Everyone tells you that getting high authority backlinks is the only long term and sustainable way to stay on top of Google search rankings.
A research by Moz shows that there’s a very direct relationship between quality backlinks and Google search rankings. The higher the quality of your backlinks, the higher your search rankings.
But what most people don’t tell you is how link building has completely changed in the post Penguin era.
You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google.
(Check out how to use parasite websites for easy clickbank rankings)
That doesn’t happen anymore.
All links are not equal. The right links will get you promoted in search results.
But the wrong ones can get you penalized and even blacklisted by Google.
Without going into too much detail, before getting backlinks from a domain ask yourself if it’s:
- Relevant to the content of your site
- Has a high DA score
- Linking to you naturally
Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking.
DA and PA are the new PageRank (PR itself is an outdated SEO metric now and should not be considered).
So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites.
But here’s the next problem.
It’s hard to get high authority sites to link back to you.
The “create high quality content and they’ll link to you” approach works only for the already popular blogs.
But if you’re a newbie, creating great content isn’t enough. You’ll need to hustle and spread the word to get quality backlinks.
And this is why I’m writing this post – to show exactly where and how you can find high authority backlinks to your site.
These are not time-sensitive or short term linking approaches. These tactics will work in 2016, 2017, 2020 and beyond (and in any niche).
(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)
"Backlinks will remain a vital Google ranking factor, but effective link building is now about trust and popularity." - Neil Patel
1. Use Guestographics To Get Authority Contextual Backlinks
Infographics are among the most popular forms of content that attract the most backlinks. A study of the most frequently linked blogs by WordStream, found that infographics were among the top linked content types.
Infographics also tend to get shared very frequently on social media.
Combining infographics with a comprehensive guest blogging strategy can hep you get lots of authority backlinks.
I know what you’re thinking – guest posting on a high authority site takes a LOT of effort and time.
That is why the guestographic approach is a great shortcut to landing guest posts on high authority blogs in your niche.
I don’t know who invented the term guestographics, but I first read it on Brian Dean’s blog, Backlinko.
Here’s how you apply this technique.
- Research the most popular content in your niche using BuzzSumo. It gives you the list of blog posts with the highest social shares.
- Identify a topic, gather lots of data and numbers about it, and convert it into an infographic. For example, if you’re in the health and fitness niche, you can create a data driven infographic on healthy diet that helps you lose weight in 10-13 steps. You can get a decent infographic designed by a freelance designer within a budget of $300. You can find designers on portals like 99Designs, Elance, Upwork etc. The design is important, but your data and numbers are even more important.
- Publish this infographic on your blog and make it embeddable by using the embed code generator.
- Now reach out to the sites that have published similar content and offer them this infographic.
But here’s the added value you’ll offer.
Along with the infographic, offer the blog a short unique guest post that describes the infographic. Include your link in this short guest post.
Now let’s do the math.
As I said, you can get a decent infographic designed for under $300. Let’s say you approached 100 blogs in your niche with your guestographic, and only 20 accepted your offer (I expect his to be much higher though), how much does 1 backlink cost you?
Less than $15.
A survey by Moz shows that nearly 37% businesses in the U.S spend $10,000-$50000 per month on acquiring authority backlinks.
$15 sounds like a good deal to me.
And the infographic is your asset forever so you can keep using this technique to build more links
2. Create Data-Heavy Content to Build Authority Backlinks
The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way.
No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site.
Don’t expect them to give you backlinks with keyword anchors like “Sydney web design agency” in guest posts.
That’s not how it works. But there’s a work around.
To get links from high quality blogs, you need to create link-worthy content on your own blog, and then use it as a reference in your guest posts. Publish infographic on your blog and posts with lots of data references.
Research shows that data-heavy content gets linked much more frequently as compared to opinionated content.
Use data from sites like Statista, Pew Research and other reliable sources in your niche.
To make your guest post look awesome, use multiple snapshots, images, and segments of your infographic.
Use the data heavy posts on your blog as reference in your guest posts, and link back to them.
I’ve used this strategy to land guest posts on some of the most popular blogs on the web (not just for me, but for my clients as well).
3. Give Testimonials to Services You Trust & Get A Link In Return
Who doesn’t like testimonials?
If you’re using an email marketing tool, a website hosting service, plugin or any other tool that you’ve found useful, offer them a free testimonial that they can show on their website.
Most of the times, to prove that you’re a real person, websites would also willing mention a link to your website.
For example, a simple search like “web design agency testimonials” or “hosting what clients are saying” can give you dozens of sites that display testimonials.
You may even consider purchasing a service just because they display testimonials on their site (if the domain has enough authority).
You can find some really high authority (DA: 70+) sites to link to with this approach.
4. Use the Broken Link Building Strategy To Steal Others Links
This is a really simple, but effective strategy to get high authority backlinks.
The idea is simple.
There are thousands of websites that were once high authority resources but, for different reasons, they’ve shut down or no longer exist.
But there are still thousands of links pointing to these resources.
To take advantage, you can create a similar resource, and reach out to the sites pointing to the outdated resource and let them know about your link.
For example, Topsy, a popular social analytics service, was recently acquired by Apple.
The service no longer exists.
