38 Places To Find the Best Keywords In Your Niche (And 62 Screenshots Showing You How To Get Them)

Filed in Case Studies, SEO, Ultimate Guides & Resources by on February 15, 2017

find kwsI don't know about you...

But every time I have to come up with a list of keywords for content or SEO using only my brain, the results are pretty lame.

For example, if I had to come up with keywords for say 'App Development'.

I'd come up with some real obvious ones like 'get an App developed' or 'make an App'.

Genius work there, Chelsea.

Hopefully you're a little better at this than I am.

Needless to say, it usually doesn't take long for me to realize that I've got to start looking elsewhere to see what keywords other competitors are having success with.

Or to see what words and phrases the target audiences actually uses when they talk online.

And as a niche site owner myself, this is the approach I take in my own keyword research.

I want my new site to be a huge success and all.

But the fact that it isn't yielding five figures per month yet means I've got to watch where I spend my money...

...which is not going to be on expensive keyword research tools.

Fortunately, there's loads of places online where you can uncover the truly valuable keywords and most of them are free.

A heads up...

Grab a notebook and pen right now.

Or open a Word document.

And do this task for your own niche (or one you're interested in) as we go through this together.

It won't take long at all.

And at the end you'll have a huge list of profitable keywords you can use on your site.

And it will save you having to come back later and do it again.

So do you have your pen and paper or Word document open?

Seriously do it as it will be so beneficial and save you time later. 

Then let's find you hundreds of profitable keywords for your niche...

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

Here's What You'll Learn:

  • Where to uncover keywords from Google, even if they don't hand them over in Google Analytics anymore
  • A Chrome hack that'll show you the exact keywords your competitors are highlighting
  • Where to find high-emotion key phrases
  • How to use electronic versions of old-school tools (MetaGlossary and a thesaurus) to your advantage

 

1. Google Auto-Complete for Low-Hanging Fruit

When you go to Google’s home page, or even from a browser’s search bar, Google starts to automatically fill in what it thinks you want to know almost instantly after you start typing.

The idea is to help users search faster and get to the information they need quicker.

But Google tells you two things as a niche marketer:

  1. What phrases your target audience most commonly searches.
  2. What Google perceives to be some of the most profitable keywords from an AdWords perspective.

By starting with a single keyword that’s related to your niche, you can get an entire list of long-tail keyword phrases.

Here's what you get when you start typing in affiliate marketing:

 

google autocomplete

After a plain search for affiliate marketing, Google's results tell you that most searchers want to learn how to do it.

 

(You can check out Yahoo's and Bing's autocomplete too, but the results are mostly the same.)

To do this:

  • Go to Google.com
  • Start typing a keyword related to your niche into the search bar
  • Save the keywords that come up as suggestions

 

Share This With Your Audience...

Google tells you two things as a niche marketer: what phrases your target audience most commonly searches, and what Google perceives to be some of the most profitable keywords (Click here to tweet this)

 

2. Google Related Searches to Show Up For Even More SERP Queries

While you’re checking out what kind of gold nuggets Google’s auto-complete feature has to offer.

After you finish typing in a keyword, scroll down to the bottom of the page to see what other long-tail keywords people are using.

These will help you expand your thinking, but they may also serve as an important red flag so you can know when you’re beating down the wrong path.

If none of the related searches relate to the topic or goals of your niche site, you might want to consider another direction in your long-tail keyword strategy.

 

google related searches

Related searches give you more in-depth, longer-tail keyword options than you might guess on your own. In this example, starting a phrase with "Clickbank" could open up another world of keyword possibilities.

 

Bonus: If you want even more keyword potential, click on one of the related search terms and scroll to the bottom of the page for its related search terms too.

 

3. Using Chrome's Sneaky Shortcut to Uncover Competitor Keywords & Beat Your Competition

The key to success is always staying one step ahead of the competition

But sometimes in order to get ahead, you need to understand what your competition is doing that’s beating you to the ground.

In terms of keywords, you won’t be able to uncover their keyword strategy 100%

But you will be able to figure out the trends and long-tail terms they’re going after.

Open Chrome and type in a keyword phrase that you’d love to rank for and click on one of the first results.

When the page opens, hold down “command + option + u” simultaneously (“control + alt + u” on a PC), and you’ll see the page's data pop up on the bottom of the screen or in a new tap.

 

niche hacks chrome

Before: NicheHack's page on Niche Market Ideas.

 

Share This With Your Audience...

Find out how to use Chrome's sneaky shortcut to find competitor #keywords for #SEO (Click here to Tweet This)

 

chrome shortcut

After: The Chrome shortcut yields all kinds of information about this page.

 

When you get to the page that's all text, you can search for a goldmine of keyword info.

Hit “command + f” and search for different tags like <title>, <H1>, <H2>, or <keyword> to see what’s put between these tags. (These are the keywords you want to write down in your list.)

