How To Pick A Profitable Niche & Blog For A Living: 56 Experts Share Their Secrets

Filed in Blogging, Ultimate Guides & Resources by on April 11, 2015

Do you want to know how to pick a profitable blogging niche?

Would you like to blog for a living?

Perhaps you'd like to see examples of some seriously profitable blogs (every blogger in this post runs a profitable blog)

Then this resource is for you....

 

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We asked more than 50 experienced bloggers in various niches this simple question:

 

What do you think is the best method of choosing a niche for your blog and what do you recommend someone who wants to start blogging for a living?

 

Below you'll find their answers and insights.

Enjoy and please share the post with others.

Since we've published this post, Stuart has released his 7 steps to finding your profitable niche, which you can find here.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Abrar Mohi Shafee

Author and Founder, Blogging Spell

BloggingSpell.com
Twitter

 

Abrar Mohi Shafee

In my opinion, the best method of choosing a profitable niche is "giving more importance to the niche your are competent with, rather than choosing a niche by only the number of potential audiences".

Usually we do what, find niches with high volume of audiences, searches expecting better results in return.

But what actually happen, we forget to care how competent we are with it.

So we struggle to produce content of that exceptional qualities what will bring out big successes.

For example, "Health & Nutrition" is very profitable niche for blogging.

To be honest, I don't have the ABC knowledge of this niche.

So I would rather avoid this niche for not being competent with my abilities, though having a lot of financial potentials.

You should choose a niche depending on your ability.

The volume of target audiences is important, but you should give first priority to the choice of ability, then the number of audience.

You know what, it actually worked for me, so could for you.

The most profitable niche for you will be anything for your expertise areas.

 

"The most profitable niche for you will be anything for your expertise areas" - Abrar Mohi Shafee 

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Alistair Gill

SEO Consultant & Web Developer

AlistarGill.com
Twitter

Alistair Gill

First, consider all the people who started successful blogs and niche sites without ever consciously "choosing a niche".

They didn't try to choose the best niche.

They simply created a site about something they were already interested in and knowledgeable about.

It can be that simple!

Starting a niche site around a subject you are passionate about has a major advantage - you won't get bored and quit.

You are going to need to put a lot of effort into your site to make it successful and if you love the subject matter this is so much easier to do.

Whether you create the content yourself or outsource it, you are going to spend hours looking at it, editing it, uploading it, promoting it and discussing it.

If you are genuinely interested in the topic you will be also be able to come up with better content ideas.  You will be able to expand on these ideas in detail which will increase the length of your content.

This will increase the number of long tail keywords you can rank for, and studies show that longer content tends to rank higher and get more social shares.

Furthermore your enthusiasm will shine through and engage your audience.

We know that audience engagement (bounce rate, pages per session, time on site etc) has an effect on search rankings, so this should not be overlooked.

Choosing a niche can seem really difficult.

Many people get overwhelmed and they put off taking action through fear of choosing the wrong niche.

It seems like such a permanent choice.

Refuse to get worked up over it.

Choose something you have a passion for and start now!

"A good plan, violently executed now, is better than a perfect plan next week."  ~ General George S. Patton

"The path to success is to take massive, determined action."  ~ Tony Robbins

"Action is the foundational key to all success."  ~ Pablo Picasso

 

"Starting a niche site around a subject you are passionate about has a major advantage - you won't get bored and quit" - Alistair Gill 

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Amy Segreti

Creator: Holistic Day Design. Writer @HuffingtonPost

LiveAllofYou.com
Twitter

Amy Segreti

Like most entrepreneurs, I have new ideas all the time.

They call to me, they excite me, and for a few days/ hours they're the best ideas I've ever had.

But then sometimes, I just drop them.

If I do this too often, I create a cycle of disappointment and distrust—and I mean distrust of myself.

I think trusting our inner compass is the most important thing—it might just need some calibrating every once in a while. 🙂

And so, when I'm seriously excited about starting a new niche or website or blog, I go through the following two steps:

First, I wait.

I continue to brainstorm on the idea though—but only with pens and paper.

This allows me to explore, develop and play with the idea further without getting overzealous and buying a domain name and starting to work on the actual site.

Next, through this process, I do some self-inquiry to feel out whether it's is in alignment with my truth or not.

I ask myself three questions:

  1. Is this something that makes my heart feel fuller? Do I feel like I can unfold and express myself through it?
  2. Is this something that uses my natural innate talents and/or helps me refine areas in which I'd like to grow?
  3. Can I see how this inspires or helps others, and be able to use that as fuel if on the days I'm not feeling the excitement to guide me through?

I let myself sit with these questions for a period of time before moving forward.

And sometimes, it doesn't have to be a brand new blog or business—sometimes I can find another creative way to entertain my bustling New Idea Mind, like doing a Making Challenge.

This lets me explore things I've been ideating on without diving in head-first.

To someone who wants to start a blog for a living, I would say—choose something that encourages you to be all of yourself.

Don't choose something that necessitates that you hide parts of yourself, and definitely don't choose something for the money-making potential.

The energy you attract by fusing your heart-driven intention with purposeful action will reap the best (and most fulfilling) rewards.

 

"To someone who wants to start a blog for a living, I would say—choose something that encourages you to be all of yourself" - Amy Segreti

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Andrew Walton

World Traveler, Polyglot & Entrepreneur.

AjWalton.com
Twitter

Andrew Walton

First we need to get clear about what a niche is: A niche isn't “weight loss” or “dating for divorced dads.” A niche is a concrete problem your audience needs solved, plus your unique approach to solving it.

We can look at this as a pair of questions: What + How.

For example, Derek Halpern of Social Triggers has a nice, clear niche: Using psychology (the “how”) to get more traffic, subscribers, and sales (the “what”).

Your job as a marketer is to then provide the “why”, or benefit, but that'll be a different discussion.

To find a killer niche, the first question I'd ask myself is: “For what topic do I want to create the best content in the world?”

Why?

Because your success in today's insanely crowded and competitive marketplace is going to depend on the established players in your space linking to you, sharing your material, and endorsing you to their followers.

And for that, you need epic content.

Legendary content in a common niche will do more for you than bland, mediocre content in the perfect niche.

If no one cares, no one shares.

Look at anything by Tim Ferriss, Neil Patel, Ramit Sethi, or Jon Morrow for examples.

These guys don't hit publish unless they believe it's going to be the best piece of material anywhere on the web.

They attract shares and backlinks like paparazzi to Mylie Cyrus.

The easiest way to find such a topic is to “scratch your own itch.”

Become an expert on the thing that frustrates you, inspires you, and occupies you most.

For instance, I broke into the travel space with a 17,000 word guide called “How to Travel the World on Any Budget.”

The biggest concern in my space is, “I want to travel more, but don't have enough money,” and the most popular budget advice is targeted at people with about $50 a day, or $1500 a month.

That's leaving a huge number of people with their burning question - “How can I travel on my budget?” unanswered.

With one article I established myself as an authority for long-term budget travel.

Not years of painstaking, incremental growth.

Not writing 100s of articles for my blog.

One. Article.

If you really want to make a living from blogging, which less than 1% of bloggers do, you have no choice but to be world class.

That means more detail, more resources, more media, more citation of experts, and more action items.

You have a huge edge, in that most people waste time publishing me-too piece after me-too piece.

Don't be tempted by this.

Own your niche, and you'll own your financial future.

This all starts with choosing your niche.

Get to it.

 

"A niche isn't “weight loss” or “dating for divorced dads.” A niche is a concrete problem your audience needs solved" - AJ Walton

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Andy Crestodina

Principal, Strategic Director @OrbitMedia.com. Author of Content Chemistry

OrbitMedia.com
Twitter

Andy Crestodina

Do one of these two things (or die trying) GO BIG, or NICHE DOWN.

If you do x and a lot of other companies also do x, then you need to one of these two things:

  • Go big and do 10x. In other words, put out a lot more content of a higher quality than everyone else.
  • Niche down and do y. In other words, pick a narrower topic where you have a chance to succeed in a smaller range of topics, targeting a more specific audience.

The best way to lose is to do what everyone else does: a steady stream of medium quality blog posts on a general topic.

Remember, there are two million posts published per day.

Does the Internet really need you to write general information on a general topic?

Go deep. And use research tools to find what to blog about.

There are millions of specific topics that haven’t been addressed.

Millions of questions that haven’t been answered.

Whatever your approach, make it bigger or smaller!

 

"Do one of these two things (or die trying) GO BIG, or NICHE DOWN" - Andy Crestodina

(Click to Tweet this)

 

Arbaz Khan

Blogging blogger

TinyBlogger.net
Twitter

Arbaz Khan

Currently I would say that the best method of choosing a niche is to forecast the topics that will be trending in the future or the niche that not many people are working on.

Like, you can take NicheHacks.com as an example.

There's not a single blog on the Internet that provides new niches to their readers and that's what Stuart did with his blog and you can see that it has become one of the best Internet marketing websites.

So when you are choosing a niche for your blog, spend some time in researching what people are looking for or what they might need in the future.

If someone is thinking of starting blogging for a living then I would recommend you to go ahead and do so but you should make sure that you have a proper plan and strategies laid out on how you are going to proceed.

If you have a job then don't just quit it to pursue blogging.

Keep your job as well and start blogging, wait for at least 5-6 months and see how your online career is progressing and when your online income exceeds your offline income then you can decide of quitting your job and doing blogging for a living.

 

"The best method of choosing a niche is to forecast the topics that will be trending in the future" - Abhaz Khan

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Ashley Faulkes

Online Marketer, specialising in WordPress & SEO

MadLemmings.com
Twitter

Ashley Faulkes

Choosing a blog niche is one of the toughest choices you have to make when starting out.

There are many ways you can do it, but my take on it is this:

The most important thing is that you are interested in the topic, even if you are a beginner, because you will be writing about it for years to come.

It does not have to be your job, or even your favorite hobby, but you have to like what you do otherwise you will not enjoy it (which means you will give up).

Especially since blogging is tough at the beginning, during the months when it seems like no one is reading what you spend hours writing.

The other thing to think about is how narrow or broad you want to go.

Being too broad means you won't be known for what you do.

Where as too narrow means you might have nothing to write about in 6 months or no audience to read what you write.

So make sure you choose something where you have options either way, especially with the website name which you want to keep flexible in case you change your mind on the exact niche - you are read more about naming your blog here.

And last, but not least, think ahead of time how you are going to make money.

Selling affiliate products (are there any?), selling your own courses, providing services.

Because in the end, blogging is great, but making money from it is your goal.

 

"Think ahead of time how you are going to make money" - Ashley Faulkes

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Bishal Biswas

Blogging blogger

ViralBlogTips.com
Twitter

Bishal Biswas

Be niches X, Y, Z, what truly worked for me to find best niche full with opportunity is which solves a problem.

And the primary step to solve the problem is to understand correctly what the heck is it about and so to do so - you need to understand who your audiences are.

I've worked on many self-projects as well as for clients; say in this post I've figured out what I did to buck an extra $1097 profit to my client's entertainment niche site.

The industry is full of opportunity, the only thing you need to figure out correctly is for whom you're writing for.

The best way to figure it out is using Google Analytics, and go to Demographics and figure-out things like - The approx. age of your audiences, from where they are having the visit to your site, etc.

It's all to figure out you're serving the best to your audiences and it's crucially important to make hot chucks.

I made $1k+ profit with 400 visitors, it's all as because I know who my audiences are, I know what they want and have figured-out the requirements they have.

You can do the same with any niche you blog at.

Be it Health - even I've such site generating good profits which is aimed at solving out problem - or any niche you can earn well.

Apart, few profitable niches I'd love suggesting -

  • Getting abs fast - heck! Even I want to know the same :p
  • Impressing girls - Products / DVD's can be sold to make good chucks.
  • Laser focused affiliate sites.

Figure out your audiences, to convert 'em.

