23 Places to Find the Best Keywords In Your Niche (& 29 Screenshots Showing You How to Get Them)

find kwsI don't know about you, but every time I have to come up with a list of keywords for a content campaign using only my brain, the results are pretty lame.

For example, if I had to create an ad campaign for a game development company, I'd come up with some real gems like 'get a game developed' or 'turn my game idea into an Android app'.

Genius work there, Chelsea. (Hopefully you're a little better at this than I am.)

Needless to say, it usually doesn't take long for me to realize that I've got to start looking elsewhere to see what keywords other competitors are having success with or to see what words and phrases the target audiences actually uses when they talk online.

To top it off, I usually don't work with companies or projects that are ready to buy into Google's AdWords tool right away, preferring to beef up their organic SEO to see what truly works before dropping their hard-earned bucks on advertising.

And as a solopreneur niche site owner myself, this is the approach I take in my own keyword-building strategies.

(If you haven't found your niche yet, see our report on finding your perfect niche in 7 steps)

I want my new site to be a huge success and all, but the fact that it isn't yielding five figures per month yet means I've got to watch where I spend my money... which is not going to be on keyword research.

Fortunately, there's loads of places online where you can uncover the truly valuable keywords you'll want to integrate into your content strategy so you can beef up your organic traffic.

Some sources are great for potential customers doing research-based searches, and others will provide you with those golden keywords that belong to searchers who are ready to buy and already have their credit cards out of their wallets.

That being said, you might not want to thoroughly investigate every single one of these 23 resources...

It'll take you all week and the point is to create a keyword strategy that's actionable, not one that freezes you in your tracks.

Read through the list and pick 2-3 sources that resonate with you and get going. (And if you don't mind, come back and let us know how it worked for you.)


(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)


Here's What You'll Learn:

  • Where to uncover keywords from Google, even if they don't hand them over in Google Analytics anymore
  • A Chrome hack that'll show you the exact keywords your competitors are highlighting
  • Where to find high-emotion key phrases
  • How to use electronic versions of old-school tools (MetaGlossary and a thesaurus) to your advantage


1. Google Auto-Complete

When you go to Google’s home page, or even from a browser’s search bar, Google starts to automatically fill in what it thinks you want to know almost instantly after you start typing.

The idea is to help users search faster and get to the information they need quicker.

But Google tells you two things as a niche marketer: what phrases your target audience most commonly searches, and what Google perceives to be some of the most profitable keywords from an AdWords perspective.

(Hey, they're in it for the business too.)

By starting with a single keyword that’s central to your site’s mission, you can get an entire list of long-tail keyword phrases that have a higher purchase intent than phrases you could have guessed on your own.

Here's what you get when you start typing in affiliate marketing:


google autocomplete

After a plain search for affiliate marketing, Google's results tell you that most searchers want to learn how to do it.


(You can check out Yahoo's and Bing's autocomplete too, but the results are mostly the same.)


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Google tells you two things as a niche marketer: what phrases your target audience most commonly searches, and what Google perceives to be some of the most profitable keywords (Click here to tweet this)


2. Google Related Searches

While you’re checking out what kind of gold nuggets Google’s auto-complete feature has to offer, scroll down to the bottom of the page to see what other long-tail keywords people are using in conjunction to the one you’ve just typed in to find the information you’re looking for.

These will help you expand your thinking, but they may also serve as an important red flag so you can know when you’re beating down the wrong path.

If none of the related searches relate to the topic or goals of your niche site, you might want to consider another direction in your long-tail keyword strategy.


google related searches

Related searches give you more in-depth, longer-tail keyword options than you might guess on your own. In this example, starting a phrase with "Clickbank" could open up another world of keyword possibilities.


3. Using Chrome's Sneaky Shortcut for Competitor Keywords

The key to success is always staying one step ahead of the competition, but sometimes in order to get ahead, you need to understand what your competition is doing that’s beating you to the ground.

In terms of keywords, you won’t be able to uncover their keyword strategy 100%, but you will be able to figure out the trends and long-tail terms they’re going after.

Open Chrome and type in a keyword phrase that you’d love to rank for and click on one of the first results.

When the page opens, hold down “command + option + u” simultaneously (“control + alt + u” on a PC), and you’ll see the page's data pop up on the bottom of the screen or in a new tap.

Hit “command + f” and search for different tags like <title>, <H1>, <H2>, or <keyword> to see what’s put between these tags.