 

4. Amazon Product Listings for Purchase-Ready Keywords

Hands-down, Amazon is the king of organic search for keywords that makes people buy.

You’d be a fool not to troll around Amazon for a while to see what kind of SEO keyword work they’ve got going on.

First, search for a specific product related to your niche in the Amazon search bar.

Then, when the product page comes up, look for related keywords on the page.

Hint: you'll find many in the left hand column.

 

amazon product listings

Keywords related to a MacBook cover include rubberized, hard, 13-inch, keyboard, laptop, netbook, sleeves, slipcases, skins, cases, and decals.

 

When you click on a specific product, look at the product description, what other customers bought, product ads from other sites, the top-rated reviews, and the customer Q&A too.

Mine each for keywords related to your niche.

Here's an example of what you can find in a product description:

 

amazon product description and other links

From this info you can glean keyword phrases like retina display, polycarbonate material, snap-on, light-weight, rubberized plastic, transparency, silicone skin, hard shell case, and different brand names.

 

And here's a ton of keywords in suggested purchase items.

 

amazon also bought

The names listed under items purchased in conjunction with the main one give you long-tail keyword ideas that are more purchase-focused.

 

Hint: product names themselves make GREAT purchase-ready keywords. You know someone's ready to buy when they're typing those into Google. 

And here's how you can find keyword phrases in customer reviews:

 

customer reviews indestructible

Customer reviews are a great place to find high-emotion key phrases that can boost your content.

 

For this product, you can glean words like indestructible, SPECK, break, vents to release heat, and go-to option.

 

5. eBay Listings for Even More Purchase-Ready Keywords

eBay is not a bad runner-up to Amazon in terms of dominating online retail or creating an easily searchable online marketplace.

So follow the same steps you did with Amazon’s product listings.

You’ll be able to find even more buyer keywords people search for when they are ready to purchase.

And the benefit of eBay in particular is that it’s a little bit less regulated than Amazon in terms of what product sellers write in their descriptions.

So you’ll often come across something a little more candid than you’d expect on Amazon.

To start, go to ebay and type in the name of a product your audience is interested in.

Look through the blue titles of the product listings and their gray subtitles for important product-based keywords. The top listings always do this really well, because they know what people are search for, so they use the best keywords to sell more of their products.

 

ebay product search

In the top listings after a simple product search on eBay, you can find keywords like digital camera, [color], 'MP' for megapixels, photo accessories, replacement parts, lenses, filters, and optical zoom.

Then, open up a product listing.

Look through the more in-depth description for even more product-based keywords that shoppers ready to buy would use in their searches.

 

ebay listing

In the product listing itself, you can find differentiating keywords like S3600 HD VR, tripod, 8GB, and 2 yr warranty. The ads also sometimes give you hints like Cameta Camera, Nikon, and authorized reseller.

 

6. Wikipedia: Find the Keywords Everyone's Dying for Information Around

Wikipedia is the sixth most popular website in the world, and it is #4 on Google with absolutely no paid advertising.

Wikipedia has one of the best organic SEO backends on the planet, so taking an effort to mimic them with relevant, internal keyword linking is huge.

To get keywords from Wikipedia, go to the site and type in a one or two-word phrase relating to your niche.

Go to the most relevant page, and write down the hyper-linked (blue) words in the subject's introduction.

Here I've done it for online marketing:

 

wikipedia

If you're in the online advertising niche, this Wikipedia page is a gold mine to start your keyword listing from. Key phrases that literally jump out at you include online marketing, internet advertising, search engine optimization, email marketing, native advertising, web analytics, search analytics, contextual advertising, behavioral targeting, mobile advertising, and many more.

 

You’ll also get some hints from the table of contents and any other side menus on how to delve deeper into the topic at hand with linkable, effective keywords.

 

7. Yahoo Answers for Keywords Around Huge, Everyday Pain Points

Normally, people go to Yahoo Answers in desperation to find answers to their question that they weren’t able to find with a quick look around the web via a search engine.

If the question and answers are relatively recent, this can be a gold mine for showing you what your target audience wants to know but isn’t finding answers for.

Further, when people go through the effort of creating and/or signing into an account online just to ask a question, you can bet that there’s some high emotional value attached to it.

Which means they’re desperate to know something, and are probably willing to spend some money for a quality solution.

To find these keywords, go to Yahoo Answers and type in a problem people in your niche face fairly often.

Below, I've chosen to type in "get rid of a wart."

 

yahoo answers

Typing in a common problem into Yahoo Answers is a great way to get high-relevancy, high-emotion keywords. In this search to 'get rid of a wart,' you uncover words like freezing, medicine, home remedies, permanently, facial warts, and painless treatment.

 

Then, scroll through the question titles, their subtitle lines, and even the ads in the side bar for high-quality long-tail keyword phrases.

 

Share This With Your Audience...