 

"What truly worked for me to find best niche full with opportunity is which solves a problem." - Bishal Biswas

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Brian Jackson

SEO, PPC, Social Media, and WordPress Expert

BrianJackson.io
Twitter

Brian Jackson

There are a couple different factors I use when choosing a niche for a new blog.

 

The 1st is that I have to be passionate about the niche.

Everything I have tried that I am not passionate about has failed and I usually end up flipping it.

If it isn’t a topic I couldn’t write an article for myself then I move on to another niche.

Usually when you have interest in it you will find yourself going above and beyond, which is very important to your success and it will make sure you don’t get bored with it.

 

The 2nd factor is competition.

Make a list of your competition in that niche before starting and use tools like SEMRush to see which top posts they are ranking for in SERPs.

If you can’t write better content than them, find a new niche.

When it comes to blogging you need to either have unique content that doesn’t exist or better content.

It is simply that easy.

Most people over analyze things way too much.

 

The 3rd factor is keyword research.

Come up with a few post ideas in that niche and then generate some good long-tail keywords for your posts using tools such as Long Tail Pro.

Take careful notice to the number of global searches and google title competition.

You really want to find a good medium.

You don’t want to be trying to compete against something you’ll never rank for and you also want to make sure there is enough volume to make sure it is worthwhile.

I tend to always aim for those with less competition.

I would never start a blog without first doing a couple hours of keyword research around it.

If you are wanting to dive into blogging for a living the biggest recommendation I have is don’t quit your day job at first.

You can easily build a blog in the evenings up to the point where you tell your boss your quitting.

The reason I advise approaching it this way is because any income you make from your blog in the beginning you can then reinvest into tools that will help you succeed later down the road.

And treat your blog as a business, not a hobby.

Some tools I highly recommend are Buffer, SEMrush, Long Tail Pro, and Web CEO.

As well as premium WordPress plugins like WP Rocket and Gravity Forms.

I would not be as successful without these.

 

"Usually when you have interest in it you will find yourself going above and beyond" - Brian Jackson

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Brian Lang

Small business blogger

SmallBusinessIdeasBlog.com
Twitter

Brian Lang

The best method for choosing a niche is to list out everything you are interested in and knowledgeable about and see if there are other blogs that are successful in those niches.

You have to like the topic enough that you WANT to spend the time required to become a real expert in it, but it should also be something that other people are making money from.

In other words, people have to want to read about the topic regularly and buy your product or service.

If you want to make a living from blogging, then you need to plan out exactly how you are going to drive a lot of traffic to your blog and how you are going to make money from that traffic.

Most successful bloggers are selling their own product or service, but to start out, a lot of bloggers will do freelance writing until their audience is large enough.

Most bloggers fail because they don’t have a real step by step plan to either drive traffic or make money from that traffic.

 

"Most bloggers fail because they don’t have a real step by step plan" - Brian Lang

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Chenell Tull

Debt management blogger

BrightCents.com
Twitter

Chenell Tull

The best method for choosing a niche has got to be finding something you are extremely into.

I mean something you can eat, sleep and breathe.

Not that you will necessarily have to do so, but creating a blog and ultimately a brand, requires lots of writing and tons of networking.

Yes, there are ways around this, but not if you plan to be in it for the long run.

You can even choose a topic you used to be able to relate to.

For instance, you might be a great photographer now, but there was a time when you were a beginner.

You likely know exactly how to target that audience of beginner to intermediate photographers.

Can you spend tons of time talking about photography, teaching others, and networking with others in the business without getting bored?

You probably already do!

Not only does this have to be something you enjoy, but there needs to be a market for this niche.

Can you find products that you can promote on your website, or even something you can personally sell?

Can you create a course around this topic and truly provide value to your audience?

If not, head back to the drawing board.

Google AdSense is not going to make you rich unless you find tens of thousands of readers to visit your site each month.

Personal interest, a market, and multiple ways to provide value to your future audience will launch you in the right direction.

 

"The best method for choosing a niche has got to be finding something you are extremely into. I mean something you can eat, sleep and breathe" - Chenell Tull

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Chris Brogan

CEO Owner Media Group

ChrisBrogan.com
Twitter

Chris Brogan

I don’t think many people genuinely make a living blogging.

I believe that blogs are one of the absolute best digital tools to help you communicate with and serve a community where you feel you belong.

And my blog has brought me lots of revenue and countless opportunities.

But to me, the entire phrasing of “making a living blogging” conjures up the belief that you just type something up, slap a few affiliate marketing links in where they make sense, hit publish, and run off to the beach to snap selfies of your “knees and palm trees” Instagram photos.

To me that’s a myth, or something that only works for a few months before it collapses.

Your blog should be your bat signal (remember Batman?).

You write content that helps others succeed in some way while painting out a larger vision.

Then, through that, you engage with the people who connect and resonate with your material, thus promoting and serving a specific community.

Through that nurturing, you earn the right to sell, if you have a product or service that can satisfy their needs.

That’s what I know how to do.

How do you pick a niche?

Horrible mindset.

Pick where you feel you most belong and serve them.

If it’s the right place, money making will be the byproduct of great service.

 

"I don’t think many people genuinely make a living blogging." - Chris Brogan

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Chris Makara

Interactive & Digital Marketing Strategist

ChrisMakara.com
Twitter

Chris Makara

I would say the best (and most important) method is to choose something you have a passion for.

The early days are going to be tough, and there is a chance hardly anyone will read your blog.

It will be discouraging...but you have to stick with it.

By writing about something that interests you, it will make it easier to grind out blog posts for your website.

If you are not emotionally tied to your topic, the tough times will be more difficult to make it through since you will feel like you are forcing yourself to write.

While you need to have a passion for your overall topic/theme, you need to make sure others have the same passion (chances are they will) - it's important to confirm this in order to prove out your website.

Because what's the point of writing about something no one else has a shared interest in?

This is especially important if you are looking to make a living off of blogging, since a site without visitors makes it hard to make a living off of.

 

"While you need to have a passion for your overall topic/theme, you need to make sure others have the same passion" - Chris Makara

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Chris Punke

Indie game & app developer.

AppDeveloperStartup.com
Twitter

Chris Punke

When trying to decide on a niche for your blog, I find it easiest to break the process down into a few steps.

 

Here's the simple formula I use:

  1. Prune
  2. Person
  3. Pain
  4. Profitable

First, assuming you have a topic in mind, you need to PRUNE it down.

Let's say your topic is "gardening".

You need to prune it down to something much more focused.

Perhaps something like, "gardening to save money" or "patio vegetable gardening".

Too broad, and you end up competing in too large a space.

 

Second, identify the ideal PERSON you are looking to help with your blog.

This involves getting very specific, to the point where you can actually visualize them.

The more specific the better.

Each time you write a blog post to help them, you want to know exactly to whom you are writing.

 

Third, identify their PAIN (or problem).

This not only allows you to get even more focused in your writing, it allows you to truly help your audience.

As you solve their biggest pain, they will become your biggest fan.

Assuming you're looking to actually make money with this blogging adventure, the next step is to determine whether or not this niche is PROFITABLE.

Here's how I would try to determine whether it could be profitable:

Perform a Google search for both your parent topic and your niche and see what sort of results come up.

Are there a lot of other blogs?

What other resources do you see?

Videos? Slides? Images?

Try an Amazon search to see what books (especially Kindle books) have been written.

Are there a good amount? Note their ranking in the store.

Anything in the top 45,000 is probably a good sign.

You can also try an iBooks search.

A podcast search.

A Udemy search.

A YouTube search.

A Twitter hashtag search.

A Facebook search.

What do you see?

If you see a lot of competition, that's probably a good sign.

You WANT to have competition -- that proves there is need in the marketplace.

And if there's a need, then it's much more likely to be profitable.

If someone else is making money in a particular niche, then there's room for you to make money in that niche.

Alright, lets recap.

You have a PRUNED topic.

A specific PERSON in mind.

You have identified the main PAIN that you're going to solve.

And you have determined that it's PROFITABLE.

Yes sir, you might just have yourself a good NICHE!

Now get creating!

The world is waiting to hear what you have to teach them!

 

"If someone else is making money in a particular niche, then there's room for you to make money in that niche." - Chris Punke

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Luke Jordan

SEO & Blogging Mentor

InterGeek.co.uk
Twitter

Luke Jordan

I imagine that most people are going to say choose a niche you're passionate about, but I can become passionate about anything that's going to make me money.

For me personally, I like to choose a really crowded niche; one that is already bustling with people vying to be the best and where there's a large range of blogs that already have huge audiences and social followings.

Why?

Because you can use this saturation to your advantage.

You can make content better than anyone out there as long as you put your mind to it, meaning you'll stand out from the mass of people all doing the same thing.

If you put your reading into practice then you will be able to network effectively, convert readers into subscribers at a high rate and you'll have plenty of linkback opportunities from relevant sites too.

Ultimately, I'm happy to take a tiny piece of a big pie, rather than a big piece of a tiny pie, because every now and again you'll create something special that drives tens or even hundreds of thousands of visitors (and a high level of revenue to match).

I love the challenge of trying to become the best in a crowded place - finding super niche niches (!) with little-to-no competition doesn't interest me.

 

"I can become passionate about anything that's going to make me money" - Luke Jordan

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Dan Norris

I build startups through content marketing

WpCurve.com
Twitter

Dan Norris

I don't really believe in blogging for a living.

I believe in being an entrepreneur and as an entrepreneur you need to find a way to get people to pay attention to what you are doing.

Content is a great way to do that so I like to think of myself as a content marketer (someone marketing a business) not a blogger (someone writing blog posts).

I don't really think about niches either.

I just think about solving a decent size problem.

If you can do that, both with your content and your business, then that is a good recipe for success.

 

"I don't really believe in blogging for a living." - Dan Norris

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Daniel Cleveland

SEM at @go_SpaceCraft.

SmartWebsiteMarketing.com
Twitter

Daniel Cleveland

I think this heavily depends on if you are creating an authority blog or a classic niche blog.

If you are creating an authority blog, where visitors will buy products because they trust you, you will need much more content.

Because of this, you will need to write about the niche quite often.

Therefore, I recommend choosing a niche that you are interested in, even if you don’t have professional experience (although that helps).

You’ll need to be able to put up with writing on the topic frequently, and you’ll need to have a large content pool.

Personally, I write about online marketing at Smart Website Marketing.

I am a professional in the website marketing field, and I am also very interested in the area.

If you are creating a classic niche blog, you won’t need as much content.

You’ll likely set up the website once with some basic content, advertising, and a sales model, and let it run.

In this case, you should base your niche on keyword research.

You’ll need to find a niche that is searched frequently, but isn’t overly competitive.

Google AdWords provides a free tool for this with their Keyword Planner.

I recommend finding a keyword/phrase that has over 2,000 monthly searches and has a competition rating of low or medium.

Once you’ve picked a keyword, you’ll need to set up your blog and start marketing it heavily, so that you aren’t solely reliant on SEO.

Whether you pick an authority blog or a classic niche blog is dependent on the kind of work you enjoy.

Authority blogs are good for people who like creating and promoting lots of content consistently.

You’ll also tend to have more interaction with your following.

You’ll be selling products and making your money based on your identity and your website’s authority.

Classic niche blogs are good for people who like the website setup process.

You’ll need to be able to quickly research a keyword, write some basic but quality content, and monetize a site.

You will likely need to create multiple new websites each month, and you’ll play the odds (based on your educated research) on which niches will work the best.

You’ll sell products and make money based on ranking highly in search engines for your selected keywords and having searchers buy products through your site.

Keep in mind that Google has recently made updates to their search algorithm that gives preference to authority based websites.

However, classic niche websites are still a completely legitimate business model, as long as you create a quality website.

 

"You’ll need to find a niche that is searched frequently, but isn’t overly competitive" - Daniel Cleaveland

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Dave & Vicky

Digital nomads and entrepreneurs

SelfMadeBusinessman.com
Twitter

Dave & Vicky

My advice for finding a blogging niche is to focus on something you are passionate about.

