom quotes?
• Marketing Plan: How will you attract customers? (Hint: Social media and referrals are key!)

4. Get Your Business Registered and Legal

To run your cleaning business legally, here’s what you need to do (keep in mind that this may vary between states):

• Register Your Business Name: Check if it’s available and register it with your state.
• Form an LLC: An LLC provides liability protection and can make your business appear more professional. Costs vary by state but typically range from $50 to $500.
• Get an EIN (Employer Identification Number): Required if you hire employees.
• Obtain Insurance: Liability insurance protects you in case of damages.
• Check for Permits: Some cities require business licenses for cleaning services.

5. Buy the Right Cleaning Supplies and Equipment

You don’t need a huge inventory, but you do need quality supplies. Essentials include:

• Vacuum, mop, broom, and dusters
• Eco-friendly or traditional cleaning products
• Microfiber cloths, gloves, and sponges
• Disinfectants and sanitizers

If you specialize in a service like carpet cleaning, you might need extra equipment.

6. Set Your Pricing and Payment Options

Your pricing should be competitive but also reflect your time and expenses. Common pricing models include:

• Hourly Rate: Great for basic cleaning jobs.
• Flat Rate: Best for standard home or office cleaning packages.
• Custom Quotes: Used for deep cleaning or large commercial spaces.

Make it easy for clients to pay by accepting credit cards, PayPal, Venmo, or cash.

7. Market Your Cleaning Business

You can’t get customers if no one knows you exist! Here’s how to spread the word:

• Build a Website: Even a simple one with your services and pricing helps.
• Use Social Media: Facebook, Instagram, and TikTok can showcase your work.
• Register on Google My Business & Yelp: Helps local customers find you.
• Network Locally: Hand out flyers, attend business meetups, and connect with property managers.

Offering first-time discounts or referral bonuses can help you land those first few clients.

8. Deliver Amazing Service and Scale Your Business

The key to a thriving cleaning business? Happy customers who keep coming back! Once you establish a strong client base, think about expanding by:

• Hiring and training employees.
• Offering subscription-based cleaning plans for regular clients.
• Using scheduling and invoicing software to stay organized.
• Partnering with property managers or businesses for steady contracts.

Final Thoughts

Starting a cleaning business in 2025 is a smart move if you want flexibility, independence, and a steady income. On the other hand, it’s important to note that even though cleaning might sound like a simple business, it still takes hard work and time, unless you have the money to hire employees from the start. 

By following these eight steps, you’ll be well on your way to running a successful business (if you’re willing to put in the effort, of course). What better time to start than now? We wish you the best of luck! 

How to Start a Cleaning Business FAQs