Find out what your niche audiences wants to know but can't find answers to with @YahooAnswers (Click here to Tweet this)

 

8. Search Product Reviews for Disappointments & Figure Out Keywords to Solve Problems & Get Great Traffic From

If you’re selling products, Amazon and eBay reviews are gold mines.

The best things to look out for are common themes in dissatisfaction and satisfaction.

Why are all the five-star reviewers so thrilled and what do they keep talking about?

And why are all the two-star and one-star reviewers so disappointed?

What do they keep mentioning that they wish wasn’t lacking or would have made their experience with the product or service better?

Using the same language your audience do when writing their reviews will make them listen to you and increase your affiliate sales as it well resonate with the problems they have.

It will also help in your SEO rankings.

Here's an example of some keywords I found in a Consumer Search review:

 

consumer search flea control reviews

These results on Consumer Search for 'flea control reviews' show lots of flea and pet-based keywords like adult fleas, immature fleas, prescription, dose, topical flea treatments, and side effects.

 

But to find review-based keywords on Amazon, just look for the 5-star rating, and click on the line of text that says "Customer Reviews" next to it.

 

Share This With Your Audience...

When mining product reviews, look out for common themes in dissatisfaction and satisfaction. (Click here to Tweet this)

 

9. Mine Any Emails You Have From Your Customers

If you’re a small niche site owner, you are the customer service, sales rep, content producer, and site owner all rolled into one.

So if you have them...

Look through your strings of email conversations with current and potential customers to uncover common trends in your audience’s top concerns about your product or service.

The recurring phrases you see are the ones you want to latch on to.

Hint: if you don't want to dig too deep, just look at the subject lines. What phrases are so important to your customers that they use them to get your attention?

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

10. Use Your Site’s Internal Search - So You Can Give Visitors What They're Already Looking For From You

Google might have stopped handing over all the juicy data on the keyword phrases people search for to actually get to your site, but your site’s internal search bar is fair game.

To activate data from your site's internal search bar in your Google Analytics reporting, go to your Admin panel and click on 'View Settings' in the 'View' menu all the way to the right.

Scroll down until you see 'Site Search Settings' and click to turn it on.

Enter the query parameter used by your search bar and click on 'Save.'

You'll be able to access the search terms people use within your site under the 'Behavior' menu option in your main dashboard.

 

site search terms

Once activated, the results from your internal search are really easy to find within your Google Analytics dashboard menu. (Tweet this tip.)

 

11. Google Correlate to Find Patterns & Get Even More Related Traffic

While it doesn’t show you exactly what your particular audience is searching, Google Correlate goes after phrases that are the most highly correlated with whatever you type in.

Some are home runs and can give you great ideas for expanding your keyword strategy, and others are just there because Correlate reads numbers rather than context.

To use it, go to Google Correlate and type in a phrase you know is popular within your niche.

Then, scroll down and look through the phrases that are correlated with that phrase. Write down the phrases that you could use as a part of your keyword strategy.

You can see what I mean in the image below:

 

google correlate

'Single family homes for rent' may not be of much use to a weight loss niche marketer, but terms like how many calories, eat to lose, and belly fat will help you come up with some great SEO-based content ideas for your site.

 

12. Free Book Previews - Uncover What Niche 'Experts' Already Know Your Readers Want

If your niche is in a hotly-published topic, check out some of the best-selling books that have already been written and are selling well.

One of the easiest ways to do this is to look up a niche rockstar on Amazon and check out the ‘Look Inside’ Kindle preview.

Open this up and scroll down until you get to the Table of Contents.

It’ll give you insight into what the successful niche masterminds in your space are successfully writing on. (And keywords you can add to your list.)

Plus, you can use their topic and keyword strategies as inspiration for your own content marketing.

 

amazon make money online

From this table of contents, a person with a make money online niche site knows that he'll need to cover Amazon affiliate marketing, Clickbank, Google Adsense, YouTube, and Kindle Publishing.

 

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Amazon Kindle book previews are great places to uncover niche keywords (Click here to Tweet this)

 

amazon freelancer book

In contrast, a site that specifically serves freelance workers would want to cover keyword-based topics like getting clients, prospecting tactics, repeat business, referral business, productivity, work-life balance, and streams of income.

 

13. Google Search Using This Sneaky Search Term to Figure Out What's Already Doing Well & Capitalize On It

If you do a Google search for your main keyword followed by “most popular posts/sites/articles,” you’ll uncover a treasure cove of content ideas and long-tail keywords to utilize.

This tip is particularly effective if you combine it with tip number three.

Not just for your direct competitors, but for niche-related websites that share a similar audience.

To use it, type in one of your niche keywords into Google.

Then, before you hit enter, type in "most popular posts," and make sure to include the quotation marks.

Follow the links to the most popular posts on that topic, and use the steps in tip #3 to uncover which keywords the authors used to make those posts so successful.