Blogging is a lot of work and a lot of writing, and after the first 20 articles or so it can be difficult to find topics to write about it you aren't super passionate about the niche.

The fact is it's pretty hard to make decent money from blogging unless you are willing to treat it like a full time business - do you want to spend your full working hours on something you're not passionate about?

I doubt it.

 

"The fact is it's pretty hard to make decent money from blogging unless you are willing to treat it like a full time business" -  Dave & Vicky 

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David Boozer

Internet Marketing Coach & Consultant

DavidBoozer.com
Twitter

David Boozer

What a topic, blogging and niche marketing...

This phrase and word have created some very interesting and successful entrepreneurial ventures online for many people.

As a matter of fact, I have personally helped individuals to create a niche web presence and business online using a good niche topic, and blog as the main part of their traffic generation and lead conversion arm.

But, what we are discussing here today are some tips on finding the best niche for you and, blogging about it.

Now I am sure some of the contributors here will go with the safe bet of writing something about using some great tools like Google Keyword Planner ( GKP ) and / or, Google Trends to find a great niche.

And, how can you blame them, that is the perfect place to learn if your idea for a niche is good or, a total waste of time.

Without some decent amount of traffic, what is the point really?

You are here to build an income here, not just readership, right? Right.

But, since I am sure someone is covering that here, I will spare you and give you a tip that I think is not only controversial for some, but for the rest of us, it makes perfect sense when it comes to building a successful niche blog online...

Passion.

No, I am not a success coach, I could not imagine being something so obviously fake.

But, passion is a subject some here online skip over when they bring about the idea of building something successful online.

Instead they convince you to blog about "popular" products from such and such platform.

Then the rant begins on how building around "hot selling" products will make you an overnight success.

Sorry, but I have heard more convincing crap from my brother, and he is a car salesman.

I had this argument once with a highly respected blogger.

And yes, we are friends and I have a huge amount of respect for him too.

But we did differ on the subject of passion versus no passion when it comes to building a successful income generating blog.

My question to him was simple: "What other businesses do you own online that you have no passion for?"

The answer was "none".

Why was that?

Well, while the conversation spun into a direction on a live webinar he wished he could probably take back now, the only answer was that he was not "interested" in anything else.

We still argue what the difference is between not interested and, lack of passion is.

For me, they basically mean the same thing.

See, when seeking out a niche to build a business on, you better find something you can put as much of your heart into as you do your mind or, forget it.

Why?

Simple, you lose interest, and so will the readers of your blog.

We can tell when people are less enthused about their business, it comes out in how you say what you need to say.

It has no color, no real originality and, the creativity is nonexistent too...

And as for blogging and building an income generating one, you better have passion for the topic too.

It takes passion, originality and creativity to to connect with people, even online.

Now I do believe that for awhile you can live without the passion for your subject and business.

But, in the end, your business will be gone with the wind as fast as you built it.

And as for myself, I would rather build something to last, than to begin at all.

My tip for you is simple, what do you like?

What interests you?

What is your favorite thing to do, or hobby?

And, just in case, always ask yourself this one question before you build that niche blog;

"Will I still love this next year?"

If your answer is yes or, even a close "most likely", go for it...

Then you get back to this post and follow the other advice and tips from these wonderful contributors to find out more about building that niche blogging success you are seeking!

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

"See, when seeking out a niche to build a business on, you better find something you can put as much of your heart into as you do your mind or, forget it." - David Boozer

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Devesh Sharma

18 year old blogger, Internet marketer and WordPress fanatic

WpKube.com
Twitter

Devesh Sharma

When choosing a niche you need to look for a lot of things, but more specifically these two things:

Passion – If you are in for a long haul, then you cannot decide the niche purely on the basis of profitability or money it is going to make.

Sure, you can make a good amount of money now, but after a few years, you may realize you have no love for that niche.

So it is always better to choose a niche that you are passionate about…

Money – Once you have decided on the niche, you need to make sure that niche is profitable enough to help you pay the bills and put food on the table.

You can use tools like SEMRush, WordTracker, and Google Keyword Planner, to analyze it.

The most important thing here is to choose a niche that you are passionate about and is also profitable enough.

You cannot become a successful blogger, if you have no passion for the niche you are blogging in.

And you cannot make money, if the niche you are blogging in, is not profitable enough.

Here is the truth, you will not going to make any money for first few months (maybe some of you will), but the majority of you won’t.

Blogging takes time and a lot of work.

So if you are willing to wait and work as hard as you would work on any other offline business or job, then go start a blog.

But if you are looking for overnight success or need money like now, go get a full-time job.

You may also have to invest some money in premium tools (such as autoresponder service for building email list, outreach tools for building connections & getting links, and plugins for improving user experience on your blog), from time to time, if you want to keep growing.

 

"If you are looking for overnight success or need money like now, go get a full-time job." - Devesh Sharma

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Erik Emanuelli

Blogger, Traveler and Freelance Writer

NoPassiveIncome.com
Twitter

Erik Emanuelli

Keyword and niche research are the most important steps, before starting a blog.

I recommend using SearchMetrics, which provides great insights, helping you choosing the right topic and keywords for your new site project (don't forget to first digging in your hobbies for niche research).

A mixture of many things are needed to earn a full-time income with blogging: passion, perseverance, and hard work are just a few of them.

Using the right tools may simplify your journey. I suggest you a few:

  • MyBlogU can help you increase your connections online, by also improving your reputation (use the "interview" section to showcase your knowledge)
  • Once you publish your blog posts, use ViralContentBuzz to promote your content and enhance your audience
  • Don't forget to start creating your mailing list from the first day of blogging. GetResponse is a popular autoresponder, with 99% email deliverability and a powerful landing page creator.

At the end of the day, it's all about understanding your audience and providing content with real added value, to solve their problems or needs.

Also SEO is important, so learn its basic rules.

With time, you will be able to write compelling content for your readers while optimizing the same for search engines.

But with more than 1 billion of websites on the internet, you really need to do something different, if you want to stand out from the crowd.

Show your personality, don't be afraid to be controversial and be sure to build connections within your niche.

You may learn a lot from other bloggers in your market and you can even ask for help when you'll need it.

Don't forget to create a professional design for your blog.

You want, at least, a premium theme if you are using WordPress. Hiring a designer who is going to create an original and unique layout for your site is the ideal choice.

You need to have a plan to be able to earn a solid income online.

You need to "sell" something.

Offer your services or sell your own product, like an eBook, a course or a membership site.

Finally, don't put all your eggs in one basket.

Be sure to have different projects and multiple sources of income, to minimize the risks.

 

"Keyword and niche research are the most important steps, before starting a blog." - Erik Emanuelli

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Gabriella Sannino

International SEO Consultant & Strategist

Level343.com
Twitter

Gabriella Sannino

The first thing to do is a little personal R&D... create a well thought out strategic plan, with a time-line.

By researching the niche you want, you'll know better the what, how and when to post on your blog.

Next, ask yourself why you want to blog.

If your main reason is for income, then PPC, PPV and banner ads might be your thing.

If revenue is your #1 motivator, be prepared to put in the time and effort - it'll take plenty of R&D to put together good quality content on a regular basis.

Being passionate about your topic is a necessity.

Whatever topic you choose, your goal is to be seen as an authority on the subject.

Always get your facts straight and serve your community.

In short: provide real value.

A big part of setting the goal for your blog must be staying focused on building your authority with your community.

But if there isn't enough potential community for your niche, then you may never be able generate the income you want.

With today's internet, you have the ability to reach millions of people all over the world.

But you have to remember that there may be hundreds of thousands of other people in the same niche, trying to reach the same audience.

If you're just putting out old, plain-Jane content, your voice will be lost in the crowd. Always provide more value than your competition!

In addition to providing value, you have to do it in a way that your community can identify with.

Be authentic - be yourself. People today can smell a phony persona easier than ever before.

If they don't believe in you, you'll never get off the ground.

Whether you're selling the greatest product ever made or simply offering movie reviews, you'll still have to create a brand.

That brand may be your company, your website or your name, but it has to be trusted before you'll ever be successful at building a strong community.

So you'd better choose a niche in which you can be passionate, knowledgeable and authentic.

 

"If you're just putting out old, plain-Jane content, your voice will be lost in the crowd." - Gabriella Sannino

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Howie Fox

First I'd make up my mind, if your prime focus is just finding a niche that you can monetize (more possibilities) or if your prime focus is pursuing some kind of mission (less possibilities).

Many people opt for the latter and end up in an already crowded industry (food, self-development, productivity, online marketing, etc.).f

In either case, start off with looking closely what successful competitors are doing.

How do they get traffic?

How do they monetize?

How much money are they making?

You can even write them to ask these questions.

Often they are happy to respond.

Based on that information you should have a rough idea how long it will take you to grow and be able to monetize properly.

Next, see if there is a niche within your niche.

The reason why this makes sense is "the smaller the pont the easier it is to become the big fish."

Let's say you are into food blogging.

That's a huge market with many big developed players that cater to the "general audience."

So it can make sense to first win over a small crowd: General Food Blogging --> Vegan Food Blogging --> Vegan Bodybuilding Food Blogging.

Now that you have your niche you need to validate it.

By that I mean you have to find out what the audience in your niche is willing to pay for.

Looking at the example from above: First, create content that you think is appealing to vegan bodybuilders.

Second, build an initial audience by publishing your content wherever those vegan bodybuilders socialize (reddit, facebook groups, forums, etc.).

Third, personally talk to them and find out what content they like and more importantly find out what they would pay for.

You need to do this even if your niche is already developed and you think you know how the monetization works.

This might take a while, but it will help you avoid creating content that nobody reads and building products that nobody wants.

Good luck!

 

"Next, see if there is a niche within your niche. The reason why this makes sense is "the smaller the pond the easier it is to become the big fish." - Howie Fox

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Ricky Figueroa

Business Launch Expert & Philanthropist

BlogLaunchInsider.com
Twitter

Ricky Figueroa

I believe there's no right or wrong path for choosing your niche, but here is what I  personally do in order to choose the niches I want to build a brand and blog around...

I decide to go into a competitive niche, because when it comes to blogging competition is a good thing.

Why?

Your competitors will become your mentors, mastermind buddies, JV partners and most likely, the catalyst for your success.

For example:

Using my newest blog: BlogLaunchInsider.com I use a strategy I call, The "Focus & Expand" strategy.

I decided to choose the Marketing field, which is a big one with tons of competition.

Then, I decided to focus on two sub-divisions (sub-niches) of that industry, first.

I choose to master those two niches and build authority, credibility and trust within it.

The two niches I decided to start with:

For Blog Launch Insider, I decided to start with how to launch a blog (blogging) and how to turn visitors into subscribers and customers (conversions).

Once I reach a level I'm content with, then...

I EXPAND to another one or to niches related to the first two and relevant to my audience.

For example:

I will expand to Blog Traffic Generation and Blog Funnel Creation for increasing sales and my Lifetime Customer Value (LCV).

Within those two niches there are several topics I could cover depending on the need of my audience.

So, how do I know what does my blog audience want and need?

Instead of assuming what they want (and wasting time creating content based on my assumptions) I add a simple survey within my funnel asking them something similar to this question:

"What is your BIGGEST (challenge, question, obstacle) regarding your blog or business?"

This allows me to create content (blog posts, free guides, products, coaching programs or services) that's aligned with my audience's needs.

By implementing this simple process I'm able to answer their biggest objections and provide the highest value to help them.

It also makes the sales process almost effortless, because you are giving them what they want while letting them know that you truly care - building credibility, authority and trust all at the same time.

On other note: I also consider my level of passion when choosing a niche.

When I'm passionate about it, working on building my business becomes more rewarding and fun.

If you are considering to start a blog, I strongly recommend you have a simple blog strategy in place, before you launch your blog.

Without a simple and clear strategy that answer the following questions, your blog is destined to fail:

Here's how I would answer the questions based on what I want to do...

  • How you plan to monetize your blog?