Once you’ve got an idea of keywords they're trying to highlight, skim through the content to look for long-tail variations.


niche hacks chrome

Before: NicheHack's page on Niche Market Ideas.


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Find out how to use Chrome's sneaky shortcut to find competitor #keywords for #SEO (Click here to Tweet This)


chrome shortcut

After: The Chrome shortcut yields all kinds of information about this page.


4. Amazon Product Listings

Hands-down, Amazon is the king of organic search for keywords that drive the purchase of physical goods.

If you’re using your niche site to sell things people can use for themselves, give as gifts, or need for any other purpose, you’d be a fool not to troll around Amazon for a while to see what kind of SEO keyword work they’ve got going on.

When you search for a specific product (you can pick anything related to your site), look for keyword patterns in the results menu in the left column, the main header and supporting text, the list of results, breadcrumbs, and items listed.


amazon product listings

Keywords related to a MacBook cover include rubberized, hard, 13-inch, keyboard, laptop, netbook, sleeves, slipcases, skins, cases, and decals.


When you click on a specific product, look at the product description, what other customers bought, product ads from other sites, the top-rated reviews, and customer Q&A.


amazon product description and other links

From this info you can glean keyword phrases like retina display, polycarbonate material, snap-on, light-weight, rubberized plastic, transparency, silicone skin, hard shell case, and different brand names.


amazon also bought

The names listed under items purchased in conjunction with the main one give you long-tail keyword ideas that are more purchase-focused.


customer reviews indestructible

Customer reviews are a great place to find high-emotion key phrases that can boost your content. For this product, you can glean words like indestructible, SPECK, break, vents to release heat, and go-to option.


5. eBay Keywords

eBay is not a bad runner-up to Amazon in terms of dominating online retail or creating an easily searchable online marketplace.

By following the same steps you did with Amazon’s product listings, you’ll be able to find even more keyword patterns and long-tail keyword options to fill out your product descriptions and advertising strategies to get the traffic with the highest buyer intent.

And the benefit of eBay in particular is that it’s a little bit less regulated than Amazon in terms of what product sellers write in their descriptions, so you’ll often come across something a little more candid than you’d expect on Amazon.


ebay product search

In the top listings after a simple product search on eBay, you can find keywords like digital camera, [color], 'MP' for megapixels, photo accessories, replacement parts, lenses, filters, and optical zoom.

ebay listing

In the product listing itself, you can find differentiating keywords like S3600 HD VR, tripod, 8GB, and 2 yr warranty. The ads also sometimes give you hints like Cameta Camera, Nikon, and authorized reseller.


6. Wikipedia

Wikipedia is the sixth most popular website in the world, and it is #4 on Google with absolutely no paid advertising.

Wikipedia has one of the best organic SEO backends on the planet, so taking an effort to mimic them with relevant, internal keyword linking is huge.

If you’re in a rut and getting stuck with the same basic keyword phrases over and over again, check out Wikipedia for some relevant, linked terms in the intro paragraphs on your given subject.

You’ll also get some hints from the table of contents and any other side menus on how to delve deeper into the topic at hand with linkable, effective keywords.



If you're in the online advertising niche, this Wikipedia page is a gold mine to start your keyword listing from. Key phrases that literally jump out at you include online marketing, internet advertising, search engine optimization, email marketing, native advertising, web analytics, search analytics, contextual advertising, behavioral targeting, mobile advertising, and many more.


7. Yahoo Answers

Normally, people go to Yahoo Answers in desperation to find answers to their question that they weren’t able to find with a quick look around the web via a search engine.

If the question and answers are relatively recent, this can be a gold mine for showing you what your target audience wants to know but isn’t finding answers for (tweet this)—and you can create the content to fix that problem.

Further, when people go through the effort of creating and/or signing into an account online just to ask a question, you can bet that there’s some high emotional value attached to it, which means they’re desperate to know something, and are probably willing to spend some money for a quality solution.


yahoo answers

Typing in a common problem into Yahoo Answers is a great way to get high-relevancy, high-emotion keywords. In this search to 'get rid of a wart,' you uncover words like freezing, medicine, home remedies, permanently, facial warts, and painless treatment.


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Find out what your niche audiences wants to know but can't find answers to with @YahooAnswers (Click here to Tweet this)


8. Product Reviews

Whether you offer products or business services for sale on your website, you can search the web for hot review sites on either.

If you’re selling products, Amazon and eBay are gold mines.