 

google search affiliate marketing

Ideally, you'd follow each of these links and try to glean keyword data from each of them - or from the list of sites they provide. But from the search results alone, you can see keyword phrases like digital marketing advice, ecommerce sites, Black Friday, Cyber Monday, and affiliate marketing blogs.

 

14. Wordle... For a Visual Guide to Lead Your Content Creation

This tool makes a word map of the most recurring phrases in a piece of content.

If there's a piece of content (whether on your site or somewhere else) that you know gets a lot of traffic from organic search, open it in one tab.

In another tab, open Wordle’s ‘Create” screen and copy and paste the text of that piece of content into the window provided.

Let Wordle work its magic, and it'll give you something pretty cool.

What it leaves you with is a word map showing the most commonly used words within the that piece of content.

Figuring out ways to put these top-ranking words together will help you come up with some long-tail keywords that will generate more organic traffic for you.

Tip: sometimes it's a little slow to work, but the results are usually worth the wait.

 

wordle

This word map came from a travel niche site's blog post about getting the best rates for hotels from online travel agencies.

 

15. Press Release Sites for Up-to-the-Moment Keyword Relevance

Go to any popular press release site and search for a phrase that’s popular among your niche audience.

The results of this search are two-fold:

1. You’ll be able to uncover what’s new that’s going on in your niche industry.

2. You’ll be able to see what web PR experts in your niche deem as rankable keywords for the search engines to pick up on.

Because honestly, no one regularly goes to these PR sites for the simple joy of it.

Smart PR reps who post articles there know they have to optimize their text for keyword ranking to get the news in front of the eyes of their target audience, so that's what they do.

To uncover what those keywords are for your niche, go to a site like PRWeb and type in a niche keywords. Read the headlines to figure out which ones are actually long-tail keywords in disguise, and write them down.

 

prweb real estate

A search for 'real estate' on PRWeb reveals keywords like real estate franchise, direct commercial real estate lender, multifamily property, manufacturing facility, administrative offices, and ecommerce retailers. More keywords could be uncovered by following the links most relevant to your audience.

 

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Online press release writers know they have to optimize their content for #keyword rankings (Click here to Tweet this)

 

16. MetaGlossary.com - For Winning Long-Tail Keywords

MetaGlossary’s tagline above their search bar is “find meaning, not just links.”

The only catch is, it works as more of a dictionary for one-word queries, rather than a long-tail keyword phrase.

When you do a search, it gives you a list of similar keywords and a list of related terms that can really help you expand your current list of long-tail keywords.

But, it's super easy.

All you have to do is enter one word, and it spits out results like you see below. (A huge list of words you can pick through and copy down for your own keyword strategy.)

 

metaglossary cellulite

When I searched for 'cellulite' in MetaGlossary, I came up with a goldmine of keywords a niche marketer could use for their SEO content and ad campaigns. The related terms are especially interesting because they give you a broader perspective of services you can advertise or market for.

 

17. Use a Thesaurus to Find New Phrases Your Audience is Using But Your Competitors Aren't

Yes, cracking open a book (or, you know, an electronic version of one) can provide a new perspective on alternative thought patterns people might have when they’re searching online for a solution you offer.

For example, not everyone calls a coffee maker a coffee maker.

To some people, it’s a coffee pot, a Keurig, or a Mr. Coffee.

This is a simplistic example, but you get the idea.

And all you have to do?

Click on that "Dictionary" icon in your apps menu and select the "Thesaurus" option. (Or go to a site like Thesaurus.com.)

Then?

Type in a word and write down the related keywords you get back as synonyms.

 

thesaurus

Continuing with the cellulite example from MetaGlossary, 'fat' is a related term that you'd want to explore. A term like adipose tissue could open your website's SEO reach to more medically-minded readers.

 

18. Amazon Auto-Fill for Keywords that Prompt Purchases

A lot like Google’s Auto-Complete function, Amazon’s Auto-Fill guesses what you want to look for and buy based on what you’ve searched for before and the words you’re typing into a box.

If you want a totally fresh look at it, log out of your Amazon account and use the search bar as if you were a totally new visitor.

Even if you don’t sell physical products, you can still get ideas for longer-tail, purchase-ready keywords people use when they’re looking for information,

One of the great things about Amazon is that it’s a major book seller that deals out loads of information on a daily basis in every niche market you can think of.

To do this: log out of your Amazon account temporarily.

Go back to Amazon's main page, and start typing in one of your niche topics.

When a drop-down menu of suggested search items comes up, copy them into your keywords list.

 

amazon auto complete

If you have a niche site focused on helping people increase their incomes, you can see the information they're looking for on Amazon has a little bit to do with investing and the stock market, and a lot to do with being self employed while working online.

 

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One of the great things about Amazon is that it’s a major book seller that deals out loads of information on a daily basis in every niche market you can think of (Click here to Tweet this)

 

19. Blog Comments & Industry Forums for Thought Leadership Keyword Phrases

If you’re wanting to establish yourself as a leader in your niche market, you should already be participating in discussions on leading blogs, forums, or the more modernized version of it all: Twitter chats.

