The key to success for any business is effective marketing. The quality of a marketing strategy is often what makes the difference between a struggling company and a thriving one. For preschools, marketing can mean the difference between empty classrooms and full ones!
If you are looking for ways to increase enrollment at your center and increase your overall revenue stream, read on as we discuss some preschool marketing ideas that you can use to market your child care center and attract more parents.
Understand your audience.
The first step in any marketing campaign is understanding and knowing your target audience. Take time to familiarize yourself with the families whom you’re targeting before diving into your marketing process. If you know who your audience is, then it will become much easier to understand what they are looking for in a child care center and how you can help them.
For example, are your target parents mostly members of the Millennial generation who turn to the internet and social media when looking for a suitable child care center? If they’re pretty tech-savvy, then online marketing is one of the primary areas you should tap into when building your marketing strategies.
Determine your niche.
When marketing a preschool business, one of the most important things that people struggle with is identifying their niche. What makes your center different from others? Is there something unique about your program or school that sets it apart from other preschools in town? By determining this, you’ll be able to find more potential customers by matching families’ specific interests with the content on your website or social media pages.
Highlight your preschool’s core values
Think about what you want your preschool to stand for. What are the core values that make your center unique compared to other schools in your area? Core values don’t have to be religious or political in nature. They can encompass any qualities, ideas, or beliefs that represent who you are and how you operate as a business. By highlighting these qualities in your marketing materials, parents will know exactly what your center values most highly.
Build relationships with community groups
Consider partnering with local schools, church organizations, parks departments, and other entities that serve families in the surrounding area. Collaborate on events like field trips or carnivals, in which kids can have fun while families learn about services available to them within their community.
These partnerships help foster collaboration between different facets of the community. They also help support existing networks to increase the number of families who come through your doors.
Utilize technology to find Preschool Marketing Ideas
After you’ve identified what types of families you want to attract and you’ve determined where they spend their time online, it’s essential to start building relationships with them there too. Create a website for your preschool, and use social media to reach out and connect with families who might be interested in enrolling.
Make sure your website contains all of the essential information that potential clients need to know about your preschool. Fill your site with photos, videos, and testimonials from parents whose children attend your school. You’ll want to create a virtual representation of what life is like at your child care center. This will pull in potential customers by making them feel connected to you and the other families there.
If your clientele seems to be more into blogs or reading reviews online, then set up a blog for your preschool in which you discuss day-to-day activities and answer questions people might have about enrolling their children at your center. If parents frequent Instagram, consider setting up an account so you can post pictures from your facility that visitors can view and enjoy without having to search elsewhere.
Use testimonials when possible
Another great way to market yourself is by sharing testimonials from happy customers (in your case, former students’ parents) in order to build trust with potential clients. Testimonials bring credibility and show prospective families why your particular preschool might be the right fit for them. So use those stories whenever possible
Boosting your preschool’s enrollment largely depends on how effective your marketing strategies are. By following these tips, you’ll be able to reach more families and bring new families to your child care center.