I personally love to monetize my blog with affiliate products/services I use in my business (that provides recurring monthly commissions) and also with my own products or services.

  • Who is your perfect prospect (avatar)?

In my case, total beginners who want to start a blog or use a blog to grow their current business.

  • Which Niche(s) you will break into? I chose blogging and conversions, first.
  • What are my audience biggest problems?

I found out in two ways: via a simple survey and researching (spying) on the authority blogs in my niche.

  • What process will I take my visitors through?

The process is the FUNNEL. I started with a very simple funnel which it's main purpose is research (getting answers from my audience).

And soon, I will launch what I call a "Smart Blog Funnel" which it's main purpose will be acquiring customers (building a customer list) and increase revenues.

  • Will I have an "exit" strategy or not? (Will I sell my blog later on or not) I decided I won't for this particular project, because it is attached to a social cause dear to my heart.
  • What is the unique angle of my blog? In my case, I help you launch a blog, product, funnel and business online the smart way and I donate 50% of my profits to help children in need via the CharityWater foundation.

So, make sure you answer those questions, before you launch your blog.

 

"I decide to go into a competitive niche, because when it comes to blogging competition is a good thing." - Rickey Figueroa

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James Blews

Web programmer, Online Presence Consultant

JamesBlews.com
Twitter

James Blews

With any type of internet or online marketing, the best thing to do is always, always utilize more research than anything.

I would rather cycle through hundreds and hundreds of possibilities over a few hours, than to choose something and not see any results over a few weeks.

In fact, even if your business has been in the business of doing business for years or decades, researching your brand, your competitors and your industry will aid your development of your website.

Content isn't something to dive into; but giving your authority is!

 

Deciding on a niche for your blog

There are three areas to do this on the cheap.

Each of these gives the best real-time feedback as to niches that could work.

As well, you can really refine those niche selections down and get more information on parallel niches, as well as better refinements.

Remember though, you can either find a great niche, and develop a brand or a website up from there into some general topics and products or services.

Or, you can start with a very general industry or topic and develop down.

For brands already in business, developing from a more general industry will make sense.

For new websites, finding the most niched subject or topic and researching up might work a lot better.

 

Google Suggest / Google Type-Ahead

What is nice about using either or both of these tools is that it seems as though Google uses search volume and current search as a factor in the results.

This means that, over time, those suggestions can change and be more 'up-to-date'.

You can also, as more suggestions and type-ahead occur, increase your longtail keywords list.

Even if you are making the fullest, greatest and most informational packed powerhouse of an authority site, you still need those longtail keywords to really refine what your users need.

 

Amazon Suggestions

If you are creating a product-based website, Amazon is an incredibly rich tool. After you have a general list, you should visit Amazon.

After you have a longtail keyword, or a more refined niche list, you should visit Amazon suggestions.

What people buy usually helps to indicate to you if those products are worth the effort.

In some cases, even small businesses that stick to a region can use Amazon for finding topical subjects for content creation.

 

BUZZSumo

I cannot tell you how impactful BUZZSumo can be for any internet marketeer.

Not only can you find influencers and discover what they are talking about, you can also find platforms that are the most social.

How does this help in finding a better niche for your blog?

The new web is about being the answer to questions.

Notice I didn't say 'an answer', but instead I stated it as 'the answer'.

By discovering what topics the authorities are currently talking about, you can find out what questions the internet at large is asking in that industry or on that topic.

 

Don't start a blog today

The Internet, a platform of speed, and the nucleus of the current 'digital age', requires something that is the MOST counter-intuitive to itself....time!

For blogging, time is an area you should be concerned with.

These are the most simple of the group of a few dozen I can think of as tips when starting out.

First, research the items that you will be writing about.

This allows you to refine the subject matter and really audit your ideas to know if they are valuable and worthy.

Worthy?

Yes, I said worthy.

Google values users getting information, and your growing community will most likely see vast amounts of answers to their needs.

Like I said, you will be worthy of increased traffic and users.

Next, focus on consistency.

Whether you are posting 5,000 word articles once every month, 750 word article 3 times a week, or weekly articles of various lengths, make it consistent.

The same word could be used for everything from your social media accounts, to posting content, to getting info to your email list.

Later, in your blog and brand's life, you can alter this schedule. To start, consistency is really important.

Finally, don't look at every other blogger as a competitor. One of the biggest mistakes I've ever made with blogging was to retract from the different communities I was growing in.

Now, I answer nearly every email sent, and try to give back when asked for help, inclusion or other info from bloggers, website owners and anyone sending me questions.

Looking back, I think some of the websites I had started would have seen major growth.

I would've had a much easier time being seen and relaying my knowledge simply by looking at my blog or website as a part of a community, rather than one of a bunch vying for complete and total attention of every user on the internet.

 

"The best thing to do is always, always utilize more research than anything." - James Blews

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Jason Delodovici

Guru of the arts, explorer of the universe, challenger of the status quo

JustJasonJames.com
Twitter

Jason Delodovici

To me, there are a few ways to approach this question.

Sometimes people usually start blogging because they are credible in a specific niche or because they want to start branding themselves to become credible in a specific niche.

The other blogger is one who writes about a hobby, something they love - something that excites them.

Regardless of which approach you take don’t be oblivious to how much time and effort it takes to create a successful blog.

Especially one that you can monetize - just ask Tim Ferris.

After you’ve decided a niche for your blog there are three very important aspects to making sure your blog becomes successful.

First, blog consistently.

You can’t publish a blog one week, build credibility and expectations then go on a three or four week blogging hiatus.

Before you even hit publish for the first time you should create a content schedule so that you know what types of content you will need to create weeks - even months - in advance.

Next, promote the hell out of your content.

You can invest $5,000 into your blog but if no one visits it you might as well folded it up and put it in your back pocket.

You need to promote your content and build relationships with other bloggers in your niche.

Lastly, capture email addresses.

Now that you have people coming to your website you need to be able to get their contact information.

Once you build your email list then you’ll be on your way to successfully monetizing your blog.

There are a lot of variables that come into play when starting a blog but if you plan it out and go about it the smart way there is no reason why you couldn’t make good money from blogging.

 

" Once you build your email list then you’ll be on your way to successfully monetizing your blog." - Jason Delodovici

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Jeff Steinmann

Freedom Fanatic, fiercely devoted to finding a better way to “do life”

HowToQuitWorking.com
Twitter

Jeff Steinmann

You don't build a blog following overnight. It takes a lot of time and a lot of blogging.

So, you better be IN LOVE with your topic practically to the point of obsession, otherwise you'll never be able to muster up the good old fashioned "stick-to-itiveness" to make it work.

You need a ton of discipline and it's way easier to be disciplined about something you are practically obsessed with than something you are only a little bit interested in.

Remember for every 100 people who try this, 99 will quit. The key to success is being the ONE who doesn't quit.

 

 

"You better be IN LOVE with your topic practically to the point of obsession" - Jeff Steinmann

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Joel Runyon

I run Impossible Ventures™ http://impossible.vc

ImpossibleHQ.com
Twitter

 

Joel Runyon

Don't start a blog if you want to make a living.

Instead, figure out a specific skill that you can help people with. A blog is a marketing tool, but it's not a business.

You need to figure out a problem that you can solve (and be an expert at) and you can use a blog to help do that.

But, if you quit your job to start "blogging", you need to actively think through the business aspect of the process.

 

 

"Don't start a blog if you want to make a living. A blog is a marketing tool, but it's not a business." - Joel Runyon

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Johnny FD

Location Independent Entrepreneur

JohnnyFD.com
Twitter

Johnny FD

There are two ways to choose  your niche for your blog. The first is to simply use your name like I did with JohnnyFD.com and write about whatever you are currently passionate about.

You will end up branding your site later on after you discover what you enjoy writing about and almost as important, what others actually enjoy reading and interacting with.

With Johnny FD I started writing a lot about the cost of living in Thailand, how cheap it is to live in Chiang Mai and about writing my first eBook, 12 Weeks in Thailand: The Good Life on the Cheap.

Over the years I realized that readers didn't really care about writing books, and writing about how to travel cheap attracted readers with a scarcity mindset that would often leave negative comments and complain about everything.

Since then, JohnnyFD.com has transformed itself into a blog about following the journey of a digital nomad, which includes travel and making money online, mainly with dropshipping as that's my primary source of income.

It now attracts readers with an abundance mindset and a lot of readers have used my tips to start their own dropshipping stores and are now making money themselves which leads to even more happy readers.

The other way to choose your blog niche is to write about one specific topic and name your blog just that.

MyFightCamp.com is my journey training at the best Muay Thai Gyms in Thailand.

I started it as a way to document where I've been, what I thought of each gym and to share the info with others as there wasn't much information about different gyms when I started the blog.

I quickly got thousands of readers as it was very niche targeted, and even though people liked that it was from my personal point of view, it was more about the niche.

My advice to you when choosing a blogging niche is either way, write from your personal point of view and don't be afraid of showing your face.

No one wants to follow an anonymous blogger, then want to connect with you.

If you already know exactly what you want to write about, go with the niche blog.

If you're like me and often sway from passion to passion, just use your name.

Either way, get started today, the best time to start was always yesterday.

But, if you quit your job to start "blogging", you need to actively think through the business aspect of the process.

 

"My advice to you when choosing a blogging niche is either way, write from your personal point of view" - Johnny FD

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Kristi Hines

Freelance Writer

KristiHines.com
Twitter

Kristi Hines

The best way to choose a niche for your blog is to find something you enjoy and see if it is something that can generate income.

It doesn't have to be something you've been passionate about all of your life, just something you are passionate about now. For example, let's say that you are researching continuing your education online.

Online college degrees could be a good niche for you since you are already immersed in it.

Or maybe you play tennis - then tennis could be a good niche.

Once you've got a few niche ideas, go out and research them to see how you can monetize them.

Would you need to create your own product?

Are there great products you could review for affiliate income?

Are there lots of advertisers that would want to pay for space once you have traffic?

Explore the options and go from there!

 

Liisa Vexler

I write and speak about living abroad and traveling with kids

Liisa Vexler

The whole idea behind niche marketing, be it niche blogging, a niche website, or niche retail, is providing something of interest to a small, but wholeheartedly invested group.

If you have a niche blog, you are going to be writing, photographing, and living your niche - so it helps A LOT if you are passionate about the subject.

Notice that I said passionate and not necessarily knowledgeable about the topic.

Since a blog is conversational in nature, you could theoretically blog as you familiarize yourself with your niche, and perhaps even blog about the learning process.

I found that interviews work well for me. I talk with experts and profile families living abroad; I learn and so do my readers.

As long as you are honest and transparent with your readers, they will trust your blog.

After about a year of blogging as a hobby, I came to realize that the posts I wrote about living abroad with kids were the most popular, the most fun to write, and the ones with the most reader engagement.

I found my niche.

If you are trying to find your blog niche, write about something you love or want to learn more about.

As time goes on, you will hone in on the aspects of the topic that are of interest to you and your readers.

Blogging for a living is not easy.

There is the potential for revenue from affiliate links or ad networks like Google Adsense, but both require substantial traffic before they provide a return worth discussing.

My income comes primarily from freelance writing jobs that I get because of my blog.

By dedicating yourself to a particular niche, you become an expert in it; this leads to opportunity for all kinds of income streams, like speaking, consulting, book publishing, and more.

 

"The whole idea behind niche marketing, be it niche blogging, a niche website, or niche retail, is providing something of interest to a small, but wholeheartedly invested group" - Liisa Vexler

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Marc Guberti

Teenager Entrepreneur, Author, Blogger

Marc Guberti

When it comes to choosing the right niche for your blog, it is important to choose a niche that you have a passion for.

Only write blog posts about the topics that you enjoy.

When you think of a topic, also consider the fact that if you want to become a full-time blogger, then you must write blog posts about the same topic for years to come.

I have written blog posts about digital marketing for several years now, and I never get tired of it.

Writing blog posts at a consistent, frequent rate is vital to getting found, and if you choose to write about a topic that you have no passion for, then you won't enjoy blogging.

