Copywriting Tutorial: How To Write Affiliate Reviews For Weird Digital Products

Filed in Affiliate Marketing, Case Studies, Content by on October 3, 2016

digital-infoPreviously, I wrote a post showing you how to write a product review to sell more physical products as an affiliate via your niche sites.

The response was great, and almost immediately Stuart and I decided to follow it up with a post on how to write a affiliate product review for digital products.

Digital products (such as info products, ebooks, software) are a great choice for niche marketers to sell.

If you create your own you can do the work once and then sell it over and over.

And even get affiliates to sell it for you.

If you're an affiliate yourself promoting digital products, in most cases you'll be rewarded with a 50% commission or more.

Try beating that with a measly 4% Amazon payout.

While we were brainstorming a product for this tutorial Stuart suggested two things:

  1. Either doing it on something “weird” to show that reviews could be written for even the strangest products
  2. Or to do something in the health niche since it’s a big and obviously profitable niche.

Liking a challenge, I said I wanted to find something that was a combination of both.

I don’t know what I thought I’d uncover—toenail fungus, maybe?—but Stuart sent back this list of suggestions:

 

choosing-niche

 

I read it and thought “Hmmm, good ideas, but yeast infections aren’t ‘weird’.”

I know I’m risking getting too personal.

But I’ll spare you the details and jut say that only weeks before writing this post I’d finally cleared up a battle with unwanted yeast that’d been going on for about two years.

So of course it wasn’t weird to me—it’d been consuming my daily thoughts for years. It was my own daily hell.

But then I checked myself and realized that if I were randomly trying to find someone in public to relate to about that experience, I’d be pretty hard-pressed.

Like, it’d be nearly impossible.

Because while casual yeast infections are pretty common in women, the kind that last for years in on end and in different spots of the body are really uncommon.

You could say they’re “weird.”

So this is where we can benefit writing reviews for “weird” info products:

The people dealing with those issues often feel isolated and search for a long, long time for a result.

And believe me, these people are willing to pay for the results.

In the last few months alone, I dropped at least $600 on traditional and naturopathic doctors and treatments to get my condition cleared up.

And God only knows how much I spent leading up to that.

And honestly, if I’d found that product Stuart sent me a link to while I was dealing with that problem, I’m 100% sure I would have bought it.

So don’t shy away from writing reviews on “weird” info products.

Your audience for those products is out there, and they are profitable.

So today I’ll walk you through step-by-step of writing an affiliate review of a digital info product.

I’ll focus on doing it for “weird” products in “weird” niches, but rest assured that this exact same process can be followed for “normal” niches and info products as well.

 

 

What You’ll Learn

  • Which sections to include in your info product review to generate more sales
  • How to uncover a story for the intro to hook your readers in and make them buy
  • Written samples for each section of the review that you can copy
  • How to talk about the downsides of the info product without turning off your audience

 

(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)

 

The Product: Yeast Infection No More

 

yeast-infection-no-more

Here's the 'weird' digital product I'll be writing a review on.

 

I’ll be honest: I haven’t purchased this yeast infection product, so I have no idea what it’s like on the inside.

But based on my experience I told you about above, I know I wouldn’t have a hard time finding an audience to buy it.

What I do know, based on the product’s affiliate page, is it’s an ebook, it’s based on holistic remedies, customers get access to 24-hour support and personal coaching, and it’s for all kinds of yeast overgrowth—in men or women.

And it’s not everything, but it’s enough to write a decent product review for a website.

 

The Sections of Your Product Review

The sections you need for your info product review are more or less the same as the ones you’d use for a physical product:

      • Intro
      • Features
      • Who It’s for
      • Pricing & Purchase Details
      • Pros
      • Cons
      • Similar Products
      • Final Opinion

And we will cover ALL of these in this post.

 

Uncovering a Story for Your Intro

If you’ve set yourself up as an affiliate for a particular info product, there’s already a set audience you’re serving.