Even though the recurring themes and long-tail keywords here might not be buy-based, they are good for creating lead-in, researched-based conversational content, and give you a clue on some topics that are hot at the moment.

 

grs forum

This personal finance form reveals keywords like renting, Roth IRA, pension contributions, mutual funds, health savings account, mortgage, investing, and life insurance.

 

To make the best use of these forums, find a few that are really popular in your niche and make an account there.

Then, scroll through the most popular posts and write down any recurring long-tail keyword phrases that have a lot of interaction.

 

20. Ubersuggest for All the Keyword Variations in the World (Almost)

Forget doing all the mind-numbing work of figuring out all the different search possibilities someone could search for on Google

You can type one term into Ubersuggest and instantly get a long list of the top online searches related to your keyword.

For example, I typed in ‘personal finance’ and Ubersuggest gave back to me a list of 10 of the top phrases with “personal finance” in them, 10 of the top phrases with ‘personal finance’ plus another word…

And then it goes through the entire alphabet.

It gives you ten of the most popular long tail keywords with ‘personal finance’ with a word starting with the letter A, then B, then C, and so on.

And then it does numbers 0-9… pretty comprehensive.

And for any of the terms you want to know more you, you can click for four more related terms.

As you can see, Ubersuggest goes into great detail with long-tail keywords, unveiling more possibilities than you could ever hope to use.

 

To use it for yourself: type in a keywords in the "Enter your keyword..." field.

Then choose which country you want keywords for, and whether you want keywords related to web searches, image searches, YouTube, news, or shopping.

Then click the "Suggest" button and write down all the keywords you haven't uncovered yet.

 

Share This With Your Audience...

Type one term into Ubersuggest and instantly get a long list of the top online searches related to your keyword (Click here to Tweet this)

 

21. Soolve... So You Can Get High Rankings on ALL of the Major Search Engines

Soolve is an interesting tool in that it shows you the top searches related to the words you enter across Wikipedia, Google, Amazon, Answers, YouTube, Bing and Yahoo simultaneously.

Landing on Soolve, you get a blank page, but the instant you type a letter in, you start getting results.

This can be a good way to make sure you haven’t left any keywords out, or figuring out how to allocate your advertising budget across different search channels.

 

soolve

This is the Soolve screen before you start typing in any keywords.

 

To use Soolve, all you need to do is type in your niche keyword, and click on "Search."

You'll see a list of keywords for each major search engine, and can add the ones you haven't found yet to your list.

 

 

soolve six pack

After you type in a keyword (in this case, 'six pack') solve gives you the top keywords from each of the different search engines they have listed.

 

22. SEM Rush to Uncover Your Competitors' Secret Keyword Strategies

SEM Rush can be a great way to make sure you’re not letting your competitors get away with ranking for keywords you’ve accidentally left out.

To use it, enter one of your competitor’s urls in the search bar.

In the report that gets generated underneath, you'll see what kind of organic and ad-based traffic they’re getting, and for which keywords.

If you plan to beat out your competition's keyword strategy, make sure you write these keywords down.

 

sem rush quick books

This is the QuickBooks.com organic traffic keywords report SEM Rush generates. As you can see, it's a great tool to find out what your competitors are getting traffic from.

 

23. Keyword Tool Dominator to Dominate YouTube, Google, and Amazon

This site gives you three free searches per day.

It uses the auto-complete features of Google, Amazon and YouTube to to figure out the long-tail keywords most commonly used in search that are related to the terms you type in.

First, choose whether you want keywords from Google, Amazon, or YouTube:

 

 

Then, type in a keyword phrase related to your niche and click on the search button.

 

keyword tool dominator

When I typed 'vegan recipes' into the YouTube tool, I got a list of 42 relevant keywords I can use for building out my SEO strategy.

 

(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)

 

24. Quora: The Search Engine + Form Fusion that Generates Serious Traffic

I have to admit:

I used to think Quora was a total waste of time.

That is, until I wrote a guest post for SumoMe and one of their content managers pre-wrote an answer to a really popular question there for me to paste to help promote that article.

It's a very niched answer, but I've gotten 100+ up-votes, followers, and a good amount of traffic back to my site because of it.

And finding keywords is pretty simple:

Just go to the thread of your niche (pictured: personal finance), and check out the top & most popular questions.

(You'll find your niche threads under the "Feeds" widget in the left-hand column of your home page.)

These questions are the most popular because they use the long-tail keywords people actively search for within the platform.

 

This screenshot is just a tiny example, but you can already find "buying houses with a mortgage" and "need to know about money and finance."

 

25. KeywordTool.io - A 'Better' Google Alternative

So, looking at Google for keyword hints is an incredible place to start.

But.... Google's biased.

Like any business, they're ultimately in it for the money, and if they can get you to pay for your rankings rather than finding shortcuts to get them for free, they will.

