If you qualify, the Target Partner program offers competitive commission rates for several product categories. However, it isn’t an affiliate program you can use for every product you link given that several categories offer zero commission.
It’s worth applying for if you frequently promote Target products, but you may find that other affiliate programs offer better rates for certain categories.
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How to Use the Target Affiliate Program
Target’s affiliate program, known as Target Partners, allows you to earn “up to 8%” on qualifying purchases made through your links. To start earning, complete the following steps.
Step 1: Apply
Target Partners uses Impact, a well-known affiliate marketing platform, to host their application. To apply, you’ll need to sign a contract agreeing to the commission structure and terms of the program.
Then, create an Impact account. You can do this with an email and password, or via Facebook, Apple, Google, Twitter (X), or LinkedIn. Once logged in, you’ll be prompted to select the type of content you create, then link your website, blog, or social media profile(s).
Your application will then go under review. While it isn’t clear how long approval takes, previous applicants have said anywhere from a few business days to 15 business days.
Step 2: Share Content
Once you’re in, you’ll be able to generate affiliate links to a variety of Target products. Links will have a 7-day cookie window, which is a bit shorter than similar affiliate programs.
Review the commission structure and terms before selecting products to promote. Several product categories offer 0% commission in the Target affiliate program.
Step 3: Earn Commission
When someone clicks your affiliate link and makes a purchase, you’ll earn a commission. Target’s commission rates range from 0% to 8%.
How Do You Get Approved for the Target Affiliate Program?
To get approved for the Target affiliate program, you’ll need to complete an application. This requires you to agree to their affiliate contract, create an account, and link the platform you plan to share links on.
To qualify, you’ll need to have a blog, website, or social media channel with solid traffic and a primarily US-based audience.
What Products Can You Promote with Target Partners?
The Target affiliate program allows you to earn commission on over 1 million products. Commission rates range from 1.00% to 8.00% on the following categories.
| Monthly Net Orders | Apparel & Accessories | Home & Outdoor Living | Baby Gear & Furniture | Health & Beauty | |
| 0 | 10 | 5.00% | 5.00% | 3.00% | 1.00% |
| 11 | 50 | 6.00% | 6.00% | 3.50% | 1.00% |
| 51 | 300 | 6.50% | 6.50% | 3.75% | 1.00% |
| 301 | 1,000 | 7.00% | 7.00% | 4.00% | 1.00% |
| 1,001 | 2,000 | 7.25% | 7.25% | 4.25% | 1.00% |
| 2,001 | 4,000 | 7.50% | 7.50% | 4.50% | 1.00% |
| 4,001 | 10,000 | 7.75% | 7.75% | 4.75% | 1.00% |
| 10,001+ | 8.00% | 8.00% | 5.00% | 1.00% | |
That said, there are several categories you’ll earn 0% on:
- Groceries
- Household essentials
- Sporting goods
- Baby care
- Pets
- Electronics
- Toys
- Books
- Movies
- Video games
- Music
- Target Optical
- Target Photo
- Target Café
- Target Pharmacy and OTC
Is Target or Amazon Affiliate Better?
While Target’s commission rates vary depending on the number of monthly net orders, Amazon’s commission rates are fixed. This means that in some instances, Amazon may provide higher payouts, but in others, Target trumps Amazon.
Amazon also has a much shorter cookie window of just 24 hours.
Here’s how a few popular categories stack up against each other.
Monthly Net Orders | Target | Amazon | |||||||
| Apparel & Accessories | Home & Outdoor Living | Health & Beauty | Books & Video Games | Amazon Fashion (Women’s Mens, Children’s) | Home & Outdoor Living | Health & Beauty | Books & Video Games | ||
| 0 | 10 | 5.00% | 5.00% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 11 | 50 | 6.00% | 6.00% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 51 | 300 | 6.50% | 6.50% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 301 | 1,000 | 7.00% | 7.00% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 1,001 | 2,000 | 7.25% | 7.25% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 2,001 | 4,000 | 7.50% | 7.50% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 4,001 | 10,000 | 7.75% | 7.75% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% |
| 10,001+ | 8.00% | 8.00% | 1.00% | 0.00% | 4.00% | 3.00% | 3.00% to 10.00% | 1.00% to 4.50% | |
Is the Target Affiliate Program Worth It?
It depends. If you promote products that fall into their high-commission categories, like apparel and home products, the program is worth it. If you promote products like books, pet items, or sporting goods, it wouldn’t make sense for you given that these categories don’t offer commission.
Here are a few other pros and cons to consider before applying for the Target affiliate program:
| Pros | Cons |
| Competitive commission rates for several categoriesLonger cookie window than some other affiliate programsCommission rates increase as you sell more units, allowing you to increase your earningsAffiliates are provided with a wide array of creatives for banners, widgets, and other placements. | Requires a primarily US-based audienceNo commission on several product categories |
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Frequently Asked Questions
Do You Need a Website for the Target Affiliate Program?
No. If you are a social media influencer, you do not need a website. If you are not an influencer, however, you’ll need a website or blog.
Can I Get Paid to Review Target Products?
At the time of writing, Target doesn’t pay customers to review their products. However, if you’re passionate about testing new products and want to earn a little cash for it, starting an affiliate website may be a great way to do so.
How Much Do Target Affiliates Make?
Earnings will vary significantly depending on the niche, traffic on the website or social media channel, and the products promoted. That said, we believe it’d be possible to earn upwards of $100 per day depending on the amount of traffic your site gets.