And particularly if you’re selling a “weird” info product like this ebook on curing yeast infections, you’ll need to establish rapport with your target market since they likely feel isolated about this issue in their day-to-day lives.

And to do that, you need a story.

You can tell your own story or borrow someone else’s, but make sure it’s a story embellished with emotions, where someone’s bearing their soul, and the circumstances are believable.

If you don’t have a story of your own to share, here’s some places to uncover great ones:

  • Asking close friends who have dealt with the issue
  • The testimonials section of the product’s sales page
  • The sales page copy where the author goes into detail about his/her own story
  • Browse Amazon reviews for walls of text where people go into too much detail about their own personal experiences (more on that included below just keep reading)

So first things first: before you start writing your review, make sure you’ve got a good story on your hands.

Psst... in my original post on writing product reviews, you can learn more about uncovering a story. 

 

The Intro

The intro is what draws people in, which is why it’s such a good idea to start with a story.

Most people dive into the features immediately, which isn’t technically wrong, but it’s boring and you’ll lose interest of a lot of potential customers almost immediately.

When you create an emotional connection with a story similar to the one your prospect is dealing with, you immediately interest them in the details to come, ensuring more of them read through to the end and make a purchase.

Here’s an example of an intro I’d write for this product if I had a holistic health niche site:

 

Guys, I hope you don’t mind if I get a little real for a minute.

Until last month, I’d been dealing with the most annoying, uncomfortable yeast infection for at least two years running. I suspect it might have been as long as three years, but at some point I just stopped counting so I wouldn’t feel so depressed about the situation.

I spent hundreds and hundreds of dollars on doctors’ appointments, lab tests, antibiotics, anti-fungals, vitamins, and holistic treatments before I ever saw any progress.

Thankfully, my last burst of tests and treatments (that cost me well over $600) finally did the trick. But not without having a serious impact on my bank account.

 

Note: If this isn’t your story, tell it in third person.

 

Features

After you tell the story that gets readers hooked into what you’re about to tell them, you can go ahead and introduce the product.

Introducing this “early” isn’t being sales-y, because people will come to your product review knowing it’s a product review upfront.

They’ll want to get to the nuts and bolts of what you think of the product ASAP so they can make their own decision on whether or not to buy it.

Also, starting out with the features right after the story is the way to feature the product in a positive light, drawing more customers into the idea of buying it.

If you’re familiar with the product, you can go into a lot of detail here. If not, you can just mention the features you uncover from the sales page and other research about the product.

Here’s what I’d write for a “Features” section for this product.

 

That’s right. $600. And only in the span of a few months.

Which was why when I discovered this product just two weeks after finally clearing up my own yeast problems, I instantly wished I’d come across it sooner.

The list price for this product is only $97, and right now it’s on sale for only $39.97.  Which is an incredible deal, considering it includes all the information and help you need to get rid of your yeast overgrowths once and for all.

At it’s core, it’s an ebook that features different holistic remedies to try alone or together to reduce your yeast problems in as little as 12 hours.

But in addition to the ebook, you get 24-hour support from the author until all your yeast problems are solved, and personal coaching based on your own unique situation… at a much better price than any doctor’s fee.

 

(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)

 

Who It’s For

After you talk about the basics of what’s included, it’s time to describe the ideal customer so readers can get a clearer idea of whether or not this product is for them.

Again, if you haven’t bought this product for yourself, you can usually get this information from the sales page, but make sure to write it in your own unique tone of voice and as an extension of the previous two sections you’ve already written.

 

The cool thing about this ebook is that it isn’t just for vaginal yeast infections like most other yeast infection products are created for.