That, and features like Autocomplete and Related Searches are all biased based on your personal browsing history... whereas Keyword Tool isn't.

Plus, depending on your business goals, you can get 750+ keywords for free from Google and other key engines like YouTube, Bing, Amazon, and the App Store.

Because I have copywriting-based keyword videos on YouTube, I decided to see how my keyword choice stacks up against this tool's results. So all I did was type "copywriting" into the search tool like this:

 

 

And because I'm trying the free version, these were the results I could see:

 

The good news is, you can still see all the keywords. (And I have a video with the exact title as the first keyword! Woo!)

 

26. Answer the Public... to Know What People are Really Asking & For Easy Copy & Paste Headlines

Not to be biased or anything, but this is my FAVORITE of any tool on this list.

Hands down.

I don't have to crunch difficult numbers or deal with spreadsheets and spreadsheets of potential long-key phrases before I decide which one's I'll choose.

Nope.

Instead, I just type in one word related to my niche and get tons of relevant results back.

The keywords are long-tail, question-based, and tend to have much lower competition than the results you get from other tools.

All you have to do is type in a phrase related to your niche, select the country you want to rank for, and hit "Get Questions."

 

 

And just like that, you get long-tail keywords that are perfect as blog post of video titles in and of themselves.

... And in a really cool visual display:

 

 

27. Check Your Competitor's Google Ads for the Keywords So Valuable They're Willing Enough to Pay for Them

And actually, this can be something you learn to do by default.

Because as someone who's got your fingers in your niche 24/7, you probably do a lot of searches on topics your target audience is also interested in.

For example, I get a lot of questions in my workshops about copywriting for SEO.

And when I search it... I find that it's a keyword so valuable (& that people are so hungry for) that others are willing to pay for ads around them:

 

 

So clearly, it's a keyword worth optimizing for on my website, don't you think?

For this one, go through the list of keywords you've already collected and type them into Google. Write down any new ads-based keywords you notice.

 

28. Alexa: Find a Way to Get an Elbow In Above Your Competition With Not-So-Common Keywords

Alexa is a full-fledged paid software tool.

But besides that, it's got a really easy-to-use free tool that tells you website traffic, global rank, and top-level keyword analytics.

And if you ask me, it's best used to check out your competition... especially the most successful sites in your niche.

If you're in the survivalist/prepper niche, a site like OffGridSurvival.com might be one of your competitors... so this is a great place to check them out.

On the Alexa site, just paste a url into their search tool and click on the "Find" button.

 

 

As you scroll down the results page, you'll see the site's top five keywords that send traffic from search engines.

 

 

You'll probably see some more obvious keywords (like "survival" here), but you'll also see some keywords that aren't so obvious.

For example, for this website, "parts of a gun," "martial law," and "shtf" (or shit hits the fan), are a little less obvious when it comes to this niche.

This way, you can see how this site is optimizing for low-competition traffic and figure out ways to beat them out.

 

29. AmaSuite - For a Boost in Buyer Traffic

If you're willing to invest a little bit of money in making your niche site more profitable, then AmaSuite is a great one-time investment in five different software tools that'll keep paying off year after year.

The goal of AmaSuite as a whole is to help you find profitable Amazon products and keywords.

One tool in particular, Keyword Generator, is a gold mine for profitable buyer keywords.

Basically, it searches six of the most popular ecommerce sites online: Amazon US, Amazon UK, eBay US, eBay UK, Walmart, and Target.

The idea is that when people go to these sites, they know what they're shopping for and they know they want to buy something.

So the keywords they type in are the ones they use when they're ready to make a financial transaction and hand over some money.

 

 

In this screenshot, I searched for keywords related to "ashtanga yoga" and "yoga mat" and got over 600 back.

To get the best, most focused results, look for keywords that have a "Score" of 60 or above.

You can get AmaSuites here:

>> http://nichehacks.com/ama-suite-tools

 

30. Google Trends... For Relevant Blog Post Titles

If you care about staying up-to-date and work in a niche full of constantly-changing news, Google Trends is probably the easiest place to find keywords to optimize for and write content around.

For example, if you have a niche focused on political activism, your topics are always changing.

And instead of reading through three different newspapers every single morning.

You can let Google Trends tell you what people want to know about, so you can give them the information they're already looking for.

The key though, is to make sure you stay recent.

You can do this by selecting a time range that fits with your content production schedule.

 

Here, I've chosen to see the trends from the past seven days.

 

After that, scroll down to see the related queries... these are your keywords.

If there's not any, pick a related topic and get the related queries on that.

Since my first search didn't have related queries, I scrolled through and chose "Immigration," which was a topic with a 200% increase in interest over the last seven days alone.

 

 

And under that, I found these related queries that people have been actively searching for in the last seven days:

 

 

Now I've got some great keyword-driven topics I can write on to get free organic traffic.