It’s great to make money, but it is important to remember that the average person works for eight hours every day. That’s 33% of our entire lives dedicated to our work.

If you love the work that you do, then you’ll be happy for those hours which equates to 33% of your life, but the opposite is also true if you don’t enjoy what you do.

Part of successful blogging is writing valuable content that empowers or entertains your visitors in one way or the other.

Writing captivating blog posts requires dedication towards the topic you write about.

However, there is more to blogging success than your actual blog.

Your knowledge of a particular topic is a critical component, and no matter how much you know about a topic, there is always more to learn.

Even though I am successful on social media and have a thriving blog, I still read books about social media and blogging.

I want to learn more about my niche so I can further empower my audience.

That’s what it takes to become a successful blogger, and the niche you choose has a strong impact on your career as a blogger, so choose wisely.

 

"Only write blog posts about the topics that you enjoy." - Marc Guberti

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Marcus Miller

SEO and digital marketing consultant

BowlerHat.co.uk
Twitter

Marcus Miller

In part the answer is in the question here - choose a niche.

Start at least with something that is very specific so you can develop authority in a narrow field.

Seems simple but the it is so easy to overlook this and fall into the 'the more I cover the more scope I have' kind of mentality which is great if you have a writing team.

If you are looking to be a one man wrecking crew then get very specific.

The second part of the question is more interesting to me - what do you recommend to someone who wants to start blogging for a living?

Get a job. Seriously. This is not an easy option.

No way.

You could liken it almost to being in a band - you are going to have to gig for a while to empty rooms and the paycheck is not going to cover the bar tab.

Still interested?

Not seeing this as an easy option any longer?

Well then, keep at it - you never know when Alan McGee is going to be in the audience and sign you up to life of rock and roll excess (that reference probably works better for the UK folks out there).

Well, maybe the life of a pro blogger is not rock and roll but it could mean you are not tied to a single location so life could get kind of interesting.

If you are serious about blogging for a living then the golden rule for me would be to choose something you are truly passionate about.

Something you can really go deep with.

If you can find something where there is an emergent trend or interest and it is not an already saturated space then you may just have something - don't set out to just imitate something that already exists.

So really it boils down to three simple rules:

  1. Find something you are truly passionate about and can truly submerge yourself in - ideally a topic that you can distil down for a more casual (or impatient) audience.
  2. Ensure the space is not totally dominated or that you have a unique angle - ideally an area where interest is growing over time
  3. Research extensively and create a content plan that looks to address real questions or fill gaps in what is already out there

Then, there is the obvious nuts and bolts of marketing your content and getting it in front of people.

That has been covered to death (in the over saturated content marketing niche) so no need to go into that here.

And spend some time considering how you will monetise the blog so you know where you are going with it.

In many cases success or failure will be determined before you have even registered a domain name let alone written anything so get your game plan together and don't give up the day job just yet!

 

"Start at least with something that is very specific so you can develop authority in a narrow field." - Marcus Miller

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Matt Wolfe

Co-Founder of http://BeyondTheHype.com & http://LearnToBlog.com. Growth Hacker

MattWolfe.net
Twitter

Matt Wolfe

I would always recommend that, if someone wants to get in to blogging, they start with a topic that they’re passionate about. Start with a topic that you’re excited about.

You could be running this blog for a really long time. Make sure you’re going to be able to consistently have something to say on the topic. If you’re still not sure what that niche is, take a look at your bookshelf.

What topics do you tend to buy books on? Look at what you do to keep busy…

How do you spend your weekends?

What’s a topic of conversation that always comes up with you when you’re with friends and family?

Think about the things that grab your attention and excite you and focus on those.

If you’re creating a blog for the sole purpose of making money and you don’t care if you’re interested in the topic or not, you may find it hard to sustain. However, I’ve been known to create and flip blogs in the past.

Look at sites like Amazon.com or Dummies.com for the top selling non-fiction books. Look in sub-niches of bigger niches.

If people are out there spending money to produce books on the topic, there’s typically people looking for and spending money to find that information.

Look at sites like Clickbank…

Look through their marketplace and see what info products are selling well by sorting by gravity.

This will give you a really good idea of niches that people are spending money in as well as an idea of products you can promote through your blog.

If someone wants to start blogging for a living, be sure to pick a niche that excites you.

If you’re doing it for a living, you’re immersed in the subject matter.

It’s got to be a topic that you can have fun with and that you can’t wait to write on.

Once you’ve got that topic, just write… Writers block is not a real thing.

People procrastinate. Open up a word processor and just start writing.

You don’t have to use everything you write. Just type one sentence at a time and watch the floodgates open."

 

"Think about the things that grab your attention and excite you and focus on those." - Matt Wolfe

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Matthew-Woodward

Award winning Inernet Marketing blogger

MatthewWoodward.co.uk
Twitter

Matthew Woodward

You should always choose a niche you are passionanate about.

Don't worry about whether you can make any money in the niche or not just make a list of things you love & things you want to learn about.

With that list in hand then start taking a look at your competition, make a list of sites in the niche and write down what you like/don't like about each of them.

Doing that research will tell you everything you need to know about a niche and give you a really great gut feeling.

The bonus is if your working in a niche your passionate about - it's not really working.

 

 

"The bonus is if your working in a niche your passionate about - it's not really working." - Matt Woodward

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(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Mi Muba

A #blogger, #moneymaking ideas consultant and online #marketer.

BeaMoneyBlogger.com
Twitter

Mi Muba

First of all select a few niches which you like and also learn from others they have big demand in market. Then do the YES or NO analysis of all of them by following the method given below.

To select the best niche for your blog this YES or NO formula can help you take the right decision.

You need to answer these ten questions with YES or NO after picking a niche which you think is the best one for you.

1)      Do I never get bored while working on it?
2)      Do I think about it even being away from work?
3)      Do my conversation does reflect how much I love this topic?
4)      Do I fail to think what if I have to live without it?
5)      Are huge number of products related to it available in market?
6)      Does it directly relate to people or a big number of people?
7)      Do a big number of people want solutions, tutorials, products and services related to it.
8)      Do I never see its demand will decline in future?
9)      Is it poised to expand further both by concept and impact?
10)   Does it have still space to accommodate new entrants contrary to being already at its point of saturation?

If your YES answers are:

•         10, then never waste a second and pick it quickly
•         9, then pick it but fully reviewing the correctness of each answer
•         8, then be sure more than half of the answers should be from #5 to #10
•         7, then again check if 60% of YES must be from #5 to #10
•         6, don’t take risk and pick the other one and repeat the same exercise till you find the best

 

 

"First of all select a few niches which you like and also learn from others they have big demand in market." - Mi Muba

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Michael Brenner

Head of Strategy @Newscred. Author and Blogger.

B2BMarketingInsider.com
Twitter

Michael Brenner

The best way to chose a niche topic for your blog starts with finding something where there is a combination of interest, passion and expertise. Blogs should fill a need in the market.

If blogs already exist in the topic, then you should find a way to bring your own unique experience to the subject in a different way.

You can also differentiate based on a unique approach or even by simply providing the best answers to the biggest questions people are asking on that subject.

But it has to be a topic where you have a real passion. That is the most important thing of all. When the passion is there, it shines through on the content.

And that is when it becomes much easier to start blogging for a living. Businesses and others in the space will reach out and they will provide the feedback to let you know you are on the right track.

If you let them know you are interested in getting paid, opportunities will start to come up. It is also important to get out and attend conferences. Try and speak there if you can. Write a book.

The best way to get paid for writing is to show that you can write and speak with authority on your topic.

 

 

"Blogs should fill a need in the market." - Michael Brenner

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Nate Shivar

I work in SEO and Web Analytics

ShivarWeb.com
Twitter

Nate Shivar

Before looking at methods of choosing a niche, I think you have to really shift your mindset.

Running website, especially in 2015, is not about sprinkling some keywords here and getting a tweet there then getting paid.

Instead, I think you have to first decide on who has problems that you can solve. It’s really seductive to dream about “blogging for a living” (whatever that means) but dreaming is not reality.

Your medium of choice might be a blog, but you still have to use it to solve real people’s problems - whatever those may be. If you solve enough people’s problems - the money will come.

It might be from advertisers, from courses, from affiliate partnerships, from consulting or from offline sales, but it will come.

That said, there are plenty of methods for finding out problems and needs that people have. I think the 3 easiest are Facebook graph search, mining social platforms, and keyword research.

Start with an audience that you understand and use these methods to see if its a viable & interested audience.

Facebook graph search allows you to really understand what different groups of like, dislike and interact.

Finding out pages liked by people who like Page X is extraordinarily powerful and undervalued. ViperChill blog wrote a long-form guide to this here.

Mining social platforms is simple but very powerful. Visit subreddits on Reddit, forums, Pinterest boards, Quora, Yahoo! Answers. Are there questions and issues that keep going unanswered or poorly answered?

Are there threads, pins, topics that are more interesting than others?

Keyword research is very powerful as well if you know how to dig deep. Use Google Suggest and Keyword Planner to see if your potential audience is searching for terms that you’d expect them to search for.

Use the data to get a sense of how big this niche audience is and what their problems are.

Whether you are helping rural homeowners find the right gardening tools or helping 35 year old moms laugh during the day or 15 year old males learning how to code, the key to choosing a niche for your blog is to pick an audience that you can uniquely help, and help solve their problems day in and day out.

 

 

"Your medium of choice might be a blog, but you still have to use it to solve real people’s problems" - Nate Shivar

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Nathan Pierce

I help people who want to start a brewery or want to take it to the next level.

MicroBrewr.com
Twitter

Nathan Pierce

I didn’t pick my niche, I am my niche.

In fact, Joe Shelerud started started MicroBrewr or MicroBrewr Podcast. I found one of the first blog articles through social media and started listening to the podcast.

I was writing the business plan for the brewery of my dreams.

It was such a great resource that I kept listening. In episode 12, he said it would be the last. He was in a new marriage, working full-time, their first kid was on the way. Totally understandable.

Yet I was disappointed that I would loose a great resource. With more than a brewery per day opening in the U.S. last year, many others would also lose a great resource.

Actually, Joe had interviewed me in episode 5. To educate his audience, he intended to follow me along my process of starting a brewery. It has since turned into more of long-term project.

My partners and I found that we had different visions. But I called Joe and asked him if I could take it on. He thought about it and agreed to let me carry the torch. MicroBrewr has been a way for me to learn how to start a brewery.

Each week I interview brewers, brewery owners, and other experts in the craft beer industry. I’m learning a ton. And it seems to resonate with the audience. Downloads and affiliate income are steadily increasing, albeit slowly.

People ask me for advice for their brewery plans and for blogging and podcasting.
It’s far from paying the bills, but it almost pays for itself. It’s starting to bring some advertising revenues.

And that’s having no experience in online marketing. The only advice I can really offer is: be true to your passion. Have a passion for your subject that will keep you going when otherwise you would’ve given up.

 

 

"I didn’t pick my niche, I am my niche." - Nathan Peirce

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Nathan Rossow

#SEO Expert

YakSeo.com
Twitter

Nathan Rossow

So what do you choose to write about if you are wanting to blog for a living? Almost everyone starting out online will come across this question.

I have two paths for you, especially if you are just starting out.

Choose something you already know about or something you are very interested in. Done! Now start blogging. I prefer to default to the latter, since blogging is hard for me.

If you don’t have something that you are interested in, it’s going to be that much harder to continue blogging, especially when you look back and have jack to show for it 3 months in.

There are very few “overnight” successes, it doesn’t happen often. What most people see is that one super successful blogger pulling in 100k + a year from their blog.

What we don’t see is that they cranked out at least 7 blog post a week for the past 18 months before they realized any real money! This isn’t some get rich quick tomorrow thing, it takes lots of time and effort.

Also don’t over analyze it!! Just start! I see way too many people (including myself) over analyzing whether or not to go with Topic A or Topic B….Just pick one and run with it!