It’ll help you clear up a vaginal yeast infection, but since it targets the core issue of intestinal yeast overgrowth and not just the symptoms of a localized yeast infection, it’ll also help men and women with all kinds of yeast-related problems like:

  • Thrush
  • Digestive problems
  • Allergy sensitivities
  • Mood swings
  • Insomnia
  • Low energy levels
  • Rashes
  • Vaginal or penile yeast infections

 

Pricing & Purchase Details

I already talked a little bit about the price in the intro, so for this particular review, I don’t think I would include this section.

But for the sake of creating a useful example, I’ll pretend for a moment that I didn’t mention pricing upfront and will write what I’d include in this section if that were the case:

 

Normally, the cost of this ebook is only $97.

Which is a bit pricey for an ebook, but considering the fact that you get personalized coaching and 24-hour support until you solve your yeast problems, it’s an incredible deal.

And especially considering the fact that I readily dropped over $600 to solve my yeast problems in the last few months alone, it’s worth it.

Plus now, it’s on sale for only $39.97, so you really can’t beat it.

 

Pros

This is where you talk about the benefits of the product. (Warning: this is not a sales page. You want to be short and sweet.)

You may have already alluded to some of the benefits in the above sections, but here’s where you can spell them out in more detail.

Try something like this:

 

The best thing about this ebook (at least for me) is that it focuses on holistic remedies to bring a balance to your intestinal yeast and flora. Because believe it or not, you do need some yeast to be healthy… so killing it all off with traditional anti-fungals really isn’t the best solution.

A lot of the traditional medical treatments I tried were all about killing off the yeast fungus, which just took one imbalance and created another one… putting me right back at square one with a brand new problem to solve.

And when I did finally solve my yeast problems? It was via natural, holistic remedies.

 

Cons

Alright, let’s real talk for a second.

When you’re writing out the cons section of your product review, you need to talk about actual drawbacks.

Not fake drawbacks that are really pros in disguise.

Saying something like “The ebook text is quite large so you have to scroll through a lot of pages to get all of the instructions” is a complete cop-out.

Get real here—it’s the reason your readers trust you and are reading your review instead of just the sales page.

So focus on something that actually makes the info product less useful than it could be.

For example:

 

With balancing, holistic remedies, most people don’t see results overnight. In fact, you could go for weeks following the suggestions in this book before you know if you’re achieving any actual results.

Plus, this ebook is only focused on curing Candida overgrowth. This is the most common type of yeast overgrowth, but some people have yeast symptoms caused by other types of yeast. These people will have to get a culture test from their doctor to find out the real problem before they can treat it. 

 

Side Note: How to Find Pros & Cons for Info Products You Haven't Used

Okay, so finding pros and cons for digital products you haven't used isn't as straightforward as finding them for Amazon products you haven't purchased.

On Amazon, all you have to do is look up positive and negative reviews.

But for these products, it takes a little more mining.

The pros though, were pretty easy.

They're highlighted in the sales page copy and in the customer testimonials.

And if you notice, in my pros section, all I did was latch onto one aspect of the product—that it was focused on holistic remedies—and I turned it into a pro by down-talking traditional medicine.

Re-read it and you'll see what I mean.

The cons though, are tough.

Honestly, I had no idea what I was going to write for the cons section of this article, so I started scrolling through the sales copy and the testimonials.

Because of my knowledge of the issue, I knew that candida is usually the main culprit of yeast infections, but it's not the only one.

So I created a con out of the fact that this product only focuses on candida and therefore won't be able to heal everyone with yeast problems.

So look for people that the product potentially excludes and latch onto that as a con if you need to.

It's one of the easiest ways I know how to do it.

 

Similar Products / Resources

By now, a customer will either be totally sold on the product, convinced that it’s not for them, or still a little weary of making the purchase.

The people in the first category will buy from you, but you can still capture some profitability from the last two categories of people without letting them totally slip through the cracks.

A good idea, if you’re unsure of where to start with similar product suggestions, is to look at your cons section and present products that solve those problems.

For example:

 

Sometimes, you realize that your symptoms aren’t caused by a yeast infection at all. The symptoms are similar, but come from a different cause.

