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How Marketing Can Help To Boost Business Productivity And Profitability
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How Marketing Can Help To Boost Business Productivity And Profitability

When you’re operating in a competitive marketplace, marketing is not just about promoting products or services; it’s a pivotal element in boosting business productivity and profitability. Here, we’ll explore how effective marketing strategies can transform your business outcomes, encouraging growth and enhancing efficiency.  From how to understand your target market, to increasing customer engagement and…
Published:July 12, 2024Updated:March 4, 202512 minRead time

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Why Big Data is Turning Your POS System into an Invaluable Marketing Tool
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Why Big Data is Turning Your POS System into an Invaluable Marketing Tool

In a world filled with a hyper-competitive market, every business is searching for that extra edge. To gain this advantage, companies need the perfect marketing tool to hit the target audience. This is why many companies are leveraging big data to transform their POS systems into invaluable marketing assets.   Table of Contents The Role Of…
Published:July 9, 2024Updated:March 4, 20258 minRead time

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Innovations in Heatmap Technology for Real-Time Customer Tracking
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Heatmap Technology for Real-Time Customer Tracking in 2025

Heatmaps provide data on the density of activity, which businesses can use to optimize operations. They can help retailers understand which their most popular product display areas are so that they can optimize their product placement.  With innovative heatmap technology, you can track and record your customers’ movements and actions in your stores in real…
Published:July 8, 2024Updated:March 4, 20257 minRead time

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Using Analytics to Improve Your Healthcare SEO Strategy in 2024
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Using Analytics to Improve Your Healthcare SEO Strategy in 2025

Healthcare marketing has shifted online. Paper ads are now outdated; online presence is the new norm. When people need healthcare, they often turn to search engines. They look for doctors, treatments, or health info online. That's why having a good SEO roadmap for healthcare matters. SEO helps your website show up in searches. It's about…
Published:July 3, 2024Updated:March 4, 202513 minRead time

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25 Most Profitable Businesses in 2024
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25 Most Profitable Businesses in 2025 [Up to $1m+ per year]

The world of business is ever-changing—what was profitable last year might not be this year. If you’re debating launching a business, keeping up with this information is key. Below, we’ll explore some of the most profitable businesses in 2025, along with how much you could expect to earn with each. Table of Contents Most Profitable…
Published:July 2, 2024Updated:December 18, 202419 minRead time

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Choosing the Right Types of Marketing for Your Business in 2024
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Choosing the Right Types of Marketing for Your Business in 2025

Choosing the right marketing strategy for your business can feel like a nightmare but choosing the right types of marketing makes all the difference. Aligning your efforts with your business goals will save you time and money. Whether it’s social media marketing, email campaigns or traditional advertising each has its own benefits. Know your audience.…
Published:July 1, 2024Updated:March 4, 202511 minRead time

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Native Advertising: Comprehensive Guide for 2024
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Native Advertising: Comprehensive Guide for 2025

The modern world's diversity is its strength, where ideas and perspectives abound. Advertising, especially native advertising, has sparked both support and criticism, yet this controversy has fueled its growth. Native advertising dates back to the early 20th century with the first notable example being a 1910 Cadillac advertorial in The Saturday Evening Post.  Over the…
Published:June 28, 2024Updated:March 4, 20257 minRead time

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Mastering Email Marketing Reporting Tools: Tips and Best Practices
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Mastering Email Marketing Reporting Tools: Tips and Best Practices

You can’t beat the competition without automation in today's ever-toughening digital environment. Automated marketing reporting will keep you afloat and – if you use the right tools and interpret them correctly – even give you an edge over other email marketers. Table of Contents The Most Important Email Marketing Metrics To CollectEmail Marketing Insights To…
Published:June 25, 2024Updated:April 30, 202519 minRead time

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