If you offer services, you might have to dig a little deeper, but reviews of different companies and service providers are still relatively easy to find.

The best things to look out for are common themes in dissatisfaction and satisfaction.

Why are all the five-star reviewers so thrilled and what do they keep talking about?

And why are all the two-star and one-star reviewers so disappointed?

What do they keep mentioning that they wish wasn’t lacking or would have made their experience with the product or service better?

Borrowing this kind of sticky copy for your own on-page content will not only increase readability and conversions, but it will also help in your SEO rankings for prospective customers who like to do serious research before they make a purchase.


consumer search flea control reviews

These results on Consumer Search for 'flea control reviews' show lots of flea and pet-based keywords like adult fleas, immature fleas, prescription, dose, topical flea treatments, and side effects.


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When mining product reviews, look out for common themes in dissatisfaction and satisfaction. (Click here to Tweet this)


9. Customer Service & Sales Reps

If you’re a small niche site, you are the customer service, sales rep, content producer, and site owner all rolled into one.

But whatever your niche business setup is, there’s some real data to be uncovered in what your customer service has to deal with once someone is sold on a service, or questions sales have to answer before someone becomes convinced to buy.

Look through your strings of email conversations with current and potential customers to uncover common trends in your audience’s top concerns about your product or service.

If you have a sales rep or two (or even an entire team), send out a free-form questionnaire asking them to write in the most common problems and questions they deal with.

The recurring phrases you see are the ones you want to latch on to.


(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)


10. Your Site’s Internal Search

Google might have stopped handing over all the juicy data on the keyword phrases people search for to actually get to your site, but your site’s internal search bar is fair game.

By looking at the list of search terms of items people want to find immediately after they get to one of your landing pages, it’s a golden ticket to improving your on-site SEO and giving your prospective customers what they want right away.

To activate data from your site's internal search bar in your Google Analytics reporting, go to your Admin panel and click on 'View Settings' in the 'View' menu all the way to the right.

Scroll down until you see 'Site Search Settings' and click to turn it on. Enter the query parameter used by your search bar and click on 'Save.'

You'll be able to access the search terms people use within your site under the 'Behavior' menu option in your main dashboard.


site search terms

Once activated, the results from your internal search are really easy to find within your Google Analytics dashboard menu. (Tweet this tip.)


11. Google Correlate

While it doesn’t show you exactly what your particular audience is searching, Google Correlate goes after phrases that are the most highly correlated with whatever you type in.

Some are home runs and can give you great ideas for expanding your keyword strategy, and others are just there because Correlate reads numbers rather than context.


google correlate

'Single family homes for rent' may not be of much use to a weight loss niche marketer, but terms like how many calories, eat to lose, and belly fat will help you come up with some great SEO-based content ideas for your site.


12. Free Book Previews

If your niche is in a hotly-published topic, check out some of the best-selling books that have already been written and are selling well.

One of the easiest ways to do this is to look up a niche rockstar on Amazon and check out the ‘Look Inside’ Kindle preview.

Make sure you devour the table of contents—it’ll give you insight into what the successful niche masterminds in your space are successfully writing on, and you can use their topic and keyword strategies as inspiration for your own content marketing.


amazon make money online

From this table of contents, a person with a make money online niche site knows that he'll need to cover Amazon affiliate marketing, Clickbank, Google Adsense, YouTube, and Kindle Publishing.


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Amazon Kindle book previews are great places to uncover niche keywords (Click here to Tweet this)


amazon freelancer book

In contrast, a site that specifically serves freelance workers would want to cover keyword-based topics like getting clients, prospecting tactics, repeat business, referral business, productivity, work-life balance, and streams of income.


13. Google Search for ‘[your keyword]’ + ‘Most Popular……’

If you do a Google search for your main keyword followed by “most popular posts/sites/articles”, you’ll uncover a treasure cove of content ideas and long-tail keywords to utilize.

This tip is particularly effective if you combine it with tip number three and you use Chrome to uncover the long-tail keywords embedded into titles, headlines, and sub headings—not just for your direct competitors, but for niche-related websites that share a similar audience.


google search affiliate marketing

Ideally, you'd follow each of these links and try to glean keyword data from each of them - or from the list of sites they provide. But from the search results alone, you can see keyword phrases like digital marketing advice, ecommerce sites, Black Friday, Cyber Monday, and affiliate marketing blogs.


14. Wordle

This tool makes a word map of the most recurring phrases in a piece of content.