A common culprit is lactobacillus, which you can learn more about here: [link to a page on your website about this topic]

 

Final Opinion

Here’s where you give your conclusive opinion on the product.

You do need to be biased here—it’s the reason people are coming to you for advice.

You can be for or against the product. (If you’re against it, make sure there’s a call to action to check out a product that you are in favor of.)

Here’s what I’d write for this particular ebook:

 

After going through the ebook and it’s table of contents, I identified a number of different techniques it took me years to figure out on my own.

Suffice to say, I think having this ebook would have saved me a lot of time and money when I was still trying to treat my own yeast infection. So if you’re dealing with a yeast problem that just won’t go away, I’d say this ebook is worth every penny.

 

Put it All Together

Now that I’ve walked you through writing the different pieces, here’s the full review:

 

Guys, I hope you don’t mind if I get a little real for a minute.

Until last month, I’d been dealing with the most annoying, uncomfortable yeast infection for at least two years running. I suspect it might have been as long as three years, but at some point I just stopped counting so I wouldn’t feel so depressed about the situation.

I spent hundreds and hundreds of dollars on doctors’ appointments, lab tests, antibiotics, anti-fungals, vitamins, and holistic treatments before I ever saw any progress.

Thankfully, my last burst of tests and treatments (that cost me well over $600) finally did the trick. But not without having a serious impact on my bank account.

That’s right. $600. And only in the span of a few months.

Which was why when I discovered this product just two weeks after finally clearing up my own yeast problems, I instantly wished I’d come across it sooner.

The list price for this product is only $97, and right now it’s on sale for only $39.97.  Which is an incredible deal, considering it includes all the information and help you need to get rid of your yeast overgrowths once and for all.

At it’s core, it’s an ebook that features different holistic remedies to try alone or together to reduce your yeast problems in as little as 12 hours.

But in addition to the ebook, you get 24-hour support from the author until all your yeast problems are solved, and personal coaching based on your own unique situation… at a much better price than any doctor’s fee.

Who It's For

The cool thing about this ebook is that it isn’t just for vaginal yeast infections like most other yeast infection products are created for.

It’ll help you clear up a vaginal yeast infection, but since it targets the core issue of intestinal yeast overgrowth and not just the symptoms of a localized yeast infection, it’ll also help men and women with all kinds of yeast-related problems like:

  • Thrush
  • Digestive problems
  • Allergy sensitivities
  • Mood swings
  • Insomnia
  • Low energy levels
  • Rashes
  • Vaginal or penile yeast infections

Pros

The best thing about this ebook (at least for me) is that it focuses on holistic remedies to bring a balance to your intestinal yeast and flora. Because believe it or not, you do need some yeast to be healthy… so killing it all off with traditional anti-fungals really isn’t the best solution.

A lot of the traditional medical treatments I tried were all about killing off the yeast fungus, which just took one imbalance and created another one… putting me right back at square one with a brand new problem to solve.

And when I did finally solve my yeast problems? It was via natural, holistic remedies.

Cons

With balancing, holistic remedies, most people don’t see results overnight. In fact, you could go for weeks following the suggestions in this book before you know if you’re achieving any actual results.

Plus, this ebook is only focused on curing Candida overgrowth. This is the most common type of yeast overgrowth, but some people have yeast symptoms caused by other types of yeast. These people will have to get a culture test from their doctor to find out the real problem before they can treat it. 

Similar Products / Resources

Sometimes, you realize that your symptoms aren’t caused by a yeast infection at all. The symptoms are similar, but come from a different cause.

A common culprit is lactobacillus, which you can learn more about here: [link to a page on your website about this topic]

Final Opinion

After going through the ebook and it’s table of contents, I identified a number of different techniques it took me years to figure out on my own.

Suffice to say, I think having this ebook would have saved me a lot of time and money when I was still trying to treat my own yeast infection. So if you’re dealing with a yeast problem that just won’t go away, I’d say this ebook is worth every penny.