 

31. Top Twitter Hashtags - To be Even More On Top of Popular Discussion

Twitter is a place where people have very little filter.

Think about it: it's a social media platform where a post has a ~15 minute shelf life, where things expire quickly, and where fast conversations happen.

And when people tweet, they say what they feel and what's on their minds.

And here's another thing: keywords doesn't have to be just for SEO and search engine success.

They can help your content get discovered on social media too.

And since Twitter is very highly-trafficked and uses TONS of hashtags per minute, this is a great place to find out the hashtags your niche is interested in.

And it's super easy, too.

All you have to do is search for one hashtag, and check out the related searches.

 

 

And the fact that there's not a lot of hashtags given is actually an advantage... it takes the guesswork out of which hashtag keywords to focus on.

 

32. Ahrefs: Spy On Your Competitors Keywords

Ahrefs is a tool that helps you stay on top of your own backlinks and keywords... and spy in on what your competitors are doing.

It's a tool that gives you a free trial to start, so once you have an account set up, you can check out what keywords your most successful competitors use to get free, organic traffic.

(Or which ones they pay for traffic on.)

For example, if you run a niche website targeted at writers, you might be interested in what a popular site in your niche—like MakeALivingWriting.com—is doing so you can replicate their success.

All you have to do is paste the URL in the search bar at the top, and click on "organic keywords" in the left-hand menu.

 

 

Alternatively, you can click on "New" underneath "Organic Keywords" to find out which keywords your competition is currently focusing on.

This is particularly useful if you've got a successful site and and to make sure no one beats out your ratings.

 

You can also see the search volume each keyword gives to your competitor, and how much they've moved up in the search rankings.

 

33. Niche Reaper... Get Daily Trending Keywords On AutoPilot

Niche Reaper is a paid tool that automatically updates trending buyer keywords it's found on the web every five minute.

And NicheHacks visitors can get a huge 75% discount by using coupon code "nichehacks" on the checkout page in the coupon box on this link here:

>> http://nichehacks.com/nr

 

 

Which makes it a no-brainer in my book.

Especially if you've got a niche website running, but you're ready to stop putting so much work into it and you want it to make money on its own already.

The idea behind it is that typical keyword research takes too much valuable time that could be spent on profiting.

When you log in, you see a HUGE spreadsheet of keywords.

And at first glance, it might look like a lot of work, but it's actually really easy.

 

Looks like a lot to wade through, right?

 

But the beauty of this tool is that you can easily filter and sort every column so you only get the keyword results you need, without having to put in much brain power.

For example, let's say you run a site centered around Valentine's Day.

First, type "Valentine's Day" into the keyword field and hit your return key. Let the software grab all the relevant keywords.

 

Keywords related to the term "valentine."

 

Then, if you ask me, the two most important columns to filter these keywords on are "Difficulty" and "Commercial Intent."

Difficulty tells you how hard it is to rank for a keyword, so if you're looking for low-hanging fruit, make sure you just go for the "green" ones.

 

To get only "green" keywords, enter "60" in the column and choose "less than or equal."

 

But just because a keyword is easy to rank for doesn't necessarily mean it's good for much of anything.

That's where commercial intent comes in.

Commercial intent symbolizes how driven people are to make an actual purchase when they type in a keyword phrase.... so the higher the better.

 

For this, I chose a commercial intent rating for greater than or equal to 80.

 

And this is what you get:

 

 

Pro tip: Sort keywords by their search engine.

If you're working on Amazon, use keywords from that search engine.

But if you want buyer keywords, check out SERP-based keywords, like Yahoo and Google.

And don't forget to get your 75% NicheHacks exclusive discount on the link below with coupon code "nichehacks"....

>> http://nichehacks.com/nr

 

34. Find Out What REAL PEOPLE Actually Search For (Seed Keywords)

Seed keywords helps you make a fun, interactive way to do keyword research with your audience.

This is incredible if you've already built up an audience within your niche... or if you just know a lot of people in it.

All you do is go to their "create scenario" page and type in a scenario you want keywords for.

So if you've got a niche cite centered around skin treatments, you might type in a scenario like "You have itchy, puss-filled bumps on your elbow and have no idea where they came from."

It'd look like this:

 

 

Then, when you click on "Create My Scenario," you get a URL to send out to everyone.

 

 

And when you send out that link to your niche audience, this is what they see:

 

 

Pretty cool, isn't it?

I also like that it lets them type in as many search phrases as they want.

PLUS it shows them the results, making them feel like a part of a greater community and important niche-based research. Which is always a plus.

 

35. TagBlender - For the Most Relevant Instagram Tags

Web search and discovery isn't just limited to traditional search engines anymore.

Content-sharing platforms like Instagram, Twitter, Facebook, and Pinterest have added hashtags to their discovery algorithm to connect their users to more content they're interested in.

That... and it helps content creators attract more of their target audience to them.