Don’t worry about whether or not there is money in that niche or topic. There is money everywhere, from knitting to kitten mittens to “Making money online”. Become the go to guy or gal in that space and the money will eventually come.

There you go, it’s all about the execution and perseverance. There is no magic answer here. Please hit me up in the comments or on Twitter. I would love to get the conversation going and hear what you decided to blog about.

I can be found at my blog or any SEO agency.

 

 

"There is money everywhere, from knitting to kitten mittens to “Making money online” - Nathan Rossow

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Nick Loper

Marketer, skier, author, business nerd, podcaster

SideHustleNation.com
Twitter

Nick Loper

I think there are two questions to ask when deciding on a blog niche:

1. Is this something I can be a leader in?
2. Is this something people are legitimately interested in following?

I'll give you an example of a blog I started purely for dollars. It was about wine, a topic I know nothing about other than I like to drink it occasionally.

The content was horrible, because I had no unique perspective, or even a particular interest in the topic.

Everything was just re-phrased versions of what was already out there, and because of that, there was no compelling reason for anyone to visit the site (and eventually click my affiliate links).

If you want to start blogging for a living, understand that in 99% of cases, the blog is just a front or a marketing channel for your "real" business. It takes ungodly amounts of traffic to make a living entirely from advertising or paid posts on a blog.

And if you dilute your content with too many crappy sponsored posts, there go your readers and the cycle starts all over again.

But if you have something in mind, a service or product you can offer that the blog will funnel people into, it can be an excellent channel to make connections and draw customers into your brand -- just don't expect to be a "full-time blogger" by next month!

 

 

"The content was horrible, because I had no unique perspective, or even a particular interest in the topic." - Nick Loper

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Nora Dunn

The Professional Hobo. Writer. Traveler.

TheProfessionalHobo.com
Twitter

Nora Dunn

When choosing a niche for your blog, it's important to consider a few factors:

1.    Choose a niche that isn't over-saturated. This means less competition to have to differentiate yourself from.

 

2.    The more specific, the better.

Although you want the niche to be broad enough to provide topic and content variation, one of the key principles of target marketing is about catering to a specific audience, who will become your disciples since you are providing information specific to their needs.

 

3.    Lastly, almost more important than other factors like doing keyword searches and finding a search-engine-friendly niche and topic, choose a niche that you are passionate about.

You'll be immersed in it, generating content about it, and conversing with readers who are also passionate about your niche – so you'd better enjoy the process.

 

If you want to start blogging for a living, here are a few tips to keep in mind:

1.    Give yourself time to get rolling. Building an audience and following takes time. You need to generate lots of content, develop social networks, mingle with other bloggers in complementary niches, and more.

This doesn't happen overnight, and your blog is going to take a while to start making money.

 

2.    Don't try to make money with it right away. A brand new blog flooded with more ads than content will likely push readers away.

Work first on providing good content and developing a following; when your blog has reached a certain stage, advertisers will come to you.

 

3.    If you want to blog as a way to support a full-time travel lifestyle, hold off the traveling part.

Since it takes time to get a blog up and going and making money, get those foundations in place before you start traveling and trying to earn income on the road simultaneously.

 

4.    If you play your cards right, your blog could be a saleable asset. In my latest book Working on the Road. I interviewed a blogger who sold his blog for millions of dollars.

So in both choosing your niche and developing your content, remember that you're building a business and providing a valuable service to readers. Who knows – you could be the next blog-millionaire!

 

 

"Choose a niche that isn't over-saturated. This means less competition" - Nora Dunn

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Matt Banner

Blogger helping guide and inspire other bloggers

OnBlastBlog.com
Twitter

Matt Banner

One way I've used in the past to find a niche is by digging into Flippa.

This website marketplace is flourishing with potential niche ideas because you're able to see "under the hood" for most of these websites that are for sale.

Evaluating a website to buy will help you choose a profitable niche because you'll be able to see first hand how sites for sale perform in a particular niche.

Another method I like to use is manually reviewing Google's search results.

For instance, when you type in the term "lower left abdominal pain" you'll see a few results of top players such as WebMD and MayoClinic, but you'll also see a couple niche websites ranking for such a keyword.

This tells me this niche has some potential because smaller niche sites are able to compete with top websites. Evaluating further, I'd try to find related keywords to the one I already found potential in and make a running list.

Then, I would run that keyword list through Moz's Keyword Difficulty tool to get another perspective on how competitive a niche may be.

For those who are on the fence about starting a blog to make a living, follow what you're most passionate in and do heavy research into that niche.

If you're able to find smaller websites (niche sites) rank for top niche terms then you may have found yourself a niche with a lot of potential."

 

"One way I've used in the past to find a niche is by digging into Flippa." - Matt Banner

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Dr Paul Johnson

Blogging on all things luxury travel

ALuxuryTravelblog.com
Twitter

Dr. Paul Johnson

I would strongly recommend you blog on something you are passionate about.  Something you truly love.

Making a living from blogging isn't an easy ride but it'll be so much easier (and more enjoyable) if you are blogging about something that interests you a lot.

This should go without saying, but all too often people choose to blog about something because they think there's money to be made in that niche. This is completely the wrong approach.

If there's money to be made, you can be pretty sure there's already a ton of blogs about that subject already.

Go with what you know and love, and you'll be much more likely to be in it for the longer term, plus you'll enjoy what you do which can only be a good thing. Once you've decided on your topic, have a look at what else is out there.

Really do your research and unearth all the key blogs for that subject, and then look at what you could be doing differently, what you think you could do better, and any novel or interesting ways you could tackle the subject.

 

"If there's money to be made, you can be pretty sure there's already a ton of blogs about that subject already" - Dr Paul Johnson

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Pavlos Giorkas

Internet Entrepreneur, Blogger, Marketing Enthusiast.

ClixSenseSuccess.com
Twitter

Pavlos Giorkas

In my opinion, the best method of choosing a niche is to understand if there is a market for it.

This can be done by going to a number of places like Amazon, Clickbank or ShareASale.

If there are enough vendors and products to sell then you have your self a good niche to invest on.

With this method a new blogger can start making money from its blog immediately, avoiding the possibility of loosing valuable time with a non profitable blog.

 

 "If there are enough vendors and products to sell then you have your self a good niche to invest on." - Pavlos Giorkas

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Rob Cubbon

Dogsbody turned entrepreneur.

RobCubbon.com
Twitter

Rob Cubbon

I've never been a fan of the "niching down" that the so-called gurus tell you to do (but never do themselves).

The argument is if you choose to be all things to all people then you’ll be nothing to nobody.

But that’s fairly obvious.

When I started blogging I was a “graphic artworker” not everyone knows what that is so I’ll explain.

An artworker prepares the files for print that a designer has created the design for.

So that would be what the “experts” will call “niching down” to a specific niche.
If I did that I would never have got all the fantastic graphic design clients I now have. I wouldn’t have taught myself web design and got the fantastic web design clients I now have.

I wouldn’t have written books and created courses on web design and running a web design business so I wouldn’t be earning the passive income I do now.

I have enjoyed pivoting my subject matter from time to time and my audience has never complained. Sure, if you concentrate on a super-specific niche you may get more Google traffic.

I lost half my Google traffic in 2013, the same year that I doubled my online income.

Google loves to put people in pigeon-holes and people are not so simple.

Even more importantly, if I "niched down" to being an artworker years ago I'd be bored out of my mind writing about it. I would happily sacrifice a bit of Google traffic in return for enjoying what I do.

I love what I do.

As the years have gone past, I’ve transitioned from writing about graphic design and web design related subjects onto selling digital products and passive income.

I even write personal development posts from time to time.

I’ve never received an email from a reader asking “why are you suddenly writing different types of articles?” In fact, a different type of article will often get more comments.

Of course, you should concentrate on what you know about when you start blogging but don’t be afraid to pivot or expand your business once you have a decent following.

 

"I've never been a fan of the "niching down" that the so-called gurus tell you to do (but never do themselves)." - Rob Cubbon

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Ron Stefanski

Marketer - College Professor - Entrepreneur - Bacon connoisseur

OneHourProfessor.com
Twitter

Ron Stefanski

When looking to choose a niche for your blog, the most important thing is to choose a subject that you're passionate about.

After you have decided on a subject, review content related to the subject matter and use a tool like Long tail Pro or Market Samurai to determine if the niche website makes sense from a business perspective.

Keep in mind that it's great if the subject you are passionate about is very niche and not competitive, but you need to have the appropriate amount of search volume to make any revenue from it.

If someone wants to start blogging for a living, my biggest piece of advice is to create their business now while they are employed somewhere else or earning a living in some other way.

Although it is possible to make a living from blogging, it's definitely not an easy task and there's a reason why more people don't do it.

The best thing that you can do for yourself is create the blog while employed and continually contribute until you have reached a point where you've gained significant momentum and believe with extra work you'll be able to make a living from it.

 

" My biggest piece of advice is to create their business now while they are employed somewhere else or earning a living in some other way" - Ron Stefanski

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Sharon Gourlay

We explore the world with our preschoolers - and help others travel smarter, cheaper and better with their own kids

WheresSharon.com
Twitter

Sharon Gourlay

There are two main methods for choosing a niche for your blog, and I have done both.

They both have their pros and cons.

Firstly, you can pick a niche that you are passionate about.

I did this with my travel blog. I was blogging about travel well before I even knew that blogging was a legitimate income source.

The good part about choosing something that you are passionate about is that it makes it much easier to produce content and network.

It has the drawback that it may mean you enter a market that is saturated and not as easy to monetise.

I also finds that it can make it harder for me to make smart business decisions as I am very emotionally attached to this blog.

The second method is based on market research.

This means picking a niche where you are sure you can make money.

I have done this with other sites with my niche chosen primarily based on keyword research.

I have found this a much faster way to make money.

However, content production is much more painful and time consuming and networking more difficult.

Although this method is making me money, I find taking these sites to the next level is more difficult as I don't have the passion to drive me.

The ideal solution, of course, would be to chose a niche with great potential based on research that you are also passionate about.

If you can do that, that would be my recommendation.

 

"I was blogging about travel well before I even knew that blogging was a legitimate income source." - Sharon Gourlay

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Thomas Smale

Co-founder of FE International, brokering the sale of online businesses to clients all over the worl

FeInternational.com
Twitter

Thomas Smale

I don’t necessarily believe that there is one method that should dictate how someone chooses a niche as there are many factors to consider.

I do believe however, if you want to make money online with a niche website you need to sit at a table with decent stakes.

Here are some things to think about when choosing a niche to blog in:

  • Areas in which you are extremely knowledgeable or passionate about are a great way to create an initial shortlist.
  • Consider the long-term viability of the niche. Is it evergreen or just a fad?
  • Is the topic regional or worldwide? The larger the potential audience, the higher the monetization potential.
  • Is niche topic you’ve chosen broad enough for you to produce enough regular quality content?
  • Can you create a unique selling point that will attract readers in your niche over competitors?

The most important factor to consider when choosing a niche is can it be monetized? It might be really interesting to you and have a large amount of readers but do they buy products and services?

If you want to make a living from blogging and perhaps even push for making six figures a year online, you need a profitable niche.

 

"I don’t necessarily believe that there is one method that should dictate how someone chooses a niche as there are many factors to consider." - Thomas Smale

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Tim Soulo

Marketing consultant for startups. Content marketing blogger

BloggerJet.com
Twitter

Tim Soulo

Commit to writing one article a day about anything that comes to your mind.

Once you do that for 30 days - go back and analyze your articles:

  • Was there a certain topic that prevailed over others?
  • Did you notice that writing articles on a certain topic is easier for you?
  • If you were to continue the experiment for 30 more days, what topics would you write about?

All in all, I truly believe that you can't pick a niche BEFORE you start writing.

As Hemingway once famously said:

“I write one page of masterpiece to ninety-one pages of shit. I try to put the shit in the wastebasket.”

So just start writing, you'll figure the rest as you go.

