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WordPress: 10 Features You Didn't Know Existed

WordPress: 10 Features You Didn’t Know Existed

WordPress is the world's most popular content management system (CMS), used by millions to build websites or blogs.  The flexible CMS has many useful features to help content managers streamline their efforts and build unique websites.  However, WordPress is continuously changing, and every update introduces new and exciting features, so it's hard to keep up…

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How Marketing Can Help To Boost Business Productivity And Profitability

How Marketing Can Help To Boost Business Productivity And Profitability

When you’re operating in a competitive marketplace, marketing is not just about promoting products or services; it’s a pivotal element in boosting business productivity and profitability. Here, we’ll explore how effective marketing strategies can transform your business outcomes, encouraging growth and enhancing efficiency.  From how to understand your target market, to increasing customer engagement and…

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Why Big Data is Turning Your POS System into an Invaluable Marketing Tool

Why Big Data is Turning Your POS System into an Invaluable Marketing Tool

In a world filled with a hyper-competitive market, every business is searching for that extra edge. To gain this advantage, companies need the perfect marketing tool to hit the target audience. This is why many companies are leveraging big data to transform their POS systems into invaluable marketing assets.   Table of Contents The Role Of…

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Innovations in Heatmap Technology for Real-Time Customer Tracking

Heatmap Technology for Real-Time Customer Tracking in 2025

Heatmaps provide data on the density of activity, which businesses can use to optimize operations. They can help retailers understand which their most popular product display areas are so that they can optimize their product placement.  With innovative heatmap technology, you can track and record your customers’ movements and actions in your stores in real…

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Using Analytics to Improve Your Healthcare SEO Strategy in 2024

Using Analytics to Improve Your Healthcare SEO Strategy in 2025

Healthcare marketing has shifted online. Paper ads are now outdated; online presence is the new norm. When people need healthcare, they often turn to search engines. They look for doctors, treatments, or health info online. That's why having a good SEO roadmap for healthcare matters. SEO helps your website show up in searches. It's about…

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25 Most Profitable Businesses in 2024

25 Most Profitable Businesses in 2025 [Up to $1m+ per year]

The world of business is ever-changing—what was profitable last year might not be this year. If you’re debating launching a business, keeping up with this information is key. Below, we’ll explore some of the most profitable businesses in 2025, along with how much you could expect to earn with each. Table of Contents Most Profitable…

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Choosing the Right Types of Marketing for Your Business in 2024

Choosing the Right Types of Marketing for Your Business in 2025

Choosing the right marketing strategy for your business can feel like a nightmare but choosing the right types of marketing makes all the difference. Aligning your efforts with your business goals will save you time and money. Whether it’s social media marketing, email campaigns or traditional advertising each has its own benefits. Know your audience.…

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Native Advertising: Comprehensive Guide for 2024

Native Advertising: Comprehensive Guide for 2025

The modern world's diversity is its strength, where ideas and perspectives abound. Advertising, especially native advertising, has sparked both support and criticism, yet this controversy has fueled its growth. Native advertising dates back to the early 20th century with the first notable example being a 1910 Cadillac advertorial in The Saturday Evening Post.  Over the…

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