If there's a piece of content (whether on your site or somewhere else) that you know gets a lot of traffic from organic search, you can copy and paste the content of the post into Wordle’s ‘Create” screen.

What it leaves you with is a word map showing the most commonly used words within the blog feed as a whole or that piece of content in particular.

Figuring out ways to put these top-ranking words together will help you come up with some long-tail keywords that will generate more organic traffic for you.

Tip: sometimes it's a little slow to work, but the results are usually worth the wait.



This word map came from a travel niche site's blog post about getting the best rates for hotels from online travel agencies.


15. Press Release Sites

Go to any popular press release site and search for a phrase that’s popular among your niche audience.

The results of this search are two-fold: you’ll be able to uncover what’s new that’s going on in your niche industry, and you’ll be able to see what web PR experts in your niche deem as rankable keywords for the search engines to pick up on.

Because no one regularly goes to these PR sites for the simple joy of it, smart PR reps posting articles there know they have to optimize their text for keyword ranking (tweet this) to get the news in front of the eyes of their target audience.


prweb real estate

A search for 'real estate' on PRWeb reveals keywords like real estate franchise, direct commercial real estate lender, multifamily property, manufacturing facility, administrative offices, and ecommerce retailers. More keywords could be uncovered by following the links most relevant to your audience.


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Online press release writers know they have to optimize their content for #keyword rankings (Click here to Tweet this)


16. MetaGlossary.com

MetaGlossary’s tagline above their search bar is “find meaning, not just links.” The only catch is, it works as more of a dictionary for one-word queries, rather than a long-tail keyword phrase.

When you do a search, it renders a list of similar single-word keywords and a list of related terms that can really help you expand your current list of long-tail keywords by adding those related terms to your original word or brainstorm searches around them that you can produce content for.


metaglossary cellulite

When I searched for 'cellulite' in MetaGlossary, I came up with a goldmine of keywords a niche marketer could use for their SEO content and ad campaigns. The related terms are especially interesting because they give you a broader perspective of services you can advertise or market for.


17. Thesaurus

Yes, cracking open a book (or, you know, an electronic version of one) can provide a new perspective on alternative thought patterns people might have when they’re searching online for a solution you offer.

For example, not everyone calls a coffee maker a coffee maker.

To some people, it’s a coffee pot, a Keurig, or a Mr. Coffee. This is a simplistic example, but you get the idea.



Continuing with the cellulite example from MetaGlossary, 'fat' is a related term that you'd want to explore. A term like adipose tissue could open your website's SEO reach to more medically-minded readers.


18. Amazon Auto-Fill

A lot like Google’s Auto-Complete function, Amazon’s Auto-Fill guesses what you want to look for and buy based on what you’ve searched for before and the words you’re typing into a box.

If you want a totally fresh look at it, log out of your Amazon account and use the search bar as if you were a totally new visitor.

Even if you don’t sell physical products, you can still get ideas for longer-tail, purchase-ready keywords people use when they’re looking for information—one of the great things about Amazon is that it’s a major book seller that deals out loads of information on a daily basis in every niche market you can think of.


amazon auto complete

If you have a niche site focused on helping people increase their incomes, you can see the information they're looking for on Amazon has a little bit to do with investing and the stock market, and a lot to do with being self employed while working online.


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One of the great things about Amazon is that it’s a major book seller that deals out loads of information on a daily basis in every niche market you can think of (Click here to Tweet this)


19. Blog Comments & Industry Forums

If you’re wanting to establish yourself as a leader in your niche market, you should already be participating in discussions on leading blogs, forums, or the more modernized version of it all: Twitter chats.

Even though the recurring themes and long-tail keywords here might not be buy-based, they are good for creating lead-in, researched-based conversational content, and give you a clue on some topics that are hot at the moment.


grs forum

This personal finance form reveals keywords like renting, Roth IRA, pension contributions, mutual funds, health savings account, mortgage, investing, and life insurance.


20. Ubersuggest

Rather than doing all the mind-numbing work of figuring out all the different search possibilities someone could search for and writing down the results by playing with Google Auto-Complete, you can type one term into Ubersuggest and instantly get a long list of the top online searches related to your keyword.

For example, I typed in ‘personal finance’ and Ubersuggest gave back to me a list of 10 of the top phrases with “personal finance” in them, 10 of the top phrases with ‘personal finance’ plus another word…

And then it goes through the entire alphabet.