As for the recommendation for someone who wants to start blogging for a living - it's pretty much the same.

Launch your blog and just start writing!

You'll immediately run into lots of issues like:

  • Why no one reads my blog?
  • Why don't people stick with my blog?
  • Why I don't make any money with my blog?

Then you'll just google your questions one by one and solve them.

There's no rocket science, just tons of work.

And in case you're looking for a comprehensive guide on writing articles that bring traffic, subscribers and sales - read this: Guide to Strategic Writing.

 

"I think the 30-Day Blogging challenge is the best way to pick a niche for your future blog." - Tim Soulo

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Tom Attenborough

Niche site blogger

9ToLife.com
Twitter

Tom Attenborough

Two words: reverse engineering.

What is it that 99.9% of people aim to do when starting a website?

Make money!

So why not start with that in mind to begin with when you pick your niche?

It’s as simple as that.

I have spent countless of hours and hours making websites in niches that I enjoyed in the past, only for them to generate no money at all.

Yes, you’re writing about something you enjoy, but you that passion will last only so long if you see no money rolling in.

For me, one of the biggest motivators is “doing business”.

Even if I’m in a niche that I’m not particularly passionate about myself, when you realize that you have come up with an idea that actually generates money it is a very satisfying feeling and gives you the energy to keep going.

So how do we get this done?

 

Step 1: Look for products and solutions that will allow you to make money

I’m going to look at this purely from an affiliate standpoint for the purposes of this response, but if you’re serious, you could of course also produce your own products.

The two main places that I use to start my research are good old Amazon, and Clickbank.

This will give you a feeling very quickly of the types of products and solutions that people are looking for, and prepared to pay for.

Just what we need!

For Amazon I will usually head over to the best sellers lists which you can find here Amazon Best-Sellers and look at products that tickle my fancy.

A couple of things to keep in mind here:

  1. Make sure you pick a product costs at least $60/unit so that the commissions will be worth your while
  2. Make sure it’s a product that people wouldn’t have any issues with purchasing online
  3. Make sure the product is within the top 500 of the category

An example that I covered on my site in the past was pressure cookers.

Going into the best sellers list of Amazon you will find that these are ranked at the top in the “small appliances” section.

 

Amazon Best Sellers

 

These are a great example because the price is high enough to make it worth your while, and it’s something that people probably wouldn’t have any issues purchasing online.

 

Step 2: Can you expand into something larger?

Before we go any further, I always like to think about how I can expand into something larger once I have selected a niche.

I try to go with a branded domain name so that I’m not restricted to just having a website based around pressure cookers, because that will mean you run out of content possibilities fairly quickly.

Google doesn’t give any extra weight to anchor text domains anymore anyway.

Wouldn’t it be a pity to spend all this time building up authority of your site only for you to be limited by the domain name you chose and having to start over again if you want to expand?

For the pressure cooker example, I would see an opportunity to build a larger authority site around reviews of other types of kitchen equipment and utensils by setting up a branded domain.

A quick look at the same category in Amazon will show you that a whole host of other appliances come up as well that are great candidates, making the list of possibilities almost endless.

I’m talking about rice cookers, juicers, coffee machines, waffle makers, blenders, and more.

 

Step 3: Identify keywords that people may type into Google

Now that you have chosen your niche, and your monetization strategy, it’s time to start thinking about what people may be typing into Google when they are looking to buy whatever you want to offer them.

I like to categorize these keywords into 3 like mentioned by Brian Dean in his ultimate guide to keyword research.

  1. Buy Now Keywords – keywords that people type into Google just before making a purchase
  2. Product Keywords – keywords that people type into Google that target a specific product category,
  3. Informational Keywords – keywords that people type into Google that are looking for more information on a particular product and that may be interested in buying in the future

These keywords are going to form the core of your content building strategy later, so it’s important that you select the right ones.

The Google keyword planning tool, or keywordtool.io are great resources for doing this by brainstorming for keywords and finding their respective search volumes.

Some examples of the types of keywords that are typed into Google for the pressure cook examples above are:

  • Buy Now Keywords – typically include “buy”, “discount”, “coupon”, and “deal” but can include others.

 

Keyword Research

 

  • Product Keywords – typically include “best”, “review”, “comparison”, and “affordable” but can include others.

 

Keyword Research 1Keyword Research 2

 

  • Informational Keywords – typically include “how to”, “ways to”, and “best way to” but can include others.

 

Keyword Research 3

 

These are just some basic examples, but ideally you would do detailed research on the possibilities and develop an idea for the type of content you intend to create for each of those keywords.

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Step 4: Analyze competitiveness of each of these keywords

The next step is to analyze the competiveness of each of those keywords that you have selected above to see what is needed to rank for them, and whether that is achievable with the type of website you’re trying to build.

The buying keywords are likely to be most competitive (eventhough volumes are lower) since they convert best, and the informational keywords are likely to be least competitive.

I’m not going into detail around how to analyze the competitiveness of your keyword since countless and countless of material has been written on that in the past, but it is a very important step of the process.

If you find out that the keywords are simply too difficult to rank for at this stage, you’re probably better off picking another niche or you might spend a lot of time trying to rank your website for keywords that you will realistically never appear in the top 10 of Google for.

 

Step 5: Promotion and link building strategy

The last step is to question how you plan to promote and ultimately build links to your website so that you can gain traction in Google. Are you going to take a white hat approach, or will you be using grey hat tactics as well?

Ultimately, that depends on your risk profile and is a decision you will have to make yourself.

Having said that, make sure you decide this up front since it will affect the type of content that you’ll be producing.

For example, using our pressure cooker example, there aren’t going to be a whole lot of people that will be wanting to link to your “money pages” where you review the best pressure cookers if you are going white-hat.

This means that you have to produce other content that people are willing to link to, and use a good internal linking structure to pass juice to your “money pages” so that they rank as well.

Great examples of content that people would be willing to link to in this niche would be recipes using the pressure cooker.

Recipes are some of the most linked-to content on the internet, so that’s definitely something I would be pushing if I decided to enter this niche.

You can then redirect this link juice to your money pages through internal linking.

If you’re taking the grey-hat approach, it’s probably a little bit easier since you can build links to your money pages manually using PBNs or other methods, but it goes without saying that this approach also carries more risk with it.

 

Step 6: Stick it out

The last piece of advice I have is to just stick it out.

It’s easy to get distracted with other things when you’re active in the world of internet marketing.

There’s always some better way to make money, or some new niche that you can enter.

We have all experienced this problem and get distracted what we’ve originally set out to do.

It’s important that you give your project at least 6 months (but preferably more) before you see any results.

Be prepared for this when you go into the project so that you don’t get disappointed if you don’t see results immediately.

 

"When you realize that you have come up with an idea that actually generates money it is a very satisfying feeling" - Tom Attenbourough

(Click here to Tweet this)

 

Tor Refsland

Time management blogger

TimeManagementChef.com
Twitter

Tor Refsland

I will be answering both questions together.

Picking a good niche for your blog is something that most people struggle with in the beginning.

In the start I was really having a hard time doing this.

It was a long painful and painful process.

I have to admit that I did pull my hair more than once…

Heck, let`s be honest, I almost became bald!

Picking the right niche was definitely a make it or break it moment for my blog.

I know that you are probably in the same situation.

Don't fret.

I`m here to help.

Let me save your hair by sharing some great tips about how to pick a good niche for your blog.

 

Step 1: You need to consider the following questions:

  1. Build on your strength (skill) – what are you REALLY good at?
  2. What is your passion?
  3. Are other people making money in that niche?

Create a spreadsheet and make a list with 3 columns representing the 3 questions above.

Brainstorm!

Write everything down.

When you have a list of perhaps 10 different skills, do some research.

Remember, that you don't have to be a superman in every skill you mention.

The most important thing is that you ARE on a higher lever than the people you are going to teach.

 

You want to choose a profitable niche that is built around your strength and your passion.

Some people say that you don`t need passion in order to build a successful blog.

To that I say bull sh*t.

Some really good marketers, who just pick a niche and follow their own system, can probably do it.

But in order for you to TRULY succeed, especially in the start, you got to have PASSION.

Why?

Because the passion will keep you motivated when it get's though.

The passion will make you go out of your comfort zone and do all the necessary tasks in order for you to reach your goal.

Trust me.

In order to stick out in a really overcrowded blogging space, you really want to have passion and bring out your unique personality.

Passion will make you a beacon, which attracts visitors and new followers like flies.

One thing that can't be faked is true passion.

Have you made the list and done the research?

Good.

Then you should only keep the ones where you are building on your strength, your passion and that have a profitable market, right?

Cool.

Let's continue.

 

Step 2:

Now you will take the remaining list, and ask the following questions:

  1. What are the biggest issue people are facing in that niche?
  2. Do I have a solution to help them fix that issue?
  3. Is that a service people would be willing to pay for?

Add 3 new columns to your existing spreadsheet; the new columns will represent the 3 questions above.

Spend some time on this part and do some research.

This part is really important.

 

You want to help people solve a big issue with your solution that they are actually willing to pay for.

Let me use myself as an example:

  • Build on your skills – What are you REALLY good at? - Productivity
  • What is your passion? - Helping people succeed through time management and productivity
  • Are other people making money in that niche? - Yes
  • What are the biggest issue people are facing in that niche? – Having to little time
  • Do I have a solution to help them fix that issue? - Yes
  • Is that a service people would be willing to pay for? - Yes

The result for me is my blog, which I`m doing full-time: TimeManagementChef.com

You want to pick a correct niche for a blog?

You want to start living from your blog?

Follow the steps I have mentioned here.

 

Quick recap:

You want to choose a profitable niche that is built around your strength and passion.

You want to help people solve a big issue with your solution that they are actually willing to pay for.

Now you have the recipe.

Go get them, Tiger!

 

"Build on your strength (skill) – what are you REALLY good at?" - Tor Refsland

(Click here to Tweet this)

 

Tyson Downs

I help healthcare professionals get online and get found.

TitanWebAgency.com
Twitter

Tyson Downs

If you are going to start a blog and want to do it for a living, it's important that it be something you really enjoy.

I know that seems obvious, and I know that people say follow your passion (though I don't necessarily agree with that), in the case of a blog:

Something that you will be spending a significant amount of time in, something you will become or be known as the subject matter expert, something that you will create various methods of content, it has to be something that you love.

So start with that, make a list of the things you love.

Next, determine how you could potentially monetize your blog based on the topic you choose.

Could you sell through Amazon?

Could you sell affiliate products?

Could you offer training?

What could you do that would yield you high margin and potentially high revenues.

While thinking of these things, think about how you would be able to automate whatever service or monetization method that you choose.

If you have a labor intensive monetization method, then you'll simply have a job, no matter how much you make.

Finally, when choosing the niche, try and think long term and the potential consequences of a certain branding angle (too specific-doesn't allow you to broaden it, or based on your name).

 

"What could you do that would yield you high margin and potentially high revenues." - Tyson Downs

(Click here to Tweet this)

 

Warren Whitlock

Business Growth Advisor, Forbes Top 10 Social Media Influencer

WarrenWhitlock.com
Twitter

Warren Whitlock

I'm amazed how often I get a question like this…

A person decides to blog and wastes a lot of time on that before deciding if they even need a blog.

That's putting the cart before the horse.

If you are interested in a home-based business, look for something you can devote a lot of passion and much of your time to…

You are going to be spending a lot of time doing it and there's no sense switching a job for a business you don't love. It's good to fall in love with what you do. It's a disaster if you fall in love with an activity.

If your primary desire is writing on a blog, I would start by taking an assignment to write on someone else's blog I suggest that you choose a topic that interests you rather than write what you don't know about.

The reason most bloggers fail to make any money is that they set out to be a blogger, not an entrepreneur.

As an entrepreneur, there's nothing like having your own content shared on a blog.

The blog is not the business.

I suggest blogs to all my clients and have them very much pro-blogging.

Just make sure it's a tool for your business rather than the whole business.