Because when you click on a hashtag on Instagram, you get taken to a photo stream of all of the most recent photos with that hashtag.

 

When I search for "#niche", these are the most recent photos with that tag.

 

So, if you're a niche marketer whose audience loves Instagram... it'd only make sense that you'd have a presence there. And that you'd optimize that presence with the best keyword-based hashtags for getting found.

Which is where TagBlender comes in.

It's a free tool that gives you the most relevant hashtags in your niche and sub-niche.

And all you have to do?

Copy & paste them into the bottom of your photo's description.

 

 

There's a list of black buttons on the left-hand side of the screen. And when you click on one, like "Hair style" above, you get all of the best sub-niche hashtags to paste into your comment.

 

36. Keyword Density Tool for Top One-Word and Two-Word Keywords

This is a free tool from Zippy that tells you which one-word and two-word keywords your competitors use most on their sites.

And all you need to do to get them is type in the URL and click "Check Now."

 

Here, we're checking NicheHacks.

 

Then, scroll down to see the one-word and two-word keyword phrases.

 

 

As you can see, it also tells you how many times the keyword is repeated on the website, whether or not it's tagged in a heading, and how many times it's linked.

 

37. Wordtracker - 40 of the Best Keywords, Every Single Day

Wordtracker is a paid tool, but offers 4 free searches yielding 10 keywords each per day.

Plus, it's super easy to use. All you do is type in a phrase about your niche and hit the "Search" button.

 

Today's niche: itchy skin.

 

And immediately after you click, you get a 10 highly effective keywords you can use to optimize your niche site.

And I know it's only 10 keywords... but guys. These keywords are SO GOOD:

 

 

But not only that... you get the best 10 keywords from Amazon AND YouTube too.

And some of these are even better:

 

 

38. Your Niche's Amazon Best Seller List - For Purchase-Based Keywords Proven to Work

If you want buy-based keywords but don't know where to start, the Amazon Best Seller List is the best place to go.

 

I chose "Beauty."

 

Then, choose a sub-niche and keep sub-niching down as far as you can go.

 

 

Then, follow the instructions from #4 to extract keywords from the top 3-5 product listings.

 

Finding the Best Keywords for Your Niche

Obviously, each of these sources are not created equal.

Which ones you choose for your research will depend on the theme of your niche site and the kind of traffic you're trying to get.

A nutritional supplement seller might have better results with Yahoo Answers and Amazon's product listings.

While a self-help guru might be better off spending some time in forums and checking out their competitors sites on via the Chrome hack.

It all depends.

See these keyword tools in action as James shows how you can find 100 keywords in 26 minutes.

So tell us, which keyword sources do you use for your niche research?

 

 

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (12)

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  1. Chelsea Baldwin says:

    Personally, one of my absolute favorite places to find keywords and hot phrases when writing landing pages is in Amazon reviews... either from the exact products I'm writing for or books on the topic.

    You get great SEO and the copy on the page really resonates with the audience, which tends to create higher conversions.

    Anyone else?

  2. Hung Pham says:

    I have just created a website for Amazon affiliate, all I do on my site is now wrong, in which you give out here.

    1- Edit format my site
    2- Build a new site following your idea.

    Thanks,

  3. One of the ways I do this manually is to search the main keyword phrase in Google. Beside looking at the related/suggested keywords, I would look at the results. The meta descriptions will have bolded keywords that arent really part of your search term. Those are highly similar keywords in Google's eyes and should be used within the copy 🙂

    Cool post Chelsea

  4. Hung Pham says:

    This post is analyticsed well, finding keywords easy, however, choosing the best keywords for website/niches is very difficult. Why? because keywords have relationship with others and they also have the same meaning...

    Besides, choosing the main keywords, we also choose the sub keywords for articles also.

  5. Sirosh Nasir says:

    I have found your blog while I was searching for ways to promote my blog. Now I have bookmarked your site. Your site is very helpful for newbies such as me.

  6. Oge says:

    Wao! You did a great Keyword tools review. Personally I use Uber Suggest for my long tail keywords and it has helped to rank for high searched-low competitive terms in my niche which is also making me some bucks as affiliate commission.

    Thanks

  7. Gazmir says:

    Great Article !
    One of the biggest problems i had was finding the best keywords. I didn't know where to find keywords when i needed them. There were some times where i spent 3-4 hours and couldn't find the right keywords. Thank You for this amazing article. Really helped me a lot. I learned a lot of new ways to find keywords.

  8. Imran says:

    Personally , I use competitors keywords idea . It works really good and also gives me content ideas and helps me to research how to make better content than them.

  9. Amar kumar says:

    Hey Chelsea,

    Niche keywords are the highly specific long-tail keywords that pertain to a narrow industry vertical.

    It's important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture. Eventually, thanks for reveraling a light on this wonderful topic.

    With best regards,

    Amar kumar

  10. Oemsie says:

    Great post Chelsea, will be using some of these on my website portfolios.