But there are thousands of links pointing to it. Any company with a similar tool can take advantage from this.
The same can be done with content resources.
The best way to find such broken links is to look for the resource pages in your niche. You can find them using search queries like
“your niche + resource page”
“your niche + recommended links”
“your niche + links”
Find a few of these broken links, create a similar or more valuable resource and reach out to the website owner. Tell him about the broken link and offer your own free resource.
Even if you manage to get 5-10 high authority backlinks from this activity, it’ll be worth your time and effort.
5. Use HARO and MyBlogU to Get Authority Backlinks
Both HARO and MyBlogU are great places to get authoritative backlinks and build your network.
All you need to do is spend 5-10 minutes daily on them answering questions.
To be specific, HARO (help a reporter out) is a place where journalists and reporters from different magazines and news sites post questions when they need help in researching content for their stories.
If you can answer their question effectively, you can get free coverage on sites like the Huffingtonpost, Entrepreneur, Forbes etc.
Similarly, MyBlogU is a place where content creators and businesses can collaborate to crowdsource content, gain media coverage and build their network.
You can earn authority links by participating in Brainstorming and Interview sessions where different blog owners float an idea and ask user to contribute on it.
If your input is valuable for them, they’ll publish it on their blog with a backlink to your site.
NicheHacks team member Christopher earned links on authority sites like PostPlanner using MyBlogU. He described the process in detail in one of his posts (you can read it here)
Here are a few of the snapshots showing the links he earned
You can apply the same strategy to platforms like Quora, Inbound.org, Triberr, LinkedIn groups, Scoop.it and many other industry specific forums.
Thousands of people access these platforms and use them for content research.
While this is not a direct link building approach, it can certainly earn you dozens of authority links if you spend 10-15 minutes on them every day.
"For Google, a backlink from another site pointing to yours is a meaningful vote of confidence." - Jay Baer (Convince and Convert)
6. Find Your Unlinked Mentions and Claim Your Link
Sometimes people mention your blog or your name in their content, but either get the link wrong or don’t link at all. If you reach out to them, chances of getting a backlink are really high.
This approach can unearth some real quality links for you (if you’ve been creating quality content, of course).
A few months back I found that Neil Patel mentioned one of my posts on his blog, but linked to the wrong page. Now Neil is a big influencer and his blog is visited by thousands of people.
I couldn’t let this one slip.
So I reached out, told Neil about the mistake and got my link!
Whenever you get a new mention, see if it has been linked to your site properly.
If not, reach out and ask them blog owner if he could add the link.
Be polite, and appreciate that he mentioned you on his blog
7. Link to Relevant Content and Reach Out
It might sound strange, but research shows that the more you link out to other people’s content, the likelier you are to gain backlinks yourself.
Here on NicheHacks, we make it a point to link to at least 4-5 outside sources in every 1000 words.
But in order to increase the probability of gaining backlinks, you also need to proactively reach out to the bloggers you’re linking to.
There are a number of ways you can do that.
- Twitter: Most influencers I know, prefer being mentioned on Twitter directly. This allows them to quickly review your post and give you a quick RT if they like it. For example, I reached out to Brian Dean after publishing a post earlier last year. He responded and gave me an RT.
While an RT from an influencer is not a backlink, but it exposes your content to lots of other people who can link back to you.
- Email: Once you publish a blog post in which you’ve mentioned an outside source, you can simply send them an email like this (I use this template)
Hey Chris [sample name]
Hope you’re doing well.
I read your post [title] a few days back and found it really valuable. I’ve just linked back to it in my newly published blog post [your link]. I also just Tweeted and gave you a mention.
Just wanted to thank you for the awesome resource.
Keep up the great work.
Send this to everyone you’ve linked in your content. A tweet is the most probable result of these emails (which has its own benefits).
In my experience, this approach works much better when you target bloggers of the same (or a bit higher) level as yours.
8. Submit Content to Round-ups and Link Parties
There are blogs in most niches that run monthly or weekly link roundups.
These roundups are typically the “best of the month/week” kind of posts where the author shares links from different blogs.
You can search for such round ups in your niche using search queries like,
- “your niche + weekly roundup”
- “your niche + link party”
- “your niche + best of the month”
You only need to land on each website once to get the link juice, so it’s worth the time and effort.
9. Submit Your Site To Web 2.0 and Website Feedback Services
Web 2.0 backlinks can be a powerful way to help you rank higher in search results only IF (and that’s a big if) you do it the right way.
If you do it the wrong way, Google can easily catch you manipulating its algorithms.
Here’s a very detailed guide by Maketever on building Web 2.0 links the right way.
Some of the popular Web 2.0 sites you can use to build quality backlinks include:
You can also find quick and easy backlinks by submitting your site to different website review services.
There are many you can find with a few searches on Google.
Here are a few to get you started.
(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)
Time to Start Building Authority Backlinks!
So there you have it.
There are plenty of other ways to build quality backlinks to your niche site, but this list should give you a pretty solid starting point.
Building and earning quality links does take time – make no mistake about it.
But that’s the only sustainable way to stay on top of Google search results on your target keywords. And all the time you put into link building is certainly worth it.
What other way are you using to build links to your site?
I’d love to know more about it in the comments.