 

"The reason most bloggers fail to make any money is that they set out to be a blogger, not an entrepreneur" - Warren Whitlock

(Click here to Tweet this)

 

Peter Nilsson

WordPress blogger

WpDailyThemes.com
Twitter

Peter Nilsson

Starting a blog can be the easiest task, or the most difficult thing you have ever done!

By this, I don't mean from a technical perspective.

It doesn't matter what blog platform you choose.

But as I work with WordPress, I use WordPress as an example.

The technical part such as the purchase of a domain, hosting, and installation of WordPress is the easy part.

The technical part I refer to, there is always help available.

You can easily get help from support, forums or read some of all excellent tutorials available online.

The difficult part is to choosing a niche for your blog.

What should you write about?

Who is your target market?

Who are your competitors in this niche?

The questions are piling up.

The best method of choosing a niche for your blog is choosing a topic where you have:

  • Knowledge and expertise: You have dedication and passion of what you do. You love to write and work within this niche. It doesn't matter if you are interested in food, gardening or web design
  • You are simply great, an expert in this field. You'll have the knowledge and you know what you writing about. This will take you far.

There is no success formula to build a successful blog.

But, If you want to start blogging for a living, you need to gear things up a couple of steps.

First and foremost, you need to start building a brand for you personally, your blog or your business. Watch and learn from like-minded more successful bloggers.

You don't need to reinvent the wheel.

Be patience, nothing happens overnight in the sphere of the World Wide Web.

I believe in three strong qualities to succeed as a blogger and that is patience, persistence and presence.

 

"There is no success formula to build a successful blog." - Peter Nilsson

(Click here to Tweet this)

 

Syed Balkhi

Award Winning Entrepreneur. Marketer. CEO of Awesome Motive

WpBeginner.com
Twitter

Syed Balkhi

Choosing a niche for your blog has to revolve around your passion.

If you try to start a blog on a topic that you are not passionate about, you will burn out and quit.

Trust me, I have done that.

First pick the subjects you are passionate about and research similar sites in the area.

See who their target audience is, what is their business model, and what do they currently lack.

Once you have the answer for all these questions, then start your own blog on that topic focusing on what others lack because that is your strength.

Building another Me Too blog won't get you very far.

Follow these steps and stay consistent.

Set short term goals that lead up to long-term goals.

This will help with your motivation and keep you moving forward.

 

"Building another Me Too blog won't get you very far. " - Syed Balkhi

(Click here to Tweet this)

 

(P.S. If you'd like to download a free checklist of 31 blog traffic secrets click here or the image below)

 

Swadhin Agrawal

Professional freelance writer and social media enthusiast

DigitalGYD.com
Twitter

Swadhin Agrawal

Building a niche site for a living is better said than done.

However conversions and sales always happen more with niche sites because they are focused on one base of readers.

If you wanted to choose a niche for your living here is what I suggest.

  • Find a few subjects and niches that are popular. You can use Google trends and other such services like mention.net to see what people are talking about online.
  • Research a lot about the few niches you are thinking to build a blog on.
  • Check their social media scores.

If you wanted to make a site on “white roses” better search for social accounts like Facebook pages and Pinterest pins too.

  • The topics with more number of following are usually the ones people are talking about and interested in for example social media marketing.

Or you can go even narrow by only considering one social media platform like Ohsopinteresting which concentrates on marketing on Pinterest.

  • Perform keyword research with tools like market samurai and long tail pro to find profitable keywords that get the most searches. The more the search count the more readers you can have to convert.

 

Certain points to consider before you finalize a niche to blog on:

  • Choose a niche that will live for years.

If you are considering a blog for a living you wouldn’t want to blog on a topic that is seasonal or is going to die in a couple of years.

Choose a niche that will at least be popular and give you potential leads for years to come.

For example a niche on “wearable gadgets” or “solar panels” isn’t going down anytime soon.

  • Choose a niche that you will not be bored of talking about:

In my post on what I learned from blogging, I have mentioned that choosing a correct niche is very important.

Sometimes it happens many people choose a niche just seeing the CPC of the ads or because someone they idealize is making huge bucks in it.

I say, be very careful in choosing a niche that interests your audience as well as you.

Your niche should have the potential to keep you up till 4am and still with a smile.

It is then you can blog consistently.

I love social media marketing and my post on Facebook marketing tips for small businesses went viral.

Why?

Because it had all the love I had for the subject and my audience could relate to it.

  • Consider your marketing and earning sources much before:

Before launching a blog, or even before selecting one, have a thorough research on how that niche is monetized.

If you are thinking to try Google ads make a quick analysis on Google keyword planner to see how that niche is getting paid by advertisers.

  • If you are thinking to monetize the niche with your own products like eBooks or paid podcasts etc. check how the audience responses to such things by checking similar niches.
  • Hire a VA if you think you cannot feed your blog with information:

If after all this you came up with a site you don’t have enough knowledge on don’t worry.

Hire a VA to get the things done.

Sometimes getting help can bring better results that sitting there confused.

Last but not the least, I suggest making your niche site an authority on the topic it about.

This will make your incomes grow manifold plus the satisfaction on being number one is quite awesome!

 

Thank You for Reading So Far.

By now you should have a good idea about how to find a profitable blogging niche and what it takes to blog for a living.

Do you now have a better idea of what it takes to find your niche?

Tell us below...

If you have any questions, comments or suggestions on this expert roundup, leave your input below.

And don't forget to spread the word about it!

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

Codrut Turcanu

Comments (39)

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  1. Vinayak Bhat says:

    Stuart, that was huge.. Will take some time to read.. Thanks for collecting the opinions of expert bloggers.. For me, a Profitable niche is something I enjoy a lot.. This passion can be a motivation too even in the hard times to continue blogging for newbies like me.. And as the name says the selected niche should hav lots of information products to solve the target audience problems..

    • NicheHacks says:

      Yeah it seems most people need the passion element to get involved in a niche. I certainly do.

    • Johnny FD says:

      I agree, some people say passion is overrated but if it feels like work, you won't do it. If you'd do it for free, it's easy to figure out a way to make $100 an hour from writing about it.

      Passion before profits is the key to long term success.

  2. AJ Walton says:

    Codrut & Stuart - what a killer collaboration.

    A ridiculous amount of great info here by some of my favorite bloggers - Nora Dunn, Mi Muba, Kristi Hines, Joel Runyon? Get outta here. Honered to have been included in the lineup.

    Andrew

  3. Robert says:

    Hi Codrut ,

    There are lots of blogs which reveal how to find a niche, but you have a completely unique idea to express the same thing. I always use Yahoo answers for generating traffic and article Ideas. It’s a really similar process that I used to find a niche for a site I established a while back (that’s made around $3500/month)

    That’s a very clever strategy for finding niches, it was a long but very impressive and gainful read. Thanks for sharing. Absolutely following you!

    Awesome info.

    • NicheHacks says:

      Robert, would love to hear more on your Yahoo Answers strategy.

      • Robert says:

        Hi Stuart ,This is strategy with Yahoo Answers

        1 . I look for the broad topic in the Yahoo ! Answers search bar .
        2 . Take notice of questions that reveal a problem . Once going through questions you will realize that some questions are asked over and over again . Check out the broad categories ( eg . Women’s Health ) that the problems exist in that you could always explore to find ideas for cross promotions .
        3 . The great thing about exploring Yahoo ! Answers is that Yahoo as well shows advertisers alongside the results . This really is great simply because you can see what products advertisers are pushing . Take note of these also as they may also come in handy for your marketing whether you like to affiliate with them directly or not .

        Thanks for the kind words. I love to help!

        • NicheHacks says:

          Great advice. You know you could probably turn this into an awesome post / tutorial and have it published here as a gust post on NicheHacks? 😉

  4. Thanks for the include! This post is packed full of great information for someone trying to get started. A lot of people mentioned "passion." Definitely #1 for me! Keep up the great work Codrut and Stuart.

  5. Hi Stuart and Codrut,

    Well, I can bet no one will leave here empty hands without any takeaway. Such wonderful marketers and bloggers are here and shared their top tips for niche selection.

    Can't agree more with Chris Brogan. Not many bloggers earn living with blogging. It's not always about money but helping others in such way that develops into earning potentials.

    Thanks for inviting me here. I'm honored to be included with the real gems of our industry. 🙂

    Have a great week ahead!

    • NicheHacks says:

      Thanks for commenting. Blogging in it's self doesn't make much money. It's what you do with that blog audience that makes the money.

  6. Brian says:

    Codrut and Stuart,
    Thanks for including me in this roundup - you guys rock!

  7. Abhijith says:

    Hello Stuart,
    This was what I was looking for, I'm currently having difficulty to find a good micro niche. I hope this will be very helpful for me.
    Thank you!

  8. Erik says:

    Hi Stuart,
    that's a huge collection of great tips, resources and experts!

    I'm working since 2 months at my first "well researched" niche site (to be monetized with Amazon and Adsense), and ranking in the top 10 at Google for my keywords.

    I own several blogs, but this was the first one where I truly invested my 5 years of online experience,
    and paid attention to do things the "right way".

    I plant to start more projects in the following months, so any tips are more than welcome.
    And this post surely helps!

    Thanks for including me, really appreciated.

    Tweeting right now.

  9. David Boozer says:

    Thanks Codrut, and your staff too for allowing me to be apart of this great topic and top marketing minds....greatly appreciate it!

  10. Tor Refsland says:

    Hi Codrut and Stuart.

    Good pick of roundup facilitator, Stuart 🙂

    This is an awesome resource that will bring tons of value to an already awesome blog 🙂

    I`m really honoured to be a part of this great post.

    Have an awesome day, guys!

    Tor

  11. Hi, Stuart,

    LOVE this post - what a great group of bloggers! I especially enjoyed the ideas of Dan Norris (reading one of his books right now), Tor Refsland, Mi Muba and Brian Lang.

    Thanks for sharing this with all of us loyal readers,
    Sue

  12. Dave says:

    Thanks for featuring me here!

    A lot of great advice on choosing a niche - definitely a question I get asked frequently

  13. Chris Makara says:

    Thanks for including me on this list. There is so much great insight from everyone who contributed and I look forward to implementing a thing or two I have learned from some of the responses.

  14. Sourav says:

    Hi there ,

    This is fantastic 😀 !

    Choosing a niche for blogging is not a big deal, but choosing a profitable niche isn't so easy. So many niche markets are saturated and dominated by big-budget websites and thus it is quite hard to stand out.

    There's so much of heat in here. Obviously , bringing 50+ experts in a single page fires up the blog post.

    Great work 🙂 Thanks !

    Cheers !

  15. TonmoyParves says:

    Hello Codrut, Thanks for share this great Post with us. To be honest, i am newcomer Blogger that's why missing a lot's of points. And just started with a bad niche. By reading your this article just learn the points and going to start a new blog that i have already research 🙂

    And Thanks to nichehacks for always publish the valuable update for newcomer or Old Bloggers

    Cheers

  16. Hi Codrut,

    Thanks a lot for sharing this awesome post with us. Selecting a perfect and profitable niche for blogging is very essential to get the success.

    Very nice post.

    Good Work!

  17. Ann Smarty says:

    Wow, what a list! It will definitely take most of my Sunday! And huge thanks to Erik for mentioning both MyBlogU.com and ViralContentBuzz.com! We love having you as part of our communities!

  18. James Waller says:

    Awesome post! It has greatly clarified my decision in selecting a niche.

    I still would like to write about a few different cultural/lifestyle topics though - art, fashion, travel and food - as the variety is what motivates me.

    Do you think multi-niche/topic sites can work?

    Keep the great articles coming!

    • NicheHacks says:

      Multi-niche sites are much harder to make work as they attract a lot of different type of people with different needs and wants. You'd need a whole team of staff to even get close to covering the topics properly. Stick with a very specific core niche and expand later if need be.

  19. James Waller says:

    Thanks Stuart,

    Great advice! Makes so much sense. I hadn't factored the amount of content you would need to cover all topics well.