It gives you ten of the most popular long tail keywords with ‘personal finance’ with a word starting with the letter A, then B, then C, and so on.

And then it does numbers 0-9… pretty comprehensive.

And for any of the terms you want to know more you, you can click for four more related terms.



As you can see, Ubersuggest goes into great detail with long-tail keywords, unveiling more possibilities than you could ever hope to use.


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Type one term into Ubersuggest and instantly get a long list of the top online searches related to your keyword (Click here to Tweet this)


21. Soolve

Soolve is an interesting tool in that it shows you the top searches related to the words you enter across Wikipedia, Google, Amazon, Answers, YouTube, Bing and Yahoo simultaneously.

Landing on Soolve, you get a blank page, but the instant you type a letter in, you start getting results.

This can be a good way to make sure you haven’t left any keywords out, or figuring out how to allocate your advertising budget across different search channels.



This is the Soolve screen before you start typing in any keywords.


soolve six pack

After you type in a keyword (in this case, 'six pack') solve gives you the top keywords from each of the different search engines they have listed.


22. SEM Rush

If you’ve got a full-fledged niche website that gathers traffic from paid ads, SEM Rush can be a great way to make sure you’re not letting your competitors get away with ranking for keywords you’ve accidentally left out.

Especially if you’re just breaking into ad strategies, you can enter one of your competitor’s urls and see what kind of organic and ad-based traffic they’re getting, and for which keywords.


sem rush quick books

This is the QuickBooks.com organic traffic keywords report SEM Rush generates. As you can see, it's a great tool to find out what your competitors are getting traffic from.


23. Keyword Tool Dominator

This site gives you three free searches to do research on per day.

It uses the auto-complete features of Google, Amazon and YouTube to to figure out the long-tail keywords most commonly used in search that are related to the terms you type in.


keyword tool dominator

When I typed 'vegan recipes' into the YouTube tool, I got a list of 42 relevant keywords I can use for building out my SEO strategy.


(P.S. If you'd like to download a free list of 220 profitable buyer keywords click here or the image below)


Finding the Best Keywords for Your Niche

Obviously, each of these sources are not created equal.

Which ones you choose for your research will depend on the theme of your niche site and the kind of traffic you're trying to get.

A nutritional supplement seller might have better results with Yahoo Answers and Amazon's product listings, while a self-help guru might be better off spending some time in forums and checking out their competitors sites on via the Chrome hack.

It all depends.

See these keyword tools in action as James shows how you can find 100 keywords in 26 minutes.

So tell us, which keyword sources do you use for your niche research?



Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (10)

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  1. Chelsea Baldwin says:

    Personally, one of my absolute favorite places to find keywords and hot phrases when writing landing pages is in Amazon reviews... either from the exact products I'm writing for or books on the topic.

    You get great SEO and the copy on the page really resonates with the audience, which tends to create higher conversions.

    Anyone else?

  2. Hung Pham says:

    I have just created a website for Amazon affiliate, all I do on my site is now wrong, in which you give out here.

    1- Edit format my site
    2- Build a new site following your idea.


  3. One of the ways I do this manually is to search the main keyword phrase in Google. Beside looking at the related/suggested keywords, I would look at the results. The meta descriptions will have bolded keywords that arent really part of your search term. Those are highly similar keywords in Google's eyes and should be used within the copy 🙂

    Cool post Chelsea

  4. Hung Pham says:

    This post is analyticsed well, finding keywords easy, however, choosing the best keywords for website/niches is very difficult. Why? because keywords have relationship with others and they also have the same meaning...

    Besides, choosing the main keywords, we also choose the sub keywords for articles also.

  5. Sirosh Nasir says:

    I have found your blog while I was searching for ways to promote my blog. Now I have bookmarked your site. Your site is very helpful for newbies such as me.

  6. Oge says:

    Wao! You did a great Keyword tools review. Personally I use Uber Suggest for my long tail keywords and it has helped to rank for high searched-low competitive terms in my niche which is also making me some bucks as affiliate commission.


  7. Gazmir says:

    Great Article !
    One of the biggest problems i had was finding the best keywords. I didn't know where to find keywords when i needed them. There were some times where i spent 3-4 hours and couldn't find the right keywords. Thank You for this amazing article. Really helped me a lot. I learned a lot of new ways to find keywords.

  8. Imran says:

    Personally , I use competitors keywords idea . It works really good and also gives me content ideas and helps me to research how to make better content than them.