 

(P.S. If you'd like to download a free list of 101 expensive affiliate niches click here or the image below)

 

And Finally, SEO Optimize for Recurring Traffic & Income

Beyond writing an info product review and publishing it as a blog post, my biggest tip would be to make sure you do SEO on the page to take advantage of organic traffic.

Jawad also put together a checklist to help you with on-page, off-page and technical SEO for more traffic, so check that out too.

I was in this “weird” niche for two whole years and did countless internet searches on it, yet never once saw anything about this product. (And if I had seen it, I would have bought it.)

You’ll continue to get free, organic traffic over the years that will convert into paying customers. (Which, by the way, is the definition of “the dream” of passive income.)

And for even more ideas on getting targeted traffic to your digital product reviews, check out Stuart's guide on 101 Traffic Hacks.

CLICK HERE TO GET ACCESS TO 150+ NICHE REPORTS

Chelsea Baldwin
Chelsea has a background in journalism and IT, and besides writing for NicheHacks, she's the founder of Copy Power, a business and a website that helps business owners figure out how to get remembered online via copywriting.

She excels in the topic of SEO but can write on a wide range of topics of which you can discover by clicking on her name.

Comments (14)

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  1. Hi Stuart,

    Brilliant as always top notch information, I salute your ability and thank you for sharing!!

  2. Aamir says:

    Amazing, sister! U saved my life.

  3. Joel Nguyen says:

    Thanks Chelsea. I always feel difficult to write such product reviews. This post provides me a perfect template.

    • I find that if you keep writing everyday, writing anything comes naturally.

      No one wants to read a generic review. People want that human touch.

      It's all about how you sound to your readers and keeping your target reader in your mind while you're at it.

  4. Awesome Article indeed:) I used to worry to write such product reviews articles. I don't where to start and where to end. But by reading the post now i can write the product reviews easily by following the steps which you said. Thanks for the share !!

  5. Kerie says:

    Another great blog post. I really enjoyed the, "how to review a physical product article." This has just completed the process for any affiliate. Thank you. Also nice to see something different from the Make Money online or dog niche (that is so often used in training)

    Thanks for the Share!!

  6. Railway adda says:

    Hii
    Really great article I addicted to nichehacks. Your blog were awesome will these review writing methods for my affliate.

    keep it up dude..

  7. John Monahan says:

    A big bonus to doing "weird" subject matter like this is that you're actually helping people.

    So much of the affiliate marketing industry it about JUST making money, and that can be heartless. But one could make an affiliate site that actually helps people, and that's huge!

    Now, I just need to find some niche to target.... ?

  8. Amar kumar says:

    Hey Chelsea,

    Building a review website is pretty straight forward, the costs are very low if we do the work by ourself and the site can be up and running in less than a day. Once built, an affiliate review site doesn’t really need to be touched again except for the odd review here and there, meaning it can be left alone generating a steady passive income.

    A high percentage of new online marketers work on an idea and quit halfway through because they don’t feel motivated, lack the confidence or realize they aren’t interested in it what they are doing. A niche that has others profiting is a profitable niche. A niche with very little competition is usually a sign that the niche is too small to be worth anyone’s time or is just not profitable. Eventually, thanks for sharing your informative thought with us.

    With best wishes,

    Amar kumar

  9. Priyanka says:

    Thanks Chelsea. Special Thanks to you for the reason of My Success! I always follow you and wait for publish your New one Awesome Article.

  10. john says:

    Awesome Chelesa,
    You know I was looking for writer who will write review for PureVPN Affiliate Program but you helped me out thank you soooo mcuh. 🙂

    Appreciated 🙂

  11. Ansh says:

    Hi,

    I loved your article simply because its honest and simple to understand. Every word made sense and it really helped me.

    Thanks\Regards
    Ansh 🙂