For regular readers you'll know the score but if you're new here this is the deal – in posts like these I 'hack' apart hot niches for you.
I evaluate them for profitability and give you a plan of action so you can smash the niche wide open and dominate it.
This weeks niche in question is an embarrassing problem niche and one I used to suffer from myself as a teenager.
This $3 billion red hot niche is....acne!
According to the American Academy of Dermitology around 40 to 50 million Americans suffer from Acne and the market is worth $3 billion annually in skin care and other solutions (Source).
This is a HUGE market filled with people who have a REALLY serious problem that plagues their lives and they demand an urgent solution to it.
People with problems like this are willing to try anything and pay good money to solve it.
The issue isn't just that they have acne it's that it affects their confidence, makes them feel unattractive and socially awkward.
With a problem like that trust me you are willing to pay for a solution and thankfully there are lots of solutions you can provide to them.
All these factors make this a RED HOT niche that's waiting for someone like you to take advantage of it.
Let's Look At The Demand...
Not only are there up to 50 million Americans alone suffering from it the main keyword has over half a million searches EVERY month so it really doesn't get much bigger than this.
Over 60,000 people are searching for treatment and solutions to their embarrassing problem each and every month.
That's just the really obvious keywords there are thousands more to be found using a keyword tool.
Reasons To Get Involved In This Niche...
This is an embarrassing problem and no one is happy with having this sort of problem which means urgent solutions are needed.
Around 50 million Americans alone have this horrible problem meaning it's a near endless market with non stop new customers looking for solutions you can provide to them.
It's worth $3 billion meaning if you could just capture even 0.01% of the market you'll be laughing all the way to the bank
People are willing to throw money at solutions to their embarrassing problems which means you can rake in the cash whilst improving peoples lives.
Aside from just acne other problems arise such as lack of self confidence, social anxiety, feeling unattractive so a smart marketer like yourself can make money addressing these issues too.
There's over 24,000 products on Amazon related to acne from books to skin care products to treatments and they all sell like crazy with the average having over 100+ reviews.
There's 136 products on Clickbank.com with 75% commission rates meaning you'll make a sizable commission payout on every sale you make and making sales in embarrassing problems niches is NOT difficult.
110,170 people and counting have 'liked' AcneFree on Facebook which means there's a HUGE audience online and ready to pay attention to your solutions.
Over 4 million blog posts and pages show up in Google Blog Search for this term.
This shows the vast amount of content available on the topic which you can use for research and article ideas – which means little in the way of mind numbing research.
There are at least 10 forums dedicated to this subject and that's not including the hundreds of other skin care, beauty, health forums.
This is where you'll find your target audience and be able to find out common questions and problems you can answer.
On just the 10 acne related forums there's 850,000 active members all looking for a solution – a solution which you can provide in the form of the many Clickbank.com and Amazon products on offer.
Embarrassing problem niches are almost always profitable for affiliates .
People DEMAND a solution because their lives are a living hell with these issues and acne is no different.
No one wants to suffer and they all want someone to come along and tell them how to solve the problem, you can do this simply by suggesting products sold on retailers like Amazon.
With the size of the market (50 million people), the money spent ($3 billion annually), the sheer volume of products on offer (20,000+) and the demanding customers desperate for a solution there's no doubt acne is a profitable niche.
How To Get Started In This Niche...
This is a great niche for a blog, product review site, info product(s) or an authority blog.
You'll need the following:
- Dedicated hosting such as WP-Engine (my current host of choice)
- Self hosted WordPress install
- Cheap domain from NameCheap (where I bought NicheHacks.com)
- Premium theme from a trusted site like Studiopress
- Aweber account to run your email list (my list sends a 3rd of my monthly traffic, over 5k a month and counting atm) – get a $1 trial here.
Every website needs content, traffic, a monetization plan, and an email list.
Content is simple. Go to acne forums and find commonly asked questions.
These are problems that need answered. Find an answer to the problem (usually they will be answered in the forum topics).
Take all the different answers to the question then create a mega-topic on the subject answering it more in-depth than anyone else has before, like I did here with Niche Research for example.
Another great way to get content in niches where you are not an expert (though acne will be easy for you if you've suffered from it) is to find out passionate people on forums who love to answer questions.
In most niches outside of internet marketing these people won't have their own blogs or be trying to make money out of the niche.
They are simply enthusiastic and love to help. They likely suffer or have suffered from acne before.
Approach them, tell them you enjoy their posts, and ask if they'd like to be featured on your blog. Many will jump at the chance to get their work published on an actual blog.
Alternatively get some done-for-you acne content here.
With over 50 million people worldwide in this niche it couldn't be easier to find an audience online.
This niche is ideal for paid adverts targeting Google and Facebook but if you don't have the money to spend no worries.
Get involved in the acne and other skin care / health forums that allow clickable signatures.
Be a useful poster who answers questions and watch as people click over to your site.
Comment on related blogs and approach the owners with guest post opportunities.
Join the big Facebook and other social media groups and start interacting with people in the niche, post your content where relevant.
Approach established bloggers and writers in the niche who already have an audience and see if you can get them to write for your site.
It may cost some money but the content you get and the exposure that comes with it when they share with their audience will be well worth it.
You'l have no issues finding an audience for this niche.
As talked about earlier you'll primarily monetize through the Amazon and Clickbank affiliate programs as well as any other smaller ones you find.
With $3 billion being spent every year it's not going to be too difficult to find people willing to spend it with you.
Create content around common problems and suggest products which offer a solution.
If you provide value in your content people will jump on your product recommendations especially in a desperate niche like this.
Always be getting your visitors onto your email list so you can continue the promotional activities through email.
Don't under estimate the importance of an email list – it will help your site grow 10x faster than if you don't have one.
You can use it to build a relationship with your audience, drive traffic back to your new content, and promote products on auto-pilot.
Currently my email list sends around 5,000 visitors a month back to my site and that's growing month on month.
With this plan of action you'll be on your way to running a successful acne niche site in no time.